2014
Payard Bistro
Branding Guidline
Introduction
Payard Bistro: Branding Payard’s is an intimate french bistro with locations around the world. The restarant has a casual yet upscale feel; and the branding reflects that. The crisp design reflects the upscale part of the bistro. The color palette resignates with the casual feel to Payard’s. When making materials that are part of Payard Bistro the Branding Guidline should always be followed so that a consistency is felt through all materials that represent the brand. The design behind Payard Bistro communicates the ideas and emotions of the brand; it is all one creates one unique and harmonious identity.
Logo
Logo Usage: Main Branding Logo Full logo, logotype with outer element. White ‘Payard Bistro’ logo on top of peach background. The background should be big enough to give breathing room around the centered logo.
Secondary Logos Logos that are used within branding and advertising should still keep uniform within the branding guidlines and stay consistent. The logos below are acceptable examples of secondary logo usage.
Typography
Aa
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 CAC Champagne Logotype Font (example font size 100pt &16pt)
Typography Usage: Main Font CAC Champagne is used for the main logotype. It is custom rounded on the bottom edge and each letter is hand placed and rotated. The original file of the logo should always be used.
Aa
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenier Next Secondary Font (example font size 100pt &16pt)
Secondary Font Avenier Next is used as a secondary font for branding and advertising. Usage of the font should include: Tracking: 75, and Leading: 13.2 when at size 11pt.
C: M: Y: K:
9 39 55 0
R: 228 G: 165 B: 121
C: M: Y: K:
9 39 55 0
R: 228 G: 165 B: 121
C: M: Y: K:
9 39 55 0
R: 228 G: 165 B: 121
Color Palette
Our Colors The color palette consists of three monochrome colors that can be together or seperately. The colors are used in conjunction with bright imagery for the branding materials. Color is very important when designing materials to represent Payard’s and thus should be used carefully and correctly.
Brand Usage