BRAND BOOK
VOLUME 1 | FEBRUARY 2014
WHAT IS PUBCOM?
WHAT’S IN A NAME? The head honchos prefer that we introduce ourselves as
WISCONSIN UNION DIRECTORATE PUBLICATIONS COMMITTEE but we know that’s a mouthful.
So, between you and me, we’re known as
PUBCOM But here’s the problem: not many people know that WUD Publications Committee and PubCom are the same organization. So, to make things simpler, we’ve created a new logo that combines the best of both names. It emphasizes the PubCom, for those who like to keep it short and sweet, but it also shows off our full name, for when things need to be official.
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LOGO MASTER LOGO
This is the original and preferred logo, ideal for horizontal spaces. This version of the logo must be used in all printed publications.
ALTERNATIVE LOGO
This square logo can be used whenever horizontal space is unavailable.
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COMPANION LOGO As a subcommittee of the Wisconsin Union Directorate, it is important that we show our affiliation. Whenever the Publications Committee logo appears in publications or flyers, it must be partnered with the Wisconsin Union Directorate logo. A horizontal version is also available.
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SPACING When using the logo, it’s important that the area surrounding the logo remains clear of other type or images, so that nothing competes visually with the logo. The clearspace minimum is equivalent to the height of the word COMMITTEE or COM (see below)
x
x x x
x x 4
SIZING So that the Publications Committee logo can be read clearly at all times, it can never appear smaller than the specified sizes.
3 inches
1 inch
When paired with the Wisconsin Union Directorate logo, both logos must be large enough to be legible and the circles of each logo must be the same size.
x
x 5
COLORS In all printed publications, the logo must appear in either black or white.
CMKY 75/68/67/90
CMKY 0/0/0/0
In advertisements and social media graphics, colors may be used. Any color is acceptable as long as it coordinates with the design’s pallet and contrasts with the background. Single-Color Logo
Tri-Color Logo
*Tri-color logo requires color approval before printing or posting
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TYPEFACE Edmondsans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Helvetica Neue Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 7
INAPPROPRIATE USAGE
Do NOT change the width and height relationship
Do NOT use gradiants
Do NOT use colors similar to the background
Do NOT adjust the opacity
Do NOT place over a distracting background
Do NOT use a distracting texture
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