The British Cruise Awards 2019 Media Pack

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SPONSORSHIP INVITATION

THE HOUSE OF LORDS TERRACE

5 September 2019 REACH OVER

150,000 CRUISE PASSENGERS

BRITISH CRUISE AWARDS 2019 Cruise International is proud to host the 9th annual British Cruise Awards – the ultimate celebration of cruising recognising the companies that offer a truly exceptional holiday experience.

As the only accolades in the UK exclusively voted for by cruise passengers, the British Cruise Awards are a unique benchmark of consumer opinion, highlighting the variety of cruise experiences available to first-time and seasoned passengers who want to book with the best.

From May to October, the national print and digital campaign supporting the Awards offers you a unique platform to showcase your company to the UK’s most actively engaged cruise passengers and most influential cruise trade decision makers.

The 2019 British Cruise Awards shortlist is revealed in May. With the support of all major cruise lines, travel agents, national press promotions and direct consumer voting drives, they offer your company extensive reach and opportunities to influence the holiday choices of thousands of British consumers.

THE HOUSE OF LORDS Following the overwhelming success of last year’s ceremony, The British Cruise Awards will return to The House of Lords on 5 September 2019. This prestigious venue sets an impressive stage for one of the most important industry events in the UK cruise calendar and further cements the importance of these awards to the British travel market.

The exclusive evening cocktail reception and awards ceremony overlooking the Thames will welcome key industry VIPs – cruise lines, travel agents, service providers and tourism boards - by invitation only. Attended by the UK trade and supported by CLIA, this is a fantastic networking event.

We look forward to working with you.

It’s all about inspiring the new to cruise audience and this is a great way to portray ourselves in the right light Mario Bounas, Director of Marketing at Royal Caribbean

The 2019 Categories CRUISE LINE

CRUISE AGENTS

Best Cruise Line (Ocean)

Best High Street Cruise Agency

Best Luxury Cruise Line (Ocean)

Best Online Cruise Agency

Best Value for Money Cruise Line (Ocean)

Best Escorted Tour Operator

Best Expedition Cruise Line Best Boutique Cruise Line

CRUISE EXPERIENCE

Best Family Cruise Line

Best River Cruise Itinerary

Best River Cruise Line

Best for Destination Immersion

Best Luxury River Cruise Line

(Ocean or River)

Best for Solo Travellers (Ocean or River)

Best Cruise Enhancement

Best New Ship (Ocean or River)

Favourite Cruise Destination

Best for Innovation (Ocean or River)

ON BOARD Best for Onboard Accommodation (Ocean or River) Best Culinary Experience (Ocean or River) Best for Onboard Spa & Wellbeing (Ocean or River)

PLUS: Outstanding Contribution to the Cruise Industry

VOTING OPENS ON 15 MAY Let your customers know they can vote for you at cruise-international.com/awards

SPONSORSHIP OPPORTUNITIES REACH MORE THAN 150,000 AFFLUENT CRUISE PASSENGERS The Awards are voted for by the public: highly engaged cruise passengers across the country.

Before, during and afterwards, we’re in constant communication with our voters, readers, newsletter subscribers and social media followers.

By partnering with us to sponsor the Awards, you can reach: • 80,000 readers of Cruise International magazine • 39,000 website users and social media followers • 34,000 newsletter subscribers

COVERAGE The Awards will receive coverage in the following print editions of Cruise International magazine, the UK’s highest-selling newsstand travel magazine dedicated to cruise holidays.

June/July – nominees are announced and voting opens August/September – readers are encouraged to vote for their favourites October/November – this issue will be provided to attendees at the Awards ceremony December/January – the winners are announced The Awards are covered online and across all social media channels throughout the voting process, on the night and up until the end of October 2019.

THE AWARDS CEREMONY The British Cruise Awards will recognise its winners at an exclusive, invitation-only event at The House of Lords in September this year. The guest list will include leading industry executives and VIPs from major cruise lines, travel agents and tourist boards. Attendees will benefit from networking with some of the most successful businesses in the industry, whilst enjoying excellent entertainment and hospitality.

SPONSORSHIP OPPORTUNITIES We recognise that sponsorship is much more than simply associating your brand with an event. To ensure all sponsors receive a very real return on their investment, we have created some exciting and unique sponsorship packages, all providing very real benefits, plus exposure to a targeted audience of leading travel writers, broadcasters and photographers. In addition to delivering maximum awareness for our partners, all our awards are presented by the Awards’ sponsors.

The British Cruise Awards are a barometer for us to see whether the cruise industry itself is actually offering what the customer needs Bernard Carter, SVP & Managing Director at Oceania Cruises

Star of the Show: Headline Sponsor Your company will receive: • Naming rights: British Cruise Awards in association with…

• Press release: solus email including company logo, profile, contact details and link to Cruise International’s full database (33k emails), plus social media announcement • A further two solus emails at a time of your choosing between May and October • A Double Page Spread advertorial in the Aug/Sep issue of Cruise International magazine (on sale 12 July) • Headline sponsor branding on the British Cruise Awards voting micro-site and all promotional material associated with the Awards throughout the campaign • Reskin of the British Cruise Awards voting micro-site from May to August and following the announcement of the awards in September • Lead banner position on the British Cruise Awards voting micro-site • Online advertorial on the Cruise International website • Reskin of the Cruise International website (two weeks) at a time of your choosing • MPU on the Cruise International website • Headline sponsor branding on the printed British Cruise Awards invitations to the House of Lords event At the 2019 British Cruise Awards at the House of Lords on 5 September: • Six invitations to the House of Lords for your colleagues and valued guests • Headline sponsor branding at the venue including:

- All promotional banners

- The event programme

- Photo backdrop

• Your Literature (brochures/business cards etc.) will be available at the Awards venue and in the goodie bags • Headline sponsor branding of the Awards promo video • Headline sponsor credit throughout Awards presentation • The opportunity to address the assembled guests including leading figures from the UK cruise industry • Your representative will be invited to present two category Awards Post-Event: • Headline sponsor branding of the special Awards Winners digital magazine

- Inside Front Cover advert

- Emailed to Cruise International’s full database (33k emails) and everyone

who voted in the awards

• The special Awards Winners digital magazine will be hosted and promoted on the Cruise International website featuring your brand on the front cover • A Full-Page advertorial in the Award Winners issue of Cruise International magazine (Dec/Jan 2020)

Headline Sponsorship: £17,500 + VAT

2019 AWARDS

SPONSORSHIP OPPORTUNITIES Diamond Destination:

Put your destination in the 2019 British Cruise Awards spotlight and take advantage of all passenger and industry facing exposure to ensure yours is the next port of call for UK cruisers.

Your destination will receive: • Naming rights: Official Destination of the 2019 British Cruise Awards • Press release: solus email including destination profile, video and brochure link and contact details to Cruise International’s full database (33k emails), plus social media announcement • Official destination branding in three issues of Cruise International • A Double Page Spread advertorial in the Aug/Sep issue of Cruise International magazine (on sale 12 July) • Official destination branding on the British Cruise Awards voting micro-site and all promotional material associated with the Awards throughout the campaign • MPU on the Cruise International website • Featured destination on the Cruise International website At the 2019 British Cruise Awards at the House of Lords on 5 September: • The House of Lords venue will be tastefully decorated to the theme of your destination including themed music/entertainment, banners, goodie-bag and gifts • Four invitations to the House of Lords for your colleagues and valued guests • Official destination branding at the venue including:

- All promotional banners

- The event programme

- Photo backdrop

• Official destination segment included in the Awards promo video • Your representative will be invited to make a short speech and present the trophy to the winner of Best Luxury Cruise Line Post-Event: • A Double Page Spread advertorial in the special Awards Winners digital magazine emailed to Cruise International’s full database (33k emails) and everyone who voted • Hot Spot feature (two pages) in the Award Winners issue of Cruise International magazine (Dec/Jan 2020 issue) • The special Awards Winners digital magazine will be hosted and promoted on the Cruise International website

Diamond Destination: £11,000 + VAT

Industry Champion: Show your support for one of 25 specialist British Cruise Awards categories/market sectors and benefit from associated promotions in print, online and at the event in September.

Your company will receive: • Social media announcement of your support for the British Cruise Awards and your selected category • Sponsor branding in three issues of Cruise International • Solus email promotion to Cruise International’s full database (33k emails) at a time of your choosing between May and August • Sponsor branding on the British Cruise Awards voting micro-site and all promotional material associated with the Awards throughout the campaign • MPU on the Cruise International website • Online advertorial on the Cruise International website for one month from May (launch of Awards voting) At the 2019 British Cruise Awards at the House of Lords on 5 September: • Three invitations to the House of Lords for your colleagues and valued guests • Sponsor branding at the venue including:

- All promotional banners

- The event programme

- Photo backdrop

• Sponsor branding in the Awards promo video • Your representative will be invited to introduce and present your category Award Post-Event: • A Full-Page advert in the special Awards Winners digital magazine emailed to Cruise International’s full database (33k emails) and everyone who voted • The special Awards Winners digital magazine will be hosted and promoted on the Cruise International website • Sponsor branding in the Awards Winners issue of Cruise International magazine (Dec/Jan 2020 issue)

Industry Champion: £6,850 + VAT

2019 AWARDS

SPONSORSHIP OPPORTUNITIES Event supporter: Show your support for the UK cruise industry and take full advantage of the opportunity to network with the key cruise industry decision makers and VIPs at the House of Lords in September.

At the 2019 British Cruise Awards at the House of Lords on 5 September: • Three invitations to the House of Lords for your colleagues and valued guests • Your company will be announced as the Champagne and canapé sponsor • Water bottles (eco-friendly) will be branded with compliments of your company • Sponsor branding at the venue including:

- All promotional banners

- The event programme

- Photo backdrop

• Sponsor branding in the Awards promo video • Your representative will be invited to introduce and present a category Award Post-Event: • A Half-Page advert in the special Awards Winners digital magazine emailed to Cruise International’s full database (33k emails) and everyone who voted • The special Awards Winners digital magazine will be hosted and promoted on the Cruise International website • Sponsor branding in the Award Winners issue of Cruise International magazine (Dec/Jan 2019 issue)

Event Supporter: £3,250 + VAT

About Cruise International: With 80,000 readers every issue, Cruise International is officially the UK’s best-selling specialist travel magazine for cruise holidaymakers, selling over a third more copies on the newsstand than its closest rival and boasting over three times as many subscribers. A key title within an award-winning portfolio of consumer magazines that includes The English Home, The English Garden and Wedding Ideas, Cruise International benefits from market-leading distribution and is widely available in all WH Smith stores, leading newsagents nationwide and supermarkets including Waitrose, Sainsbury’s and Marks & Spencer. Whilst other cruise magazines are predominantly distributed free-of-charge, Cruise International is actively purchased by the majority of its readership guaranteeing exceptionally high levels of reader engagement. With high production values, stunning photography and outstanding editorial, Cruise International is first choice for Britain’s 2 million annual cruise holidaymakers and a must buy for both new and experienced cruisers planning their next holidays, evidenced by the fact that our Cruise Planner, published every year in January, is the market leader by almost 65 per cent.

About Chelsea Magazines: The Chelsea Magazine Company is an award-winning boutique publisher based on Kings Road in the heart of Chelsea. We produce compelling content for 15 special interest brands, which are published in print and on multiple online platforms. Every month over 1 million readers enjoy our print magazines and we reach a further 1.5 million online users via our websites, email marketing, social channels and mobile apps. To create category-leading brands we employ a team of 100 dedicated and talented staff, who are led by an experienced senior management group of publishing experts. As well as the head office in London, there are offices in Cheltenham, Taunton and North Carolina, USA, to maximise distribution to the growing audience in North America. Having acquired or launched 10 titles since 2014, The Chelsea Magazine Company continues to grow with an ever-expanding portfolio of fine-quality, consumer specialist brands and we remain committed to improving the ways in which our audiences engage with the subjects they love.

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FOR SPONSORSHIP AND ADVERTISING OPPORTUNITIES,

PLEASE CONTACT: Lyndal Beeton | Partnerships Director | 0207 349 3741 | Lyndal.beeton@chelseamagazines.com Warren Wilkinson | Sales Manager | 020 7349 3756 | Warren.wilkinson@chelseamagazines.com

cruise-international.com/awards