Color: › Women will see blues and pinks with hints of chartreuse, tans, burned
oranges, and blacks. › Men will see blues and grays with hints of tans, browns and lavenders.
Fabric: › Aquatic and tribal prints › Natural fibers preferred
Style and Design: › Women: 1920s, floral, aquatic, Bohemian, and Olympic Games will be
popular themes › Men: Garden party/floral, pastels, and preppy will be themes.
Details: › Bright, wild, feathers, fringes, tassels, patterns and accessories.
San Diego $62,480 household income/$16.5 million annual retail sales.
Los Angeles $49,138 household income/$36.7 million annual retail sales.
Santa Barbara $60,078 household income/$5 million annual retail sales.
Sacramento $56,439 household income/$15.6 million annual retail sales.
History
and fashion have a long and complex relationship. Clothing was once utilitarian, but has advanced into form of artistic and cultural expression. Culture is a part of fashion; fashion is a part of culture.