Guerrilla Advertising CHARLIE FRANKLIN
What is Guerrilla Advertising?
This is a way of advertising a product in a unconventional way.
This is usually done to capture the publics eye onto the particular product so that they will think of the product more so that when they are in the shops it will stand out from all of the other products.
This method is using resources which are already out their so it will lower the cost of the advertisement and increase the profit for the product.
Idea - A bench which looks like a chewing gum packet ď ľ
This will use a bench which is already their to lower the costs of the advertising.
ď ľ
This will give the chewing gum out as a sample to make people more interested in the product, but will use a code which is sent to email to get it, to lower the chance of people taking advantage of this.
Key pad to enter code sent to the email dispenser
QR code to go to link to get the code
the audience ď ľ
People who like chewing gum
Strengths
People will get a taste for the new product and want to buy it when they will see it in the shop.
eye catching
Make people think about it
Problems
People might take advantage of this with multiply emails
It might get damaged
It could stop working