Portfolio of Communication & Graphic Design, by Jiang Fan

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JIANG FAN

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Résumé Jiang Fan

EDUCATION

INFORMATION

HONORS

SKILLS

Birthday: 26 April, 1995 Gender: Female Nationality: Chinese Hobbies： Painting, Movies, Piano

2014 Scholarship of “Top Student of School” 2015, 2016, 2017 Scholarship of “Three Goods” Student 2016 Best subject host of “Innovative Design Project” 2017 “Outstanding Paper Awards” of Furniture Magazine

Auto CAD 3ds MAX Photoshop Illustrator Premiere

CONTACT Tel: +39 3318135269 Email: charlottejiang426@gmail.com

LANGUAGE Italian: B1 (2017) English: IELTS 7.0 (2015) Chinese: mother tongue

Résumé

2010-2013 Lanzhou No.1 Middle School 2013-2017 School of Furnishings and Industrial Design, Nanjing Forestry University Bachelor of Industrial Design (Furniture Design) GPA: 3.74

Contents

Lanzhou Zoo App Design

Wedding Investigation

Isle of Dogs Poster Design

Artificial Fool Web & VI Design

Glasses Holder Wooden Product

MASCOT: KAWASAKIDRAGONS

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11

Dragons 5

UNDEFEATED CONSECUTIVE SEASONS

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Contents

1 2 3 4 5

01

My hometown : Lanzhou, Gnasu Province

Lanzhou Zoo

Lanzhou Zoo

Survey and Problem

In general, the medium-sized wildlife park needs about 30 million in funds each year for normal operation. These funds must come from ticket sales.

Compared to the ticket price of nearly 100 yuan in wild safari parks, the consumption level of Lanzhou citizens can not accept that certainly. Even if the ticket price is set at 40 yuan per person, and the passenger flow is calculated at 600,000 per year, it can only earn about 24 million yuan, and there is still a shortage of 6 million yuan from the necessary funds.

Due to lack of funds, Lanzhou Zoo cannot upgrade and redecorate.At present, the ticket for Lanzhou Zoo is 10 yuan per person.

01

Target 1.Redesign the logo and concept of the zoo.

2.Attracting not only children but also adults.

3.Design peripheral products to attract consumers.

4.Design a zoo app to provide more convenience for tourists.

Research Lanzhou Zoo

The zoo logo has two information elements that must be included: 1.location 2.“zoo” There are also two most common graphic elements: 1.the city's landmarks/skylines 2.the signature animals in the zoo There are already many zoo logos created on the two letters “O”. So I decided to find another way.

02

Drafts

Ideas

Colors R=0 G=155 B=119

Lanzhou Zoo

R=203 G=101 B=134

LANZHOU LANZH OU I chose these two colors because research shows that children are more sensitive to red and green

03

INSPIRATION

TANGRAM 七巧板

It is very easy to create animals with tangram.

So I think it is a good idea for the zoo. Children will be attracted by it.

Lanzhou Zoo

The tangram (Chinese: 七巧板; literally: "seven boards of skill") is a dissection puzzle consisting of seven flat shapes, called tans, which are put together to form shapes.

The objective of the puzzle is to form a specific shape (given only an outline or silhouette) using all seven pieces, which may not overlap. It is reputed to have been invented in China during the Song Dynasty.

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FURTHER DESIGN tangram+logo

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Camel

Mustang

Monkey

Giraffe

Fox

Crowned Crane

Golden pheasant

Addax

Crowned Crane

Lanzhou Zoo

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Addax

Vulture

Kangaroo

Golden pheasant

These three animals are the signature animals in the Lanzhou zoo.

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TICKET DESIGN Lanzhou Zoo

If tourists do not want to buy paper tickets because they already have the tangram, they can choose to stamp on their hands.

The Tangram on the left side of the ticket has pierced dotted lines that can be torn off.

Children can play with the tangram and created animals.

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PERIPHERAL PRODUCTS

Business card for the zoo staff.

Lanzhou Zoo

Lanzhou Zoo can learn from the Disneyland model. Every product in the park should reflect the brand, for example, this drink of cup.

Consumers can choose different animal for the packaging.

Calender.

In the lower left corner on each page of the calendar, there are also the same pierced dotted lines that can be torn off to tangram just as the zoo tickets.

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There are T-shirts both for adults and kids. People can choose different animals on it.

Lanzhou Zoo

PERIPHERAL PRODUCTS

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APP DESIGN Lanzhou Zoo

This white shape is dynamic.

When loading is complete, this dynamic shape will turn into a white circle, and a small animal will jump into the ring.

Every time you open the app, the animal that appears is random.

There are 6 main functions on the homepage: 1. Buy tickets 2. Find animal data.

3. Check zoo map 4. Post photos.

5. Buy peripheral products 6. Support and contact

Home button Search for animal data Post your own photos in the zoo Gift shop Login, logout, personal information

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APP DESIGN final effect Lanzhou Zoo 10

02

My “client”: My sister Jiang Xiao and her fiancé Zhan Ge Jiang Xiao: PhD student in China University of Political Science and Law Zhan Ge: PhD student in Tsinghua University

Wedding Invitation

Wedding Invitation Design

Information

Survey In China, wedding invitations must be red, secondary colors can be gold or silver.

The necessary element on invitations is the Chinese character “囍” (this character is a combination of two “喜” ,which means double happiness).

Other common elements are dragons and phoenixes. The dragon represents the groom and the phoenix represents the bride.

the Chinese character “囍” (double happiness)

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IDEAS

INSPIRATION

+ Maze

Chinese character

Chinese traditional paper-cut art

Wedding Invitation

ĺ›?+

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Love is to find each other through the maze of life.

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GRAFFITI

Wedding Invitation

My sister Jiang Xiao and her fiancé Zhan Ge. They knew about each other since high school. They decide to get married in February, 2018.

Because my sister Jiang Xiao’ s major is law, I drew a scale in her hand.

Because her fiancé Zhan Ge’ s major is genetics, I drew a DNA double helix in a beaker in his hand.

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INVITATION CARD They wish the style of their wedding invitation card could combine Chinese traditional style and the elegant and beautiful western style perfectly.

Love is to find each other through the maze of life.

Wedding Invitation 14

&

WEDDING GIFT

Wedding Invitation

PACKAGE DESIGN

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Wedding Invitation

FINAL EFFECT

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03

Representative Movie Works Movie poster

Movie Poster Design

INFORMATION

1. Fantastic Mr.Fox 2. Moonrise Kingdom 3. The Grand Budapest Hotel

Wesley Anderson (1969—) is an American film director, film producer, screenwriter, and actor.

His films are known for their distinctive visual and narrative styles.

Anderson has been noted for his extensive use of flat space camera moves, obsessively symmetrical compositions, knolling, snap-zooms, slow-motion walking shots, a deliberately limited color palette, and hand-made art direction often utilizing miniatures. These stylistic choices give his movies a highly distinctive quality.

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THE GRAND BUDAPEST HOTEL Movie poster

The Grand Budapest Hotel is one of my favorite movies. Every frame of this movie is an artwork. Its composition is very particular, its color is very stylized.

Wes Anderson's latest movie Isle of Dogs will be released on March 23, 2018.

Currently there is only a 2 min 36’’ trailer released on September 21, 2017 for this movie.

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ISLE OF DOGS The latest movie of Wes Anderson.

Movie poster

Isle of Dogs will be released on March 23, 2018.

Currently there is only a 2 min 36’’ trailer released on September 21, 2017 for this movie.

Synopsis In a dystopian future Japan, dogs have been quarantined on a remote island due to a "canine flu".

A boy, Atari, ventures to the island to search for his dog, Spots. Dogs Chief, Rex, Boss, Duke, and King help him search for Spots and evade the authorities.

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Movie poster

REFINING ELEMENTS MASCOT: KAWASAKIDRAGONS

5

UNDEFEATED CONSECUTIVE SEASONS

REX

KENNEL COUGH 14/5 RABIES 13/8

Since only the trailer is now released, all my creations rely on screenshots of the 2 minute 36-second trailer.

北

OISTEMPER 22/8 PARVO 22/8

村

KING A G E N T C O N TA C T :

電話存号 42-5673 MARTY HAPPY A N I M A L TA L E N T

DUKE VA C C I N A T E D

22 - 6

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REFINING ELEMENTS Movie poster

These five dogs are the main characters of this movie.

There appearances are highly recognizable.

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POSTER DESIGN Vertical Version Movie poster

Since the story of this film was set in Japan, with a lot of Japanese elements, I chose the sun as the visual focus of the poster design.

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POSTER DESIGN Horizontal Version Movie poster 23

Movie poster

FINAL EFFECT

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SOUNDTRACK ALBUM PACKAGE

Alexandre Desplat is one of my favorite musicians in the world. He is a French film composer. He has won two Academy Awards for his soundtracks to the films The Grand Budapest Hotel and The Shape of Water.

He has worked with Wes Anderson many times. He also did movie soundtrack music for Fantastic Mr.Fox and Moonrise Kingdom.

Movie poster 25

04

My “client”: Zhou Xiaoyu, one of my best friends, and his team from University of Science and Technology of China.

Web and VI

Web & VI Design

INFORMATION

The name of their team is “Artificial Fool”, which is the antonym of “AI(artificial intelligence)”.

About Their Subject The name of their subject is “F-OCR”.

“F” is “fool”, which represents their team name “Artificial Fool”.

“OCR” means “Optical Character Recognition”. It is the mechanical or electronic conversion of images of typed, handwritten or printed text into machine-encoded text, whether from a scanned document, a photo of a document.

They are really a group of great programmers, and the main function of the F-OCR they developed is to transform the mathematical formulas in the screenshots into LaTeX code. LaTex is the most commonly used software for science and engineering professionals to edit papers.

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LOGO DESIGN The team member love this emoji very much because it looks like a think an enjoying face.

Option 1

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AF

The team hopes that I can combine human faces to reflect the meaning of "artificial".

Web and VI

AF+

Option 2 27

VI DESIGN

Web and VI

ARTIFICIAL FOOL

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Web and VI

FINAL EFFECT 29

WEB DESIGN

Homepage Web and VI 30

WEB DESIGN

Function Page

Web and VI 31

http://artificialfool.com/

FINAL EFFECT Web and VI 32

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IDEAS

Glasses Holder

Grasses Holder

This work is the course completion of the design of wooden products in the second semester of my third year of university.

RHINOCEROS Use plasticine to create a rough shape.

Saw wooden block out of a rough shape with electric wire saw

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GRASSES HOLDER Grasses Holder 34

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谢谢 THANKS GRAZIE

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