Motifs of the One-eyed Goblin that likes to eat a lot and the Food Monsters (inspired by popular Korean street foods and dishes) used in the banner design. Adapting the colour palette and linework style of the curated moodboard as seen later on.
외눈도깨비
(One-eyed Goblin)
Dokkaeblin Inspired by the Oenun Dokkaebi ( 외눈도깨비 ) , the one-eyed dokkaebi who loves to eat Dokkae-blin is a word pun - Meaning Goblin gobblin’ up food devouring several popular Korean dishes and street food while drinking a bottle of soju: Ramyeon, Bibimbap (Mixed Rice), Bungeo-ppang (Carp Bread), Gyeran-ppang (Egg Bread), Bingsu, Gimbap (Korean Sushi Roll) and the Tall Soft Serve Ice Cream.
김밥
비빔밥
(Gimbap)
(Bibimbap)
The Dokkae-blin is an amalgamation of pastel and vibrant colours to bring out a fun and quirky vibe with the use of organic and wavy linework in the background to suggest flow and movement.
붕어빵
(Bungeo-ppang)
빙수
(Bingsu)
소주
(Soju)
소프트 서브
(Tall Soft Serve)
계란빵 (Gyeran-ppang)
DOKKAEBI (도깨비) also known as Korean Goblins, are mythical creatures found in the Korean folklore. Known to be mischievous in nature, they reward the good and enjoy playing mean tricks on the bad. Formed through the spiritual possession of inanimate objects such as old discarded household tools like brooms or objects stained with human blood, the Dokkaebis do not have an actual form. People divide them into types with different character traits: Cham (Michievous), Gae (Evil), Gim Seobang (Dumb and looks like a farmer), Nat (Appear in the day), Go (Good at fighting and handling weapons), Gaksi (Attract humans), Oenun (One-eyed and eats a lot), Oedari (One-eyed and likes to play Korean folk wrestling).
DOK KAE BI
The various types of this mythical creature and the vibrant artwork by Korean illustrator Dayoung Cho based on the Oenun Dokkaebi sparked the idea to have my banner design be a take on the same Dokkaebi. Conveying the creature type to be fun and quirky instead of scary. I was going for a cute-grotesque style. With this, the idea of the Dokkae-blin was birthed.
Dokkaebi Food Truck by Dayoung Cho
early explorations
An inital exploration of the Dokkaebi as depicted on roof tiles to see how I am able to interpret it into the One-eyed Dokkaebi. Based on images of the mythical creature found online, an adaptation to make the creature look less scary than its original look. I rounded the sharp edges of its original features and reduced the details to make it look more simplified. Colour wise was to go way more vibrant.
Another exploration was to use popular Korean foods as motifs for the banner design with the cute-grotesque concept in mind. With the Oneun Dokkaebi’s characteristic of eating a lot, I felt that using these foods would complement the Korean roots of the mythology. Integrating the features of the Dokkaebi being one-eyed into the various Korean foods to form character-liked motifs which were later on refined to the Food Monsters as seen in the banner.
inspiration & Colours The moodboard for Dokkaeblin consists of organic linework and a vibrant/pastel colour palette while staying true to the colours of the Korean foods and dishes
And our banners are up for the annual end of semester showcase!
EXCITING: After months of conceptualising and designing our banners, they are finally coming to life
01.
Left: Gyeran-ppang Silkscreen Tote Bag Bottom Right: Gyeran-ppang Badge
02. Food Monster Oversized White Tee
03.
Food Monster Wallpaper Design for a Korean Restaurant
04.
From top left to bottom right: Soju Bungeoppang Tote Bag Soju Bungeoppang Sweatshirt
05.
Bibimbap Gyeran-ppang Snapback
06.
Gimbap Platform Canvas Shoes
Designed by: Charlotte Low charlottelowqh.weebly.com @charlottelowqh