CHELSEA ARRINGTON DESIGN PORTFOLIO

I BUILD, I AM sel ected works

CHELSEA ARRINGTON

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WHAT I BUILD, I AM

As the daughter of an architect and furniture maker I grew up tinkering around a wood shop from a young age. Whether it was for a school project or something that I had dreamt up on my own, I was taught that all ideas were valuable and worth experimenting with.

In addition to shop safety my dad showed me that the process of creating was just as important as the final product and should be treated with the same care. All of these lessons have stayed with me and continue to influence the way I work and the way in which I see design. I have always been very handson in the design process, from initial sketches to the production stage. I pride myself on my interest in a variety of techniques and skills. Knowing my way around a wood shop has helped me more than I ever thought it could, but ultimately what has impacted me the most is the way I was taught to see a problem and solve for it in a creative way. Please enjoy my work and the portfolio that I have built.

y e a r _2012 ______

WHAT I BUILD, I AM All rights reserved. No part of this book may be reproduced, stored in a retrieval or transmitted in any form or by any means, without the written permission of the designer Chelsea Arrington.

c la s s

BFA PORTFOLIO

ins t ruc t or

MARY SCOTT

s e m e s t er

SPRING 2012

bo o k t it l e

WHAT I BUILD, I AM

cover

PROLINE UNCOATED

text stock

PREMIUM UNCOATED

e nd s he e t s print e r binde ry

PROLINE BLACK

BLURB BLURB

pla t f o rm

MACBOOK/ADOBE CS5.5

dim e ns io n s

8”x10”

pho t o g rap h y c a me ra

CHELSEA ARRINGTON

CANON REBEL XT

ACADEMY OF ART UNIVERSITY

description

School of Graphic Design

TO

San Francisco, CA 94114

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79 New Montgomery

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SELECTED WORKS proj ect 01

SCRABBLE | PACKAGING

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06

proj ect 02

GREENPRINT | PRINT

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14

proj ect 03

FINCH | IDENTITY

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proj ect 04

WOODSTOCK DELI | PACKAGING

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ROLAND SUGAR | PACKAGING

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CAMERA OBSCURA | PRINT

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AIDS POSTER | PRINT

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RISE AIRLINES | IDENTITY

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LUCKY LAB | PACKAGING

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EAMES TEAPOT | PRODUCT

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LOGOS | IDENTITY

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LITERAR CONSTRU o N 01

RY UCTION N o. 01

BUILDING A 100-POINT WORD

The goal in this project was to recreate packaging for an existing board game. Whether it was a collector or anniversary edition, the packaging needed to be compelling and show a new direction for the company. Inspired by vintage, handmade games, my goal was to bring a nostalgic quality to the Scrabble lover. There is a good amount of planning and craftsmanship that goes into building a game like this, not to mention patience. Laser burning into the wood and leather was a way of using a modern version of an old technique to get a similar result.

My favorite thing about this project is that the care shown by handcrafting and laser etching the box mirrors the love and affinity people have for family board games.

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CONTAIN MANIPUL o N 02

NER LATION N o. 02

BUILDING CONTAINABLE ARCHITECTURE

Shipping container architecture is a new trend that has not only been used around the world but is also a creative way to recycle unwanted containers.

For this project the objective was to research an eco friendly topic and construct an e-newsletter based on the findings. As a graphic designer I am always drawing inspiration from other forms of design, including architecture, industrial design and interior design just to name a few. I used this project as an opportunity to expand my knowledge on

new

technologies

and

ways

of

combining

environmentally conscious living with structure and building materials. There is an architectural theme to the design and I made an easy to understand infographic to show the economic advantages as well.

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GREENPRINT

.com

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011

ISSUE NO/ 29

UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION

no . _002 ______

CONTAINER CITY _SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT _There are several reasons for recycling shipping containers into homes rather than something else. One of the most important reasons is the amount of energy required to repurpose them. David Cross, a business development director,

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s e l ec t e d w o rk s C HE L SE A ARRIN GT ON

explains that melting down an 8000 lb steel shipping container to make steel beams, for example, requires 8000 kW-hrs of energy. The process of recycling that entire 8000 lbs of steel into a shipping container home takes only 400 kW-hrs of electrical energy or about 5% of the energy needed to melt it. _Reusing shipping containers in this way saves not only electrical energy but also the expenditure of human energy (time and labor costs) and the fuel used to ship them back to their country of origin. And since they are built to factory with the specifications, a lot of guesswork is eliminated. This reduces construction time for building crews and wasted materials. The nature of shipping containers as building material also allows for the possibility of a number of energy-saving designs. So shipping container homes are energy efficient in many ways.

_CONTAINING YOUR MONEY WISELY _Besides saving energy in a variety of ways, it is much kinder to the earth tons recycle rather using shipping containers as land landfill. Steel is not exactly a compostable material. It is not magically going to turn into organic matter that will nourish plants. Why would we put our non compostables into the earth that sustains us in so many ways? They seem illogical that we would dump reusable materials into landfills and let them sit there forever rather than recycle. _Also, since the 1980s, scientists have repeatedly warned us that the world faces a landfill crisis. Former Vice President Al Gore, for example, asserted we are too “running out of ways to dispose of our waste in a manner that keeps it out of either sight or mind.” Everything we make comes from natural resources. Sustainability is the only model that makes sense. Everything we manufacture should be easily re-tooled to be reusable . This is the proper role for technology. This is true and

AVERAGE HOUSING COSTS ACROSS THE US _SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY

harmony with the earth. This is the third degree of reparation. _The primary goal of building a green home is to reduce its environmental impact while also creating a healthy environment for its’ occupants. Architects and the builders do this by emphasizing energy efficiency, reducing fresh water use, by selecting the materials that are free from harmful chemicals and sustainable, and by building in such a say that minimizes environmental disturbance.

50K

260K

210K

160K

150K

SOUTH

MIDWEST

_CREDITS _TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD. _BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO _INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010 _RESEARCH HELP FROM CONTAINERHOMES.COM

NORTHEAST

WEST

CONTAINER

W HAT I B U I LD , I AM

023

_SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT _There are several reasons for recycling shipping containers into homes rather than something else. One of the most important reasons is the amount of energy required to repurpose them. David Cross, a business development director, explains that melting down an 8000 lb steel shipping container to make steel beams, for example, requires 8000 kW-hrs of energy. The process of recycling that entire 8000 lbs of steel into a shipping container home takes only 400 kW-hrs of electrical energy or about 5% of the energy needed to melt it. _Reusing shipping containers in this way saves not only electrical energy but also the expenditure of human energy (time and labor costs) and the fuel used to ship them back to their country of origin. And since they are built to factory with

CONTAINER CITY the specifications, a lot of guesswork is eliminated. This reduces construction time for building crews and wasted materials. The nature of shipping containers as building material also allows for the possibility of a number of energy-saving designs. So shipping container homes are energy efficient in many ways.

_CONTAINING YOUR MONEY WISELY

_Besides saving energy in a variety of ways, it is much kinder to the earth tons recycle rather using shipping containers as land landfill. Steel is not exactly a compostable material. It is not magically going to turn into organic matter that will nourish plants.

Why would we put our nonCARBON compostables into the earth that _SHIPPING CONTAINERS CAN LESSEN YOUR FOOTPRINT

sustains us in so many ways? They seem illogical that we would dump reusable _There are several reasons for recycling shipping containers into homes rather materials into landfills and let them sit there forever rather than recycle. than something else. One of the most important reasons is the amount of energy _Also, since the 1980s, scientists repeatedly warned us that the world faces required to repurpose them.

David have Cross, a business development director, a landfill that crisis.

Former Vicean President Gore, for example, asserted westeel are too explains melting down 8000 lb Al steel shipping container to make

“runningfor outexample, of waysrequires to dispose of our waste a manner keeps out of either beams, 8000 kW-hrs of in energy.

The that process of itrecycling sightentire or mind. ” Everything weinto make comes from naturalhome resources.

Sustainability is that 8000 lbs of steel a shipping container takes only 400 the onlyofmodel that makes Everything weenergy manufacture kW-hrs electrical energysense. or about 5% of the neededshould to meltbe it. easily re-tooled to be reusable . This is the proper role for technology. This is true and _Reusing shipping containers in this way saves not only electrical energy but harmony with the earth. This is the third degree of reparation. also the expenditure of human energy (time and labor costs) and the fuel used to _Thethem primary goal of building a green home to reduce its environmental ship back to their country of origin.

Andissince they are built to factoryimpact with while also creating aa lot healthy environment for its’ occupants.

Architects and the the specifications, of guesswork is eliminated.

This reduces construction builders do this by emphasizing energy efficiency, reducing water use, by time for building crews and wasted materials.

The nature of fresh shipping containers selecting materials are free from harmful chemicals and and as buildingthe material alsothat allows for the possibility of a number of sustainable, energy-saving by building such a say that minimizes environmental disturbance. designs.

Soinshipping container homes are energy efficient in many ways.

AVERAGE HOUSING COSTS ACROSS THE US _SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY

50K

260K

210K

160K

150K

SOUTH

MIDWEST

_CONTAINING YOUR MONEY WISELY _Besides saving energy in a variety of ways, it is much kinder to the earth tons recycle rather using shipping containers as land landfill. Steel is not exactly a compostable material. It is not magically going to turn into organic matter that _CREDITS will nourish plants. Why would we put our non compostables into the earth that

_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD. sustains us in so many ways? They seem illogical that we would dump reusable _BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO materials into landfills and let them sit there forever rather than recycle. _INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010

_Also, since scientists have repeatedly warned us that the world faces _RESEARCH HELP the FROM1980s, CONTAINERHOMES.COM a landfill crisis. Former Vice President Al Gore, for example, asserted we are too “running out of ways to dispose of our waste in a manner that keeps it out of either sight or mind.” Everything we make comes from natural resources. Sustainability is the only model that makes sense. Everything we manufacture should be easily re-tooled to be reusable . This is the proper role for technology. This is true and harmony with the earth. This is the third degree of reparation. _The primary goal of building a green home is to reduce its environmental impact while also creating a healthy environment for its’ occupants. Architects and the builders do this by emphasizing energy efficiency, reducing fresh water use, by selecting the materials that are free from harmful chemicals and sustainable, and by building in such a say that minimizes environmental disturbance.

NORTHEAST

WEST

CONTAINER

AVERAGE HOUSING COSTS ACROSS THE US _SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY

50K

260K

210K

160K

150K

SOUTH

MIDWEST

_CREDITS _TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD. _BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO _INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010 _RESEARCH HELP FROM CONTAINERHOMES.COM

024

s e l ec t e d w o rk s C HE L SE A ARRIN GT ON

no . _002 ______

NORTHEAST

WEST

CONTAINER

GREENPRINT

.com

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011

ISSUE NO/ 29

UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION

GREENPRINT

.com

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011

ISSUE NO/ 29

UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION

CONTAINER CITY _SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT _There are several reasons for recycling shipping containers into homes rather than something else. One of the most important reasons is the amount of energy required to repurpose them. David Cross, a business development director, explains that melting down an 8000 lb steel shipping container to make steel beams, for example, requires 8000 kW-hrs of energy. The process of recycling that entire 8000 lbs of steel into a shipping container home takes only 400 kW-hrs of electrical energy or about 5% of the energy needed to melt it. _Reusing shipping containers in this way saves not only electrical energy but also the expenditure of human energy (time and labor costs) and the fuel used to ship them back to their country of origin. And since they are built to factory with the specifications, a lot of guesswork is eliminated. This reduces construction time for building crews and wasted materials. The nature of shipping containers as building material also allows for the possibility of a number of energy-saving designs. So shipping container homes are energy efficient in many ways.

CONTAINER CITY _CONTAINING YOUR MONEY WISELY

_Besides saving energy in a variety of ways, it is much kinder to the earth tons recycle rather using shipping containers as land landfill. Steel is not exactly a compostable material. It is not magically going to turn into organic matter that will nourish plants.

Why would we put our nonCARBON compostables into the earth that _SHIPPING CONTAINERS CAN LESSEN YOUR FOOTPRINT sustains us in so many ways? They seem illogical that we would dump reusable _There are several reasons for recycling shipping containers into homes rather materials into landfills and let them sit there forever rather than recycle. than something else. One of the most important reasons is the amount of energy _Also, since the 1980s, scientists have repeatedly warned us that the world faces required to repurpose them. David Cross, a business development director, a landfill that crisis.

Former Vicean President Gore, for example, asserted westeel are too explains melting down 8000 lb Al steel shipping container to make “runningfor outexample, of waysrequires to dispose of our waste a manner keeps out of either beams, 8000 kW-hrs of in energy.

The that process of itrecycling sightentire or mind. ” Everything weinto make comes from naturalhome resources.

Sustainability is that 8000 lbs of steel a shipping container takes only 400 the onlyofmodel that makes Everything weenergy manufacture kW-hrs electrical energysense. or about 5% of the neededshould to meltbe it. easily re-tooled to be reusable . This is the proper role for technology. This is true and _Reusing shipping containers in this way saves not only electrical energy but harmony with the earth. This is the third degree of reparation. also the expenditure of human energy (time and labor costs) and the fuel used to _Thethem primary goal of building a green home to reduce its environmental ship back to their country of origin.

Andissince they are built to factoryimpact with while also creating aa lot healthy environment for its’ occupants.

Architects and the the specifications, of guesswork is eliminated.

This reduces construction builders do this by emphasizing energy efficiency, reducing water use, by time for building crews and wasted materials.

The nature of fresh shipping containers selecting materials are free from harmful chemicals and and as buildingthe material alsothat allows for the possibility of a number of sustainable, energy-saving by building such a say that minimizes environmental disturbance. designs.

Soinshipping container homes are energy efficient in many ways.

AVERAGE HOUSING COSTS ACROSS THE US _SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY

50K

260K

210K

160K

150K

SOUTH

MIDWEST

_CONTAINING YOUR MONEY WISELY _Besides saving energy in a variety of ways, it is much kinder to the earth tons recycle rather using shipping containers as land landfill. Steel is not exactly a compostable material. It is not magically going to turn into organic matter that _CREDITS will nourish plants. Why would we put our non compostables into the earth that

_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD. sustains us in so many ways? They seem illogical that we would dump reusable _BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO materials into landfills and let them sit there forever rather than recycle. _INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010

“running out of ways to dispose of our waste in a manner that keeps it out of either sight or mind.” Everything we make comes from natural resources. Sustainability is the only model that makes sense. Everything we manufacture should be easily re-tooled to be reusable . This is the proper role for technology. This is true and

NORTHEAST

WEST

CONTAINER

AVERAGE HOUSING COSTS ACROSS THE US _SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY

harmony with the earth. This is the third degree of reparation. _The primary goal of building a green home is to reduce its environmental impact while also creating a healthy environment for its’ occupants. Architects and the builders do this by emphasizing energy efficiency, reducing fresh water use, by selecting the materials that are free from harmful chemicals and sustainable, and by building in such a say that minimizes environmental disturbance.

50K

260K

210K

160K

150K

SOUTH

MIDWEST

_CREDITS _TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD. _BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO _INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010 _RESEARCH HELP FROM CONTAINERHOMES.COM

NORTHEAST

WEST

CONTAINER

W HAT I B U I LD , I AM

_Also, since scientists have repeatedly warned us that the world faces _RESEARCH HELP the FROM1980s, CONTAINERHOMES.COM a landfill crisis. Former Vice President Al Gore, for example, asserted we are too

025

CREATIN COLOR S o N 03

NG A YSTEM N o. 03

BUILDING A COLOR CODE

Finch Paper Co. is located in Glen Falls, New York where they own and operate their own forest at the base of the Adirondacks. The forest is there to supply the paper mill with sustainable and well treated wood to keep the mill going strong.

The respect that this company has for the forests and wildlife around them shows in the way they give back and keep new generations of plants and animals alive and thriving. I wanted to communicate the pure practices and beauty of the environment this mill sustains by using fresh colors and a bold type system. This company uses no frills or tricks to cover anything up. Instead they pride themselves on an eco friendly system and superior product. The identity demonstrates all of what they stand for with its regal pose and beautiful color.

specs _003 ______

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FINCH FINE

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You need a fine paper. Not an extravagant one, for these are not extravagant times. But a fine, high-quality, high-value paper. One that fits the message. Finch papers are made with 100% certified fiber and all chlorine free pulps. Finch paper was the first integrated paper mill in the US to receive both the Forest Management and Chain- of-custody certifications from the FSC.

- NOW AVAILABLE IN DIGITAL AND OFFSET PRINTER SIZE SHEETS. - AS LARGE AS 19 X 60 INCH SHEETS - FSC CERTIFIED AND SFI CERTIFIED - MADE WITH 66% RENEWABLE PAPER AND PULP FOR THE LOWEST IMPACT - ELEMENTAL CHLORINE FREE AS WELL AS ACID-FREE AND ARCHIVAL

98 BRIGHT

FINCH OPAQUE

f

Introducing a new class of house sheets, Finch casa is FSC certified, made from 30 % post-consumer recycled fiber and delivers excellent printability at one low cost. Versatile and reliable, Finch Casa meets environmental and govenment requirements. Finch offers a superb opacity unlike any of the papers of their competitors. With large offset and digital sizes, Finch has what you need.

- SUPERB OPACITY - DIGITAL/OFFSET SIZES - ACID-FREE + ARCHIVAL - 100% CHLORINE FREE

66% PCW PAPER + PULP

FINCH CASA

f

Finch opaque offers a genuine, natural surface with outstanding results. Finch opaque has long set the standard for pressroom runnability. We are proud of our high opacity as well as high ink holdout. Finch opaque is available with FSC certification and pcw recycled fiber. Call Finch for flexible, custom make-orders or go online to finchpaper.com for more information. All paper is archival and acid-free.

- NOW AVAILABLE IN DIGITAL AND OFFSET PRINTER SIZE SHEETS. - AS LARGE AS 19 X 60 INCH SHEETS - FSC CERTIFIED AND SFI CERTIFIED - MADE WITH 66% RENEWABLE PAPER AND PULP FOR THE LOWEST IMPACT - ELEMENTAL CHLORINE FREE AS WELL AS ACID-FREE AND ARCHIVAL

96 BRIGHT

FINCH BASIC

f

Finch opaque offers a very genuine, natural surface with outstanding results. Finch opaque has long set the standard for pressroom runnability. We are proud of our high opacity as well as high ink holdout. Finch opaque is available with FSC certification and pcw recycled fiber. Call Finch for flexible, custom make-orders or go online to finchpaper.com for more information. All paper is archival and acid-free and available in offset sizes.

- WITH OFFSET SIZES

10%

- 19 X 60 INCH SHEET - FSC, SFI CERTIFIED - 66% RENEWABLE - CHLORINE FREE - HOME FORESTED - 100% USA MADE - PRIVATE FORESTS

RECYCLED FIBER

FINCH PREMIUM

f

Introducing Finch premium blend text as well as cover. Conceived on the premise that the whole could be greater than the sum of its parts, Finch premium blend is a careful mix of a few specially selected pulps with 30% PCW. Now available in digital and offset printing sizes, Finch paper makes it easy for you to choose the right company for your paper needs. With guaranteed FSC and SFI certifified products, Finch uses all sustainable pulp and fibers from their own forests with 66% renewable paper. It is all free of elemental chlorine as well as acid-free and very high archival quality.

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DEVEL BOLD P

N o. 04

BUILDING AN APPETITE FOR DESIGN

For this project the goal was to repackage or create a fresh design for a delicatessen of our choice. I chose

to create a fictional deli from Portland, Oregon that used sustainable and healthy practices in harvesting their products. With a farm located outside the city, Woodstock Deli raises and butchers their own livestock for a fresh and local product. I chose a signature color for the deli to build their brand from and used creative typography and icons to easily display labels and an array of packages. Growing up in Portland, I was taught early on that it’s important to know where your food comes from, so I made sure every package explained the history and process of making the product. With easy to understand type and stickers, this place could easily be a reliable and friendly neighborhood deli.

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LOPING A PALETTE o N 04

WOODSTOCK WOODSTOCK WINE + DELI

WINE + DELI

WOODSTOCK

WINE + DELI

WINE + DELI

CREAM

WOODSTOCK WOODSTOCK WINE + DELI

CREAM

WOODSTOCK WOODSTOCK WINE + DELI

BEEF PORK

WOODSTOCK WINE + DELI

BEEF

NETWINE WT.+1DELIPINT

WINE + DELI

NET WT. 1 PINT

CREAM

CREAM WOODSTOCK WOODSTOCK WINE + DELI

WOODSTOCK WOODSTOCK WINE + DELI

PORK BEEF

WOODSTOCK

BEEF

WINE + DELI

NETWINE WT.+ 1DELIPINT

WINE + DELI

NET WT. 1 PINT

2% MILK

WOODSTOCK WOODSTOCK WINE + DELI

2% MILK WOODSTOCK

WOODSTOCK WOODSTOCK WINE + DELI

FISH CHICKEN

WINE + DELI

FISH

NETWINE WT.+1DELIPINT

NET WT. 1 PINT

2% MILK

no . _004 ______

WINE + DELI

WINE + DELI

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WINE + DELIFARM RAISED

MEATS

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WINE + DELI

NET WT. 1 PINT

EST EFORE: BEFORE:

NET WT. 1 PINT

neanddeli.com odstockwineanddeli.com

EST EFORE: BEFORE:

s e l ec t e d w o rk s C HE L SE A ARRIN GT ON

WINE + DELI

100% GRASS100% FED GRASS FED

MEATS MEATS

2% MILK CHICKEN FISH FISH ODSTOCK WOODSTOCK

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WOODSTOCK WOODSTOCK WINE + DELI

W HAT I B U I LD , I AM

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W HAT I B U I LD , I AM

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s e l ec t e d w o rk s C HE L SE A ARRIN GT ON no . _004 ______

IMP A TRA

N o. 05

BUILDING A CONFECTIONER’S COMPANION

Roland sugar is a product of Mauritius, an island nation off the southeast coast of the African continent in the southwest Indian Ocean. Sugar has been produced here for over 300 years and is commonly known as some of the highest of quality around the world. The island used to be governed by the English but was made an official democracy in 1968. Today, Mauritius still uses a similar political system to the UK including a parliament and is also known as one of the richest nations in all of Africa. After doing my research on the island and uncovering the deep history, I wanted to bring that feeling across in the packaging design. The incredible mix of international peoples on the island also inspired a foreign currency theme that shows in the details and lettering. This project was featured in the Art Director’s Club Show in New York City in 2011.

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FORMING MUSICAL o N 06

GA L STORY N o. 06

BUILDING A STORY THROUGH SONG

Camera Obscura is a band that was first brought to my attention in the summer of 2009 and the quirky lyrics and inspiring talent made them an instant hit in my mind. With a mix of male and female vocalists and the hint of Scottish brogue, this group appeals to a wide audience. In my Print 1 class the objective was to create a tour book for a band of our choice and represent the music and feeling in a graphic way. I instantly knew the band I was going to choose and immediately started immersing myself in their work. Their lyrics are a mixture of real life events and whimsical fictional characters so that is exactly what I created. Using a sort of collage technique, I brought together photography, illustration, and other mediums and combined them by using color and texture as a common ground. Overall the design creates a energetic, melancholy and emotional tone for all fans.

006 specs _______ cl ass

category

P RI NT 1

i nstructor

T ROY AL DE RS

LSEA ARRI N

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DESIGN A

N o. 07

BUILDING A STRONG STATEMENT

The AIDS virus has plagued the world for decades.

The objective of this project was the bring attention to the epidemic and create a poster to accompany the message. My first thought was to bring in a constructivist aesthetic to the project by taking inspiration from Soviet posters of the 1920s. Of course these posters were creating awareness about a much different cause but they were bold and powerful nonetheless. The fist represents fighting for the people and creating a strong campaign to stand behind. The basic symbolism of the red for AIDS and the golden colors of victory and triumph are what make this poster stand out. AIDS is not limited to a certain race or gender and this project aims to bring everyone together to fight and unite for one cause.

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FABRICA NEW BRA o N 08

ATING A AND N o. 08

BUILDING A LUXURY IDENTITY

The objective in this identity class was to rebrand an existing airline or create one from scratch. I took this as an opportunity to be creative and come up with something that nobody had thought of before. The idea behind this airline is to combine the experience of private flying and commercial air transportation.

The planes would be divided up into sizeable cabins that people reserve opposed to a small congested seat with little leg room. Depending on the customer and destination the cabin would be customized to their liking. For example, a family of four flying to Disney World would be equipped with board games, family friendly movies, snacks and popcorn. The bachelor party to Las Vegas would come with a bar, bartender, and poker table. The logo needed to be reminiscent of the class and attention to detail the airline provides. With a silver, black and white color scheme, it is definitely going to stand out.

008 specs _______ cl ass

category

I DE NT I T Y 2

i nstructor

CH

ANDRE W C AM B OURI S

photography

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e. LEAH@RISEAIR . COM w. RISEAIRLINES.COM p. 415 . 830 . 6957 m. 415 . 231 . 6928 a. 650 HARRISON ST SF CA STE 201 94109

R

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A

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Charles Clark

RISE

AIR

Director of Marketing AirCare Corporation

e. LEAH@RISEAIR . COM

1490 Townsend Street

w. RISEAIRLINES.COM p. 415 . 830 . 6957

San Francisco, CA 94107

m. 415 . 231 . 6928 a. 650 HARRISON ST SF CA STE 201 94109

Dear Mister Clark The problem was you had to keep choosing between one evil or another, and no matter what you chose, they sliced a little bit more off you, until there was nothing left. At the age of 25

R

A

most people were finished. A whole god-damned nation of assholes driving automobiles, eating, having babies, doing everything in the worst way possible, like voting for the presidential candidates who reminded them most of themselves. I had no interests. I had no interest in anything. I had no idea how I was going to escape. At least the others had some taste for life.

They seemed to understand something that I didn't understand. Maybe I was lacking. It was possible. I often felt inferior. I just wanted to get away from them. But there was no place to go.

Sincerely,

no . _008 ______

Leah Scott

RISE

AIR

e. LEAH@RISEAIR . COM p. 415 . 830 . 6957 a. 650 HARRISON ST SF

CA STE 201 94109 a. 650 HARRISON ST SF

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Charles Clark 1490 Townsend St San Francisco, CA 94107

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RISE TO THE OCCASION W HAT I B U I LD , I AM 075

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INTROD LOCAL P N o. 09

BUILDING A BRAND FOR A BREW

Portland, Oregon is a city of close-knit communities

and friendly neighborhoods where the people love meeting new friends. When the suns out in the summer, people love barbecuing, walking their dogs and enjoying a cold beer. Lucky Labrador Brewing Co. saw an opportunity to combine all of these things in one fun-loving restaurant. With four locations around the city, most Portland natives have been to, or at least heard of, this place and enjoy a beer there whenever the sun comes out. The brewery is slowly growing but as of now they don’t have much of a packaging system to sell their beer. My goal was to create a friendly and inviting packaging line for them to introduce into local Portland supermarkets to continue to grow and expand. With a bold yet fun color system, I used strong type and the unique names to create something that fits right into this neighborhood watering hole.

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REMO AN INSP N o. 10

BUILDING A TEAPOT AFTER A CHAIR

My appreciation for all areas of design helps me to continuously expand my knowledge and skills. For my final semester at the Academy of Art University I chose to take a model making class in the industrial design department, and our assignment was to make a teapot inspired by a famous product designer’s work. This experience allowed me to learn and create through a much more hands-on process. After first sculpting the basic teapot shape out of foam, the steps to follow included vacuum forming, resin casting, air brushing and sanding. Even though there was a slight learning curve, I was able to bring my graphic design knowledge to the table and use the principles I had learned to create a strong final product. I researched designers Charles and Ray Eames and used their simplistic and creative solutions as an inspiration for my final product.

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MODEL MAKING

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SHAFIQ AHMADI

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FULL SCALE SIDE VIEW

FULL SCALE FRONT VIEW

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CHELSEA ARRINGTON | MODEL MAKING 1 | SPRING 2012

W HAT I B U I LD , I AM

095

IDEN THE

N o. 11

BUILDING AN IDENTITY

Identity design is one of the most important and

influential forms of graphic design. Being responsible for putting a face to a name and communicating this connection clearly and effectively to an audience can be as simple as designing a wordmark, or as complicated as creating an illustration. The most important thing is to remember who the audience is and what will be most impactful when connecting with them. Another important thing for a designer to take into consideration is the goal of the client and to keep their needs and priorities at the forefront of the project. The following identities are from a range of projects and clients, all possessing a unique style and feel.

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N o. 12

THANK YOU SO MUCH Mom, Dad, Alex, Charlie, Sally, Brody, Uncle Ben, Aunt Robin, Karly Bolton, Alissa Esenarro, Meg Bowman, Peter Clark, Emma Clark, Marcia, Lynne, Scott, Cecily, Harper Brokaw-Falbo, Liana Cavness, India Nicholas, Majken May, Nels Vulin, Robin Hubbard,

Tristan

Thornburgh,

The

Clemensens,

Molly Williams, The Waxmans, Leia Rene Perkins, Amanda Smith, Elizabeth West, Tiffany Moy, Richard Tom, Deva Neale, Patty Arnold, Christine George, David Hake, Thomas McNulty, Troy Alders, Andrew Cambouris, Claude Dieterich, Shafiq Ahmadi, Scott Rankin and Mary Scott.

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