CHASE54 Fall 2018 "CHOOSE YOUR NOW" Lookbook

CHOOSE YOUR NOW FALL 2018

D I S C O V E R T H E S T O R Y‌ O F

At CH AS E5 4 , w e s t r i v e t o cr e a t e h i gh qual i ty gol f apparel sui ted for a hi gh q ua lit y g o l f g a m e. C H AS E 5 4 i s n’ t j ust any norm al gol f apparel brand - we d o it a ll . We r e s e a r ch . We de v e l o p. We m anufac ture. We del i ver. We k now o ur g o l f a n d w e k n o w o u r t h r e a ds, so we thought i t was onl y fai r to bri ng g o lf l o v e r s e v e r y w h e r e p e r f o r m anc e apparel that they want and trust.

We th i n k a bo u t f a br i c be f o r e i t bec om es fabri c . O ur c hem i sts c reate p a t e n t s e cu r e d, l e a di n g e dg e, p erform anc e- enhanc i ng tec hnol ogy that y o u c o u l d n e v e r dr e a m p o s s i bl e. O ur fabri c trul y i s devel oped to keep y o u c o o l , dr y & f l ex i bl e, p r o v i di n g you wi th the c om fort you need to m ake y o u r be s t s w i ng that m uc h better.

MENS RETRO ACTIVE

KEY POINTS

Sporty story Cultural nostalgia Archived details mixed w. contemporary patterns 90’s Clubwear

FABRICS

Reflective detailing Anti-microbial Crease free Dirt repellent Weatherproof

Vibe Polo - $73.00

distressed print

Chill Polo - $73.00 Trekker Short - $79.00

Blaze Polo - $73.00 Pioneer Pant - $92.50

WOMENS ALTERNATE BLISS MOOD Living the moment detached from the bothers of life.

An ambitious mind that searches for entertainment.

Floating World.

KEY POINTS

Abstract Japanese inspired prints Practical functions Simple Blocking Understated luxury

FABRICS

Sustainable tech fabrics Premium fabrics Mesh inserts

Joy Polo - $60.00 Peace Skort - $84.00

Dream Polo - $68.00 Glee Skort - $84.00

cooling fabric

Euphoria Sun Shirt - $88.00 Frost Skort - $80.00

MENS

Outdoor Games

KEY POINTS Performance Details Bold color blocking Urban influence Athletic stripes

FABRICS

Reflective detailing Anti-microbial Heat retention Dirt repellent Authentic dazzle fabrics that feel new

Blaze Polo - $73.00 Mobile Vest - $95.00 Pioneer Pant - $92.50

Roll Polo - $73.00

crisp and clean

Slam Polo - $73.00

WOMENS

KEY POINTS Performance details Revealing cut-aways Futuristic direction Bold color blocking

FABRICS

Luxe metallics Semi-sheer lightweight wovens “Smart” fabrics that are heat responsive Embellished panels & trimming

Sublime Polo - $64.00 Frost Skort - $80.00

Prim Polo - $68.00 Frill Skort - $88.00

power mesh

Fancy Polo - $68.00 Sassy Skort - $84.00

“

CHOOSE YOUR NOW

D e s ig ne r a n d C r e a t i v e Di r e ct o r, Lul u F addi s, desc ri bes the vi si on behi nd

t he “Cho o s e Yo u r N o w ” l i n e a s “the richness and thrill of golf ’s past, and

present, as well as, the possibilities of what is yet to come. The men’s

Retro Active is a sporty, nostalgia look that features crease-free fabrics and gives nod to the first golf fashion icons. Outdoor Games is a men’s delivery displaying a symbol of golf today. Urban athletic influence is

“

seen more and more on the golf course. This group stands out with

ombre print effects and soft rubber print technology. Our ladies’ Fall

2018 collection moves the timeline into the future and beyond. Alternate Bliss is an escape from today, bringing you to a floating new world.

Abstract whimsical prints in cooling and technical fabrics. Power Style offers flattering cut-aways and bold color blocking with mesh inserts.

In CHASE54 Fall 2018, there is something for everyone and every timestate you want your game to reflect,” says F addi s.

Dre am Polo - $68.00 | Glee Skort - $84.00 Transit Polo - $73.00 | Meta Short - $76.00

C O N TAC T: Kar a H o o v e r | Keel y Pem ber t on co n tact@ c h a se54 .c om 8 77 718 2 1 2 1 x 80 1 1 4 0 7 B r oa dw a y N e w Yo r k, N Y 1 0 0 1 8 CONNECT WITH US

CHAS E54.COM

Cove r p a ge H e r: Fanc y Polo - $68.0 0 S assy S kort - $84.0 0 H im: Blitz Polo - $73.0 0 P ione e r Pant - $92.5 0