Lisa Dahl - Sedona Restaurants

Pisa Lisa Decadent Wood Fired Pizza

Chef Lisa Dahl’s Restaurants

In Food We Trust Sedona, Arizona

UNIQUE SENSORY EXPERIENCE

“I want our customers to feel the love in the food, to have a memory when they leave that they will savor for years to come.” - Lisa Dahl

Restaurateur and chef, Lisa Dahl does not

want to create just any restaurant experience, she wants her guests to leave with something that draws them back again, not just back to her restaurants but back to Sedona. She wants her guests to feel a little bit of magic, to have a unique sensory experience and to feel welcomed as if they are coming home.

Each one of her restaurants; Dahl & Di Luca Ristorante Italiano, Cucina Rustica and Pisa Lisa has a distinct décor, ambience and vibration.

They each contain a unique personality, a soul and energy that you feel the moment you pass through their thresholds.

Lisa insists that her cuisine maintains its integrity, using only fresh and organic ingredients. Her food is never overworked or contrived and reflects her philosophy - that when you cook with love and passion you feed the soul.

Chef Dahl is long standing member of the James Beard Society and is also a Chaine de Rotisseurs member - Maitre de Table Restaurateur. Cucina Rustica and Dahl & Di Luca Ristorante Italiano regulary host Chaine de Rotisseur local and regional gastronomic events.

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Cucina Rustica -Taverna Room

LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Elixir of Life Cookbook | Chef ingredients | Apparel | Health & Beauty - online at www.cheflisadahl.com © CHEF LISA DAHL BRAND & COMPANIES All Rights Reserved Any prices and Information may change without notice. More current information may be published on our websites or by contacting us directly.

About Us Press & Recent Awards • Dahl & Di Luca Ristorante Italiano was founded in West Sedona, December 1995.

• Cucina Rustica opened in the Village of Oak Creek, Sedona, June 2003.

• Pisa Lisa - Gourmet Wood Fired Pizza opened in West Sedona, May 2013.

• Combined, the restaurants exceed well over 150,000 guest per year.

• In 18 years, Lisa’s restaurants have grown from a handful of employees to over 120 employees & families (and growing)!

• Lisa is an active member of community foundations and the restaurants give mightly to local and national causes and disasters.

• Lisa regularly appears on Phoenix area television lifestyle segments. Her recipes have been featured in Bon Appetit and Gourmet magazines.

• The Elixir of Life Cookbook was self published in September 2010 and was awarded the 2011 Gold Medal IPPY Award for Cookbook of the Year. The book is now in its 3rd printed edition.

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ucina Rustica 7000 State Route 179 Suite 126a Sedona Arizona, 86351 928.284.3010 info@cucinarustica.com Recent Awards: -Top 10 Arizona Italian Restaurants 2013 by Ranking Business Arizona - Wine Spectator Award of Excellence ‘07 - ‘13 - #1 Fine Dining - Market Surveys - Best International Restaurant - Market Surveys - Best Elegant Dining - Kudos - Best Romantic Dining - Kudos - 2013 Award of Excellence - Trip Advisor

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ahl & Di Luca Ristorante Italiano 2321 Highway 89A Sedona Arizona, 86336 928.282.5219 info@dahlanddiluca.com Recent Awards: -Top 10 Arizona Italian Restaurants 2013 by Ranking Business Arizona - Wine Spectator Award of Excellence ‘07 - ‘13 - Top 5 Most Enchanting Destination in USA AAA Travel 2012 (Dahl&DiLuca) - #1 Fine Dining - Market Surveys - Most Romantic Restaurant - Market Surveys - Best Fine Dining - Kudos - Best Italian Restaurant - Kudos - 2013 Award of Excellence - Trip Advisor

Pisa Lisa - Gourmet Wood Fired Pizza

2245 Highway 89A Sedona Arizona, 86336 928.282.5472 (LISA) info@pisalisa.com New - May 28, 2013

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Testimonials What others say about us Every evening customers embrace us and share their experience on our comment cards. Here are just a few recent ones, from each of our restaurants - transcribed as the comments appear.

We invite you to our websites for more comments from our customers. ...from Cucina Rustica - www.cucinarustica.com (928) 284 - 3010 Cucina Rustica, an amazing corporate farewell dinner!

“I want to thank Owner and Chef Lisa Dahl, our personal group liaison Mary Levinson, and the entire Cucina Rustica Event Team for a flawless and memorable farewell dinner for our corporate client this past April. I knew when I met personally with Lisa and Mary to plan the evening that I was in good hands. The attention to details - from the pre-dinner cocktails and appetizers, to the selection of the perfect dining room, to the custom a la carte menu - every detail was attended to. We are coming back to Sedona with another group in March of 2014 and it’s twice the size. I can’t wait to see what Lisa and Mary have for ideas.

Thanks for making Creative Incentives & Promotions look great!”

- Jack Kreuzburg, Executive Director, Creative Incentives & Promotions LLC, Severna Park, Maryland Hilton Sedona Resort & Spa “Lisa and her staff, at all of her fine establishments, do a superb job representing the best in culinary expertise and service in Sedona. Given its proximity to the Hilton, Cucina Rustica is a significant part of the resort experience for our guests staying with us – just minutes away, they are sure to indulge in an exceptional dining experience.”

- Edgar Lozoya, General Manager, Hilton Sedona Resort & Spa Trek Bikes For Trek’s most important product launch of the year, we needed a dining experience that would impress two dozen journalists from twenty countries around the globe. From the space, to the staff, to the food, Cucina Rustica was the perfect partner. Chef Lisa Dahl’s whole team ensured that we provided an amazing first impression for our guests.

- Andrew Rosch, Trek Bicycle ...from Dahl & Di Luca Ristorante Italiano - www.dahlanddiluca.com (928) 282 - 5219 “What a perfect 25th anniversary dinner. Fabulous service, amazing food...memorable. Thank you!!”

Chantal T. - Port Coquitiam BC Canada “One of the finest dinners ever and service was impeccible as was meeting Chef Dahl and purchasing her cookbook.” Candice B. - Mt. Pleasant, SC “First time to have Burrata Cheese & I’m hooked - loved it a lot! My pork chops were grilled to perfection!!!” Julie R. - White Plains, NY “We’ve been married for 3 years and have chosen to spend all 3 anniversaries at Dahl & Di Luca because each experience has been special and romantic, not to mention delicious. We will se you next May!” Luc & Vanessa J - Phoenix, AZ “We are from San Diego which is known for its restaurants - but this was the best dinner we have had in a long time! Lisa, thanks for the experience!” Richard G. - San Diego, CA

Dahl & Di Luca Ristorante Italiano - Patio

My personal commitment to each and every

guest is to create a memory laced with beauty of atmosphere and cuisine which makes them wish to return time and time again.

Our long standing reputation of nearly two decades is built on the foundation of consistency with food and service.

I believe that complacency is what derails many restaurants. I believe that one must reinvent or at least refresh your food and ambience on an ongoing basis.

It is an honor to serve you and yours from the bottom of my heart.

Your Amici, Lisa Dahl Chef Lisa Dahl

In Food We Trust LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Elixir of Life Cookbook | Chef ingredients | Apparel | Health & Beauty - online at www.cheflisadahl.com Š CHEF LISA DAHL BRAND & COMPANIES All Rights Reserved Any prices and Information may change without notice. More current information may be published on our websites or by contacting us directly.

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Cucina Rustica The doorway to the imagination awaits you Cucina Rustica means Rustic Kitchen, which

aptly describes the restaurant’s cuisine as well as the decor. Authentic old world doors, iron gates and windows from around the world are the inspiration of Chef Dahl’s mantra, “The doorway to the imagination awaits you.”

Lisa was compelled to design a restaurant with the warmth of an old villa. The goal was to be able to accomodate groups and gatherings requiring private rooms while other diners could still enjoy their own sense of space.

Weddings as well as corporate dinner affairs are a specialty of Cucina Rustica. Whether you are dining in one of the unique rooms or dining al fresco on our front or back patio we hope you will feel welcome. After your first visit you may indeed have a longing to come back.

We pride ourselves in successfully planning and executing affairs for VIP groups. Dahl & Di Luca Ristorante Italiano is celebrating 18 years of award winning cuisine and dining excellence and its younger sister, Cucina Rustica now a decade old share the credo in their own unique way, “From the most intimate gathering to the grandest affair...”

Both restaurants have consecutively been awarded Wine Spectator Award of Excellence since 2007. Equal again, each restaurant has proudly received the Chaine de Rotisseur’s Award of Excellence.

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LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Elixir of Life Cookbook | Chef ingredients | Apparel | Health & Beauty - online at www.cheflisadahl.com © CHEF LISA DAHL BRAND & COMPANIES All Rights Reserved Any prices and Information may change without notice. More current information may be published on our websites or by contacting us directly.

Taverna Room - Accommodates up to 45 guests

Justino’s Garden Room - Accommodates up to 75 guests

Front Patio - Accommodates: up to 90 guests

Provence Room - Accommodates 29 guests guests Accommodates:up 19to- 29

Magellan Room - Accommodates up to 18 guests

Justino’s Garden Room

Colonade Bar

Provence Room Fireplace

Magellan Room Patio

Front Patio Fire-Woks

Taverna Room Wedding

Justino’s Garden Room Wedding

LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Elixir of Life Cookbook | Chef ingredients | Apparel | Health & Beauty - online at www.cheflisadahl.com © CHEF LISA DAHL BRAND & COMPANIES All Rights Reserved Any prices and Information may change without notice. More current information may be published on our websites or by contacting us directly.

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“The Dahl & Di Luca dining room has an element of mystique, a magical aura that continues to

take my breath away every time I enter,” Chef Lisa Dahl said. “I am blessed to be the keeper of an energy that I don’t even understand, it is so full of life, it is easy to nurture something that brings so much joy to others.”

Dahl & Di Luca Ristorante Italiano As the sun descends behind the red rocks

of Sedona, it casts streams of soft light into the dining room of the Dahl & Di Luca Ristorante Italiano, the golden hue warms the rich, sienna colored walls enhancing the romantic, Italian inspired décor.

The dinner hour commences and the waiters are seen balancing trays as they weave their way around the tables, leaving trails of steam, which exude the enticing aroma of garlic and fresh baked bread.

As the sky becomes dark, prisms of light reflected from the crystal chandelier illuminates the room with an ethereal glow. The melodic sound of the vintage piano comingles with forks clinking on plates and the sounds of joy beaming from the delighted patrons. It is no surprise that the Dahl & Di Luca Ristorante Italiano was voted the ‘The Most Romantic Restaurant in Arizona in 2009.’

Chef Lisa Dahl’s eye for detail is evident by her visually stunning Italian cuisine as well as the luxurious, Old World flavor consistent throughout the restaurant. Celebrating 18 years of award winning success, Dahl & Di Luca Ristorante Italiano continues to be a favorite amongst locals and travelers.

“The dining room has an element of mystique, a magical aura that continues to take my breath away every time I enter,” Chef Lisa Dahl said. “I am blessed to be the keeper of an energy that I don’t even understand, it is so full of life, it is easy to nurture something

that brings so much joy to others.”

Through Dahl’s consistent, superb quality cuisine and culinary excellence, the restaurant has gained the reputation of being one of the best restaurants in the state and Chef Lisa Dahl has been voted amongst the “Top Chefs” in Arizona.

“I believe that the people that work for Dahl & Di Luca Ristorante Italiano are angelic, there is something about us, about our love for the place, it is something that money cannot buy,” Dahl said. “We are true to the foundation about what the restaurant was founded on, which is love.”

The restaurant harmoniously melds classic Italian food with Dahl’s own signature cooking style and dining experience.

Throughout the years the décor has changed, but the romance theme will always epitomize the essence of what Dahl & Di Luca Ristorante Italiano is all about, a sensual ambience, which is the perfect venue for intimate dinners or small family weddings and special occassions.

“People marvel at the fact that they can discover fine, authentic Italian cuisine in a small town like Sedona,” Dahl said. “It is even more impressive considering how small the kitchen space is, the amount of guests we serve year after year is remarkable.”

“There is a wonderful sense of festivity that takes place here, it is infectious, it feels like the essence of Italian dining culture,” said Lisa.

LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Elixir of Life Cookbook | Chef ingredients | Apparel | Health & Beauty - online at www.cheflisadahl.com © CHEF LISA DAHL BRAND & COMPANIES All Rights Reserved Any prices and Information may change without notice. More current information may be published on our websites or by contacting us directly.

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Beautiful, newly renovated patio with custom iron gates and windows, reminiscent of the simple charm of days gone by... by

“I am touched beyond words when seeing the romantic interludes of lovers of all ages dining intimately and melting into each other as if the rest of the world no longer exists. Love is truly in the air and the restaurant proudly holds the crowning glory award for - Most Romantic Restaurant in Arizona 2009.�

Pisa Lisa Decadent Wood Fired Pizza Chef Lisa Dahl does not feel that she is

original in what she creates, rather she believes that everything that she creates is a compliment to every great sensory and culinary dining experience that she has ever had.

Through Dahl’s favorite dining experiences around pizza, she has taken that love, and has poured it into the manifestation of her newest restaurant Pisa Lisa.

The name Pisa Lisa is rightfully chosen, because it is a piece of Lisa. She fell in love with Napolitano style thin crust pizza while seeking out the best pizza in the neighborhood of Trastevere in Rome. The experience inspired the idea of Pisa Lisa, that is unique in every way.

The wood fired pizzas are a perfect union of exquisite gourmet ingredients combined with authentic Old World culinary techniques. Dahl realized that she has succeeded in her goal of an extraordinary pizza when a couple visiting from Colorado commented that when they were eating her pizza they felt “happy”.

“I was not sure if I could recreate a pizza with that special “thing” that sets it apart, I wondered if I would we be able to achieve that delicacy where all the ingredients are floating on the crust, where every bite, down to the final rim of the crust, is something so heavenly that you cannot put it down. I can honestly say that I am thrilled beyond words that we have been able to achieve that goal,” Dahl said.

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Pisa Lisa is not only a culmination of Dahl’s favorite dishes but also of her love of gourmet markets and her desire to bring a little special treasure to Sedona, a place where she treasures everyday as her home.

“Pisa Lisa is my wild child, it is everything that I haven’t been able to do in the other two restaurants. It’s casual, fun and filled with visual imagery of food and things to make you salivate,” Dahl said. “It allows me to be a little more light-hearted in the approach of the entire dining experience. It keeps me young and fresh, I have a new light and energy in me that has enabled me to express new flavors and continue to explore creative ideas.”

Lisa looks at each new pizza crust like a painter looks at a blank canvas, an opportunity to create something wonderful. She states that every time she throws a combination on a crust she feels happy.

Local artist Ann Rhinehart adorned the rich, espresso colored walls with a sense of whimsy with her clever, shadow box collages, which displays fun pictures of Dahl and her family.

The whimsical restaurant has an urban, industrial feel to it, offering a lively, humorous décor that elicits fun and promises a vibrant, memorable dining experience for all who visit.

LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Elixir of Life Cookbook | Chef ingredients | Apparel | Health & Beauty - online at www.cheflisadahl.com © CHEF LISA DAHL BRAND & COMPANIES All Rights Reserved Any prices and Information may change without notice. More current information may be published on our websites or by contacting us directly.

“Pisa Lisa is my wild child, it is everything that I haven’t been able to do in the other two restaurants. It’s casual, fun and filled with visual imagery and of course food that makes you salivate.”

Cucina Rustica (928) 284-3010 info@cucinarustica.com cucinarustica.com

Dahl & Di Luca Ristorante Italiano (928) 282-5219 info@dahlanddiluca.com dahlanddiluca.com

Pisa Lisa (928) 282-5472 info@pisalisa.com pisalisa.com

LISA DAHL RESTAURANTS PRESS KIT v1.0 - August 2013 Š CHEF LISA DAHL BRANDS & COMPANIES All Rights Reserved - No reproduction of this material without express permission from Chef Lisa Dahl Companies. Information valid at date of publication, August 2013.

Prices and Information may change at any time and more current information may be published on our websites or by contacting us directly.