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FASHION MARKETING UNDERGRADUATE Charlotte Parry
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Studying for my fashion marekting degree at the University of Leeds has given me great insight into the value of working hard and striving for uniqueness within such a competitive industry. Having always had a desire to study and work in fashion, I am extremely excited and grateful to broaden my horizons to achieve a successful career in fahsion promotion. This portfolio is a showcase of my work that has shaped me into the creator I am today.
PROMOTIONAL CAMPAIGN
TREND FORECASTING
LEEDS RAG ‘22
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PROMOTIONAL CAMPAIGN 6
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Project 1 is an assignment that was completed as part of a level 2 university module titled ‘Fashion Promotion and Creative Communication Strategy’. The brief was to design a promotional campaign for a chosen brand, and create a set of marketing, communication, creative and media objectives as well as a set of creative materials to support our justifications. I chose to create a collaboration between independent brand Nude Ethics, and Urban Outfitters. These images are just part of the professional document that was created to showcase my campaign. The full assignment can be accessed here: https://issuu. com/home/published/nude_ethics_promotional_campaign_final
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TREND FORECASTING
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Project 2 is another university assignment tha was part of a level 2 module titled ‘Fashion Trends and Forecasting’. The brief was to design a trend package for a brand of our choice after extensively researching the fashions of 2023. A capsule collection was created by collating silhoiuettes, colours and fabrics that deemed appropriate for the brand. My package was for athlesiure brand Maniere De Voir, and using the trend of digital clothing, I create a sportswear collection. The full assignment can be accessed here: https://issuu.com/charlotteparry33/docs/final_trend_package
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I was given the fantastic opportunity of being the makeup stylist for Leeds RAG fashion show 2022. My role included designing the makeup for 100 models, sourcing 20 MUAs for 5 photoshoots and 2 show nights, as well as managing them as a team for two 8 hour days. This gave me valuable experience and insight into the industry, and I am very grateful that I was able to showcase my creativity for a professional event. These images were taken professionally behind the scenes and during the show.
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LEEDS RAG FASHION SHOW
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Outside of my studies, I enjoy experiementing with digital illustration, moodboaring, and graphic design. The following pages are some examples of pieces I have created over the last few years, and showcase my skills and passion outside of educational work.
MOODBOARDS
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GRAPHIC DESIGN
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DIGITAL ILLUSTRATION
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charlotteparrydeboltz@live.co.uk @charlotteparry_fashinon https://www.linkedin.com/in/charlotte-parry-473948221/
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