YACHTS YACHTING since 1947
YACHTS YACHTING L
aunched in 1947, Yachts & Yachting is recognised the world over as the essential read for anyone with a passion for racing sailing. No other magazine gives its readers a wider coverage of competitive sailing, from the America’s Cup to local dinghy events, the Volvo Ocean Race to the Round the Island. Knowing how hungry competitive sailors are for information, Yachts & Yachting also delivers expert tips on sailing and race craft, along with the latest innovations in new boats, kit and equipment. Our readers seek success and want to buy the best to keep ahead of the opposition. Drawn by the quality of Yachts & Yachting’s reporting and astute interviews, as well as its outstanding photography, our readers are as likely to be leaders in their own professional lives as they are on the racecourse. They include top-level executives and Olympic medallists, skippers of round-the-world racers and keen keelboat sailors. They tell us how loyalty to the title is passed down in their families from one generation to another and how as a result, the young readers of the past are now both captains of industry and the influencers and sponsors of today’s yachting scene. We retain their interest by revelling in the glamour of the high-end events, whilst relishing the cut and thrust of tightly fought one-design racing. Month in, month out we also provide our advertisers with the most efficient route to target this audience, both in print and online on our lively website: www.yachtsandyachting.co.uk
PhotograPh: Paul toDD/volvo ocean race
gAEl PAwSON, EDITOR
Ever since I was a kid I have loved reading Yachts & Yachting and it’s great that the magazine is continuing to provide sailors with news and insights into the world of sailing BEN AINSlIE, MUlTIPlE OlYMPIC gOlD MEDAllIST
YACHTS YACHTING Passionate about sailing since 1947
Distribution
YACHTS YACHTING
Over 30,000 readers every mOnth Extensive circulation worldwide all major branches of WH Smith and supermarkets throughout the UK international newsstand presence Continuous distribution to key UK sailing clubs, comprising over 20,000 members, throughout the year, including: the royal ocean racing Club the island Sailing Club the royal Corinthian Yacht Club Continuous distribution through selected marinas in the UK Ongoing partnership with the RYA and regular promotion to their 88,000 members Partnerships with leading UK sailing wear retailers, incorporating in-store promotions and branding including: musto and Henri Lloyd Boosted distribution surrounding major UK regattas, including: Cowes Week JP morgan asset management round the island race Burnham Week Presence and distribution at all major European boating shows, including: the London and Southampton Boat Shows Paris, dusseldorf and monaco Boat Shows amsterdam metS Additional distribution via Cowes ferry terminals and London city reception areas during key sailing dates
Rate card Display double-page spread outside back cover inside front cover full page Half page Quarter Page
£4,850 £3,500 £3,300 £2,600 £1,400 £825
Loose inserts CPm
£55
Online Advertising Leaderboard (50,000 page impressions a month) mPU (50,000 page impressions a month) online advertorial reskin takeover email mPU email promotional button email advertorial email offer of the month
£15 CPm £17 CPm £800 £1,500 £220 £140 £650 £60
Contact us Lindsay spink +44 (0) 20 7901 8017 lindsay.spink@chelseamagazines.com
andrew Jameson +44 (0) 20 7901 8012 andrew.jameson@chelseamagazines.com
Photo: AndrĂŠs Soriano, Team Sanya / Southern Indian Ocean during leg 2 of the Volvo Ocean Race 2011-12
PhotograPh: tom gruitt/creating waves
HELLY HANSEN CATWALK
Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. This is why professional sailors, mountain guides and discerning enthusiasts choose Helly Hansen. Helly Hansen is the official clothing partner of Team Sanya in the Volvo Ocean Race 2011-12
CONFIDENT WHEN IT MATTERS
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