Cmcc historical data graphs

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CONTENTS Annual Retention Rate Annual Dropped Members Local Area Chamber Performance Chamber Revenue Average Member Sales Accelerate Annualized Investment / Investors Leadership Circle Investment / Member Growth New Member Sales Growth


The information contained within this report represents historical data from the Charleston Metro Chamber of Commerce over the course of the last 10 years.


Annual Retention Rate 85% 80% 75% 70% ACCE Benchmark (2016) 84%

65% 60%

2008

2009

2010

2011

2012

2013

2014

2015

Annual Retention Rate: Over the past decade, the Chamber has increased its annual member retention rate by 10% from 71% to 81%.

2016

2017


10% Growth SINCE 2008


Annual Dropped Members 700 600 500 400 300 200

ACCE Benchmark (2016) 320

100 0

2008

2009

2010

2011

2012

2013

2014

2015

Annual Dropped Members: The number of annual dropped members has declined by over 300 members in the last 10 years. This trend reflects the implementation of a new business model, launch of the Accelerate Greater Charleston campaign along with the strength, caliber and structure of our membership development team.

2016

2017


300+ FEWER

DROPPED MEMBERS


Local Area Chamber Performance Engagement Opportunities

Total Attendees

Small Business Participation

41%

29%

47%

296 | 120

10,718 | 3,070

1,184 | 560

Local Area Chambers

Charleston Metro Chamber Total

Local Area Chamber Performance: The first year of Local Area Chambers was healthy and shows significant member engagement. This is reflected by both the total number of attendees to Local Area Chamber events as well as the amount of individual company participation.


10,718 ATTENDEES IN 2017


Chamber Revenue $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $0

2013

2014 Core Chamber Programs Accelerate

2015

2016 Membership Revenue Total Revenue

Chamber Revenue: Chamber revenue is on track for steady increase in the years ahead. The budget has surpassed $5 Million. This milestone can be attributed to the strides being made in both strenghtening core Chamber programs and the support of Accelerate 2 investors.

2017


$5M+

BUDGET REVENUE OVER TIME


Average Member Sales $1,000.00 $800.00 $600.00 $400.00 $200.00 $0

2008

2009

2010

2011

2012

2013

2014

2015

2016

(In 2016, a Platinum Member was sold. Average sales without this account are $720.00)

Average Member Sales: Over the past 10 years, the average member sales has increased from $480 to $800 representing a 67% increase in the base value of a Chamber membership being sold.

2017


67% INCREASE SINCE 2008


Accelerate Annualized Investment

Accelerate Annualized Investors

$1,200,000

120

$1,000,000

100

$800,000

80

$600,000

60

$400,000

40

$200,000

20

$0

A1

A2

0

A1

Accelerate Greater Charleston Annualized Investment / Investors: Chamber business members came back strong in their support of the second round of Accelerate Greater Charleston by providing $200,000 more a year toward our twin pillars of talent and advocacy/regional advancement. The second campaign also featured an additional 18 investors and still growing.

A2


$200K ADDITIONAL A2 INVESTment per Year


Leadership Circle Investment Growth 300

$1,800,000 $1,600,000

30%

$1,400,000 $1,200,000

37%

250 200

$1,000,000

150

$800,000 $600,000

100

$400,000

50

$200,000 $0

Leadership Circle Member Growth

2010

2017

Bronze

Gold

Silver

Platinum

0

2010

2017

Bronze

Gold

Silver

Leadership Circle Investment / Member Growth: The Chamber’s 2017 Leadership Circle Investors, who commit $3,000 plus in annual dues, comprise 79% of the organization’s dues based revenues. These members are being retained at a 91% retention rate and we have an annual net growth goal of 25 additional Leadership Circle Investors annually.

Platinum


37% INCREASE

LEADERSHIP CIRCLE INVESTORS


New Member Sales Growth $400,000 $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0

New Membership Sales

2016

2017

2018 (f)

Membership Upgrades

Board Campaign

New Member Sales Growth: Over the past two years (FY 16 and 17) combined new member sales has increased by $75,000 or 27%. We are projecting a 14% growth in new members in 2018, equating to an additional $50,000.


27% INCREASE NEW MEMBERSHIP SALES


4500 Leeds Avenue, Suite 100 N. Charleston, SC 29405 843.577.2510 mail@charlestonchamber.org

www.charlestonchamber.org


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