Pure Coaching Academy Course Outline

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Course outline

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The Coaching Principles Your introduction to coaching. What is a coach and what do we stand for? The do’s and don’ts of being a coach. Ethical guidelines, professional boundaries, differentiating coaching from psychology. Our professional role with clients. What makes a great coach and how to create happy and great clients.

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Expanding Limiting Beliefs Our beliefs and perceptions shape our life – keeping it small, safe and scared or open, confident and full of possibility. Limiting beliefs can mean a life half lived, stuck in the misery of the “comfort zone” or can be a mask in which to hide behind. We explore the many common limiting beliefs people carry and

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show you how to teleport you and your clients out of these psychological restrictions to create abundant thinking, curiosity and the freedom to live, fearlessly, at last, at full potential.

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Advanced Goal Setting Our beliefs and perceptions shape our life – keeping it small, safe and scared or open, confident and full of possibility. Limiting beliefs can mean a life half lived, stuck in the misery of the “comfort zone” or can be a mask in which to hide behind. We explore the many common limiting beliefs people carry and show you how to teleport you and your clients out of these psychological restrictions to create abundant thinking, curiosity and the freedom to live, fearlessly, at last, at full potential.

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Confidence Coaching Probably one of the most common issues confronting most coaches is how to help a client suffering with low confidence. But assertive behaviour can be learned and personal presence increased with powerful insightful questioning and a profound understanding on how to use one’s own innate qualities as a wellspring of confidence. With the coach’s expert

support we help you take your clients to a new level of personal power and fearless communication.

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Overcoming Procrastination Almost everyone suffers with procrastination at some time but avoidance can become a big and deeply ingrained excuse for not living authentically. Perfectionism, self sabotage, fear of success, fear of failure or not taking responsibility can be seriously debilitating issues for some people keeping them stuck or worse putting themselves and their wellbeing in danger. Here we explore real and effective ways to get people over avoidance and into action with a vast variety of tools and techniques to go from stagnation to progress and purpose.

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Extreme Self Care At Pure Coaching Academy we take the holistic view in ensuring our coaches enable their clients to actively partake in their health and wellbeing. We look at creating healthy habits from sleep hygiene, exercise and diet to managing a mindset for happy and positive lifestyles. Life must feel meaningful in the now and on a daily basis. Goals are great for short and long term but we must celebrate the day,


Course outline

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Values and vision alignment Identifying your unique set of values will enable you to live a life of meaning and purpose and on such a deep and satisfying level life at last begins to feel effortless. Exploring the importance of values, their significance to us and our clients and then aligning them with a vision ensures “flow” and a sense of true connection in life. Our values are unique to us and we share some incredible tools to help our budding coaches and their future clients discern their own set and how to apply them to all areas of their life.

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Needs and wants When our needs and wants go unmet they start to dictate the pattern of our lives and the results can be toxic. We tread gently as coaches as we help our clients identify they needs and wants and with our tool kit this can be done with tremendous effect as we live need and carefree lives that feel

complete and satisfying. Unmet needs do not go unless sated. But once identified and satisfied it frees us to be our very powerful, unencumbered best.

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The Fear Factor Fear is the one thing that gets in the way of us and the lives we wished we could lead. It is a multi-headed hydra that has many forms and all of them stand in the way of us and the success we crave. Pure Coaching Academy show our students how to minimise fear, work with our doubts and anxieties and learn that fear need not be our master but something we can harness and use to create positive outcomes. PCA share some amazing fast track methods of moving people out of trepidation and into fearless action. You may never fear fear again.

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People Pleasing Living your life to someone else’s agenda, being fearful of what other people think, living in dread of social judgment and exclusion is a life less lived. We all want to be accepted but not if it means we have to play small, relinquish our power and needs and painfully conform in order to fit in. Our coaches learn to help people unclip their own wings, to “dare

greatly” to be themselves and to have the self love and confidence to live life on their terms whilst remaining popular and in integrity

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Time Management Too much work and too little time, is the modern lament. We work to the principle that there are enough hours in the day but it’s how you manage them that counts. By applying some ninja time management skills you will learn how to deal with your work and your domestic tasks with ease and still have time for loved ones and that precious time for yourself too. Everyone benefits from learning what tasks are time draining, how to work speedily and effectively and when to ditch the perfectionism and aim for progress instead.

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Developing a Niche We at PCA are committed to your success as a life coach. Developing a niche can be a highly effective way of channeling clients directly to you. Working with your life experiences, natural strengths and passions our highly talented and experienced coaches help our graduates define their speciality coaching niches and areas of expertise. This can be a way of differentiating your practice in the market place and


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Course outline

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Successful Coaching Practice Having an abundant life coaching business is what we want for all our graduates and that means lots of happy clients and a regular flow of new interest knocking at the door. We will outline what it takes to be a successful coach and share best practice experiences, marketing and networking tips that really work for coaches and how to maximise your presence on the web. Creating a profitable business, attracting good clients, closing the sale and offering a premier service is what we are dedicated to.

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Media Coaching Carole Ann Rice has over 25 years in print media, radio and television experience. She is the only coach in the UK to have her own column in a national daily newspaper – Happy Monday in the Daily Express. She has written for The Independent on Sunday, The Mirror, The Sun, She and

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Red magazine and was the Fashion and Lifestyle Editor of the Birmingham Post. She has been featured as a coach in almost every national from The Times and Metro news to Good Housekeeping and New Woman magazines to name but a few. Here she shares the simple but esoteric secrets of getting you and your life coaching business featured in the media – to boost business, raise profile and add gravitas to your practice. And a sprinkling of fame too!

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Charisma and Rapport Coaches occupy a unique space in their client’s lives. A cheerleader, motivator, support, confessor, inspirer and empath. Our job is to build a rapport with all our clients so they feel understood, supported and “got”. We will show you how to ask the right questions in the right way, when not to speak, gently “hold” the client and how to read between the lines to fully connect with others on a deep level. We want our graduates to have a waiting list. Even a “following”. We show them how.

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Spiritual Coaching Many coaching schools omit to look at the spiritual human. We at PCA love this

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module as we look at the power of now, of using one’s intuition and gut feeling, to be wholehearted and trusting of life and taking deep appreciation of what is. We look at daring to be vulnerable and the strength of surrender. We take our coaches and their future clients to the bigger questions that life poses. Not least why we are here and what will be their legacy. It’s non-religious but lifeaffirming and joy-centred and looking at what is significant to all of us right now for our lives, our planet and our future.

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Ongoing Coaching Success Your success is our success so we commit ourselves entirely to helping you set up your own practices. We will take you through the pro bono stages of getting free clients and how to turn them into paying ones, setting up your website and creating workshops, talks or programmes which will be your coaching offer. PCA will be offering teleclasses, advanced learning and promotional opportunities within the Academy to boost and enhance the businesses of our graduates onwards into the future. As we grow you grow.

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