Elite Concepts

Outstanding Enterprises

2

ESTABLISHING NEW STANDARDS WITH NANHAI NO. 2

Renowned throughout the world for its excellent restaurants and fine dining, Asia is the the next target for Elite Concepts, aiming to fill a market niche for high-quality independent dining and entertainment venues catering to a younger, more sophisticated clientele.

Established in 1991, the company and its founder and executive director, Paul Hsu, have devoted their time towards understanding all aspects of the hospitality industry and absorbing each country’s unique culture to formulate an authentic and luxurious experience for every guest.

For the past 30 years, Hsu has pursued the vision of a luxurious dining and entertainment establishment, leading to the company becoming one of Asia’s leading hospitality management and consulting firms and winning the Innovative F&B Concepts Award at the 2022 High Flyers Awards presented by Hong Kong Business.

Innovative and luxurious dining with Elite Concepts

The company boasts a healthy portfolio of innovative and timely dining concepts ranging from American Country, French Provençal, Rustic Italian, Slick Japanese, and Retro-Vietnamese, providing a breath of fresh air to Hong Kong’s favourite dining and entertainment districts since the 90s such as Lan Kwai Fong and Knutsford Terrace.

Well-known as one of Asia’s most innovating, leading hospitality groups from its various restaurants in Asia and their habit of constantly planting fresh ideas that can become tomorrow’s hospitality trends, Elite Concepts continues to build upon their portfolio by adding more innovative ideas and leveraging available advantages to further exemplify their services and customer experience.

In an industry where competition is intensely cut-throat, distinguishing a company from the sea of competitors requires the ability to adapt to changing market needs and trends.

In order to find potential markets, expand their existing clientele base, and achieve success, Elite Concepts developed the “yè shanghai” concept, working together with synergy partners and paving the way for a new direction for the company.

The “yè shanghai” concept has demonstrated its capability in expanding towards other lifestyle hotspots in the world, having set up in a number of locations such as Shanghai, Hong Kong, Kowloon, and Taipei.

With this versatility, the company is further developing a diverse portfolio of restaurants as well as bars and clubs in Hong Kong, China, and Taiwan with the potential to branch out towards Berlin and New York.

Other successful concepts from the company include Nanhai

PHILOSOPHY

Inside the minds of Elite Concepts staff are a wealth of ideas which will grow into tomorrow’s hospitality trends. We are experts at seeing the potential in new ideas, and making the most of that potential.

FAST FACTS

• Since its inception in 1991 with the aim to fill a market niche for highquality free-standing restaurants,

Elite Concepts has evolved into a dynamic enterprise with the capability to transform visionary ideas into commercial successes. • Over the years, it has developed a diverse portfolio of restaurants, bars & clubs in Hong Kong, China, and

Taiwan. • Elite Concepts restaurants including yè shanghai, Nanhai No.1 and No. 2, eyebar, Deng G and Deng G @

K11 Musea are all widely acclaimed for cutting-edge interior design, and famous city panoramas, each with a story of its own. • With market sensitivity, attention to details, sound management, and solid expertise, Elite Concepts will continue Defining Asian Hospitality in the years to come.

This page: Dining Area, Main Dining Area, eyebar

Opposite page: Antonio Chan, General Manager of Nanhai No1 and No.2

No. 1 and No. 2, eyebar, K BAR, Deng G, Deng G @K11 Musea, Duck de Chine, and 1949, all providing distinct yet magnificent dining experiences for guests with their impeccable interior design and famous city panoramas.

Setting course towards an open sea of flavours with Nanhai No. 2

Nanhai No. 2 in Causeway Bay is the company’s most recent success, opening up a new dimension of tasting possibilities from across the South China Sea and beyond for many guests. The restaurant is now located at The World Trade Centre, Causeway Bay, moving from its previous anchorage of Victoria Harbor.

Illustrating the classic elements of a deck with the blessing of the panoramic Victoria Harbour View.

Aside from that, a different kind of vessel in the form of a wine cellar, Brixy, housed inside a contemporary reefer container displaying over 150 labels and storing 1,000 bottles at 10ºC with perfect humidity control can be found to the right of the lobby, allowing wine enthusiasts to enjoy their offerings all-year round.

As the centre of attention in any restaurant, Elite Concepts fine-tuned the dining area to provide two distinct experiences between the main dining room and four privileged private rooms, with two private dining rooms, 1 Malacca and 3 Ceylon, offering exclusive privacy whilst opening guests onto glorious views from across the harbour.

Dining rooms 5 Persia and 7 Mecca can accommodate up to 60 diners across 5 tables, whilst the main dining room features state-ofthe-art conference facilities which makes it a suitable events place for corporate events and private parties.

Charting new waters and opportunities in the future

Elite Concepts aims to achieve their goal of delivering the ultimate guest experience, as the fast-growing hospitality group has launched their very successfuul, first loyalty mobile application named ELITE Acess that rewards customers with exclusive perks and offerings from their restaurants and bars as they enjoy and dine across multiple locations.

The company displays extreme attention to details, sound management, and solid expertise along with market sensitivity, lending them to continue on their trailblazing path to become a dynamic enterprise with the capability to transform visionary ideas into commercial successes.