WEBSITE PLANNING QUESTIONNAIRE
Message and audience *
What objectives are you trying to achieve with this design/redesign? What problems are you trying to solve? Rank the importance of your objectives. No two can be equal!
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Who are your target user groups? Describe and rank the importance of these groups. How frequently do they use the internet?
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What are they trying to accomplish by visiting your site? Rank the importance of these actions.
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Why do your users choose you? What are your unique selling points?
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What is the primary message you want to communicate to visitors?
Structure *
What will the main sections of the site be?
Website planning questionnaire
Design *
Do you have a brand or style/colour guide?
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Will the new website use existing copy and images?
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How is your existing website perceived?
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What should users think about the look and feel of your new site? Think ‘buzzwords’.
Website likes and dislikes *
List the URLs of sites you like the look of. Bear in mind your industry and sites that attract a similar audience.
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Who are your primary competitors? What do you like/dislike about their sites in terms of design, content and functionality?
Additional questions and notes
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