PRE-THESIS PROJECT 2018 PERFECT MISMATCH
Packaging Design in context to Zodiac Signs STUDENT:
CHARMAINE SAH
PROJECT:
Deconstruct
SPONSOR:
Self initiated
PROGRAM:
Undergraduate Professional Programme
AWARD:
Visual Communication and Strategic Branding
GUIDES:
Riddhesh Adarkar
Copyrights 2018-2019 Student Document Publication (for private circulation only) All Rights Reserved Pre-Thesis Project (Undergraduate Professional Programme) Srishti Institute of Art, Design and Technology Bangalore - 560064 Karnataka No part of this document will be reproduced or transmitted in any form or by any means, electronically or mechanically, including photocopying, scanning, photography and video recording without written permission from the publishers namely Charmaine Sah and Srishti Institute of Art, Design and Technology, Bangalore. Written, edited and designed by Charmaine Sah Printed at Srishti Institute of Art,Design and Technology, Bangalore
1
Complexity
INTELLECTUAL PROPERTY AND PLAGIARISM STATEMENT I, CHARMAINE SAH, hereby declare that the content of this student documentation and final design/artwork submission is my own original work and has not been plagiarised in full or part from previously published/designed/manufactured material or does not even contain substantial propositions of content which have been accepted for an award of any other degree or diploma of any other educational institution, except where due acknowledgement is made in this thesis project. I also declare that the intellectual content of this Pre-Thesis Project is my own original work, except to the extent that assistance from others in the project’s design and conception or in style and presentation is acknowledged and that this Pre-Thesis project (or part of it) will not be submitted as assessed work in any other academic course.
COPYRIGHT STATEMENT I, CHARMAINE SAH, hereby grant Srishti Institute of Art, Design and Technology the right to archive and to make available my Pre-Thesis Project in whole or in part in the institute’s databank and website, and for non-commercial use in all forms of media, now and hereafter known, subject to the provisions of the Copyright Act.
Name: Charmaine Sah Signature: Date: 9th November 2018
deconstruct verb analyse (a text or linguistic or conceptual system) by deconstruction. “she likes to deconstruct the texts, to uncover what they are not saying�
1
Complexity
ACKNOWLEDGEMENT
I would like to express my sincere thanks to Riddhesh Adarkar, my project guide who gave me the opportunity to do a project on the topic Deconstruct, which helped me with in depth research. Secondly I would also like to thank the faculties who took out their precious time and sat in my seminars and gave me constructive feedback which helped in building my project. I express my gratitutude towards my parents and friends who helped me a lot in finalizing this project within the limited time frame and constant feedbacks, Special Thanks to Jai Wadkar for helping me out with photography and Vimarsh Bhatt, Anshika Sharma, Aradhana Venkat and Uttara Nanda for assisting and guiding me with photography.
1
Complexity
CONTENTS
1
Complexity what is Complexity Mindmap Personal Connect
4
Seminar 1 Pitch Similar Work Target Audience Possible Final Outcomes Insight from Seminar 1
7
Brand Development About the Brand Target Audience Name Hunt Color Palette Logo Iterations Product Concept for Mints Insight from Seminar 2
2
Zodiac Signs Definition What are Zodiac Signs Social Context
3
5
Breakdown of Concept Usage of Zodiac Signs Relationship Emotions in Relationship Why Anger?
6
8
Making The Visuals Revisiting The Logo Final Logo Capricorn : A Breathing Bag Pisces : Sleepy Sheep Sheet
9
Research Primary Research Survey Secondary Research Research Questions Factors for Cancer
Reactions to Anger per Zodiac Anger Pattern Classification Anger Extinguishing Products
Aries : Cool Spray Sagittarius : Cool Mints Final Output Pictures Reflection
BRIEF Every individual possesses a different ability to perceive, process and recollect the information that he or she comes across. Complexity is a relative term for everyone. For some social media is complex, and for some God is. Usually things outside our domain tend to feel complex to us. Even a simple beard trimmer comes with a booklet of instructions, only because of the chance that the buyer is going to use a trimmer for the first time. From recipes to rockets to religion, everything is complex to people who are not from the same domain as the subject. Deconstruct as a word encompasses many allied concepts which allow you to disintegrate the subject as it is known and leads to new knowledge. Deconstruct is a process of breaking something down to its separate parts in order to understand its meaning; especially when it is different from how it was previously understood. Deconstruction is a tool of understanding concepts in detail. It is a deliberate practice of explaining concepts by dividing it in best consumable parts leaving no space for doubt or confusion. It can not be an accidental act. Deconstruction is an opposite of summarization. It is opposite of the idea of “ taking a wide spread of essential information and making it consumable by representing it in compact but aesthetic and logical way, so that viewer or consumer of information can utilize it better. We can look at deconstruction as a process of Unbuilding. Where subject is methodically segregated and unfolded or unraveled to its core building blocks without discarding anything. After studying an existing association between these elements, we can assign or discover a new meaning for the interrelation of elements.
1
French theorist and philosopher Jacques Derrida defined deconstruction as a ‘Mode of criticism’. He proposed a theory and methods of deconstruction in Literary arts and philosophy.
Complexity
A deconstructive approach to criticism involves discovering, recognising and understanding the underlying and unspoken and implicit assumptions, ideas and frameworks of cultural forms such as works of art. Where as postmodernist architects used deconstruction to rule out ideas established by modernism and bring a completely new spacial experience to the world. Where clearly deconstructivism was used to a greater cause than just a criticism. Scope of Project This Project enables you to pick a subject to be deconstructed. Subject can be of following nature- product, concept, element, emotion, phenomenon, process, opinion, individual, experience or idea. Without getting stuck in a linear explanatory method, how can one design an experience of the subject where each building block of the subject can be open for interpretation and information. Choosing a channel of expression to help audience or user to experience the subject in detail and new perspective through visual design, multidimensional and multisensory experience, an audio visual amalgamation or performance, traditional or innovative media.
PROPOSAL CONTEXT/BACKGROUND
STATEMENT OF PURPOSE
Been told numerous times that, “I am a typical Cancerian”, the question arose of what a Cancerian is like? Hence my curiosity lead me to read about zodiac signs and that’s where I gained interest in this specific subject. I personally have always been very keen in studying zodiac signs and since school I always tried to relate my friends, family members personalities and behaviours according to their zodiac signs. A lot of people tend to ignore their zodiac signs and at the same time, there are many believers. Through my project I wish to tap into this curiosity. Western Astrology uses seasons and symbols to validate their behavioural patterns. Like the Cancerian’s symbol which is a crab, it is necessary for them to develop a tougher outer shell in order to protect the soft and vulnerable inner self from damage. A lot of philosophy goes into understanding how all factors like symbols, seasons, placement of the sun etc., come together to build up a zodiac sign. There has also been a lot of interest where people get together and enjoy reading about their zodiac signs, and practise it on a day to day basis. Once you start reading about your sun signs you try matching the qualities with your friends, co-workers and partners to see how relatable you are to your zodiac sign. A lot of people read about their signs daily and try following what the sign advices on a day to day basis where as there are many who neglect the idea too because they feel there is no scientific evidence for it. Yet every day, newspapers prints an astrology columns which purport to provide guidance on what might occur in a day in relation to the sign of the zodiac. Astrologers refer to this as the “sun sign”, but it is often commonly called the “star sign”. A lot of times, business decisions are based according to the lucky day their star sign supports them e.g. business meetings are based on a specific day which is of their favour hence I want
Zodiac signs are closely related to our body and personality, through research this project aims to understand how zodiac signs influence our personality and characteristics. Also, to get clarity on the never-ending debate of are zodiac signs a matter of belief or non-belief.
to understand what leads people to follow star signs and base their decisions on it and on the contrary there are a handful of people who are neglecting the idea of Sun Sign. A lot of curiosity hence follows in understanding the complexities which go behind a zodiac sign.
AIMS AND OBJECTIVES •This project aims to open dialogue about zodiac signs as to understand why people don’t believe in them? Also, even if there is no scientific evidence for it, there are still people who believe in it. •To gain a better understanding on how seasons, symbols, position of the sun, colour, ruling planet and a lot of other factors come together to form a zodiac sign according to Western Astrology. •To make people aware of the theories behind the symbols of their star sign and how it reflects one’s behaviour and personality and not follow them blindly. •How compatibility of the zodiac signs is directly proportional to the behaviour of four of the elements; fire, water, air and earth. APPROACH AND PROCESS DESIGN THINKING TOOLS: •Interpretation of Data: Through this activity we learnt how to look at an idea from different lenses, find the core of an idea and create a visualization for the same. •Deconstruction of a Toy: Looking at an object from physical, historical, functional and social view gave us understanding on how to deconstruct an object and more clarity on deconstruction. •Lotus Bloom Exercise: Through this exercise we learnt how to make links and connections we wouldn’t have looked into otherwise. It opened more areas for us to look into contexts as well.
PRIMARY RESEARCH: •Visit to astrologers to get a better clarity of Star Signs •Conducting interviews of people to understand their take and belief •By conducting Behaviour Assessment Tests to check if people behave in the same way their star sign talks about their behaviour SECONDARY RESEARCH: •Reading and gathering data from online websites and blogs •Gathering information from books and magazines •Watching videos on the web to understand different takes on the topic •Taking inspiration from The Zodiac Collection by Colour Pop on how it connects to your star sign RESEARCH QUESTIONS •How do zodiac signs influence your personality, characteristics and emotions? •Why are certain symbols associated with each sign? •How seasons, symbols, position of the sun, colour, ruling planet and a lot of other factors come together to form a zodiac sign according to Western Astrology? •Zodiac signs is a matter of belief and non-belief because it has been portrayed as a myth or something beyond our reality, hence to get a clarity why the topic has been a subject of ambiguity.
1
TARGET AUDIENCE The project will open to be an interaction for all teenagers and college going students who are constantly seeking assurance and are looking up at their star signs due to academic, life pressure hoping for better things ahead and reading them, hence I’d like to give them more information and make them aware of the theories behind their signs. For the believers of zodiac signs, it will yield them more information to understand their signs better and give them more theories which would benefit them to know
Complexity
more about their zodiac signs, and for the non-believers it can be a good read which gives them entertainment. WORK DONE IN SIMILAR AREAS With the use of symbols and icons, a lot of visual possibilities open to explore. A shop in the United States called as Often Wanderer, has made Natural Wax Candles where they have incorporated qualities and insights from each star sign, and have customized each candle according to the star sign’s qualities and traits. A daily utility product serves to be of use and also can be used as a good birthday gift. For example, A Scorpion Candle, this water sign’s essence is jasmine and amber. Resourceful, brave, passionate, observant, and a true friend, this scent is as dynamic as a Scorpio. A rich and warm floral mix that soothes the Scorpion soul. You can get one for the Scorpio friend/family/lover in your life. FINAL OUTPUT •A comical, satirical visual approach which will help in understanding the difference of opinions which will remain, and also give more information about star signs. •Designing lifestyle and personal utility products where qualities and insights from star signs can be present but even without them it can prove to be a great functional artefact or product.
complexity noun the state or quality of being intricate or complicated. “an issue of great complexity�
1
Complexity
COMPLEXITY FOR ME
Zodiac Signs To understand how zodiac signs are related to our personalities, and the various stereotypes and emotions related with each zodiac sign.
1
Complexity
PERSONAL CONNECT
“You are a typical Cancerian” which got me curious to read about zodiac signs and understand how they influence our personalities.
Zodiac Signs noun the state or quality of being intricate or complicated. “an issue of great complexity�
1 2
Complexity Zodiac Signs
Symbol
Lucky Color Predictions
Newspaper Columns
Character traits
What are Zodiac Signs?
Lucky Stone
Compatibilty
Month you are born in
Zodiac signs are closely related to our body and personality, Through research this project aims to understand how zodiac signs influence our personality and characteristics.
1
Complexity
SOCIAL CONTEXT
•
Lot of interest where people get together and enjoy reading about their zodiac signs.
•
Matching the qualities with your friends, co-workers and partners .
• •
Business decisions are based according to the lucky day . Matching compatabilty with your partner.
Image Source : http://www.theplaidzebra.com/astrology-science-or-superstition/astrology-science-7/
1 3
Complexity Research
PRIMARY RESEARCH
INSIGHTS • •
People are misinformed about it. Zodiac sign is more of an art than science.
• Not predictions but are characteristic traits of a person. • Curiosity always follows to know about your sign.
SURVEY
CLASSIFICATION
1
Complexity
SECONDARY RESEARCH
1
Complexity
1
Complexity
1
Complexity
1
Complexity
Cancer (21st June till 22nd july)
Factors • • • • • • • • •
Ruling Planet : Moon Symbol : Crab Element : Water Season : Monsoon Organ : Chest and Breast Color : White Quality : Cardinal Compatible : Earth and Water (Petrichor) Polarity : Feminine
1
Complexity
Image Source : https://milenashop.online/cancer-crab-symbol/
RESEARCH QUESTIONS:
• How do zodiac signs influence your personality, characteristics and emotions? • Why are certain symbols associated with each sign? • How seasons, symbols, position of the sun, colour, ruling planet and a lot of other factors come together to form a zodiac sign according to Western Astrology? • Zodiac signs is a matter of belief and non-belief because it has been portrayed as a myth or something beyond our reality, hence to get a clarity why the topic has been a subject of ambiguity.
1 4
Complexity Seminar Pitch 1
SIMILAR WORK
Travel Astrological Candle
The Zodiac by Colorpop Image Source : https://colourpop.com/products/the-zodiac
TARGET AUDIENCE
Customer Space : Teenagers and College Students
Age : 17 Profession : School Student
1
Interest : Reading, Watching Movies, Psychology City : Delhi About : Divya is a class 11th Student studying Humanities, She likes to spend time with her friends after finishing her school hours. In her free hours, she likes reading books and spending time on the internet reading articles and blog posts which interest her.
Complexity
Reason : The project will open to be an interaction for all teenagers who are constantly seeking assurance and are looking up at their star signs due to academic, life pressure hoping for better things ahead and reading them, hence I’d like to give them more information and make them aware of the theories behind their signs.
POSSIBLE FINAL OUTPUT
• A comical, satirical visual approach which will help in understanding the difference of opinions which will remain, and also give more information about star signs.
•
Designing lifestyle and personal utility products where qualities and insights from star signs can be present but even without them it can prove to be a great functional artefact or product.
Girish Chandrasekharan, Satyajit Roy and Riddhesh Adarkar
1
Complexity
INSIGHT FROM SEMINAR 1
A comical, satirical visual approach which will help in understanding the difference of opinions which will remain, and also give more information about star signs.
1 4 5
Complexity Pitch 1 Breakdown of Concept
Reading for passtime, source of entertainment
ENTERTAINMENT
gain control of upcomings, to plan accordingly
CONTROL
How long will the relationship last, Compatibilty issues
RELATIONSHIP
USAGE OF ZODIAC SIGNS
LUCK Lucky color, stone, number Wearing specific colors on important days
ACADEMIC PRESSURE Checking the day’s horoscope before exams and results
BUSINESS DEALS
Choosing a specific day, time which suits best acc. to the stars
Mutual love and devotion, Sexual Intimacy Lovers, Dating, Flirting
Bestfriends, Boy-Boy, Girl-Girl, Boy-Girl Friends
ROMANTIC
FRIENDSHIP
RELATIONSHIP
1
FAMILY
Father Mother Relationship, Brotherhood, Sisterhood, Cousins
Complexity
PROFESSIONAL
Work Relationships, Boss-employee, client service
Emotion
Eternity
Love Stronger
Honesty
Romance
Trust
temper
Family
Feeling
Time
Belief
break up
Togetherness Couple
Feeling Fight
Love
Emotions
heat
Anger
Value Morals
love
lust
RELATIONSHIP
support
Teenage Relations
College Relationship (fear of marriage)
Physical Contact
growth
Stages
Emotional
Balance
Warmth Marriage Comfort
Maintains relationship
secure safe trust
1
Complexity
Image Source : https://www.eharmony.co.uk/dating-advice/relationships/the-dangers-of-trying-to-fix-someone http://www.india.com/lifestyle/5-reasons-why-arguing-with-your-partner-is-not-bad-after-all-2090001/ http://www.thehealthsite.com/sexual-health/reasons-why-indian-couples-fight-v0316/ https://www.nelive.in/north-east/relationships/here’s-why-fighting-your-partner-good-your-relationshi
ANGER Lose temper
Hot Headed
Lose conrol of actions and words
FIGHT
Unhealthy
Affects you mentally
Breaks Relationships
4 1 6
Pitch 1 to Anger Complexity Reaction per Zodiac Sign
ARIES : Sudden outburst of Anger, very explosive and needs space
1
Complexity
TAURUS : Screams into a Pillow
1
Complexity
GEMINI : Their anger is all words
CANCER : So angry they go to bed to sleep it off
1
Complexity
LEO : Rants to Themselves
1
Complexity
VIRGO : Squeezes something really hard
1
Complexity
LIBRA : Mad in their mind, tries to drown feelings
SCORPIO : Punches Walls
1
Complexity
SAGITTARIUS : Fight me? Very Aggressive
1
Complexity
CAPRICORN : Breathes hard and bottles up their anger
1
Complexity
AQUARIUS : Isolates to Calm down
PISCES : Stays in bed
ANGER PATTERN CLASSIFICATION
1
Complexity
ANGER EXTINGUISHING PRODUCTS
ARIES : Most explosive, sudden outburst of Anger Anger Extinguishing Cool Spray to melt the Inner Arian Lava
SAGITTARIUS : Fight me? Very Aggressive Cool Mints to Calm them down
CAPRICORN : Breathes hard and bottles up the Anger A breathing bag for that bottled up Anger
PISCES : Stays in Bed Counting sheep to make them sleep
14 7
Pitch Complexity Brand1 Development / Seminar Pitch 2
Brand Inspiration : Happily Unmarried
Image Source : https://www.happilyunmarried.com
ABOUT THE BRAND
A brand which makes products customised to how each zodiac sign reacts with anger, and comes up with anger coping solutions in the form of gifts which calms a person down, studying their zodiac sign. The packaging is the power play which will communicate the information regarding each zodiac sign’s anger treatment in a quriky, fun way.
Appearnce : Quirky and Cheerful Tone of Voice : Comical satirical Humour Product Space : Wide range of gifting products Core Brand Values : Humour, Cheerfulness and Fun Peripheral Brand Values : Care and love
TARGET AUDIENCE
Teenagers and College Students, Unisex products, ideally in relationships, This is the age where people get in relationships and fights are bound to happen due to immaturity in age. Our pricing aims for middle to high income users, Couples who are young at heart and would take a mile extra to make their beloved ones feel special.
1
Complexity
NAME HUNT
Roaring Silence
Friendly Enemy Good Grief
Scream Silence Harmless love
Troubleshoot
Painful Love
Passion Crime
Perfect Mismatch
1
Love War
Silent Scream
Complexity Terribly Good
Sweet pain
Pleasing Pain Tough Love
COLOR PALETTE The color pink is the color of universal love of oneself and of others.
To the human eye, orange is a very hot color, so it gives the sensation of heat.
LOGO ITERATIONS
1
Complexity
1
Complexity
PRODUCT CONCEPT FOR COOL MINTS
SAGITTARIAN :Fight me?, very aggressive Cool mints to calm them down (fire sign) Fire Element, hence can burn out of control — so it’s best to tend those embers. Customised Anger Extinguishing Cool mints to burn the anger inside, and calm your inner self. The cool mints will make you feel fresh and light, giving you a strong fresh breath, which you wouldn’t want to waste fighting.
1
Complexity
DIGITAL LABELS
1
Complexity
Amitabh Kumar, Zehnab Bastawala and Riddhesh Adarkar
4 1
Pitch 1 Complexity
INSIGHT FROM SEMINAR 2
To work on visual language in context to each zodiac sign’s color palette, emotion and look and feel. To connect the research done to visuals and re-work on the logo.
8 1
Making of Visuals/ Complexity Revisiting the Logo
1
Complexity
1
Complexity
1
Complexity
FINAL LOGO
1
Complexity
A Breathing Bag for that bottled up Caprian Anger Earthy grey and brown help Capricorn find
1
Capricorn : Complexity A Breathing Bag
the strongest and most practical path to take in life. These strong but neutral colors enhance Capricorn’s solidity, reliability, and traditionalism.
1
Complexity
LABEL ITERATIONS
BADGE ITERATIONS
1
Complexity
FINAL LABELS
ENVELOPE TEMPLATE
1
Complexity
INSTRUCTION MANUAL ITERATIONS
1
Complexity
INSTRUCTION MANUAL ITERATIONS
FINAL INSTRUCTION MANUAL
1
Complexity
BREATHING BAG
Sleepy Sheep Sheet for that Piscean Anger Aqua and Purple brings about healing
1
Pisces: Complexity Sleepy Sheep Sheet
and renewal and connects Pisces with its subconscious.
1
Complexity
FINAL LABELS
ENVELOPE TEMPLATE
1
Complexity
1
Complexity
COUNTING SHEEP EXERCISE FINAL
FINAL INSTRUCTION MANUAL
1
Complexity
UTILITY
Cool Spray to extinguish the Inner Arian Lava The first sign of the zodiac, Aries, is ruled
9 1
Aries : Complexity Cool Spray
by Mars. It is hot and lively. It is believed that Red is the lucky colour for Aries. Red symbolizes energy, livelihood, aggression and purity symbols.
BOX LABEL ITERATION
1
Complexity
INNER LABEL ITERATION
FINAL LABELS
1
Complexity
FINAL BOX LABEL
1
Complexity
Anger Extinguishing Cool Mints for the sagittarian anger
1
Sagittarius: Complexity Cool Mints
Sagittarius color: Blue. As the color of spirituality and awareness, blue pushes Sagittarius’ philosophical mind toward enlightenment and openness
ILLUSTRATION ITERATION
LABEL ITERATIONS
1
Complexity
FINAL LABELS
CARD
1
Complexity
FINAL OUTPUT PICTURES
1
Complexity
1
Complexity
1
Complexity
1
Complexity
REFLECTIVE NOTE
This project gave me the oppurtunity to delve deep into a topic I have always been interested in and made me aware of how zodiac signs influence our behaviour and personalities. It made me realise how important primary research is and how the journey from research to conceptualization forms its way through process. I also learnt how necessay it is to dig deep into a subject, and extract the valuable information which strengthes one’s project. The challenging factor for me was to find an area which would interest believers and non believers of zodiac signs due to the debatable belief factor. It was the first time I was doing a project for the span of three months, but the interest remained throughout, and the execution phase was the most exciting because that is when the visuals give the project it’s life. Illustration has always been my fear, but slowly I overcame the fear, by incorporating typography for balance. I also learnt how precise one should be with measurements when dealing with packaging design. Overall, the project was a great learning experience, and it would not be possible without
1
Complexity
our mentor Riddhesh for being so patient and helping throughout.
REFERENCES 1. Waxman, Olivia B. “Are Zodiac Signs Real? Here’s the History Behind Horoscopes.” Time. June 21, 2018. Accessed September 04, 2018. http:// time.com/5315377/are-zodiac-signs-real-astrology-history/.
8. “Astrology | Definition of Astrology in English by Oxford Dictionaries.” Oxford Dictionaries | English. Accessed September 06, 2018. https:// en.oxforddictionaries.com/definition/astrology.
2. AstralBlog. “The Lucky Colors Of Your Horoscope | Astral Coach.” Astral Coach Blog. April 25, 2018. Accessed September 04, 2018. https:// astralcoach.com/en/the-lucky-colors-of-your-horoscope/.
9. “Astrology in Different Cultures: Western, Hindu, Chinese Horoscope.” Trendhunter. Accessed September 20, 2018. http://www.trendhunter.com. au/astrology-zodiac-signs/.
3. Vasilchuk, Olga. Introduction to the System of the Signs of the Zodiac. Accessed September 04, 2018. http://www.astroesotericpro.com/ index.php/en/articles/21-astrology-info/the-signs-of-the-zodiac/42introduction-to-the-system-of-the-signs-of-the-zodiac.
10. “Birthstones by Zodiac Sign | Articles at KEEN.com.” Palm Reading | Articles at KEEN.com. Accessed September 20, 2018. https://www.keen. com/articles/astrology/birthstones-by-zodiac-sign.
4. “Love Compatibility with Astrology Elements | Articles at KEEN.com.” Wish Fulfillment Dreams | Articles at KEEN.com. Accessed September 04, 2018. https://www.keen.com/articles/astrology/love-compatibility-withastrology-elements. 5. “Elements, Symbols, Stones, Colors, Star Signs, Trees, Shrubs, Plants.” Birthday Celebrations from Canada. Accessed September 04, 2018. http://www.birthdaycelebrations.net/elementssymbols.htm. 6. Farnell, Kim, Cat Javor, and Helene Schnitzer. Illustrated A-Z of Understanding Star Signs: The History and Interpretation of Astrology. London: Flame Tree, 2003. 7. Goodman, Linda. Sun Signs. London: Harrap, 1970.
11. “Horoscope Compatibility for Marriage -A Prerequisite in Indian Weddings.” Matrimonial Sites - Matrimony, Marriage, MatchMaking Services. Accessed September 20, 2018. https://www.nrimb.com/blog/horoscopecompatibility-for-marriage-a-prerequisite-in-indian-weddings. 12. AstralBlog. “The Lucky Colors Of Your Horoscope | Astral Coach.” Astral Coach Blog. April 25, 2018. Accessed November 05, 2018. https:// astralcoach.com/en/the-lucky-colors-of-your-horoscope/. 13. Staff, Tarot.com. “What’s Your Power Color?” Your Zodiac Sign’s Power Color. September 10, 2018. Accessed November 05, 2018. https://www. tarot.com/astrology/zodiac-sign-colors.
1
Complexity
PRE-THESIS PROJECT 2018
Examiner 1 (name and signature):
PERFECT MISMATCH
Examiner 2 (name and signature):
Packaging Design in context to Zodiac Signs STUDENT: CHARMAINE SAH PROJECT: Deconstruct SPONSOR: Self initiated PROGRAM: Undergraduate Professional Programme AWARD:
Visual Communication and Strategic Branding
Final Examination Panel COMMENTS:
Examiner 3 (name and signature): Date: Academic Dean:
CHARMAINE SAH Pre-Thesis Project 2018 (Undergraduate Professional Programme) Srishti Institute of Art, Design and Technology Bangalore - 560064 Karnataka
1
Complexity