1
find your partner.
5
Take Your Shot
2 3 4
SJCC Classes
6
Publix Application
Benny Levs Album Covers
7 8
Mother of Pearl
Branding, Advertisment, Package
Branding, Layout
Branding, Photography
MyGraine UX/UI, Illustration, Branding
Branding, Advertisment, Package
Illustration, Branding, Layout
Branding, Web
Spooky Times UX/UI, Illustration, Branding
find your Partner. This is an ad campaign for S.A.F.E. Animal Shelter that follows the theme of gaining more than a pet, gaining a life partner. The campaign involves three print ads that show three different relatable scenarios and a short story of the different types of partners that the viewer can find at a shelter. They are meant to show the viewer the direct benefit of adoption and how the pet can fit into their lives. A second component to the campaign is the "First Week Kit" that is a reusable bag that includes the pets necessities for the first week. This includes a collar, food bowl, and small bag of food. All of the components are branded to keep consistency and brand recognition through color and pattern. A web banner was designed to help advertise the shelter on pet related websites online.
more than a pet. Get your “First Week Kit” with every adoption. Click here to find your nearest S.A.F. E. Shelter.
S. A. F. E. A n i ma l S h e l te r
SJCC Posters This project was a rebrand of the St. Johns Cultural Council and a poster series to advertise their classes. The idea for the logo was "color outside the lines." This involved creating shapes at a low opacity that play around the logo. These shapes were brought to the posters, along with other illustrations of tools or symbols that represent the topic of the course. These illustrations were carried over to the design of a notebook that would be free to the people that attended the classes. The style of the posters had to be artistic, but mature because the target audience was older creatives. The posters had quite a bit of required information that needed to be organized in an easy to understand format that was also visually appealing.
Benny Levs Album Covers This was a freelance project that I did for young music producer, Benny Levs. He wanted an album cover that would help him stand out on SoundCloud and would be influenced from the lyrics of his music. I decided to use the lyrics and album name to create a basic idea for a subject and then brainstormed for more conceptual imagery. Photoshop was heavily used to manipulate the images. The smoke photos came from a past project that involved smoke bombs. I tried to keep the overall aesthetic of all three covers similar by sticking to a similar color pallet and consistent type choices.
MyGraine MyGraine is an app that is based on a case study on a younger guy that gets migraines often. The idea of this app was to make something that is painful and irritating, into something more bearable and possibly more fun. The app is styled in a comic book fashion to involve more vibrant colors and shapes. However, the app still functions to track migraines, document them, and offers personalized relief methods. The app also includes a planner feature to "take the headache out" of planning the users day. As a bonus, there is a comic book that the user can have sent to them to explain more about migraines and how MyGraine can help them track their migraines.
Take Your Shot Take Your Shot is a branding and package design project based on the style of retro billiard balls. The product is premade alcoholic shots that come in different flavors depending on the color of the ball. Each flavor has two shots, one for stripes and the other for solids. The name comes from the action of shooting billiard balls and taking alcoholic shots. The colors are based on the colors of billiard balls. The packaging for the shots is based on a billiard rack, but the packaging has a green felt bottom to simulate the rack being on a billiards table. The rack comes with three flavors that are a "Starter Pack" for the drinking game Billiards Binge. A small instructional card about the game comes with the kit. Then a magazine ad was made for the product, playing on the idea of someone taking a literal shot.
Rack ‘em Up & Take a Shot Gather your friends and head to the pool hall! Let loose with these premade shots that are ready for your next game. Take Your Shot adds a new twist to the classic game of pool by combining billiards with the fun of drinking. The Take Your Shot starter packs come with three flavors, six balls in total, and instructions on how to play the game Billiards Binge.
Check em out at www.takeyourshot.com
Publix APplication This project is meant to make applying for a job at Publix Supermarkets more fun and welcoming. Originally, it was just an infograph to inform people who are applying for jobs about the different departments and what they do. This led to the idea of completely redesigning the application kiosk and design a take-home brochure that includes a summary of the infograph. Style-wise, the illustrations are simple, but welcoming, so they don't look too childish. The colors come directly from Publix branding and department uniforms. The kiosk was designed to be more colorful and eye-catching so that people who are looking to apply in the store can easily see the kiosk.
Mother of Pearl Mother of Pearl is a female-based surf shop that was designed to be very feminine and pastel. A branding manual was made for Mother of Pearl to go over branding guidelines, such as logo and imagery rules. A web interface design was made for the brand to advertise sales and products. In continues with similar imagery of women and pastel colors. A pop up ad was made to celebrate Earth Day by giving customers a free reusable bag if they spend more than $25. The bag design uses a similar style to the logo so that it connects back to the brand. The brochure is die cut accordion style in the shape of a shell. This would be sent to customer’s mail boxes to inform them of new products and sales.
Typography
Color
Pallete
Antique Olive Bold Headlines
R: 190 G: 215 B: 215
R: 250 G: 200 B: 201
R: 237 G: 178 B: 147
R: 177 G: 194 B: 150
R: 204 G: 183 B: 217
R: 35 G: 31 B: 32
C: 17% M: 0% Y: 7% K: 10%
C: 0% M: 26% Y: 11% K: 0%
C: 0% M: 31% Y: 37% K: 5%
C: 18% M: 0% Y: 38% K: 19%
C: 18% M: 28% Y: 0% K: 0%
C: 0% M: 0% Y: 0% K: 100%
#BED7D7 #FAC8C9 #EDB293 #B1C296
Sweat Pea Sub-headlines Antique Olive Light Bodycopy Lorem ipsum dolor sit amet, volutpat partiendo no duo. Eu tempor minimum nam, no sit dolore persecuti pertinacia. In unum altera saperet eum, vim lorem debitis torquatos et. Vix tempor bonorum consectetuer at.
#CCB7D9 #231F20
PG 6
PG 7
Dont’s Do not warp or distort the logo. This squishes the logo and makes the brand lose it’s impact. Also do not use lower case for PEARL.
Do not use dark, bright colors for “PEARL.” It makes the logo hard to read and distracts from “Mother of.”
Do’s
Mother of PEARL S u r f
Mother of PEARL
S h o p
Surf Shop
Be Brave. Dive In.
B e B rave. D ive I n .
Mother of PEARL
L AR E P f ro the Mo
Surf Shop B e B rave. D ive I n .
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Dont’s
Do’s
Surf Accidents
Female Surfers
Don’t use any unflattering images that would make surfing look dangerous and make Mother of Pearl look unprofessional. Images like this will frighten and turn consumers away from the sport and the brand since they are connected.
The main inspiration for this brand is powerful woman, like Bethany Hamilton. Images of female surfer are to be used and should be flattering. Using action shots adds more excitment to the brand and can inspire other girls to try surfing.
25
26 PG
Do include Mother of Pearl’s tagline at the bottom of the logo and in the font Antique Olive Regular Italic.
14
For clothing tags, use the logo, but omit surfshop. The tag should be in a surfboard shape to still elude to the purpose of the brand. Use light brown hemp string to tie on the labels.
Spooky TImes
o ok p S Y Times
Spooky Times is a children’s educational entertainment app that is meant to teach kids around the ages of 8-9 about multiplication. The app embraces the idea that math is scary, but has a cuter and more fun twist. The main story of the app is that the player has inherited their Grandma Hattie's old mansion and they find out that it is infested with mean ghosts. With the help of Boogie, the player utilizes a vacuum that is able to suck up the ghosts if the player answers their multiplication problem on their tummy correctly. Throughout the game the player earns Ghost Bucks that are used to renovate the mansion, as well as unlocking new rooms to explore. A physical playset is available to get kids off the screen. This playset includes a plastic doll house, figurines, vacuum to store the figurines, and flash cards. The figurines are meant to allow the child to physically count out problems. While the flashcards offer different situations that involve different areas of the mansion that the child can solve while on the go.
ON OFF
Vacuum G h o st
1
1
1
1
1
Oh no! 5 x 4 ghosts are throwing feathers around your bedroom! How many ghosts do we suck up?
5 x 14
ON
OF F G hos t
Vacuum
1
1
1
1 1
1
1 1
1 1