SELECTED GRAPHIC DESIGN PORTFOLIO CHE TIEN HSU
2022 . MAY . ACER
Predator - It Lies Within Campaign Predator is a gaming brand under Acer. We co-worked with McCann and started running this cross media campaign since Q2 2021.
Predator - It Lies Within Campaign All Predator brand products are under this campaign. Here shows the KV posters and the landing page design of the campaign. Campaign videos are embbed in the landing page for any viewers to click on them.
Predator - It Lies Within Campaign A complete marketing asset set for a model. Part 1 - Character focused KV & banners / Product focused KV & banners
Predator - It Lies Within Campaign A complete marketing asset set for a model. Part 2 - Product Web Page / Amazon Web Page / Scenario Photo Shooting
For scenario photo shooting, I'm responsible for reviewing and giving advices to the proposals given by our venders including theme, environment set ups, models, hair & dress styling, and shooting angles.
TM
Predator Helios 300 SpatialLabs
Edition Art Works
A lot of artworks needed to be done before any assets are actually created since it's the first true 3D laptop dedicated to the gaming segment. I spent a lot of time discussing how we could express that 3D gaming experience on still images with product marketing PIC and my manager. In result, we decided to create a depth of field on the screen of the laptop with layering graphic instead of a flat image. All artworks are applied to marketing assets such as web page and banners.
TM
Predator Helios 300 SpatialLabs
Edition Art Works
On the left hand side is graphics showing how stereoscopic 3D works and how it could apply to apps people use on a daily bases. One the right hand side shows the product web page using artworks mentioned above.
The stereoscopic 3D effect can apply not only games, but also image viewing, videos, and online video conference.
More Scenario Photo Shooting Sessions
What Game Do You Play - Icon & Landing Page Design We have a broad product line for gaming devices at Acer. This page is to categorize and match devices with game types. The first step is to design icons for different types of games. After finishing the icon design, we started matching them to devices and created a landing page.
AAA
Battle Royale
MOBA
Real-Time Strategy
FPS
Sponsered E-Sport Events
We create many marketing assets for Predator sponsered E-Sport events including KV, landing page, social media banners, and product banners. Here are some of the marketing materials for Rainbow 6 Major 2022.
Predator Retail / Showroom Research This is a WIP project. The ultimate goal of the project is to create a guideline for ROs to apply to their retail shops and showrooms. This graphic is a brief idea in illustration at brainstorming stage.
Global Press Conference Spec Sheet Every year Acer would host an annual global press conference. The spec sheet needs to include all devices that are annouced at the conference with eye catching product graphics and complete specs. Usually there would be over 30 products / pages in total. Here's only a few of them to demonstrate it's a complicated work which needs lots of detailed graphic design and layout skills.
SELECTED GRAPHIC DESIGN PORTFOLIO FROM MAY 2021 TO MAY 2022