Marketing
Presentation
Experience the Chase difference.
• THE LE
LU
E S TA
AL
Billion
ER IN
$2.5
AD
T
E
XU RY R E
CHASEINTERNATIONAL.COM | 1
MEET TIANA Tiana L. Coffindaffer offers the epitome of the definition of ‘exceptional customer service. “My motivation is not far from my heart.” Known for her smile that always brightens the day, Tiana brings 23+ years of peace of mind throughout the entire transaction process. Whether her clients seek her assistance to help with a quick sale or seek a new place to call home, every transaction is backed with ethical standards that she has set exceptionally high for all the right reasons. As a member of the Certified International Property Specialists, she looks forward to helping all clients integrate into respectful real estate Buying and Selling process here in United States and abroad. Being an Associate of Chase International and promoting their Global Initiative, we are proud to make a difference in our world by supporting over 1,000 traditional rice farmers in Sri Lanka. Among other local volunteer activities, Tiana’s connections are invaluable to her clients and validate a strong local network. Pair those connections with her International etiquette, and you have one well-balanced Realtor that welcomes new opportunities to help her clients achieve their dreams through Chase International’s Sparks, Nevada, office.
TIANA COFFINDAFFER REALTOR® CIPS
775 240 4831 | 775 737 5900 tcoffindaffer@chaseinternational.com renosparksagentmom.com NV BS.35650
CHASEINTERNATIONAL.COM | 2
The leader in
luxury
Founded in 1986, Chase International has developed a strong reputation as the “leader in luxury real estate.” The company has a proven track record throughout the region and sets the standard for real estate in all price ranges. Chase International is one of the nation’s most successful independent real estate firms specializing in unique and distinctive luxury properties in the Tahoe/Reno/Sacramento/Vegas regions. We are proud to have sold nearly $2.5 billion in annual sales, brokering 3,277 transaction sides. With more than 380 highly qualified professional REALTORS® and 12 real estate locations, we are committed to our clients’ success. Chase has the most knowledgeable agents with the experience and connections to serve your needs. One Company, One Heart is more than just a slogan. It is our credo, our way of life.
CHASEINTERNATIONAL.COM | 3
Chase International by the numbers
$2.5 Billion
380+
IN ANNUAL SALES
HIGHLY SPECIALIZED REALTORS®
3,484
24
TRANSACTION SIDES
DEDICATED SUPPORT PERSONNEL
12
7
OFFICE LOCATIONS
MARKETING CREATIVES
CHASEINTERNATIONAL.COM | 4
pp y,
ex cit ed
t Chase Internat tha ion al is
av ib r
ll fa
o
an d
so
ha
to en lm lfil fu
ful te ra
nd
s s e c suc s.
I
m
am
re a
g
real estate pack. We are a company motivated by our clients’ success.
munity t ha com t
ur d
HEART. It’s what sets Chase International apart from the rest of the
joy
t an
re ea .W
One company. One heart. One philosophy.
in all re lthy alm ea s w
abundance, integ ces rit bra y a em
THE CHASE DIFFERENCE
It means finding just the right house you can call home. It means connecting you with the best movers, painters, interior designers and introducing you to the communities we serve. It means loving every inch of your home and selling it for the highest price in the shortest time. Whatever it takes, we’re here for you. Some would call this kind of service over-the-top. At Chase, we call it heart. And when you have it, everything else takes care of itself.
CHASEINTERNATIONAL.COM | 5
LEGENDARY CLIENT SERVICES
Our commitment At Chase International, we strive to exceed your expectations and deliver results every time. We have assembled a highly skilled, experienced team of sales associates and staff committed to providing legendary client service with an unparalleled standard of integrity and expertise. We are here to serve you, and we are committed to your success.
CHASEINTERNATIONAL.COM | 6
TAHOE AND TRUCKEE
SACRAMENTO
RENO, SPARKS AND CARSON VALLEY
SOUTHERN NEVADA
LOCATIONS
Unmatched visibility With 12 beautiful real estate locations strategically located in Lake Tahoe, Northern California and Nevada. and even London, England, Chase International provides unmatched visibility to enhance the exposure we bring to the extraordinary homes we represent. Zephyr Cove | Glenbrook | Incline Village | South Lake Tahoe | Tahoe City Truckee | Reno | Sparks | Carson Valley | Sacramento | Henderson | London
CHASEINTERNATIONAL.COM | 7
SERENITY AT CLEAR CREEK TAHOE Situated among towering Ponderosa Pines within the private gated Clear Creek Tahoe community, this custom home designed and built by sagemodern provides a warm, sophisticated environment to enjoy the natural beauty of the Lake Tahoe area. $3,195,000
GEORGIA CHASE SALES ASSOCIATE, CLHMS NV LIC#S0171898
775 636 3085 gchase@chaseinternational.com GeorgiaChase.com Zephyr Cove office: 190 HWY 50
THE LEADER IN LUXURY REAL ESTATE
|
VISIT: CHASEINTERNATIONAL.COM
MARKETING YOUR HOME
Powerful marketing Proven results Chase International has a dedicated in-house marketing team that excels in the art of branding and marketing luxury properties and developments. Our team of designers, analysts, tech gurus and marketing specialists offers strategically-driven solutions for buyers, sellers, developers and investors. We leverage our proven capabilities with the best emerging technologies and digital marketing strategies to ensure maximum exposure for the properties we represent.
CHASEINTERNATIONAL.COM | 8
THE NEXT GENERATION OF LAKE TAHOE LUXURY 20 Crystal Drive | 20crystaldrive.com
THE NEXT GENERATION OF LAKE TAHOE LUXURY 20 Crystal Drive | 20crystaldrive.com
TARGETED DIRECT MAIL
STRATEGIC PRINT CAMPAIGNS
SINGAPORE’S SEASIDE HIDEAWAY
Why foreigners are flocking to Sentosa Cove M3
HOMES
MARKETS
|
© 2013 Dow Jones & Company. All
PEOPLE
|
UPKEEP
|
VALUES
|
NEIGHBORHOODS
|
‘Continuous effort—not strength or intelligence—is the key to unlocking our potential.’ —Winston Churchill
REDOS
|
SALES
|
FIXTURES
|
BROKERS
Friday, January 25, 2013 | M1
THE WALL STREET JOURNAL.
Rights Reserved.
SOCIAL MEDIA & EMAIL CAMPAIGNS The Wall Street Journal; Hall & Hall Wall Street Journal; Kene Sperry for Journal; Claudio Papapietro for The Ramsay de Give for The Wall Street Jason Henry for The Wall Street Journal; Mahtani/The Wall Street Journal (Sentosa); Above-clockwise from top left: Shibani
|
MANSION
THE BIG SCORE
a year, aiming for the rare on just a handful of blockbuster sales a few big deals. Some brokers focus all their efforts and rewards of betting it all on sevenfigure commission. The risks
SHARI CHASE
Sales last year: 3 Total value: $41 million
made two other sales in 2012. sale in Lake Tahoe since 2008. She estate last year that was the largest Chase sold a $25.5 million lakefront LAKE TAHOE, NEV. Broker Shari
PUBLIC RELATIONS SAMI HASSOUMI
JIM TAYLOR
Sales last year: 1
Sales last year: 5 Total value: $65 million
says broker with people who don’t need to sell,’ BILLINGS, MONT. ‘You’re dealing price. left, for close to its $45 million asking Jim Taylor, who sold Dana Ranch,
BY ALYSSA ABKOWITZ broker Sami Hassoumi EARLY LAST YEAR, real-estate for a spacious Manhatlaunched a search with his client had found it. And at the tan apartment. In November, they and his client closed on a end of December, Mr. Hassoumi unit of an Upper six-bedroom, 6½-bathroom, second-floor East Side cooperative building. Mr. Hassoumi’s only That deal, for $20 million, was
resi a sixbedroom, 6½bathroom secondfloor NEW YORK Sami Hassoumi sold of the year. year for $20 million, his only deal dence on the Upper East Side last
transaction of 2012. Harris Stevens in New Mr. Hassoumi, an agent at Brown real-estate agents who York, is part of a cadre of luxury of blockbuster sales focus all their energy on a handful in Lake Tahoe, Nev., sold each year. Shari Chase, a broker the $25.5 milonly three properties last year—including largest sale in Lake Talion lakefront estate that was the Saslove had six sales hoe since 2008. Aspen broker Joshua Bandar Bin Sultan’s 90last year. One of them was Prince manager John Paulson for acre Hala Ranch to hedge-fund
Total value: $20 million
to Aspen prices $49 million in June. The deal contributed down years in the tony rising 5% last year, after several ski town. afford to spend countThe most successful brokers can tens of thousands of less hours with a single client and expenses related to a sale. dollars on marketing and other from two or three The potential payoff: Commissions provide a broker with a properties with trophy prices can income. tidy six- or seven-figure annual Please turn to page M4
INSIDE
A Miami condo hits the market for $27 million M2
A WRITER’S LIFE
MARKETING YOUR HOME frames a sliding glass door system with minimal ‘glass walls,’ NanaWall Systems introduced to the growing popularity of floortoceiling a curved wall. DISAPPEARING DOORS In response can be configured to fit any shape—even to avoid obstructing views. The doors and tracks and concealed hardware,
A GLIMPSE OF HOME BUILDING’S
Tiny generators, vanishing walls and BY DAWN WOTAPKA AND ROBBIE WHELAN
refrigerators that heat water are showcased
ers’ Show in Las Vegas this week, tens of thousands, suppliers, distributors and builders convened to examine new innovations in home-building materials, appliances, fixtures and
FUTURE
at the International Builders’ Show
of prior year. The annual sales pace 23% new homes was on track to be low higher last year than the record in 2011. And a number of exhibitors as who sat last year’s show out, such GE Appliances, were back in force. The new designs highlighted the changing priorities of today’s homea owners—and could point toward
new set of standard home features. a Generators, increasingly seen as home essential, are getting smaller. Kitchen appliances have a greater ability to multitask. And the standard the electrical outlet could be going way of the dinosaur. For innovative designs from the show, see page M7.
Andre Dubus III on building his own house with his family M12
SWEAT EQUITY
Wall Street Journal; VHT Studios Elliman; Jessica Scranton for The left: NanaWall Systems; Andy Frame/Douglas Bottom of page-clockwise from top
PRIVATE PROPERTIES
Marketing campaigns designed to tell the story of your home an BIOETHANOL CANDLES that heat pour entire room. Refrigerators that hot water. Glass doors that slide around curves. At the annual International Build-
technologies. The mood was optimistic: Construction of single-family homes the climbed 18.5% in December from
Where can you find the most home workout rooms? M10
A successful marketing campaign for a real estate offering includes a number of key pieces, each prepared for a specific purpose. Materials are created and prepared by our in-house marketing department and select resource partners.
CHASEINTERNATIONAL.COM | 9
DIGITAL MARKETING
Maximum internet exposure Your property will syndicate to hundreds of the world’s leading real estate websites. Exclusive exposure includes LeadingEstates.com, ArtisanGroupRE.com, MayfairInternationalRealty.com (London-based) and ChaseInternational.com. Luxury listings syndicate to our China connection at Juwai.com (leading luxury Chinese website), LuxuryRealEstate.com (Forbes’ pick as the #1 site for luxury real estate) and LuxuryPortfolio.com. Chase also offers exclusive preferred marketing on Zillow, Trulia and Realtor.com.
CHASEINTERNATIONAL.COM | 10
DIGITAL MARKETING
Chase technology edge We use an integrated system of tools leveraging artificial intelligence to attract buyers to our sellers’ properties. Our Chase marketing automation regularly reaches out to buyers to encourage engagement with our listings and facilitate direct agent contact. The Chase Technology Suite even includes reverse prospecting. This enables us to reach out directly to colleagues with buyers searching specifically in your neighborhood and price range.
CHASEINTERNATIONAL.COM | 11
MARKETING YOUR HOME
Home staging: showcase the lifestyle buyers want Statistics show that 68% of staged homes sell faster and for at least 9% more than non-staged homes. Buyers only know what they see. The way you live in a home versus how you sell it are two different things. Staging your home creates a welcoming environment that sets the tone for potential purchasers to imagine living in your home.
CHASEINTERNATIONAL.COM | 12
MARKETING YOUR HOME
Photo Shoot At Chase, we believe in using professional photography to highlight your property. Everyone searches for homes online. High-quality, professional photos stand out, while amateur photos are ignored. You have seconds to make a positive first impression with buyers scanning hundreds of listings, so let us connect you with professional photographers who can portray your home in its best light.
CHASEINTERNATIONAL.COM | 13
MARKETING YOUR HOME
Extraordinary video marketing Homes listed with video receive four times the inquiries of homes listed without video. Chase International up levels our listings with industry-leading video marketing using award-winning creative direction, cutting edge technology, aerial footage, and the most talented videographers in the industry. To learn more, go to: chaseinternational.com/film
CHASEINTERNATIONAL.COM | 14
Stand out from the crowd with Chase Ready With Chase Ready, your home will stand out from the crowd by providing buyers full transparency on the condition of your home. Buyers will know what they are purchasing and can make an educated and confident decision when making an offer on your property. Your home is ready to SELL and easy for buyers to BUY!
What distinguishes a Chase Ready Property? Prior to putting your home on the market, Chase Ready Properties have completed the following: Full Home Warranty for Buyers: Coverage for the sellers during the listing period Property Inspection Fully Completed Disclosures Preliminary Title Search Completed Natural Hazards Disclosure Report - (CA) Completed Sewer Clearance if necessary - (CA) Defensible Space Evaluation if necessary - (CA) CHASEINTERNATIONAL.COM | 15
Why choose to sell your home with Chase Ready? Benefits to seller
Benefits to buyers
ATTRACT BUYERS Buyers are more attracted to purchasing homes with the most complete information available.
ASSURANCE Chase Ready Properties provide buyers with the assurance that they are purchasing a home with the most complete information available.
ELIMINATE SURPRISES Eliminates virtually all major surprises that often occur during the property inspection process. SAVES TIME & MONEY Allows you to complete potential repairs and improvements in the most cost-effective manner. By completing repairs prior to putting your home on the market, you have the opportunity to find competitive bids on repairs.
CONFIDENCE Chase Ready Properties enable buyers to make educated and confident decisions when writing a purchase offer. SECURITY Chase Ready properties protect the buyers from the high cost of unexpected systems repairs during the first year of their purchase.
REDUCES STRESS Greatly reduces the stress and lost time of canceled transactions due to repair requests. CHASEINTERNATIONAL.COM | 16
GLOBAL REACH
Unprecedented worldwide reach Luxury Portfolio International is a unified collection of the world’s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005 as the premium division of Leading Real Estate Companies of the World, Luxury Portfolio exclusively markets a selection of the network’s extraordinary homes, utilizing a sophisticated mix of online and offline media to position properties for maximum exposure in an elite market. TOTAL U.S. PROPERTIES OVER $1 MILLION
CHASEINTERNATIONAL.COM | 17
Our exclusive memberships and international affiliations ensure worldwide exposure. LEADING REAL ESTATE COMPANIES OF THE WORLD By invitation only, Leading Real Estate Companies of the World® (LeadingRE) is home to the world’s market-leading, independent residential brokerages. Luxury Portfolio is the luxury arm of this organization. Founded in 1997 with the goal of controlling their own destiny, these brokerages created a referral network of only the best locally and regionally branded firms focused on enhancing the real estate experience.
WHO’S WHO IN LUXURY REAL ESTATE THE BOARD OF REGENTS Chase is one of the top 520 luxury residential real estate firms around the world that meet annually to discuss the future of the business and network with top agents around the globe. The Board of Regents is an elite group comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal service and commitment to their clientele.
CHASEINTERNATIONAL.COM | 18
THE POWER OF PARTNERS
CHASE INTERNATIONAL IS PART OF A GLOBAL NETWORK OF REAL ESTATE PROFESSIONALS OVER
565 FIRMS
ENCOMPASSING
4,300 OFFICES
MORE THAN
$500 Billion IN ANNUAL SALES
MORE THAN
OVER
130,000
70
SALES ASSOCIATES
COUNTRIES
MORE THAN
1 MILLION TRANSACTIONS
LEADING ESTATES OF THE WORLD Through its premier International magazine for luxury estates, Chase features prestigious properties twice a year to target affluent clients. Circulation includes exclusive distribution to each member’s private database, premier hotels, international airports and bookstores globally.
ARTISAN GROUP The Artisan Group is a strategic marketing alliance of high-profile real estate companies from the greater San Francisco Bay Area to Lake Tahoe. Since these regions dominate as our primary feeder markets, Chase clients benefit from this prestigious network of professional real estate brokers with whom we are regularly in touch.
MAYFAIR INTERNATIONAL REALTY Mayfair International connects us to Western Europe through 125 real estate brokerages with 350 offices, each with a stellar reputation in their respective countries. Mayfair International showcases all Chase International listings over $250,000 on their website, MayfairInternationalRealty.com. It is the public relations conduit to publications such as the Financial Times and Country Life, which are hand-delivered to the Royal Family each week.
CHASEINTERNATIONAL.COM | 19
WE KNOW PEOPLE
Relocation and referral network As members of Leading Real Estate Companies of the World, a national and global real estate network, Chase International real estate is connected to 565 of the foremost local, regional and international real estate firms, with 4,300 offices and 130,000 sales associates in the US and 70 countries. Collectively, we sell 1.1 million homes annually valued at $377 billion, more than any national brand or franchise.
CHASEINTERNATIONAL.COM | 20
Showing your home Virtual 3D Tours Chase will offer personalized virtual walk-through home tours via Zoom to allow prospective buyers to view your home without actually walking inside.
Mindful Showings Your Chase listing team will personally host all showings. All showings will be conducted in a safe manner that exceeds the procedures outlined in the CDC guidelines and California restrictions.
Appealing to the Senses We bring your home to life! • Music playing throughout your home • Popcorn popping in the kitchen • A lavender candle in the master bedroom
CHASEINTERNATIONAL.COM | 21
Chase family of companies
C O M M E R C I A L R E A L E S TAT E
Sanctuary
CHASEINTERNATIONAL.COM | 22
Funding
“
May a world that affirms in oneness—health as the highest gain, contentment as the highest wealth, awaken its note of joy in the human kingdom. – Dr. Jayanath Abeywickrama
CHASE GLOBAL INITIATIVE
The Hela Bima Rice Project At Chase International, we are proud to make a real difference in our world by supporting over 1,000 traditional rice farmers in Sri Lanka. Over 3.5 billion people consume rice, mostly unhealthy hybrid varieties. The Hela Bima Rice Project and Chase International join forces to grow 2,000-year-old pure, whole varieties of rice (hidden for over 500 years) with human loving, nature friendly and sustainable farming practices, using the wisdom of their ancestors. We support education, fund schools, build state-of-the-art, eco-friendly rice mills, storage and packaging facilities. Since 2011, Chase International has empowered the farmers, their families, children and villages to live healthy lives. The Hela Bima Rice Project is awakening and educating the world, honoring the farmers, their rice and well-being. This relationship with the farmers creates a circle of abundance in all of our lives.
Making a difference: Our mission is to bring awareness to how we see FOOD, giving value and respect for all human beings. CHASEINTERNATIONAL.COM | 23
CHASEINTERNATIONAL.COM | 24
What’s your home worth? Let’s get started. CHASEINTERNATIONAL.COM | 25
our decree I am so happy, excited and grateful that Chase International is wealthy in all realms. We are a vibrant community that embraces abundance,
integrity and fulfillment of all our dreams.
CHASEINTERNATIONAL.COM | 26
av ib r
ll fa
ou
m
so
r dr ea
m
s.
Ia
pp y,
ha
s s e c suc
to en lm lfil fu
t Chase Internat tha ion ul al ef t is ra
munity t ha com t
nd
re ea .W
joy
t an
abundance, integ ces rit bra y a em
in all re lthy alm ea s w
CHASEINTERNATIONAL.COM | 27
ex cit ed
an d
g
© 2022 Chase International. All rights are reserved by Chase International, and content may not be reproduced, downloaded, disseminated, published, or transferred in any form or by any means, except with the prior written permission of Chase International. All information is deemed reliable but is not guaranteed accurate.
CHASEINTERNATIONAL.COM | 28