Charlotte Quick 1105364 | 002 EFFMM6002
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Contents Who are Foresight? …………....................................................................................................…..005| The Market ……………….................................................................................................................007| Trend 1 – Tranquil ………………….................................................................................................010| Concept Board…………………......................................................................................................012| Colour Range ………………............................................................................................................014| Fabrics/Detailing ………………......................................................................................................016| Key Shapes ……………………........................................................................................................018| Consumer Profile ………………….................................................................................................020| Trend 2 – Inovtec …………………..................................................................................................026| Concept Board…………………......................................................................................................028| Colour Range ………………............................................................................................................030| Fabrics/Detailing ………………......................................................................................................032| Key Shapes ……………………........................................................................................................034| Consumer Profile ………………….................................................................................................036| Trend 3 – Discover …………………................................................................................................042| Concept Board…………………......................................................................................................044| Colour Range ………………............................................................................................................046| Fabrics/Detailing ………………......................................................................................................048| Key Shapes ……………………........................................................................................................049| Consumer Profile ………………….................................................................................................050| Micro Trends ……………..................................................................................................................056| Tranquil ................................................................................................................................................058| Invotec..................................................................................................................................................059| . Discover ……………..........................................................................................................................060| Referencing ………………...............................................................................................................061| Self Evaluation ………………..........................................................................................................069|
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Who Are
FORESIGHT? We foresee future fashion... Foresight is a leading fashion trend forecasting agency based in London. Our enthused passion and creative visions distinguishes us from other. With a team of industry experts, Foresight produces what you, as a client truly wants: a clear concept with a unique flare. Foresight takes a trend starting from a simple scribble all the way to retail concepts. We promise to provide you with the right tools to gain brand success and keep ahead of competitors.
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The
Market The UK Womenswear market reached the value of £24.9 billion in 2013 and 4% increase from the previous year and an overall 19% increase since 2008. In terms of the overall clothing market Womenswear is the dominant structure with women continue to prioritise buying new garments over other areas of spending and with women’s confidence in spending increasing after the economic downturn and the increase in savvy shopping, the forecasted figures show a further 22% increase expected by 2018 increasing the value of the market to £30.4billion. In terms of the drivers within the market it is a market still very much dominated by the younger consumer who places high FORESEE|FUTURE|FASHION
importance in spending on fashionable purchases on a regular basis. The 25-34 age category, one of the main consumer groups is predicted to increase by a further 7% in the next 5years causing a possible surge in sales. Women priorities when it comes to fashion, with an average of three fifths of women purchasing garments within the last three months alone. In terms of what stands out for women when purchasing garments, good value for money is the top factor followed by Instore concepts and visuals. Innovation is the key to women from new fabrics, collaborations and design techniques, women are the most likely to purchase and try out new innovative designs. 007 |
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Trend One
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Trend 01:
Tranquil Inspired by all things natural, Tranquil exposes the hidden beauties within our vulnerable world. Uncovering the simplicity and the innocence of nature’s natural surroundings forever being overshadowed by mega structures, technological advancements and the persistent pressure from the media for aesthetic acceptance, this trend takes a step back from these fast paced movements and reveals the pure beauty that is our planet. As we become aware of the repercussions from our actions the tranquil trend looks to protect the planet and acknowledge its beauty using natural materials and inspiration from plants, animals and natural habitats combining the words sometime feared off in modern day: Natural Beauty FORESEE|FUTURE|FASHION
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Colour Range
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A mix of cool and warm earthy tones emulates the colours found within the world’s natural surroundings including foliage, rocks, habitats and soil. Flecks of ice blue, lilac and golden yellow are reflective of the changing weather. These colours are also used as a natural camouflage for wildlife living within their habitats hiding themselves from the harshness of the fast paced world. The darker earthy tones are used as the core colours within the colour combinations for Autumn Winter 16/17 reflecting the harsher months. FORESEE|FUTURE|FASHION
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Fabrics/Detailing
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Inspired by nature the fabrics used with the tranquil trend are natural fibers, preserving the environment. Textures of soft Silk, Cashmere and Wool are used within the Tranquil trend to highlight the delicateness of nature and its beauty. Faux Fur made from organic cotton may also be used within the trend. Detailing and prints reflect the patterns of the outside from animal prints to bark effects. Prints are to be used in a subtle way keeping in line with the overall trend simplicity and purity. FORESEE|FUTURE|FASHION
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Key Shapes
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The twists and drapes of garments signify the different types of movements and shapes within the environment and the simplistic flow of fabric denotes the natural and delicate theme whilst cocoon structures and Cowl neck draping are a representation of a sense of hidden beauty.
The key shapes for the Tranquil trend consist of draping, twists and a natural falling of the garments. The shape is masked by fabrics however some waist detailing can be used to emphasis shape using belts or rope twists.
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Consumer Profile
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‘Tranquil’
Women The ‘Tranquil’ women are between the ages of 25-35, their style would be described as simple and understated yet well thought out and she would describe her style as bohemian chic. The ‘Tranquil’ women has a very maternal nature. She enjoys spending time with loved ones and considers reading, photography and art her passions. The ‘Tranquil’ women is appreciative of all things and is conscious of her decisions in life when it comes to the environment and her lifestyle. Organic foods and supplements keep the ‘Tranquil’ women balanced and her favoured brand include People Tree and H&M Conscious collections. FORESEE|FUTURE|FASHION
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Trend Two
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Trend 02:
Invotec The rise of advancements and innovation within all aspects of life has taken the 21st century into a new world, where futuristic living has become somewhat of normality. Invotec explores the world of Man vs. Machine and the complex structures and elements within technology. The use of 3D printing, human bionics and robotic production lines are becoming more relied upon across all industries, leading us to question whether or not humans are really needed anymore? However with new human bionics allowing us to combine humans and robots creating a new superhuman race the debate for Man vs. Machine takes a new unexpected twist. FORESEE|FUTURE|FASHION
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Colour Range
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Cool tones of Black and greys symbolize the harshness of the new industrial revolution whilst white and paler tones symbolize the futuristic world, which is fresh and basic. Metallic silver gives Invotec a futuristic space age edge. The Palette is clean for Autumn Winter 16/17 we replace humans with machines, emotions with technology, and bright bold colours for clean simple palettes. The colour combinations core colours include grey and white / off white with the other colours such as black being used as subtle accents. FORESEE|FUTURE|FASHION
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Fabrics/Detailing
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Inspired by the future, Invotec has a mix of textures. From soft Silks and Satins providing a high shine, metallic affect whilst Leather, PVC and Lycra are used to give the clothing structure and three dimensional effect. Fabrics with reflective surfaces are used to coincide with the futuristic/robotic trend. 3D give
Patterns and mesh panelling the trend a innovative twist
Detailing with sequins and beading which are light reflective and of a high shine finish bring together the elements of machinery, futurism and robotics. FORESEE|FUTURE|FASHION
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Key Shapes
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The key shapes for the Invotec trend consist of strong structuring with paneling and layering to give garments dimension yet little movement like a robotic structure. Structured shoulders and bodycon fits with paneling give the trend a futuristic feel.
Panels trousers and sheath dresses with peplum edging in the neutral palette give a Invotec feel, garments also have detachable features
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Consumer Profile
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‘Invotec’
Women The ‘Invotec’ women is aged between 20-30 she is independent and strong, which is reflective in her clothing, consisting of structures stand out pieces that are a mixture of minimalism and the wow factor. The ‘Invotec’ women is a follower of fashion and would be described as an early adopter she is not afraid to mix textures and will not shy from prints. In her spare time the women enjoys going to social events and bars, she enjoys reading publications such as vogue and Harpers Bazar and likes to indulge in reality TV. The ‘Invotec’ women’s favoured brands include Zara, Whistles and Topshop. FORESEE|FUTURE|FASHION
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Trend Three
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Trend 03:
Discover Discoveries are made everyday, everywhere by everyone yet there are still millions to be found. From science labs to outdoor explorations, this trend takes you on a journey down to the darkest depths of the sea and upto the highest point in the sky and beyond. As we look at the space race and the reality of space tourism we also delve into the unknown realm of what lies beneath the seabed. Astronomical explorations and submerged voyages explode into a trend of bright colours and graphics, fulfilling our senses and opening our minds leaving us to question: What is really out there? and why are we alone? FORESEE|FUTURE|FASHION
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Colour Range
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A palette of rich jewel like colours, represent the array of colours within the sky and the mythical creatures below the seabed. The striking palette is to be seen, the combination used create an explosion of colours yet well matched. The richer dark purple and blue hues are the core colours within the collection with golden orange fleck throughout almost like the fleck of the burning sun or stars. AW 16/17 Discover trend is all about being discovered and noticed these combinations will do just that. FORESEE|FUTURE|FASHION
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Fabrics/Detailing
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Graphics and prints are reflective of space constellations and ocean movement’s metallic polyester is used to give a reflective shimmer effect along with Velvet and crushed velvet giving the garments texture and movement. Other materials used include silk and satin again the shine and movement creates the appearance of light and reflection. Glitter effect and sequins stitching are also used to create the appearance of movement and body
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Key Shapes
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The key shape for the Discover trend is the oversized ‘boyfriend fit’, the trend is about comfort and has a relaxed silhouette with the strong colours and prints creating the statement. Blouson jackets and oversized sweatshirts/jumpers are the staple pieces in along with the casual printed t-shirt.
The blouson jackets and slouch pants are paying homage to the astronaut attire whilst the graphics and colours give it a fashionable edge.
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Consumer Profile
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‘Discover’
Women The ‘Discover’ girls are between 17-25, their style would be described as eclectic and individual and are early adopter to trends adding their own unique twist on to everything. The ‘Discover’ girls favourite pass times include hanging out with friend in areas such as Camden and Shoreditch where she may stop off to get her hair dyed a pastel shade at Bleach and pop in for a vintage rummage in Rokit. Aside from they enjoy reading the latest Dazed & Confused magazine, updating their personal Lookbook page and interacting on all social media outlets. Favoured brands include Dr Marten, Levi, Topshop and Nasty gal. FORESEE|FUTURE|FASHION
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Micro Trends
Tranquil...
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Invotec...
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Discover...
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Refrencing
Foresight Logo
Created in Photoshop using the font ‘Avenir Next Ultra Bold’
Front Cover
Page 1 Model: http://www.pinterest.com/pin/454652524855117116/
Contents Page
Page 2 Black/White Face Silhouette: http://la-la-la-bonne-vie.tumblr.com/post/53592831045
Introduction
Page 4 Models Eyes: http://redlipsandbones.tumblr.com/post/11323060523
The Market
Page 6 Black/White Sunglasses: http://merde-petit-maitre.tumblr.com/post/53693050922/hauteinnocence-tumblr-com
Trend 1 – Tranquil
Page 10 Owl: http://hawksaloft.org/wp-content/uploads/2013/03/IMG_1996.jpg
Concept Board
Page 12 Rain Droplets: http://photographerblog.org/beautiful-photos-of-nature-by-keith-dotson/ Tree Bark: http://www.pinterest.com/pin/336714509610552745/ House Ornaments: http://www.pinterest.com/search/pins/?q=sustainable%20home%20 decor&term/ Autumn Leaf: http://iriniz.tumblr.com/post/35208609498 Page 13 Wood Interior: http://decozilla.com/2014/02/fresh-bathroom-decorating-ideas-the-most-special-designs/ Abstract Shells: http://yodewandadawan.tumblr.com/post/12404318675
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Colour Chart: All Pantone colours are found from the eyedropper tool in Adobe Photoshop.
Fabric/Detailing
Page 14 Multi Tone Bark: http://purpletugboat.tumblr.com/post/28672188720 Page 16 Abstract Shells: http://yodewandadawan.tumblr.com/post/12404318675 Page 17 Fur Swatch: https://www.fabric.com/buy/0317411/faux-fur-tip-dyed-brown Wool Swatch: http://www.restorationhardware.com/catalog/product/.jsp?productId Silk Swatch: https://www.fabric.com/buy/bz-139/kaufman-radiance-cotton-silk-satin-ivory Light Bark Print: http://www.wgsn.com/search/search. Dark Bark Print: http://www.wgsn.com/search/search.
Key Shapes
Page 18 Donna Karen S/S 13: http://www.fashionisers.com/fashion-news/donna-karan-springsummer-2013-rtw-new-york-fashion-week/ CADS: All cads can be found in WGSN archive and have been edited by myself on Adobe Photoshop.
Consumer Board
Page 20 Natalia Vodianova: http://chasingkitesbyangie.blogspot.co.uk/2010/05/natalia-vodianova-her-family-by-mario.html Page 22 Paintbrush: https://magazine.wework.com/knowledge/responsive-design-5-reasons-need-redesign-website-mobile-web/ Pink Cocktail: http://theframedtable.com/2014/08/cucumber-rose-gin-cocktail/ Camera: http://www.flickr.com/photos/llruth/5375827065/ Organic Food: http://www.adventures-in-cooking.com/2013/02/croissants-three-ways. html Page23 FORESEE|FUTURE|FASHION
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Organic Skincare: http://art-dept.com/photography/anita-calero/beauty-fragrance/#/ page/24 Rustic Book: http://girlyme.tumblr.com/post/32836519877 Red Magazine: http://www.redonline.co.uk/red-women/interviews Wine Glass: http://www.shrimpsaladcircus.com/?br=//shrimpsaladcircus.blogspot. co.uk/2012/01/food-photography-help-crucial-aspects.html
Trend 2 – Invotec
Page 26 Echno Nittoliott: http://alex-quisite.tumblr.com/post/55858313487/echo-nittolitto-photographed-by-kayoua-xiong-a
Concept Board
Page 28 Model Pose: http://www.tumblr.com/tagged/futuristic-fashion Vogue Japan: http://indulgy.com/post/IUqIsDUBd1/futuristic-fashion-vogue-japan-mcqueen-futur Robotic Arms: http://rude-mechanicals.tumblr.com/post/76674647498/randomghost-silver-brawny-cyber-arms-by 3d Print Abstract: http://www.dezeen.com/2014/08/21/noa-raviv-hard-copy-fashion-collection-grid-patterns-3d-printing/ Page 29 Robotic Workers: Minimal Home: http://dornob.com/custom-caravan-motorhomes-for-modular-modern-living/ Colour Chart: All Pantone colours are found from the eyedropper tool in Adobe Photoshop.
Fabrics/Detailing
Page 30 Model Pose: http://payload182.cargocollective.com/1/4/131987/5944282/3_anja_dragan.jpg Page 32 3d Ornaments: http://passport-db.tumblr.com/post/47714173904/
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Page 33 Leather Swatch: http://www.americanleather.com/coverings/leather.aspx Silk Swatch: https://www.fabric.com/buy/bz-151/kaufman-radiance-cotton-silk-satin-white Satin Swatch: http://www.voguefabricsstore.com/3.75-Double-Faced-Satin-RibbonCream.html Glitter Swatchs: https://manai.co.uk/retail-shop/product/black/ 3D Patten: http://www.wgsn.com/search/search
Key Shapes
Page 34 Runway Photo: http://www.pinterest.com/pin/517914025873064310/ Page 35 CADS: All cads can be found in WGSN archive and have been edited by myself on Adobe Photoshop.
Consumer Profile
Page 36 Futuristic Editorial: http://www.morfae.com/a-futuristic-white-editorial/ Page 38 Vogue Cover: http://www.theukfashionspot.co.uk/buzz-news/forum-buzz/406511-emily-didonato-vogue-australia-june-2014/ Laptop: http://writingnotebooks.tumblr.com/page/2 Bar Stool: http://www.bloglovin.com/blog/post/8437463/2586666825?link=aHR0cCUzQSUyRiUyRmFubmFiZWxobS50dW1ibHIuY29tJTJGcG9zdCUyRjgxMzcxODA2Njgx Starbucks: http://weheartit.com/entry/112979635 Page 39 Yoga: http://media-cache-ec0.pinimg.com/originals/4b/2d/ab/4b2dabe39a0fdf4b1b62e243dd936a65.jpg Nail Polish: http://indulgy.com/post/gJi2TqvRH2/nail-design-nail-designs Polaroid: http://www.urbanoutfitters.com/urban/catalog/productdetail. jsp?id=27913557&parenti Harpers Bazaar: http://www.whowhatwear.com/blogs/www/amanda-seyfried-harpers-bazaar-korea
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Trend 3 – Discover
Page 42 Underwater Creature: http://www.wired.com/2011/01/bioluminescent-sea-creatures#slideid-591181
Concept Board
Page 42 Sea View: http://ohhellody.blogspot.sg/2012/10/frinspiration-something.html Bowie: https://www.etsy.com/es/listing/127659454/david-bowie-astronaut-poster-a-major-tom?ref=cat_gallery_2#zoom Creature: http://www.wired.com/2011/01/bioluminescent-sea-creatures#slideid-591181 Purple Sky: http://www.bt-images.net/incredible-universe/ Page 43 Rocket Light: http://www.fromupnorth.com/best-photography-of-2013/ Sea Coral: http://aquaviews.net/explore-the-blue/sea-anemone-an-underwater-photographers-delight/ Colour Chart: All Pantone colours are found from the eyedropper tool in Adobe Photoshop.
Fabrics/Detailing
Page 46 Lion Astronaut: http://weareallstarstuff.tumblr.com/post/19850752914 Page 48 Purple Sky: http://www.bt-images.net/incredible-universe/ Page 49 Purple Velvet Swatch: http://www.materialworldireland.com/catalog/product/id/1141/ Crushed Velvet Swatch: http://autointeriorsupply.com/index.php/automotive-fabric/velvet Gold Glitter Swatch: http://www.shutterstock.com/s/gold+glitter/search.html Metallic Swatch: http://www.alibaba.com/product-detail/SPANDEX-POLYESTER-VELVET-RAINBOW-METALLIC-PRINTED_138628364.html
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Key Shapes
Page 50 Space Jumper: http://www.fashion156.com/daily-blog/weekly-we-love-list/ CADS: All cads can be found in WGSN archive and have been edited by myself on Adobe Photoshop.
Consumer Profile
Page 60 Street Style: http://lookbook.nu/search?q=space Page 61 Blue Hair: http://www.beautylish.com/photos Dazed Cover: http://fashiongonerogue.com/dazed-confused-august-2011-cover-bjorkBicycle: https://bkkfixed.wordpress.com/category/nice-bike/ Nike Air Max: http://sneakerheadstore2.blogspot.co.uk Page 62 Converse: http://media-cacheec0.pinimg.com/originals/67c62134bd3df01033f84b.jpg Camden: http://www.rowleygallery.com/Painting-Christopher-Corr-1173.aspx Nail Art: http://varnishedvalkyrie.blogspot.co.uk/2013/07/3d-lego-nails.html
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Self Evaluate
Self Evaluation My main area I have trouble with is PESTEL I find the concept of having to find a trend from PESTEL research sometimes difficult and will unwillingly have a trend sometimes before I have researched which makes the entire process that bit more of a challenge, trying to work backwards. Once I have identify and gathered valuable research to back up by trend I am confidence in progressing to the next stage of the project and bringing together my ideas. I have developed a stronger sense of layout and formatting since my first year and take considerable time and effort into making sure the layout is consistent throughout my finale projects. I have become confident in InDesign and Photoshop yet still lack skills with Illustrator. In terms of creativity I feel this project has been a positive progression of my creativity and I have produced a project, which I am particularly proud of. I would say my downfall is time management, which is something I seem to struggle with in particular my research book could have been time, managed better. Overall I am happy with my project.
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Form AFF13 Student Assessment Feedback This form is to be used to provide feedback to all undergraduate and taught postgraduate students. A separate form should be used for each summative 1 assessment component (as defined in the unit descriptor). It should be completed by the assessor and returned to the student within four weeks of the due date for this assessment component (or, where the component comprises multiple assessment tasks, within four weeks of the submission deadline of the final assessment task). Where appropriate, reference should be made to the University’s generic mark descriptors, which can be found at Appendix 1 of the Common Credit Framework. Before completing this form, staff should ensure that they are familiar with the Student Assessment Feedback Policy. Student name:
CHARLOTTE QUICK
Academic year:
14/15
Unit Title:
Consumer Forecasting & Concept Development
Unit Code:
EFMM6002
Assessment component:
Trend Book & Research Folder
Due date:
January 15 2015
th
Indicative Grade: (please circle or underline)
A++
A+
A
B
C
D
E
F
N
Feedback Assessment Criteria (please list below) Applying research methodologies LO1,2
Feedback (please comment on achievement against assessment criteria) Shown confident knowledge of a range of contextual and theoretical issues, some of which are at the forefront of the discipline, and their relationship to a range of historical and contemporary practices Confident knowledge of a range of relevant specialist techniques and processes
Applying synthesis and evaluation LO2
Sound ability to apply a range of research methodologies to projects, problems and hypotheses and to demonstrate independent thought and critical analysis
Applying visual communication LO3
Confident and imaginative application of a range of specialist practical and technical skills
Remembering academic conventions LO1,2 Understanding professional engagement LO1,2,3
Sound application of advanced transferable and professional skills
Very high ability to manage own learning in a sustained manner and critically evaluate own progress making effective use of feedback
Additional comments (if applicable): • • • • • • • •
Branding is strong and consistent throughout, clear and simply logo. Brand Philosophy is direct and to the point. Key Market figures and drivers identified More detailing on key shapes and CADS would be suggested, as there is limited information on key pieces Make sure images are focused and bleeds set correctly in the future Consumer consumer boards Micro versions of trends need to include materials and more that one CAD to give a clear visual representative. Research book appears to lack some depth in certain areas.
I confirm that I was involved in the assessment of this student and that I agree with both the grade awarded and the feedback comments: Name of assessor providing this feedback: …………………………………….