Visual Identity
Package Design
Music Album
K-Pop
Personal Project
Overview I crafted a comprehensive re-design of the album package of LE SSERAFIM, a K-Pop girl idol group. Enthralled by the pulsating music and captivating personas of its group members, this project dives into a world of vibrant visuals of LE SSERAFIM, emphasizing both the group identity and members’ unique identities.
Album Box: Colorful Ver. / Monochrome Ver.
Design Concept
Personality
Chaewon
Passionate, decisive
Yunjin
Inclusive, carefree
Color
Shape
HEX: DC1E8D
HEX: F6EB12
”
Member
제일 높은 곳에 난 닿길 원해 느꼈어 내 answer I wanted to reach the highest place, I felt it, my answer 내 혈관 속에 날뛰는 new wave, 내 거대한 passion A new wave running wild in my veins, my huge passion
Kazuha
Sakura
Analytical, communicative
HEX: 7AB9E5
Caring, romantic HEX: F7BED7
Eunchae
Warmhart, extroverted
HEX: F5881F
관심 없어 과거에 모두가 알고 있는 그 트러블에 huh I'm not interested in the troubles in the past that everyone knows about huh
”
Lyrics from the title song ‘FEARLESS’
Design Concept
Athleisure
Confident
Natural Make-up
Design Keyword
Bright & Bold
Female Power
Unique Identity
Challenging conventional K-pop aesthetics, LE SSERAFIM's distinctive athleisure style emphasized natural look, setting them apart from peers. Yet, their understated appearance sometimes hindered member recognition. The design introduces individualized colors and shapes, enhancing member distinctiveness, and creating a visual bridge for fans to better connect with the group.
Pattern
+ +
/
= + + LE SSERAFIM
LE SSERAFIM
The Album & CD
Lyri
o B cs
t n o r ok F
r e v Co
r
e v o kC
Lyri
o B cs
c a B ok
Lyrics & Photo Book
Photo Card (Front & Back)
Postcards
Stickers
Brand Design Fashion
Package Design
Fine Jewelry
Personal Project
Myelin J E W E L R Y
Myelin J E W E L R Y
M
Myelin J E W E L R Y
MyelinJewelry
MyelinJewelry
Wear Your Spirit
MyelinJewelry
Adorn Your Essense
Brand Design Bakery
Package Design
Personal Project
Overview
Logo Design
Handmade Artisanal Doughnuts
Design
Color
Typeface
Voyage 0123456789 abcdefghijklmnoptrstuvwxyz AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpTtRrSsTtUuVvWwXxYyZz
Brand Value
Store Window Design
Logo Signs
Year-round Menus
Seasonal Menus
Graphic Design Educational
Mini Game & Web UI
Illustration
Personal Project
Package Design Illustration
Logo Design
Personal Project
Fruit
+
Leaf
+
Flower
Karpo