Branding Style Guide
identity
Situated in scenic Southern Utah, Brian Head Resort is a picture of simplicity. The very character of the mountain itself practically shouts “accessibility.� Taken together, that is what Brian Head Resort is about, Simplicity and Accessibility. The Fundamental flaw of the ski industry is that where skiing is often available, it unaffordable. Where it is affordable, it is geographically unavailable. Brian Head bridges the gap by providing a physically and fiscally sound alternative and it does through the beauty of simplicity. With the new brand identity we wanted to give a clean profressional look to Brianhead Resort. The new brand brings a simple and crisp image to replace the outdated designs.
logo
logo spacing
maintain integrity. To keep the integrity of the logo there
should always be a certain amount of space given around the logo.
incorrect
Dear John Smith, Brianhead Resort is offering a special President’s Day weekend.
correct
Dear John Smith, Brianhead Resort is offering a special President’s Day weekend.
colors/fonts color palate. The two main colors used within the
logo. The main Brianhead logo must always have this light and dark green gradient.
C: 38 M: 0 Y: 99 K: 0 R: 172 G: 208 B: 56 Pantone 380 U
C: 69 M: 22 Y: 78 K: 22 R: 74 G: 128 B: 81 Pantone 362 U The logo has a linear gradient at a degree of -30. The below image illustrates where the two colors should be blended.
fonts. TeX Gyre Adventor will be used for headlines.
Oriys Sangam MN is used for informational text. The fill color will always be black for both fonts. Headlines should be all lowercase.
kids camp all sessions include lesson
TeX Gyre Adventor- regular AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789 Oriya Sangam MN- regular AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789
incorporation of logo
brian head resort
John Smith president
johnsmith@brianhead.com 329 South Highway 143 Brian Head, UT 84719 phone: (866) 930-1010 fax: (866) 930-1015
brianhead.com
logo usage. A business card mock-up that includes the logo in two different formats. The font used is TeX Gyre Adventor.
other logos
winter s
secondary logos. The logos for kid’s camp and
winter sports school includes the rounded square from the main Brainhead logo. They will each have their own color (which will also be used for wayfinding/signage).
wi kids camp kids camp
winter sports sch kids camp winter sports school winter sports school
winter sports school winter sports
wayfinding signage wayfinding colors. The main places within Brianhead will be assigned a color; this color will be used within signage to help guests find their way. The colors will be repeated throughout all signage for each place.
Kids Camp
kids camp
winter sports school
restrooms
winter sports school
cashier & guest servies
food & drink
signage ideas brianhead signage. These images are some
examples of what the main signage of Brianhead Resort could look like.
merchandising
logo usage. The Brianhead logo can be used on
various types of clothing to be worn by employees or to be sold to guests. It is important for employees to have a consistent uniform so that they can be easily recognizable.