Representing The Coastal Lowcountry’s
Finest Real Estate
#1 Ranked Real Estate Company in The Lowcountry
African Leadership Arts Center of Coastal Carolina Backpack Buddies Bluffton Rotary Boys & Girls Club Community Foundation of the Lowcountry Fellowship of Christian Athletes Focus on the Family Habitat for Humanity Heritage Classic Foundation Hilton Head Heroes
Charter One Realty is proud to support
Hilton Head Hospital Auxiliary Hilton Head Symphony Orchestra Memory Matters Moss Creek Marines Osprey Village Programs for Exceptional People Samaritan’s Purse Second Helpings Society of Bluffton Artists Sun City Community Association The Literacy Center The Deep Well Project The First Tee of the Lowcountry Volunteers in Medicine Hilton Head Volunteers in Medicine Greater Bluffton Jasper VanLandingham Rotary Young Life
www.C harterO neR ealty.com (844) 526-0002
Our History Charter One Realty was founded in 1986 and has attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, Charter One Realty is committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community. What sets Charter One Realty apart from the other real estate companies in the area? The members of the Charter One Realty team of agents and support staff are passionate about what we do, who we work with, where we live, and who we serve - You.
About Us Charter One Realty is the premier real estate company on Hilton Head Island and the surrounding Lowcountry area, including Daufuskie Island, Bluffton and Sun City. For over a decade, Charter One Realty has consistently been the real estate sales volume leader and has maintained its market domination. Our results speak for themselves. Charter One Realty has more top-producing real estate professionals than any other company in the Hilton Head area.
Serv i ng Hi lton He a d I sl a n d Si nc e 1 9 8 6 Established in 1986, Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. To achieve this, then and now, each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become agents at Charter One Realty. www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
Your Personal Real Estate Team
Matthew Bradford
Michelle Bradford
Matthew Bradford brings a strong history of success in commercial and residential real estate to the Bradford Group. He grew up in the Hilton Head Island area and attended Elon College where he studied business law and later finished his education at Appalachian State University where he majored in Real Estate and Urban Analysis. In 1996 Matthew was hired to work in real estate sales for Boddie Noell Enterprises (BNE Land), one of the largest privately held companies in North Carolina. He worked on the Outer Banks in high-end residential sales, mostly dealing with million dollar plus income producing rental property. Along with his father, he formed a general real estate company in Corolla, NC and managed a staff of eight. That experience launched him into commercial sales in 2000. Since 1996, he has sold over $400 million in residential and commercial real estate. He attributes this success to having a great working relationship with local community leaders and living in the Lowcountry since 1976. He will be a CCIM designee in 2016.
As a buyer’s and a seller’s agent at Charter One Realty in Bluffton, SC, Michelle is committed to offering her clients the highest quality representation and professionalism along with superb customer service and individualized marketing strategies while meeting the needs of her clients. Michelle’s personable and professional character allows her to build and maintain solid relationships. Michelle grew up in the area and has deep Lowcountry roots. She is a 1998 graduate of the University of South Carolina Columbia. Before beginning her career in real estate Michelle studied for her Appraiser’s license. Then in 2002 she became a licensed Realtor and worked for Trademark Properties in Charleston, SC. In 2005 Michelle moved to the Outer Banks of North Carolina where she went on to become a Broker and work for Boddie-Noell Enterprises, one of the largest privately held real estate development companies in North Carolina. She focused on high –end residential sales. Michelle moved back to the Lowcountry in 2006 and currently works for Charter One Realty.
Personalized Marketing plan
We understand that every property is unique and will develop a customized marketing plan that will provide the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.
successful marketing Because we take a different, customized approach to marketing your property, you can and should expect more. Delivering superior results is the way we do business here at Charter One Realty. As a result, more clients turn to us to market their Coastal Lowcountry home.
our commitment to your marketing plan • Professionally designed property flyers using the services of professional photographers • Post your home in the Hilton Head Island Multiple Listing Service with over 1,000 cooperating agents and brokers • Place your home on CharterOneRealty.com • Introduce your luxury home to our network of over 130,000 real estate professionals in over 37 countries • Promote your property to over 1500 local realtors upon first listing • Market your property in media (online and/or print) • Launch your listing to over 900 Real Estate websites throughout the world • Direct mail and email property flyers to other top producing agents in and around the Hilton Head, Bluffton and Lowcountry area • Multi-pronged online marketing strategies using many websites, driving hundreds of online visitors to your listing • Provide regular updates on comparable properties in your area (sales and new listings)
Equipped with that knowledge, we will position your Hilton Head, Bluffton or Lowcountry property in the eyes of buyers on a local, regional, national, and international level. We leave no stone unturned in our quest to deliver superior results for you. www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
local co-op advertising
The Bradford Group and Charter One Realty features company advertisements bi-weekly in the Island Packet, and monthly in Hilton Head Monthly, Bluffton Monthly, Island Real Estate Magazine, and more. Readers turn to these trusted publications for local news, events, arts & entertainment, sports, and business information to keep them informed and “in the know� about real estate in the Lowcountry.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
social media Our marketing team utilizes social media, highlighting and boosting property videos, to create a buzz around your property. Facebook, Twitter, and Instagram are effectively used to engage the user audience on BradfrodGroupSC.com. Agents can leverage our social media sharing tools to promote their clients’ properties, and inform consumers about important real estate and local news.
monthly newsletter A monthly newsletter of local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
Digital Advantage
Over
charteronerealty.com
According to the National Association of Realtors (NAR), 92% of home buyers use the internet in their home search. Approximately 47% found the home they ultimately purchased by searching online.
Search Engine Marketing
1.7
Million pa g e v i e w s i n 2016 & over 3 million impressions
Our innovative online marketing campaign has placed us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.
Website Concierge Charter One Realty has a full-time Client Care Coordinator that responds to every property inquiry in a timely manner and provides each website visitor with a high level of one-on-one personalized assistance.
Online Listing Distribution Your property will be elegantly showcased on our website, as well as our agents’ websites, with professional photography and a virtual tour video. Additionally, your property listing will be distributed to more than 900 real estate website partners ensuring your property receives proper online exposure.
R e a ltor . c om Sho w c ase Charter One Realty is a partner with Realtor.com and our listings are enhanced with up to 36 pictures, a slideshow tour, and video while providing in-depth traffic reports to our seller clients.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
C h a rt er On e R e a lt y ’s Glob a l R e a c h
International Marketing Program
ealty.com
175 Countries
International buyers from over 175 countries have visited CharterOneRealty.com
connections around the world Helping our clients navigate the waters of real estate with authority is one of the benefits that sets Charter One Realty apart. Another distinguishing trait is our ability to unite buyers and sellers globally. Through our referral network with LuxuryRealEstate.com, we have a network of over 130,000 real estate professionals across the globe.
Over
$700 Million in Sales in 2016
Over
1,675
4.5
R e a l E s tat e Transactions in 2016
Av er a g e N u m ber of Properties sold per day in 2016
Sa le s Dol l ar V olume
$702M
S ale s V olume By C ompany F or Hi lton Head I sl and & Th e M ai nl and C lo sed Be t w een 0 1 /0 1 /1 6 and 1 2 /3 1 /1 6 $249M
$216M $214M
$203M $130M
Charter One Realty
Company #2
Company #3
Company #4
Company #5
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$104M
$95M
$94M
$87M
Company #7
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Company #10
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
Connecting Buyers With More Luxury Properties in the Lowcountry
391
Tran sa ct ions
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t h an an y near - p eer bet ween Jan ua ry 20 1 2 and December 2 0 1 6
82
Charter One Realty
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74
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63
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61
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56
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www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
42
Company #10
powered by
charteronerealty.com 250,000 Visits in 2016
8
Average Minutes Per Visit
over 50%
Of visitors return to our site to continue their property search
Partnering With Over 900 Real Estate Websites Equating to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves. • Realtor.com • Trulia • Zillow • Yahoo Real Estate • Homefinder.com • Homes.com • The Real Estate Book • List Hub • ListHub Global • Land Watch • ...And More www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
Partnering With The Best In Luxury Real Estate
As the Lowcountry’s leader in luxury real estate, our partnership with Who’s Who in Luxury Real Estate is a perfect combination. Partnership Charter One Realty has partnered with Who’s Who in Luxury Real Estate, a prestigious global network of high-end real estate brokers and firms. The network extends a membership invitation to individuals who consistently demonstrate expertise in the marketing of luxury properties. To be eligible for membership, firms must list and sell in the top 10 percent of their market, and provide an extensive sales history, references, and marketing examples. Network The Who’s Who in Luxury Real Estate network is a global collection of the finest luxury brokers in the
world. Their exclusive membership of more than 3,800 offices and 130,000 sales professionals in more than 37 countries, collectively sells in excess of $500 billion worth of real estate annually. LuxuryRealEstate.com has been voted “Best of the Web” by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal, and has been ranked “Best Website” by consumers, according to surveys by the Luxury Institute. Since its debut in 1985, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet, consistently driving more traffic to member websites, and generating more qualified inquiries than any other website.
global network Our affiliation with Who’s Who in Luxury Real Estate and LuxuryRealEstate.com provides us with a host of unique services that are unparalleled. It is a platform that allows us to connect to the most qualified buyers of luxury real estate locally, nationally, and globally. Because we have been serving the Lowcountry for over 30 years, we understand the local market and are fully equipped to market your luxury property in the most effective way, both locally and globally. Our relationship with LuxuryRealEstate.com affirms our commitment to provide you a superior level of service and marketing expertise.
LuxuryRealEstate.com Annual Statistics
5M 24M 130K 65K
Website Visits
Unique Page Views
Agents Properties in Over 68 Countries
Top 10 Visiting Countries to LuxuryRealEstate.com United States
Germany
Canada
Brazil
United Kingdom
Sweden
Australia
Mexico
China
Italy
l u x u r y r e a l e s tat e . c o m W e b s i t e LuxuryRealEstate.com, frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards, and has been voted ‘Best of the Web’ by Forbes magazine multiple times. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the Internet, and has several times more $1,000,000+ content of any near-peer.
s i t e f e at u r e s • • • • •
Mobile Friendly Responsive Design User Friendly Map Search Multiple Languages Property Videos 3D Virtual Tours
property enhancements Every network member of Who’s Who in Luxury Real Estate has an individual website showcasing their residential properties. In addition, a single property website is created for each Charter One Realty listing on LuxuryRealEstate.com increasing our clients’ online listing exposure. Features include: • Integration with the Luxury Lounge providing extensive property reporting for each listing on LuxuryRealEstate.com • Individual IDX search capability • Map search • Company profile connected with each property listing for ease of contact • Social sharing capabilities on all property pages • Rich set of possible listing features including additional text, pictures, and video • Single property websites for each published listing
w or l d c l as s pa rt n ersh i p s In order to increase exposure for your home and ultimately uncover the right buyer, Who’s Who in Luxury Real Estate has formed long-standing alliances with the finest international publications including Unique Homes, duPont Registry, and Wall Street Journal. Properties listed with Charter One Realty reap the benefit of these strong partnerships.
• • • •
Wall Street Journal (International): 116,000+ subscribers Wall Street Journal (Regional): 47,795 – 294,382 Unique Homes: 50,000+ (6x/year) duPont Registry: 95,000+ (12x/year)
l u x u r y r e a l e s tat e m a g a z i n e Published three times a year, this award-winning publication with a distribution of 50,000 is sent to high net-worth individuals across the globe. Luxury Real Estate is stocked on international newsstands and international airline lounges in over 80 countries. print distribution • 10,000 poly-bagged with Unique Homes • 10,000 to international newsstands (reach into 80 countries) • 9,500 placed in international and U.S. airline lounges • 8,000 to top clients of Who’s Who in Luxury Real Estate Members • 5,000 direct mailed to entertainment industry and sports celebrities • 5,000 direct mailed to advertisers and Who’s Who in Luxury Real Estate members • 1,000 direct mailed to individuals in the U.S. with a net worth of $40 million+ • 1,000 to Fortune 1000 • 500 to the top 500 CEOs in the U.S. E-Mail distribution 100,000 U.S. households with incomes in excess of $250,000 will receive a link to the digital magazine.
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Successfully Marketed & Sold by Charter One Realty | 51 Rose Dhu Creek Plantation Drive Drive
LUXURYREALESTATE.COM The Webby Award Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties 34,800
LUXURYREALESTATE.COM
22,102
SOTHEBY’S
19,808
LUXURY PORTFOLIO
14,594
CHRISTIE’S
8,015
CB PREVIEWS SAVILLS KNIGHT FRANK
6,727 4,922
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122 www.CharterOneRealty.com | 844.526.0002 | Info@CharterOneRealty.com
CHARTER ONE REALTY NORTH 81 Main Street, Suite 202, Hilton Head 843-681-3307
CHARTER ONE REALTY COLLETON RIVER 2 Colleton River Drive, Bluffton 843-689-3131
CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055
CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710
CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119, Hilton Head 843-785-1115 CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830
CHARTER ONE REALTY 5 & 11 Park Lane, Hilton Head 843-785-4460
CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400 CHARTER ONE REALTY OLDFIELD 10 Oldfield Way, Okatie 843-645-2530
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122