FIT CHALLENGE NORTH CAROLINA WELLNESS PARTNERS for a
HEALTHIER
COMMUNITY get involved
+
MAKE AN
IMPACT
SPRING/SUMMER 2015
Fit Family Challenge PARTICIPATION IS EASY AND REWARDING! How can I become a 2015 Fit Family Challenge community ambassador?
YOUR TEAM WILL:
us Please help Nor th reach more ilies Carolina fam age of with a mess wellness!
• Positively promote the Fit Family Challenge to employees and partners, encouraging registration and participation. • Link to the Parent magazine in your region (Logo, URL and graphic to be provided). • Send us a list of any spring wellness classes or workshops to promote in association with this program. Utilize all available channels including social media, e-newsletters, websites and print to promote the FFC. OUR FFC TEAM WILL: • List your organization as a participant in our online FAQ page and link back to your website. • Provide web graphics, URLs and logos for online placement, leading visitors to the FFC content log-in pages. • Provide information and printed collateral for display and distribution to visitors and employees. • Promote and link readers and website visitors from across NC to appropriate webpages. • Help you spread the word in any way we can to fight childhood obesity! For more information about the North Carolina Fit Family Challenge, contact info@myfitfamilychallenge.com.
FIT HEALTHY FAMILIES ARE
CHALLENGE GET FIT LOSE WEIGHT DEVELOP HEALTHY HABITS ATTEND FREE WELLNESS CLASSES GET FITNESS ADVICE FROM LOCAL EXPERTS WIN PRIZES!
HAPPY FAMILIES
Improve the health and happiness of families in your community by joining the Fit Family Challenge.
T
he Fit Family Challenge is a healthy family lifestyle program for our parent community with fitness classes, expert advice and nutrition information. Over a challenge period, April-June, families set goals, keep track of healthy habits online and log weekly minutes of activity to be entered to win prizes as incentives to get moving!
DID YOU KNOW? Parenting magazines in the Carolinas are working to challenge local families to get active and get healthy.
For more information about the North Carolina Fit Family Challenge, contact info@myfitfamilychallenge.com.
FIT FAMILY CHALLENGE Coca-Cola always says that good things happen when people come together. Turns out, they’re right.
HERE’S PROOF: 2014 RESULTS
{the big picture}
1,564,812
8,471
TOTAL MINUTES
TOTAL PARTICIPANTS
TOTAL IMPRESSIONS: 900,000 web impressions // 600+ social media posts SURVEY SAYS: 65% said their family ate healthier as a result of the Challenge // 80% said their family benefited from participating MOST POPULAR ACTIVITIES: walking // running // recess/play // swimming
PEOPLE ARE
TALKING
“The Fit Family Challenge helped get us into a mindset in which we are more aware of our activity levels. We are also making more conscious decisions with healthy eating. The kids [are] doing well in choosing healthier items as well as understanding why a particular food might be the healthier choice. - Kathleen Cram, 2014 Spotlight Family mom of four
“My children are young, but [the] Fit Family Challenge pushes us each year to be more physically active and helps us stay on track to eating better foods.” - Jessica McMasters, 2014 Challenge participant
“Our family loved the Fit Family Challenge! It offered us the ability to try new events and venues that we would have not ordinarily attempted. Thanks to all those who headed up this venture and those who participated. It was a great success!” - Kim Armstrong, 2014 Challenge participant