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Charlotte Levien My skills lie within photography, visual creativity and detail. I am a highly organised, enthusiastic and motivated individual with a passion for photography, fashion and interiors. I have a good eye for composition and attention to detail and enjoy working with natural light. Through my degree, I have gained in-depth technical and editorial knowledge and a wide variety of skills that I would like to bring to a position in the visual creative industry.

Photography | Layout | Art Direction charlottelevien@gmail.com www.charlottelevien.com +44 (0) 7917 718883

PUBLICATION : scene BRIEF:

Publication of your choice and style, it should be a refelction of your personal taste and style and contain only images you have captured, art directed or styled yourself. The focus of the publication is about the creation of stunning visuals, great layout and clever use of graphics in combination with thought provoking and creative written content. We are looking for you to bring something new, unique and personal to the table.

CONCEPT:

scene explores texture, shapes and landscape. My photography and styling captures chunky knitwear in an autumnal environment with creative writing pieces complimenting the seasonal narrative. Simple layouts and revealing colours show a progression through the publication from autumnal to winter scenes.

IMAGE OF FRONT AND BACK MAG

PUBLICATION : scene PUBLICATION : scene

The Perfect Winter Weekend If you choose to stay in England through the winter forget the essay, the research and the dissertation for a moment and find a friend whose family lives in the country with a large enough house - and willing parents – to take in a bunch of lively students for 24 hours. An Aga to huddle round would be a bonus, as would a bevy of dogs to walk. The only drawback is that most of these houses are cold so what to pack is an issue. Lots of layers, jumpers, boots and warm jackets are essential – as is a hot water bottle! The food will be delicious, warming and wholesome. Lots of fresh air as the dogs will need exercise, a chance to join a small informal shoot on Saturday morning before collapsing in front of the fire and the rugby in the afternoon. The weather is bright and crisp. The frost shimmers on the leaves and grass and the world has been transformed. It’s cold, but a good brisk walk will soon warm everyone up. The dogs are excited and friends appear in a mish mash of clothes begged, borrowed and (hopefully not) stolen. Perfection! The afternoon is for newspapers and relaxation. Guilt sets in as the host fetches more logs and the hostess is slaving away in the kitchen – offers of help are turned down. Fresh air hits and soon everyone is enjoying a snooze in front of the fire. Nothing beats that content feeling after coming in from being outside in the cold. Fingertips slowly regaining warmth back into them, and cheeks getting even rosier from the heat of the roaring log fire. Crumpets and tea again. The students life is a good one. And that’s only Saturday. Sunday is still to come. Those carefree days with no responsibilities will soon be gone, but the memories do not fade.

PUBLICATION : scene

Autumnal knit photoshoot

PUBLICATION : scene

PUBLICATION : scene

STUDIO SHOOT : Glam Rocks

BRIEF:

You are the editor of a mini-magazine, concept and theme of your choice. You are responsible for all editorial and photographic content for the publication: the Editor’s Letter, short pieces on contributors, advertorials, quotes, headlines and a 1500 word article on a subject appropriate to your magazine.

CONCEPT:

Photo shoot in the studio Photo showing different items of glittery clothing.

PUBLIC RELATIONS : belle PR Brief:

A detailed PR and marketing plan for an online launch event for a fashion client Company background and mission statement An example press release promoting your event

Concept:

Press Release The summer of 2012 is set to be a joyous and celebratory season for the UK, with momentous events bringing enjoyment and excitement to our country throughout these summer months. In collaboration with such noteworthy events, the quintessentially British brand Cath Kidston Ltd is launching a new luxurious picnic hamper to enable everyone to celebrate in style. This picnic hamper, the Jubilee Hamper, has been designed to compliment the current smaller teatime hamper and includes a variety of picnic essentials, perfectly tailored to bring communities together for the ideal picnic party. Eight place settings, champagne flutes, wine glasses, tumblers, and a choice of napkins and tablecloth ensure that this hamper is perfectly stocked to grace any celebratory occasion. The streets will be abundant with parties celebrating both the 2012 Olympics, and the Queen’s Jubilee, and this new hamper filled with your delicious treats and nibbles will undoubtedly spark dutiful glances from neighbours across the country. The hampers’ wicker exterior and contemporary Cath Kidston fabrics are certain to evoke nostalgic memories and a desire to recreate childhood summers, filled with fri- volity and fun. All products inside the Jubilee Hamper have been designed with the usual Cath Kidston flair, with the plates adorning new designs uniquely created for the Olympics and Queen’s Jubilee complimented by the traditional floral and polka dot designs that Cath is known for. The launch will be on the 19 May 2012. This will be preceded by well advertised links to other websites, Social Media websites and Cath Kidston Ltd own website. There will also be a Smart Phone Application to support the launch. There will be an opportunity to pre-order the Jubilee Hamper to ensure customers receive their hamper before celebrations start. There is a chance for someone to win a Jubliee Hamper on Facebook. The first 1000 people to ‘like’ the Jubliee Hamper will be entered into a draw which will take place over the Jubliee weekend.

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PR

PR

PR

Research on Brand /Ĺś ϭϾϾϯ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ ŽƉĞŜĞĚ Ä‚ Ć?žĂůů Ć?ŚŽƉ Ĺ?Ĺś EĹ˝ĆŒĆšĹš >ŽŜÄšŽŜ Ć?ĞůůĹ?ĹśĹ? ĆšĆŒÄ‚ÄšĹ?Ć&#x;ŽŜÄ‚ĹŻ fabrics and wallpapers which reminded her of her childhood. To compliment these she bought and repainted cheap furniture. This look appealed to many Ć?ĞƍŜĹ? ƾƉ ĹšŽžÄžĆ? Ä‚Ćš ƚŚĂƚ Ć&#x;ĹľÄžÍ˜ /Ćš Ä?ĆŒÄžÄ‚ĆšÄžÄš Ä‚ ůŽŽŏ ĨĆŒŽž ƚŚĞ ƉĂĆ?Ćš Í´ ŽĨ ŚĂƉƉLJ childhoods, comfort, endless sunshine and fun. Ć? ĹšÄžĆŒ ƉŽƉƾůÄ‚ĆŒĹ?ƚLJ Ĺ?ĆŒÄžÇ Ć?ŚĞ Ä?ÄžĹ?Ä‚Ĺś ƚŽ ĚĞĆ?Ĺ?Ĺ?Ĺś ĹšÄžĆŒ Ĺ˝Ç Ĺś Ć‰ĆŒĹ?ŜƚĆ?Í• Ć?ĆšÄ‚ĆŒĆ&#x;ĹśĹ? Ç Ĺ?ƚŚ Ä‚Ĺś Ĺ?ĆŒŽŜĹ?ĹśĹ? Ä?Ĺ˝Ä‚ĆŒÄš Ä?Ĺ˝Ç€ÄžĆŒ Í´ Ä‚ Ć‰ĆŒÄ‚Ä?Ć&#x;Ä?Ä‚ĹŻ ĂĚĚĹ?Ć&#x;ŽŜ ƚŽ ĹšÄžĆŒ ĆŒÄ‚ĹśĹ?Ğ͘ ,ÄžĆŒ ƚĞĂž ĆŒÄžĹ?ƾůÄ‚ĆŒĹŻÇ‡ Ç€Ĺ?Ć?Ĺ?Ćš Ä‚ĹśĆ&#x;ƋƾĞ ĨÄ‚Ĺ?ĆŒĆ? ƚŽ Ĺ?Ğƚ Ĺ?ĹśĆ?ƉĹ?ĆŒÄ‚Ć&#x;ŽŜ ĂŜĚ ƚŚĞŜ ĆŒÄžÇ Ĺ˝ĆŒĹŹ ŽůÄš ĚĞĆ?Ĺ?Ĺ?ĹśĆ? ƚŽ Ć?ĆľĹ?Ćš Ä‚ žŽĆŒÄž Ä?ŽŜĆšÄžĹľĆ‰Ĺ˝ĆŒÄ‚ĆŒÇ‡ ĹľÄ‚ĆŒĹŹÄžĆšÍ˜ dŚĞ Ĺ‡Ĺ˝ĆŒÄ‚ĹŻ Ć‰ĆŒĹ?ŜƚĆ? Ć?ŚĞ ĆľĆ?ĞĚ Ä‚ĆŒÄž ĹśĹ˝Ç Ĺ?Ä?ŽŜĹ?Ä?͘ 'ĆŒÄ‚ÄšĆľÄ‚ĹŻĹŻÇ‡ Ć?ŚĞ ŚĂĆ? ĞdžƉĂŜĚĞĚ ĹšÄžĆŒ ĆŒÄ‚ĹśĹ?Äž ƚŽ Ĺ?ĹśÄ?ůƾĚĞ žŽĆ?Ćš ĹšŽƾĆ?ĞŚŽůÄš Ĺ?ƚĞžĆ?Í• Ç Ĺ˝ĹľÄžĹśÍ›Ć? ĨÄ‚Ć?ĹšĹ?ŽŜÍ• Ä‚Ä?Ä?ÄžĆ?Ć?Ĺ˝ĆŒĹ?ÄžĆ? ĂŜĚ Ä?ĹšĹ?ĹŻÄšĆŒÄžĹśÍ›Ć? Ç ÄžÄ‚ĆŒÍ˜ dĹšĆŒŽƾĹ?ĹšŽƾĆš ĹšÄžĆŒ ĆŒÄ‚ĹśĹ?Ğ͕ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ ŚĂĆ? Ä‚ĹŻÇ Ä‚Ç‡Ć? ĆšĆŒĹ?ĞĚ ƚŽ Ä?ĆŒÄžÄ‚ĆšÄž Ć‰ĆŒÄ‚Ä?Ć&#x;Ä?Ä‚ĹŻ Ĺ?ƚĞžĆ? that are reasonably priced, high quality and original. She has successfully kept abreast of events by introducing relevant items and prints, for example her Jubilee and Olympic items. In the nineteen years she has been trading Cath Kidston has collaborated with Ĺ˝ĆšĹšÄžĆŒ ĹšĹ?Ĺ?ĹšͲĆ‰ĆŒŽĎůÄž Ä?ŽžĆ‰Ä‚ĹśĹ?ÄžĆ? Ć?ĆľÄ?Ĺš Ä‚Ć? EŽŏĹ?Ä‚ Í´ ĨŽĆŒ ƉŚŽŜÄž Ä?Ĺ˝Ç€ÄžĆŒĆ?Í• DĹ?ůůĞƚĆ? Í´ ĨŽĆŒ ƚĞŜƚĆ? ĂŜĚ dÄžĆ?Ä?Ĺ˝ Í´ ĨŽĆŒ ĆŒÄžͲƾĆ?Ä‚Ä?ĹŻÄž Ć?ŚŽƉƉĹ?ĹśĹ? Ä?Ä‚Ĺ?Ć? žĂĚĞ ĨĆŒŽž ƉůĂĆ?Ć&#x;Ä? Ä?ŽƊůÄžĆ?͘

ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ >ƚĚ ŽƉĞŜĞĚ Ĺ?Ĺś ϭϾϾϯ͘ /Ćš Ç Ä‚Ć? ƚŚĞ Ĺ?ĹśĆ?ƉĹ?ĆŒÄ‚Ć&#x;ŽŜ ŽĨ ŽŜÄž Ç Ĺ˝ĹľÄ‚Ĺś Ç ĹšĹ˝ ŚĂĚ Ä‚ ƉĂĆ?Ć?Ĺ?ŽŜ ĨŽĆŒ Ä‚ĹŻĹŻ ƚŚĹ?ĹśĹ?Ć? Ç€Ĺ?ŜƚĂĹ?Ğ͘ Ćš Ä‚ Ć&#x;žĞ Ç ĹšÄžĹś ĹľĹ?ĹśĹ?žĂůĹ?Ć?Ĺľ Ç Ä‚Ć? Ä‚ĹŻĹŻ ƚŚĞ ĆŒÄ‚Ĺ?Äž Ć?ŚĞ Ç Ä‚Ć? ĆŒÄžÄ?ĆŒÄžÄ‚Ć&#x;ĹśĹ? Ĺ?žĂĹ?ÄžĆ? ŽĨ ŚĂƉƉLJ Ä?ĹšĹ?ůĚŚŽŽÄšĆ? and granny-type dĂŠcor. dŚĞĆ?Äž ĆšĆŒÄ‚ÄšĹ?Ć&#x;ŽŜÄ‚ĹŻ ǀĂůƾĞĆ? ĂƉƉĞĂůĞĚ ƚŽ ƚŚĞ ĹšÄ‚ĆŒÄš Ç Ĺ˝ĆŒĹŹĹ?ĹśĹ? Ç Ĺ˝ĹľÄžĹś ŽĨ ƚŚĞ ϾϏÍ›Ć?͘ EÄžÄ‚ĆŒĹŻÇ‡ ĆšÇ ÄžĹśĆšÇ‡ Ç‡ÄžÄ‚ĆŒĆ? ŽŜ ƚŚĞ ĂƉƉĞĂů Ĺ?Ć? Ć?Ć&#x;ĹŻĹŻ ĆšĹšÄžĆŒÄžÍ˜ Our aim at Cath Kidston is to produce a range of household goods and accessories which will embrace our customers and give them a feeling of comfort, luxury and contentment in an ever-changing world at Ä‚ ĆŒÄžÄ‚ĹŻĹ?Ć?Ć&#x;Ä? Ć‰ĆŒĹ?Ä?Ğ͘ tÄž Ä‚ĆŒÄž ŏĞĞŜůLJ Ä‚Ç Ä‚ĆŒÄž ŽĨ ĨÄ‚ĹľĹ?ĹŻĹ?ÄžĆ? ĹšÄ‚ĆŒÄš ĹšĹ?Ćš Ä?LJ ĆŒÄžÄ?ÄžĆ?Ć?Ĺ?ŽŜÍ• Ä?ƾƚ ƚŚĂƚ Ĺ?Ć? ŜŽ ĆŒÄžÄ‚Ć?ŽŜ ŜŽĆš ƚŽ Ä?Äž Ä‚Ä?ĹŻÄž ƚŽ ÄžŜŊŽÇ‡ Ä‚ ĹŻĹ?ĆŠĹŻÄž ĨƾŜ͘ tÄž Ç Ä‚ĹśĆš ŽƾĆŒ Ä?ĆľĆ?ĆšŽžÄžĆŒĆ? ƚŽ Ä?Äž Ä‚Ä?ĹŻÄž ƚŽ ĎŜĚ ĞǀĞŜ ƚŚĞ Ć?žĂůůĞĆ?Ćš ƚŚĹ?ĹśĹ? Ç ĹšĹ?Ä?Ĺš ƚŚĞLJ can take home to brighten up their lives. Although comfort and familiarity drive Cath Kidston Ltd, many items found in our shops and on our webĆ?Ĺ?ƚĞ Ä‚ĆŒÄž ĨƾŜ ĂĚĚĹ?Ć&#x;ŽŜĆ? ƚŽ žŽÄšÄžĆŒĹś ƚĞÄ?ĹšŜŽůŽĹ?LJ͘ tÄž ŚĂǀĞ ƚĂŏĞŜ ÄžÇ€ÄžĆŒÇ‡ÄšÄ‚Ç‡ ÄšŽžÄžĆ?Ć&#x;Ä? Ĺ?ŽŽÄšĆ? ĂŜĚ ĆšĆŒÄ‚ĹśĆ?ĨŽĆŒĹľÄžÄš ƚŚĞž Ć?Ĺ˝ ƚŚĞLJ Ç Ĺ?ĹŻĹŻ Ä?ĆŒĹ?Ĺ?ŚƚĞŜ ƾƉ ĂŜLJ ĹšŽžÄžÍ˜ &ƾŜÍ• Ć‰ĆŒÄ‚Ä?Ć&#x;Ä?Ä‚ĹŻĹ?ƚLJ ĂŜĚ Ĺ˝ĆŒĹ?Ĺ?Ĺ?ŜĂůĹ?ƚLJ ÄšĆŒĹ?ǀĞ ĆľĆ? Ĺ?Ĺś ŽƾĆŒ ĚĞĆ?Ĺ?Ĺ?ĹśĆ? Ä‚ůŽŜĹ?Ć?Ĺ?ĚĞ ĹšĹ?Ĺ?Ĺš ƋƾĂůĹ?ƚLJ ĂŜĚ Ä‚ÄŤĹ˝ĆŒÄšÄ‚Ä?Ĺ?ĹŻĹ?ĆšÇ‡Í˜ tÄž ŚĂǀĞ ŜŽĆš Ć?ĆšŽŽÄš Ć?Ć&#x;ĹŻĹŻÍ˜ EŽƚ ŽŜůLJ ŚĂǀĞ Ç Äž ĞdžƉĂŜĚĞĚ Ĺ?Ĺś ƚŚĞ h<Í• Ä?ƾƚ Ç Äž ŚĂǀĞ Ç€ÄžĹśĆšĆľĆŒÄžÄš Ĺ˝Ç€ÄžĆŒĆ?ĞĂĆ? ĆšŽŽÍ˜ ŽůůÄ‚Ä?Ĺ˝ĆŒÄ‚Ć&#x;ŽŜ Ç Ĺ?ƚŚ ĹŻÄ‚ĆŒĹ?Äž žƾůĆ&#x;ͲŜÄ‚Ć&#x;ŽŜÄ‚ĹŻ Ä?ŽžĆ‰Ä‚ĹśĹ?ÄžĆ? ŚĂĆ? ĞŜĂÄ?ůĞĚ ĆľĆ? ƚŽ ĞdžƉĂŜĚ Ĺ?Ĺś Ä‚ĹŻĹŻ ÄšĹ?ĆŒÄžÄ?Ć&#x;ŽŜĆ? ĂŜĚ Ĺ?Ĺ?ǀĞŜ ĆľĆ? the opportunity to help those less fortunate than ourselves. Our commitment to our customers is our top priority. To produce goods of the highest quality which do not compromise our values or style remains our aim.

Forty seven shops have now been opened in the UK and she is now expanding to other countries, most recently in Thailand and Taiwan in 2011. There Ĺ?Ć? Ä‚ĹŻĆ?Ĺ˝ Ä‚Ĺś Ä‚Ĺ?ĆŒĆ‰Ĺ˝ĆŒĆš Ć?ŚŽƉ Ä‚Ćš >ŽŜÄšŽŜ ,ÄžÄ‚ĆšĹšĆŒĹ˝Ç Í›Ć? dÄžĆŒĹľĹ?ŜĂů Ď° Ç ĹšĹ?Ä?Ĺš Ç Ä‚Ć? ŽƉĞŜĞĚ in 2009. Cath Kidston Ltd also has a presence in large department stores like John Lewis. Alongside the high street presence there is a very successful website and mail order business which goes from strength to strength. 'ĆŒĹ˝Ç ĆšĹš ŚĂĆ? Ä?ĞĞŜ Ć?ƚĞĂĚLJ Ĺ˝Ç€ÄžĆŒ ƚŚĞ Ç‡ÄžÄ‚ĆŒĆ? ĂŜĚ ƚŚĹ?Ć? ŚĂĆ? Ä‚ĆŠĆŒÄ‚Ä?ƚĞĚ ƚŚĞ Ĺ?ĹŻĹ˝Ä?Ä‚ĹŻ Ć‰ĆŒĹ?ǀĂƚĞ ĞƋƾĹ?ƚLJ ÄŽĆŒĹľ d Ć?Ć?Ĺ˝Ä?Ĺ?Ä‚Ć&#x;ÄžĆ? Ç ĹšĹ?Ä?Ĺš ŚĂĆ? ĆŒÄžÄ?ĞŜƚůLJ Ä?ŽƾĹ?Śƚ Ä‚ ĹľÄ‚ĹŠĹ˝ĆŒĹ?ƚLJ Ć?ƚĂŏĞ in Cath Kidston Ltd which will underline its future growth. Not content with designing household items, Cath Kidston has also published Ć?ĞǀĞŜ Ä?ŽŽŏĆ?Í• Ĺ?ĹśÄ?ůƾĚĹ?ĹśĹ? WÄ‚ĆšÄ?Ś͕͊ ^Ć&#x;ĆšÄ?Ś͕͊ ^ÄžÇ ÍŠ ŜĚ DÄ‚ĹŹÄžÍ˜ /Ĺś ĎŽĎŹĎ­ĎŹ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ Ç Ä‚Ć? Ä‚Ç Ä‚ĆŒÄšÄžÄš Ä‚Ĺś D ĨŽĆŒ Ć?ÄžĆŒÇ€Ĺ?Ä?ÄžĆ? ƚŽ Ä?ĆľĆ?Ĺ?ŜĞĆ?Ć? ĂŜĚ Ć?ŚĞ ŚĂĆ? ĆŒÄžĆšÄ‚Ĺ?ŜĞĚ ĹšÄžĆŒ ĆŒŽůÄž Ä‚Ć? ĆŒÄžÄ‚Ć&#x;ǀĞ Ĺ?ĆŒÄžÄ?ĆšĹ˝ĆŒ ŽĨ ƚŚĞ ŽžĆ‰Ä‚ĹśÇ‡Í˜ ĎŽĎŹĎ­ĎŻ Ç Ĺ?ĹŻĹŻ ĹľÄ‚ĆŒĹŹ twenty years of Cath Kidston Ltd in the market place.

,ÄžĆŒ ĹšĹ?Ĺ?Ĺš Ć‰ĆŒŽĎůÄž ŚĂĆ? ÄžÄ‚ĆŒĹśÄžÄš ĹšÄžĆŒ Ä‚Ĺś Ĺ?ŜŇƾĞŜĆ&#x;Ä‚ĹŻ ƉŽĆ?Ĺ?Ć&#x;ŽŜ Ĺ?Ĺś ƚŚĞ ĹľÄ‚ĆŒĹŹÄžĆš ƉůĂÄ?Ğ͘

Implementation Marketing Activities will be as follows –

^ĆšĆŒÄ‚ĆšÄžĹ?LJ dŚĞ ĹŻÄ‚ƾŜÄ?Ĺš ŽĨ ƚŚĞ :ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒ Ç Ĺ?ĹŻĹŻ ƚĂŏĞ ƉůĂÄ?Äž Ć‰ĆľĆŒÄžĹŻÇ‡ ŽŜůĹ?ŜĞ͕ ĆľĆ&#x;ĹŻĹ?Ć?Ĺ?ĹśĹ? Ä‚ Ć‰ĹŻÄžĆšĹšĹ˝ĆŒÄ‚ ŽĨ ŽŜůĹ?ŜĞ Ä?ŚĂŜŜĞůĆ? ƚŽ ĆŒÄžÄ‚Ä?Ĺš ƚŚĞ žĂdžĹ?žƾž Ä‚žŽƾŜĆš ŽĨ ƉŽƚĞŜĆ&#x;Ä‚ĹŻ Ä?ĆľĆ?tomers as possible. The campaign will embrace the celebratory atmosphere that the Olympics ĂŜĚ ƚŚĞ YƾĞĞŜ͛Ć? :ĆľÄ?Ĺ?ůĞĞ Ç Ĺ?ĹŻĹŻ Ä?ĆŒĹ?ĹśĹ? ĆľĆ?Ĺ?ĹśĹ? žŽÄšÄžĆŒĹś Ä?ŚĂŜŜĞůĆ? Ç ĹšĹ?ĹŻĆ?Ćš žĂĹ?ŜƚĂĹ?ĹśĹ?ĹśĹ? ƚŚĞ Ĺ?ŜƚĞĹ?ĆŒĹ?ƚLJ ŽĨ ƚŚĞ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ Ä?ĆŒÄ‚ĹśÄšÍ• ĨŽÄ?ĆľĆ?Ĺ?ĹśĹ? ŽŜ ƚŚĞ ĆšĆŒƾůLJ ĆŒĹ?Ć&#x;Ć?Ĺš Ć?ƚLJůĞ ĂŜĚ nostalgia that Cath Kidston embraces so well in her designs. It will be vital to Ä?Ä‚Ć‰ĆšĆľĆŒÄž ƚŚĞ ÄžĆ?Ć?ĞŜÄ?Äž ŽĨ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ Í´ ƚŚĞ ĹšÄ‚ĆŒĹśÄžĆ?Ć?Ĺ?ĹśĹ? ŽĨ ƚŚĞ Ĺ?Ä?ŽŜĹ?Ä? ůŽŽŏ ŽĨ ƚŚĞ ĆšĆŒÄ‚ÄšĹ?Ć&#x;ŽŜÄ‚ĹŻ ĹśĹ?ĹŻĹ?Ć?Ĺš Ä?ŽƾŜĆšĆŒÇ‡ ĹšŽƾĆ?Äž Ć?ƚLJůĞ ĂŜĚ ƚŚĞ ĆŒĹ?Ć&#x;Ć?Ĺš Ä?ŽžžƾŜĹ?ƚLJ Ć?ƉĹ?ĆŒĹ?ĆšÍ˜

dĹšĹ?Ć? ŽŜůĹ?ŜĞ Ä?ĂžƉĂĹ?Ĺ?Ĺś Ç Ĺ?ĹŻĹŻ ĆľĆ&#x;ĹŻĹ?Ć?Äž ƚŚĞ Ä¨Ĺ˝ĹŻĹŻĹ˝Ç Ĺ?ĹśĹ? žĞĚĹ?ƾžĆ? Í´

dŚĞ ĆšÄ‚ĆŒĹ?Ğƚ ĂƾĚĹ?ĞŜÄ?Äž Ç Ĺ?ĹŻĹŻ Ä?Äž Í´

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dŚĞ Ć?ƾžžÄžĆŒ ŽĨ ĎŽĎŹĎ­ĎŽ Ĺ?Ć? Ć?Ğƚ ƚŽ Ä?Äž Ä‚ ŊŽLJŽƾĆ? ĂŜĚ Ä?ĞůĞÄ?ĆŒÄ‚ĆšĹ˝ĆŒÇ‡ Ć?ĞĂĆ?ŽŜ ĨŽĆŒ ƚŚĞ h<Í• Ç Ĺ?ƚŚ žŽžÄžĹśĆšŽƾĆ? ĞǀĞŜƚĆ? Ä?ĆŒĹ?ĹśĹ?Ĺ?ĹśĹ? ÄžŜŊŽÇ‡ĹľÄžĹśĆš ĂŜĚ ĞdžÄ?Ĺ?ƚĞžĞŜƚ ƚŽ ŽƾĆŒ Ä?ŽƾŜĆšĆŒÇ‡ ĆšĹšĆŒŽƾĹ?ĹšŽƾĆš ƚŚĞĆ?Äž Ć?ƾžžÄžĆŒ žŽŜƚŚĆ?͘ /Ĺś Ä?ŽůůÄ‚Ä?Ĺ˝ĆŒÄ‚Ć&#x;ŽŜ Ç Ĺ?ƚŚ Ć?ĆľÄ?Ĺš ŜŽĆšÄžÇ Ĺ˝ĆŒĆšĹšÇ‡ ĞǀĞŜƚĆ?Í• ƚŚĞ Ć‹ĆľĹ?ŜƚĞĆ?Ć?ĞŜĆ&#x;ĂůůLJ ĆŒĹ?Ć&#x;Ć?Ĺš Ä?ĆŒÄ‚ĹśÄš Cath Kidston Ltd is launching a new luxurious picnic hamper to enable everyone to celebrate in style. This picnic hamper, the :ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒ, has been designed to compliment the current smaller ƚĞĂĆ&#x;žĞ ĹšÄ‚ĹľĆ‰ÄžĆŒ and includes a variety ŽĨ ƉĹ?Ä?ĹśĹ?Ä? ÄžĆ?Ć?ĞŜĆ&#x;Ä‚ĹŻĆ?Í• Ć‰ÄžĆŒĨÄžÄ?ƚůLJ ƚĂĹ?ĹŻĹ˝ĆŒÄžÄš ƚŽ Ä?ĆŒĹ?ĹśĹ? Ä?ŽžžƾŜĹ?Ć&#x;ÄžĆ? ƚŽĹ?ÄžĆšĹšÄžĆŒ ĨŽĆŒ ƚŚĞ Ĺ?ĚĞĂů ƉĹ?Ä?ĹśĹ?Ä? Ć‰Ä‚ĆŒĆšÇ‡Í˜ Ĺ?Ĺ?Śƚ ƉůĂÄ?Äž Ć?ĞƍŜĹ?Ć?Í• Ä?ŚĂžƉĂĹ?ŜĞ ŇƾƚĞĆ?Í• Ç Ĺ?ŜĞ glasses, tumblers, and a choice of napkins and tablecloth ensure that this hamper is perfectly stocked to grace any celebratory occasion. dŚĞ Ć?ĆšĆŒÄžÄžĆšĆ? Ç Ĺ?ĹŻĹŻ Ä?Äž Ä‚Ä?ƾŜĚĂŜƚ Ç Ĺ?ƚŚ Ć‰Ä‚ĆŒĆ&#x;ÄžĆ? Ä?ĞůĞÄ?ĆŒÄ‚Ć&#x;ĹśĹ? Ä?ŽƚŚ ƚŚĞ 2012 Olympics, and the YƾĞĞŜ͛Ć? :ĆľÄ?Ĺ?ůĞĞ͕ ĂŜĚ ƚŚĹ?Ć? ĹśÄžÇ ĹšÄ‚ĹľĆ‰ÄžĆŒ ĎůůĞĚ Ç Ĺ?ƚŚ LJŽƾĆŒ ĚĞůĹ?Ä?Ĺ?ŽƾĆ? ĆšĆŒÄžÄ‚ĆšĆ? ĂŜĚ ĹśĹ?Ä?Ä?ĹŻÄžĆ? Ç Ĺ?ĹŻĹŻ ƾŜÄšŽƾÄ?ƚĞĚůLJ Ć?Ć‰Ä‚ĆŒĹŹ ĚƾĆ&#x;Ĩƾů Ĺ?ĹŻÄ‚ĹśÄ?ÄžĆ? ĨĆŒŽž ŜĞĹ?Ĺ?ĹšÄ?ŽƾĆŒĆ? Ä‚Ä?ĆŒĹ˝Ć?Ć? ƚŚĞ Ä?ŽƾŜĆšĆŒÇ‡Í˜ dŚĞ ĹšÄ‚ĹľĆ‰ÄžĆŒĆ?Í› Ç Ĺ?Ä?ĹŹÄžĆŒ ÄžÇ†ĆšÄžĆŒĹ?Ĺ˝ĆŒ ĂŜĚ contemporary Cath Kidston fabrics are certain to evoke nostalgic žĞžŽĆŒĹ?ÄžĆ? ĂŜĚ Ä‚ ĚĞĆ?Ĺ?ĆŒÄž ƚŽ ĆŒÄžÄ?ĆŒÄžÄ‚ĆšÄž Ä?ĹšĹ?ůĚŚŽŽÄš Ć?ƾžžÄžĆŒĆ?Í• ĎůůĞĚ Ç Ĺ?ƚŚ ĨĆŒĹ?volity and fun.

As Cath Kidston approaches her 20th Anniversary in 2013 and the UK enter Ĺ?ŜƚŽ Ä‚ Ć?ƾžžÄžĆŒ ŽĨ ĹŠĆľÄ?Ĺ?ĹŻÄ‚Ć&#x;ŽŜÍ• Ä?ĞůĞÄ?ĆŒÄ‚Ć&#x;ŽŜ ĂŜĚ Ć‰Ä‚ĆšĆŒĹ?Ĺ˝Ć&#x;Ć?Ĺľ Ĺ?Ĺś ĎŽĎŹĎ­ĎŽÍ• ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ ŚĂĆ? Ä?ŚŽĆ?ĞŜ ƚŽ ĹŻÄ‚ƾŜÄ?Ĺš ƚŚĞ Íš:ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒÍ›Í• Ä‚ ĹŻĆľÇ†ĆľĆŒĹ?ŽƾĆ? ƉĹ?Ä?ĹśĹ?Ä? ĹšÄ‚ĹľĆ‰ÄžĆŒ ƚŚĂƚ Ç Ĺ?ĹŻĹŻ ŚĞůƉ ƚŚĞ h< Ä?ĞůĞÄ?ĆŒÄ‚ĆšÄž ƚŚĞ YƾĞĞŜ͛Ć? :ĆľÄ?Ĺ?ůĞĞ ĂŜĚ ƚŚĞ >ŽŜÄšŽŜ ĎŽĎŹĎ­ĎŽ KůLJžƉĹ?Ä?Ć? Ĺ?Ĺś ĆšĆŒĆľÄž ĆŒĹ?Ć&#x;Ć?Ĺš Ć?ĆšÇ‡ĹŻÄžÍ˜ dŚĞ :ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒ Ç Ĺ?ĹŻĹŻ Ĺ?Ĺ˝ ŽŜ Ć?Ä‚ĹŻÄž Ĺ?Ĺś DĂLJ ĎŽĎŹĎ­ĎŽ Ä¨Ĺ˝ĹŻĹŻĹ˝Ç Ĺ?ĹśĹ? Ä‚Ĺś Ä‚Ĺ?Ĺ?ĆŒÄžĆ?Ć?Ĺ?ǀĞ online launch that will aim to both increase brand awareness and generate interest in the hamper itself.

ƚŚĞ ĆŒĹ˝Ä‚Äš ƚŽ Ć?ĆľÄ?Ä?ÄžĆ?Ć? ĹŻĹ?ÄžĆ? Ĺ?Ĺś ĞžÄ?ĆŒÄ‚Ä?Ĺ?ĹśĹ? ĎŽĎ­Ć?Ćš Ä?ÄžĹśĆšĆľĆŒÇ‡ ƚĞÄ?ĹšŜŽůŽĹ?LJ ĂŜĚ ĆľĆ&#x;ĹŻĹ?Ć?Ĺ?ĹśĹ? žŽÄšÄžĆŒĹś ŽŜůĹ?ŜĞ ĹľÄ‚ĆŒĹŹÄžĆ&#x;ĹśĹ? Ä?ŚĂŜŜĞůĆ? ĂŜĚ ƚĞÄ?ŚŜĹ?ƋƾĞĆ?͘ KĆľĆŒ Ä‚Ĺ?Ĺľ Ä‚Ćš ĞůůĞ WZ Ĺ?Ć? ƚŽ ĞŜĂÄ?ĹŻÄž ĹšÄžĆŒ ƚŽ ĚŽ ƚŚĹ?Ć? Ç Ĺ?ƚŚ ŇĂĹ?ĆŒ ĂŜĚ Ć?ĆľÄ?Ä?ÄžĆ?Ć?Í• Ç Ĺ?ƚŚ Ć‰Ä‚ĆŒĆ&#x;Ä?ƾůÄ‚ĆŒ ĆŒÄžĨÄžĆŒÄžĹśÄ?Äž ƚŽ dŚĞ :ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒ Í´ Ä‚ ĹšÄ‚ĹľĆ‰ÄžĆŒ ÄŽĆš ĨŽĆŒ ƚŚĞ YĆľÄžÄžĹśÍ˜ DÄ‚ĆŒĹŹÄžĆ&#x;ĹśĹ? KÄ?ĹŠÄžÄ?Ć&#x;ǀĞĆ? Íť Íť Íť

ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ ŚĂĆ? Ä‚ĹŻĆŒÄžÄ‚ÄšÇ‡ Ć‰ĆŒĹ˝ÄšĆľÄ?ĞĚ Ć‰ĆŒĹ?ŜƚĆ? Ç ĹšĹ?Ä?Ĺš Ä?Ä‚Ć‰ĆšĆľĆŒÄž ƚŚĞ Ć?ƉĹ?ĆŒĹ?Ćš ŽĨ ĎŽĎŹĎ­ĎŽ Í´ Ç Ĺ?ƚŚ ƚŚĞ KůLJžƉĹ?Ä?Ć? ĂŜĚ ƚŚĞ YƾĞĞŜ͛Ć? :ĆľÄ?Ĺ?ůĞĞ Ä?ĞůĞÄ?ĆŒÄ‚Ć&#x;ŽŜĆ? ƚĂŏĹ?ĹśĹ? Ć‰ĆŒÄžÄ?ĞĚĞŜÄ?Ğ͘ The Olympics and the Jubilee appeal to a huge range of people and Cath <Ĺ?ÄšĆ?ĆšŽŜ Ĺ?ŜƚĞŜĚ ƚŽ ĞžÄ?ĆŒÄ‚Ä?Äž ƚŚĹ?Ć? Ç Ĺ?ƚŚ ƚŚĞ :ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒÍ• Ä‚Ĺ?ĹľĹ?ĹśĹ? ƚŽ Ĺ?ĹśÄ?ĆŒÄžÄ‚Ć?Äž the size and demographic of their customer base.

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ĹśÄ?ŽƾĆŒÄ‚Ĺ?Äž ĹśÄžÇ Ä‚ĹśÄš Ä?ĆľĆŒĆŒÄžĹśĆš Ä?ĆľĆ?ĆšŽžÄžĆŒĆ? ƚŽ žĂŏĞ Ä‚ Ć‰ĆľĆŒÄ?ŚĂĆ?Äž ŽĨ ƚŚĞ ĹśÄžÇ Íš:ĆľÄ?Ĺ?ůĞĞ ,Ä‚ĹľĆ‰ÄžĆŒÍ› /ĹśÄ?ĆŒÄžÄ‚Ć?Äž Ć?Ä‚ĹŻÄžĆ? ŽĨ Ĺ˝ĆšĹšÄžĆŒ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ ĹľÄžĆŒÄ?ŚĂŜĚĹ?Ć?Äž Ä?ŽƚŚ Ĺ?ŜͲĆ?ĆšĹ˝ĆŒÄž ĂŜĚ online /ĹśÄ?ĆŒÄžÄ‚Ć?Äž Ä?ĆŒÄ‚ĹśÄš Ä‚Ç Ä‚ĆŒÄžĹśÄžĆ?Ć? ŽĨ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ Ĺ?Ĺś Ä?ŽƚŚ Ä?ĆľĆŒĆŒÄžĹśĆš Ä?ĹŻĹ?ĞŜƚĆ? ĂŜĚ future prospects /ĹśÄ?ĆŒÄžÄ‚Ć?Äž ƚŚĞ ŜƾžÄ?ÄžĆŒ ŽĨ Ç€Ĺ?Ć?Ĺ?ĆšĹ˝ĆŒĆ? ƚŽ ƚŚĞ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ tÄžÄ?Ć?Ĺ?ƚĞ /ĹśÄ?ĆŒÄžÄ‚Ć?Äž ƚŚĞ ŜƾžÄ?ÄžĆŒ ŽĨ &Ä‚Ä?ÄžÄ?ŽŽŏ ͚ůĹ?ĹŹÄžĆ?Í› ĂŜĚ dÇ Ĺ?ĆŠÄžĆŒ ÍšÄ¨Ĺ˝ĹŻĹŻĹ˝Ç ÄžĆŒĆ?Í› ŽŜ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜÍ›Ć? Ć‰ĆŒŽĎůÄžĆ? dÄ‚ĆŒĹ?Ğƚ Ä‚ Ç Ĺ?ÄšÄžĆŒ ĆŒÄ‚ĹśĹ?Äž ŽĨ Ä?ĆľĆ?ĆšŽžÄžĆŒ ĂŜĚ Ć‰ĆŒĹ˝Ć?ƉĞÄ?ĆšĆ? WĆŒĹ˝ĆšÄžÄ?Ćš ĂŜĚ Ĺ?Ä‚Ĺ?Ĺś ĹľÄ‚ĆŒĹŹÄžĆš Ć?ĹšÄ‚ĆŒÄž Ĺ?Ĺś ƚŚĞ ĹľÄ‚ĆŒĹŹÄžĆšĆ‰ĹŻÄ‚Ä?Äž

In their 20 years in industry Cath Kidston has very successfully taken what Ç Ä‚Ć? Ĺ?ŽŽÄš ĨĆŒŽž ƚŚĞ ƉĂĆ?Ćš ĂŜĚ Ĺ?Ĺ?ǀĞŜ Ĺ?Ćš Ä‚ ĆšÇ ÄžĹśĆšÇ‡ ÄŽĆŒĆ?Ćš Ä?ÄžĹśĆšĆľĆŒÇ‡ žĂŏĞͲŽÇ€ÄžĆŒÍ˜ ^ŚĞ ŚĂĆ? ƚĂƉƉĞĚ Ĺ?ŜƚŽ ƚŚĞ ĚĞĆ?Ĺ?ĆŒÄž ŽĨ žĂŜLJ ƚŽ Ĺ?ŜĚƾůĹ?Äž Ĺ?Ĺś ŜŽĆ?ƚĂůĹ?Ĺ?Ä? žĞžŽĆŒĹ?ÄžĆ?͘ ,Ĺ˝Ç ever, whilst using these ideas from the past, Cath Kidston is keenly aware that

PR

PR

dŚŽĆ?Äž Ä?ĆľĆŒĆŒÄžĹśĆšĹŻÇ‡ ĞŜĹ?Ä‚Ĺ?ĞĚ Ç Ĺ?ƚŚ ƚŚĞ Ä?ĆŒÄ‚ĹśÄš Ͳ ƚŚŽĆ?Äž Ç ĹšĹ˝ ŚĂǀĞ Ć?Ĺ?Ĺ?ŜĞĚ ƾƉ ƚŽ ƚŚĞ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ >ƚĚ ĹśÄžÇ Ć?ĹŻÄžĆŠÄžĆŒ ĂŜĚ ƚŚŽĆ?Äž Ç ĹšĹ˝ ŚĂǀĞ Ĺ˝ĆŒÄšÄžĆŒÄžÄš goods through the website in the past dŚŽĆ?Äž ŜŽĆš Ä?ĆľĆŒĆŒÄžĹśĆšĹŻÇ‡ ĞŜĹ?Ä‚Ĺ?ĞĚ Ç Ĺ?ƚŚ ƚŚĞ Ä?ĆŒÄ‚ĹśÄš Í´ Ä?LJ Ä‚ÄšÇ€ÄžĆŒĆ&#x;Ć?Ĺ?ĹśĹ? ĆšĹšĆŒŽƾĹ?Ĺš online channels such as social media

Summary

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DÄ‚ĆŒĹŹÄžĆ&#x;ĹśĹ? WĹŻÄ‚Ĺś

Mission Statement

Sales of many goods have generated huge sums for charity. The Tesco bags Ä‚ůŽŜÄž ĆŒÄ‚Ĺ?Ć?ĞĚ ΏϹϏϏÍ•ĎŹĎŹ ĨŽĆŒ ƚŚĞ DÄ‚ĆŒĹ?Äž ĆľĆŒĹ?Äž Ä‚ĹśÄ?ÄžĆŒ Ä‚ĆŒÄž ĹšÄ‚ĆŒĹ?ƚLJ ĂŜĚ ĆšĹšĆŒŽƾĹ?Ĺš ĹšÄžĆŒ range of clothes designed for Uniglo funds have been raised for a safe motherhood scheme in Zambia.

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dŚĞ /ĹśĆšÄžĆŒĹśÄžĆš Í´ hĆ&#x;ĹŻĹ?Ć?Ĺ?ĹśĹ? Ä?ŽƚŚ ƚŚĞ ĂƚŚ <Ĺ?ÄšĆ?ĆšŽŜ ĂŜĚ Ĺ˝ĆšĹšÄžĆŒ ĆŒÄžĹŻÄ‚ĆšÄžÄš websites, the campaign will inundate the internet and online Ć‰ĆŒÄžĆ?Ć? Ä‚Ä?ŽƾĆš ƚŚĞ Ĺ?žƉĞŜĚĹ?ĹśĹ? ĹŻÄ‚ƾŜÄ?Ĺš Í´ Ä?ĆŒÄžÄ‚Ć&#x;ĹśĹ? Ä‚ůžŽĆ?Ćš Ä‚ Ć?ĞŜĆ?Äž ŽĨ urgency. It is important that the Cath Kidston brand and the Jubilee ,Ä‚ĹľĆ‰ÄžĆŒ Ä?ÄžÄ?ŽžÄžĆ? ĂŜĚ ĆŒÄžĹľÄ‚Ĺ?ĹśĆ? ĨĆŒŽŜĆš ŽĨ ĹľĹ?ŜĚ ĨŽĆŒ ŽƾĆŒ ĆšÄ‚ĆŒĹ?Ğƚ audience. ^Ĺ˝Ä?Ĺ?Ä‚ĹŻ DĞĚĹ?Ä‚ ŚĂĆ? Ä?ÄžÄ?ŽžÄž Ä‚ ĹšĹ?Ĺ?ŚůLJ Ĺ?ĹľĆ‰Ĺ˝ĆŒĆšÄ‚ĹśĆš ĂŜĚ Ĺ?ŜŇƾĞŜĆ&#x;Ä‚ĹŻ Ä?ŚĂŜŜĞů in the online community, used by a wide range of people from all ages ĂŜĚ Ç Ä‚ĹŻĹŹĆ? ŽĨ ĹŻĹ?ĨĞ͘ Ć? Ä‚ ĆŒÄžĆ?ƾůƚ͕ ^Ĺ˝Ä?Ĺ?Ä‚ĹŻ DĞĚĹ?Ä‚ Ç Ĺ?ĹŻĹŻ ƉůĂLJ Ä‚Ĺś Ĺ?ĹľĆ‰Ĺ˝ĆŒĆšÄ‚ĹśĆš ĆŒŽůÄž Ĺ?Ĺś ƚŚĹ?Ć? Ä?ĂžƉĂĹ?Ĺ?Ĺś ĆľĆ&#x;ĹŻĹ?Ć?Ĺ?ĹśĹ? &Ä‚Ä?ÄžÄ?ŽŽŏÍ• dÇ Ĺ?ĆŠÄžĆŒ ĂŜĚ dƾžÄ?ĹŻĆŒÍ˜ ^ĹľÄ‚ĆŒĆš WĹšŽŜÄž ƉƉůĹ?Ä?Ä‚Ć&#x;ŽŜĆ? ŚĂǀĞ Ä‚ĹŻĆ?Ĺ˝ Ä?ÄžÄ?ŽžÄž Ĺ?ĹśÄ?ĆŒÄžÄšĹ?Ä?ůLJ ƉŽƉƾůÄ‚ĆŒ ĂŜĚ are in mass use across the UK. As a result, this campaign will produce Ä‚Ĺś ĂƉƉůĹ?Ä?Ä‚Ć&#x;ŽŜ ƚŽ Ć?ĆľĆ‰Ć‰Ĺ˝ĆŒĆš ƚŚĞ ŽŜůĹ?ŜĞ ĹŻÄ‚ƾŜÄ?ĹšÍ˜

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&OTVSF UIBU UIF +VCJMFF )BNQFS IBT HPPE DPWFSBHF PO UIF XFCTJUF JO the run up to and following the launch. This coverage should link at all times to other products that will compliment the hamper.

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&NBJM DVSSFOU DVTUPNFST UP MFU UIFN LOPX BCPVU UIF MBVODI PG UIJT OFX product and allow them to pre-order the hamper.

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4FU VQ B DPNQFUJUJPO PO 'BDFCPPL o UIF Ä•STU UP AMJLF UIF QSPEVDU HP JOUP B ESBX UP XJO B IBNQFS BOE GPPE PWFS UIF +VCJMFF XFFLFOE PS tickets to the Olympics. The prize could be drawn by a celebrity.

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&ODPVSBHF QFPQMF UP UXFFU QPTU B QJDUVSF PG UIFNTFMWFT IBWJOH B QJDOJD UP CF FOUFSFE JOUP B DPNQFUJUJPO UP XJO B )BNQFS

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$SFBUF B TNBSU QIPOF BQQMJDBUJPO UP TVQQPSU UIF MBVODI ćJT XJMM JO DMVEF SFDJQFT GPS QJDOJDT XPSET GPS QBUSJPUJD TPOHT CSJUJTI GBDUT OFXT MJOLFE UP UIF +VCJMFF BOE 0MZNQJDT FWFOUT

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*EFOUJGZ XFCTJUFT XIJDI TFMM QJDOJD TUZMF GPPET BOE QMBDF MJOLT PO UIFN back to the Cath Kidston Ltd website.

Timelines The hamper will be launched on May 19th 2012. This is not far away and as a result action is required quickly to ensure maximum exposure of the hamper prior to and following the impending launch. X D o o -BVODI )BNQFS PO XFCTJUF 4FOE &NBJM UP DVSSFOU DVTUPNFST X D o Launch Social Media pages and competitions Release news release to the press Place links on related websites Create hype on Social Media websites by posting as much as possible X D o Launch smartphone application "MMPX QFPQMF UP QSF PSEFS UIF )BNQFS POMJOF &NBJM DVSSFOU DVTUPNFST PODF NPSF JG UIFZ IBWF OPU BMSFBEZ QSF PSEFSFE UIF hamper. o -BVODI UIF )BNQFS o Announce the winner of the competitions.

Launch of the Jubilee Hamper 2012

CAMPAIGN : Feel Good Feb Brief:

In this module you will explore, develop and execute a creative Fashion Communication Concept for a specific target audience.

Concept:

Synopsis The definition of a modern role model needs to be redressed. Teenagers need to be aware that women can be high achievers and go after their dreams, but they have to work for it and know that nothing comes without trying.

Campaign tagline “say it. post it. believe it....” will run through everything that is produced for the Campaign. Post it notes will carry positive messages on the website, on the billboards and in the Press Packs.

The idea of Feel Good Feb came into being after becoming aware of dwindling self esteem in women. Instead of being bombarded by images of airbrushed celebrities and off the catwalk models it is important to encourage women of all ages to believe in themselves - their figure shape and their looks and most of all their self esteem.

The website will be launched at the beginning of February and will enable people to follow these women and hear what they are saying on the issue of self-esteem and body image. There will be photographs, quotes and interviews. Fashion magazines and prime time television programmes will also feature them.

The month of February has been chosen because it is a time when the fashion industry is in the media because of London Fashion Week. All fashion magazines will be focused on the catwalk and the clothes for the coming season, portraying an unrealistic body image. There is nothing wrong in encouraging women to make the best of themselves but not at their expense - either in emotional terms or monetary.

Alongside the website will be a mobile app which will enable users to go straight to the website so they can keep up to date whilst on the go. The public will be able to post comments and ask questions. It is hoped that in the course of this ongoing dialogue spirits will be raised and greater awareness of women’s body issues will be brought to the fore. Government agencies will also be approached to participate and, hopefully, they will gain a better understanding of these issues.

Helen Skelton and Victoria Pendleton are to
be the faces of the Campaign. Helen is a Blue Peter and Country File Presenter who has gone on to raise thousands for charity by undertaking hair-raising activities. It would seem nothing
will stop her achieving what she wants. Victoria Pendleton was very much in the public eye during the London Olympics when she won Gold Medals in cycling and then went on to compete in Strictly Come Dancing. Helen and Victoria will encourage women to think positively about themselves. The message will definitely be “any girl can be who they
want to be” but it has to be worked at. Nothing comes for free. They will show how much hard work they have done to achieve their successes and the rewards they have had as a result, not just in the eyes of the world but personally. The

Billboards and advertisements in the press and online will alert the public to the start of the campaign. Television and radio will be asked to publicise it too. The age range to be targetted is the 16-25 year olds. Most issues seem to arise during this time from spotty adolesence to exhausted jobhunting 25 year olds. By generating this publicity hopefully TV shows will ask either of the women who are the
faces of the Campaign to come and talk about the issues and the cause of Feel Good Feb. Again this will spread the message more and engage more women into feeling good about themselves and get them involved with what is going on.

EXHIBITION : The Dark Side of Fantasy

PROPOSAL : The Dark Side of Fantasy

Brief

You are to research, design, promote and justify a concept for a curated fashion related exhibition at a museum/gallery/ entertainment space in the UK. The content of your exhibition must be fashion based, but could be as broad a theme as a trend, designer, fashion house, fashion or design technology, magazine, product etc.

Concept:

Was there ‘once upon a time’ or was that just when we were young? This was the question I have tried to answer in setting up this exhibition. How is fantasy used by fashion designers? There is nothing overtly obvious in advertisements, it is all very subtle. It seems the idea of fantasy, or fairy tale, can be shown by very little. Promoting new goods is a very competitive business, it is, therefore, very important to go for something different and not too obvious, which will make people think. For example the picture I have used for a scent advertisement shows the model holding a red apple – this could lead the reader to think of Sleeping Beauty perhaps. The room full of mirrors might make you think of Alice in Wonderland – although some of the mirrors will turn out to be boxes holding an exhibit. We all have childhood memories and I hope to be able to evoke those thoughts through this exhibition. The exhibition is to be set up at 10-11 Carlton House, London. This venue has been chosen because it is a very traditional building with an element of grandeur. This would automatically lead the viewer to think they have entered a different world, even without the exhibition rooms, and the imagination can kick in. It is possible to create a fantasy world from the entrance through which the public will wander. Each room is set up in such a way that the exhibits and sets play on the senses. Some of the rooms will include interactive elements, for example the room in which you enter under a sheet and have to peer through holes to view the exhibits. Children’s fairy tales have been used as background themes –‘in a land far away, who is the fairest of them all’? It is important in this exhibition to allow room for each member of the viewing public to use their imagination to build their own fantasy tales. Therefore suggestions are there to act as building blocks. Hopefully by doing that everyone will take away something different. The exhibition will be launched on Halloween, the 31 October 2012, and will run for five weeks. That date has been chosen to underline the ‘dark’ side of the event although there will be no ghosties and ghoulies. Five weeks is a short period for an exhibition – given the cost, the time to set up and dismantle and the gathering of the designers garments to be shown, but if it is widely promoted in advance it will become the ‘must see’ exhibition of the year. This in turn will generate a sense of urgency to buy a ticket before it is too late. The hope is to bring people into a different world – that of fantasy – once they come off the street into the building and to enable them to go out again remembering their childhood stories. Even if only one exhibit or room sticks in the mind because it triggers memories of a fairy tale read to them, that will help them remember the whole exhibition.

Marketing

Room of Secrets

BLOG : bullshot Brief:

Create a trend blog using inspirational colour, material and product direction. Through your trend blog and derive directional and inspirational imagery and information from as diverse and fascinating a variety of sources as possible.

Concept:

Wonderlust Escapism, romance, dreams, memories – all things we can hold on to and no one can take away. These are all elements I have tried to include in my blog of where the trend is going to be in 2014. With increasing financial uncertainty escape routes will become all the more precious. Dreams and memories will be what fuel us in our day to day lives. We will need to be able to opt out for short periods and hide from reality. Travel broadens the mind, widens experience, and opens the heart. Travel can be an escape to a fantasy land. It offers a short respite from the rigours of life. Can travel help define reality? Going in to different cultures and environments can help us focus on what is important. Whether we are on a windswept hillside or be- side a balmy sea, in a grotty hotel room or a luxury villa we can still seek what is true. Unless we understand reality we cannot escape it. We can all dream but we all have to wake up eventually. Its what we bring into that ‘eventual’ life that is important. The opportunity to immerse ourselves into different cultures is exciting. Pottering round markets, rummaging through exotically coloured clothes, endless nic-nacs made of stone, or wood or precious metals, each one so different to anything we are familiar with, we can imagine a wonderfully colourful

world where the sun always shines, where people always smile and life is always good. The raw material however, does not always translate well into a different environment. Adaptations have to be made – fabrics made into garments suitable for a different culture, jewellery modified although nicnacs can often be kept as they are. The same applies to us. We have to adapt and modify ourselves as we go through different stages of our lives. We can travel through other people’s experiences and live other people’s dreams but it is never the same as experiencing them for ourselves, but for many it has to be enough. It is like going to the ballet and being transported temporarily to a world of imagination, wonderful music and visual effects – the feel good factor as you leave is better than any tonic. Travel involves flight, but we want to feel safe before, during and after. We want to feel comfortable at our destination and able to unwind, relax and live for the moment. We do not want to feel lonely, we need companionship. An element of adrenalin rush keeps us on our toes. Sadly though these things are all transitory and need to be embraced and valued when we have them – and then move on, until the next time.

Romance Romance ‘a medieval tale of some hero of chivalry’...’tale with scene and incidents re- mote from everyday life’...’love affair’...’exaggeration, picturesque falsehood’... all definitions of the word. Romance, like travel, takes us into a different world. A world where good triumphs over evil. A world in which we can see what is good and turn a blind eye, even if only temporarily, to what is bad. Places conjure up romance – the sunrise over the mountains, the sunset over the desert. Remote beaches, sundrenched villages in hot climates, wild animals at a waterhole. All as remote from our everyday lives as possible. The shining knight on a white horse rescuing us from the humdrum existence and taking us to a land of dreams. A land where nothing but the ‘now’ matters. A land where we have all the things and people we like and love around us. A land where reality is only good. My blog underlines romance pictures of remote places, floaty, dreamy clothes, and exaggerated jewellery. A form of escapism? Yes. Taking people to remote places, away from everyday life and hope they will feel better for it. Sometimes a few minutes is enough to recharge the batteries – just like walking to the top of the hill and being able to stop there and enjoy the view. It helps to put every- thing back into perspective. We are specks in the universe, unimportant on our own, but with others can make

a difference. To share beautiful scenes and moments with others or, sometimes even better, just one other helps to boost the soul. There is nothing academic about my blog, it is from the heart. Pictures that amuse me, thrill me, make me happy or sad – pictures that help me see good. This is a picture tale rather than verse or prose. A tale with no specific beginning, middle or end. A tale that can been added to at different times. A tale that can be dipped into – like a series of short stories. Stories that are waiting to be created by the viewer, not necessarily written by me. Corridors that lead you on to another room you cannot quite see, windows that open onto a luscious garden, like the Secret Garden, red roses from a secret admirer, young animals that always have the ‘tug at the heart’ factor. In short it enables others to experience their own romance, their own tale of chivalry as remote from everyday life as possible. Maybe travel and romance are connected because you have to move from one place to an- other – physically or in your dreams – in order to reach that place of exaggeration and picturesque falsehood. Also, finding that romantic place can move you to a different level, a higher springboard to launch yourself from into the real world. Either way, you travel on you own or with someone else.

Keepsakes Keepsakes, mementos, trinkets – all things we bring back from travels to remind us of time spent away from everyday life. All these things can trigger memories – of the market we found them in, of the place we stayed, what the weather was like etc. Often it is the simplest item or the cheapest, which brings back the most vivid memories. A little bit of jewellery from a crowded market stall for which we haggled, the t-shirt that now looks rather less then new after a few washes. Of course, the photographs that help ex- plain to others where we have been and what we have seen. Most people are hoarders by nature. Sometimes for practical reasons so that items can be recycled but often for sentimental reasons. What a luxury it is to wear a ring or bracelet and be able to say “I got this in Cambodia....”, or hang a picture on a wall and remember where it came from who you were with and where you went next. Many of the pictures of mementos and trinkets on my blog are cluttered and chaotic. This, I think, represents the fact that travel is crammed into a short period and we fill that time to the limit to get the most from it. There is no point going to wonderful, far flung places, if we just sit in the hotel, hostel or round the pool, without venturing out to experience new cultures, food, smells and sights.

The images I have selected conjure up memories from my very limited travels. They may not do the same for some- one else but they may trigger a thought, emotion or memory. I hope so, because although travel is in essence something we do on our own, it almost always involves other people – the travel agent, the airport staff, the hotel staff, the taxi drivers and the people you meet en route who may become travel companions for a short time. So these images may be a link between me and potential fellow travellers in mind and spirit, if not in reality.

PHOTOGRAPHY

TRAVEL PHOTOGRAPHY : Africa

I wanted to capture the true beauty that Africa is all about. The continent is so unspoilt and thrives in this. I started my trip in Cape Town, South Africa, and then headed up through Namibia across to Botswana and into Zambia. The countries were all so different. Namibia was all desert with beautiful oranges and browns showing off the starkness of the country. When I found myself in Botswana it couldn’t have been any different. It was luscious and green, the trees were full of leaves. These pictures will hopefully show you some of the magic that I encountered on my travels

TRAVEL PHOTOGRAPHY : Africa

TRAVEL PHOTOGRAPHY : Africa

TRAVEL PHOTOGRAPHY : New Zealand

TRAVEL PHOTOGRAPHY : Asia

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