BRANCH WATCH: OCBC NISP
Indonesia’s OCBC NISP transforms its branch into a ‘financial fitness gym’
This is the bank’s way to instill the “FinanciallyFit first, CrazyRich later” mindset to the younger generation.
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ndonesia’s young generation’s average financial health score is only 37.72 out of 100—far below the score of other countries, such as Singapore with 61, the results of the OCBC NISP research in 2021. This indicates that the Indonesian youth are still lacking in terms of financial health and even financial literacy. OCBC NISP then came up with an idea called Financial Fitness Gym (FFGym). OCBC NISP designed its branch office in Mall Ciputra World, Surabaya, called Nyala OCBC NISP, like a fitness centre. Launched in December 2021, FFGym is intended to train and strengthen the financial muscles of the younger generation. The branch is where everyone can take personal financial management classes and learn about business management available in the ground area; conduct financial fitness check-ups and financial consultations with financial coaches in the consultation area. “The function of the branch is no longer just focused
10 ASIAN BANKING & FINANCE | Q3 2022
The function of the branch is no longer just focused on transactions
on transactions, but also as a place to be able to provide the right understanding of financial management so that customers or visitors can improve their financial understanding (knowledge), improve financial management habits (behaviour), and align the mindset with the right attitude (attitude) so that they can make the right financial decisions,” said Senior Executive Vice President and Head of Retail Loan Business, OCBC NISP, Heriwan Gazali, in an exclusive interview with Asian Banking & Finance. A peek inside FFGym FFGym houses contemporary hidden gems, starting from cuan tunnel with a lucky cat mascot design which is synonymous with luck and money, then the Hustle Hall that features financial activities with technological interactions presented on Samsung Smart Signage and
