Eternal MSP Final

Page 1


brand Concept

metal

wood

The five element In the Chinese martial arts, imagery of the Five Animals (Chinese: 五行; pinyin: wu xíng; literally: “Five Forms”) In Mandarin, “wuxíng” is the pronunciation not only of “Five Animals,” but also of “Five Elements,” the core techniques of Xíngyìquán, which also features animal mimicry (but of 10 or 12 animals rather than 5) and, with its high narrow Sāntishì (三體勢) stance, looks nothing so much like a Fujianese Southern style stranded in the North. Eternal uses this five element for the main concept for the design illustration. In the future, Eternal will broad up and bring up more and more illustration regard of martial art. This is the vision of Eternal to bring up the chinese culture to this generation to prevent it to lost and promote it world wide.

water

fire

earth



logo design


Idea come from Traditional chinese chop plus the typo of chinese charactor with the movement of martial art.


Product


MUg




T-shirt







bag pack



branding


coperate identity - name card / buisness card

label design

coperate identity - letter head

stationaries



M=100 y=100

k=100


Website


Social media

facebook

Instagram


concept store


mug packaging The Design on the packaging will change accordingly to the product illustration. This allow custormer to know what the illustration on the product. The box is a solid box that can be sent by post and it woun’t damage the product.


t-shirt packaging An Air tight packaging will wrap on the t-shirt before putting in to the box for post. It is good to be air tight when the amount is more then one unit so it can fit in to the box for post.


bag packaging Uses the same packaging with t-shirt. This bag is made from cotton material. An Air tight packaging will wrap on the bag before putting in to the box for post. It is good to be air tight when the amount is more then one unit so it can fit in to the box for post.


Cause Relating Marketing


How it work Eternal partner with UNICEF to held an event of Wushu Art Performance in the month of July. This where the win win situation for both parties. Eternal will sell their product during the performance day and there will be 70% of the profit goes to the UNICEF foundation donation box. UNICEF is a children foundation, this allow the performance and the activities that held to help the children to learn some self defance skill when they were in trouble.

70% profit


How it work Eternal will change it’s logo to blue as the same with UNICEF logo for the month of the event.

+


event tickets


event free gift

KEY chian

cup of drink


event t-shirt


Event poster info



bus stop ads


newspaper ads


buildboard ads


website



banner ads


thank you han shen chee s2963741


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