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3 Things You Need for a Modern Case Study Now you’re cooking with case study grease! To write a great case study fast, you’re going to need a few things. Let’s start with the three things you need:
Context. What’s the larger business trend in play? Is there third party research that validates the trend?
Organization.
The reader is your next customer, so organize your story around their pain points and their journey. The NEEDS of your reader provides an outline of your case study. Use the information that is important to the reader because it addresses their “pain.”
Objective facts. Put a dollar on the value of the solution you provide and define the ROI in detail. Often the customer loves your service or product for reasons we don’t even realize. Encourage the customer to brag about themselves and their sharpness in finding, and buying, your offering. Probe for the real reasons why working with your company is so satisfying. This will create buying triggers. Once you have these three biggies, you’ll only need to format in the next six critical case study elements:
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