for Downstairs Campaign
Still Life
Photoshoot Look Book This photoshoot campaign uses set design, graphics and colours to showcase our product line in a modern way.
set design.
Our set design is based on 2020's visual merchandising trends by WGSN. Instaready colour is a leading trend with impactful visuals and graphic colour blocked design. As choreographies of light and shadow create installations within the industry, light architecture is something we wanted to experiment with during this shoot.
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LABELS. These T-shirts were designed by a commissioned artist Emily Bristow, here on the sleeve is her logo. The Downstairs logo was printed onto cotton and sewn into the lining with coloured thread.
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Package.
The Care Package Each and every care package is unique and made with love. When ordering the care package you have a large range of products to choose from, depending on the type of package you choose, you can have up to 5 items. These products include: a Downstairs Zine of your choice, a T-shirt and tote bag design of your choice, one of our unique downstairs health products and a product from one of our partnering brands which ranges from eco-friendly sanitary products to medicine for fighting infections.
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CONTENT Using a square frame to easily relay to social media, we wanted to showcase the physical elements of the downstairs campaign in an eye-catching way.
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TOTE BAGS The tote bags we created are each individually hand sewn and vary in design, using the logo as a focus we felt it important to create products that bring brand awareness.
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MODELS
The models we intended to use were from a collaboration with 'Call me a wimp' model agency that represented trans-gender and non-binary models.
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FASHION PHOTOGRAPHY Using the sky as a backdrop, we wanted to reflect natural surroundings through the meditative immersion trend working with the elements to create an on trend visual outcome.
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Emily Bristow These designs were commissioned by a contemporary artist 'emilydoodles'.
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T- S h i r t s .
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for Downstairs Campaign
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CREATIVE DIRECTION: CHARLIE GREENING MODEL : OSCAR HARDY - Downstairs Campaign -