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Business Philosophy
Internet Traffic
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The affiliate marketing series
The purpose of affiliate marketing is that through the promotion of outside companies' products, an affiliate gets paid. In a Pay-Per-Sale setting every time a surfer comes from your site to the seller and buys a product, the seller gives you a monetary kickback. In a way, you're an internet broker. 2 major features go into affiliate marketing and they can be broken down into a simple equation: Internet Traffic + Product Promotion = A Paycheck for You
The first part of the equation, internet traffic, is possibly the most fought over and hardest part of affiliate marketing. It is best summarized as the quest to get those elusive surfers to your site. Traffic is the foundation of e-commerce and no website is successful without it. There are two fundamental ways people can find you online. The first and most popular is through a search engine.
Search Engines When most consumers go online to find a product or service, they use a search engine. Popular search engines include Google, Yahoo, and Msn to name a few. Generally, the consumer will go one, maybe two pages deep in their search for a website they'd like to visit. Logically, the better your rank in a search engine, the more consumers that will come to your site. Because surfers won't go 10 pages deep in a search engine's results, site ranking is VERY competitive.
SEO There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitable) route. Google, for instance, places a great amount of emphasis on your website's links. The more links you have going out and coming into your website from other “like” websites, the more “relative” your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SE’s.
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PPC
Alternative Traffic Marketing There are virtually no limits to where you can get traffic for your website. You can set up reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flyers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.
Product Promotion So once you have the surfer in your site, what do you do with them? Your task is to get them to want to click on the links to the products you are promoting. Different affiliate programs have different ideas on how to do this. A lot of it depends on the products or services that they offer.
Product Matching A big part of affiliate marketing is matching the products you promote to the site you run. If you can do this well, you'll convert.
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Most PPC’s allow you to write your ad and bid on different keywords of your choice. For example, if you are running a golf club review site, you might choose keywords like “cheap clubs” or “latest golf offers”. You could then bid on the keywords, specifying that you'd be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. Read up on PPC campaigns and learn as much as you can. Done well, they can be cash cows, done poorly; they'll take you to the cleaners.
The affiliate marketing series
The second method by which a website can get ranked with a search engine is using a pay-perclick (PPC) campaign. You can see the PPC’s on the right side of any google search page. Instead of competing for page rank, these listings pay to get listed here. PPC’s are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you're only paying for surfers to come to your site who's interests were sparked by your ad.
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The Informative Site
1) People like to shop around. This site gives them the opportunity to shop around without ever having to leave.
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The affiliate marketing series
The second and more successful way to market a product is to build your website around it. An example of this is a review site. This kind website is devoted to giving the surfer as much information as it can. It gives information about the different types of products available and then reviews the different products that are out there. Surfers will come to your site, become educated on the subject and move on through your link to buy a product. This type of site is successful for a few different reasons:
2) Information builds trust. The more information you have in your site, the more the surfer will perceive your site as an authority. Trust = conversions 3) Play better golf, for example, is possible. However a lot of people may not believe it. Yet, they are still perusing your site in the hopes that it is. The more informative your site is, the more likely you'll convince them that they CAN play better golf. This will lead to more sales. 4) If you slap an enlargement banner ad on a website that has no relation to golf at all, the majority of your click-trough’s will come from surfers satisfying their curiosity, not because they are genuinely interested. The informative site mitigates this and ensures only quality surfers get through. An informative site can be built for ANY product out there. It may take a little more time than throwing a banner up on your site, but your effort will be amply rewarded.
The Psychological Sell The following tips are meant to help you sell your surfers on the products you are reviewing. The more you pre-sell them before they get to a product site, the higher your conversions will be. 1) Identify your audience Ask yourself who are they? Most importantly, why are they at your site? What are their fears and what are they hoping to accomplish? The answers to these questions will enable you to write your site's text with your specific audience in mind. The more your text speaks to them, the more likely they are to buy.
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2) Identify your audience's problem and exploit it It may sound bad, but you want to foster a feeling of insecurity in your surfers. You must include a section on the problem your surfer's are there to fix and it's hazards. Highlight what happens if the problem goes untreated and its detrimental affects. Convince your surfer that it is imperative that they fix this problem. 3) Assure them that their problem is treatable
4) Include as much info as you can get your hands on.
5) Include specific information about each product you review Again, gains trust. 6) Build their confidence Once you have selected a product as your #1 pick, include information about it's guarantee, the company's reputation, etc. Shout from the rooftops why this is the best product out there. A word of caution - do not bad-mouth any product. It's negative, amateur and unprofessional. Read “Website Development” for more website tips…
PPC Campaigns - Product Promotion the Easy Way If you are using a PPC campaign, you can plug your affiliate code for a product or special link directly into the PPC ad's url. Surfers will click on your ad, and can go directly to the product site to make their purchase, without going to your informative site first (thus not actually needing a website of your own). You can also use feeder sites as supplements to your own site. Owned by you or someone else where you can add a link or menu option on your site and link it to another feeder site. The feeder site will do all of the work for you by educating your surfer on the HUGE range of products. You'll still get credit on any product they eventualy buy. By doing this you are gaining trust by linking with other sites similar to your own.
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The more in depth you go, the more the surfer will trust you as an authority and get lost in your site's information.
The affiliate marketing series
Fairly self-explanatory, but let them know there is help on the way.
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Website Development There's no arguing it, there's a lot that goes into developing a quality website. Hundreds if not thousands of books have been written on the topic. Here, in a “do's and don'ts” format, we'll give you a few of the most important features your website should incorporate.
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The affiliate marketing series
Do's 1) What is your mission? Every company has one and so should you. It doesn't have to be complex, just figure out what you want to accomplish through your site. If you want to promote ClearPores with an information site, your mission could be something like this – “Create a website that will inform consumers in a clear and concise format about how sleep works, causes of insomnia, the detrimental effects of losing sleep and include reviews and suggestions of products that are available that can help cure sleep disorders.” 2) Just like writing a paper in college, map out what you want to do first. Get a good idea of the layout of the site, where buttons and images will be located, and how you're going to organize your information. Once you have an idea of this on paper, move onto doing the html. 3) Make information easy to get to and organized logically for your surfer. One word – usability. Nothing is more frustrating than being on a website and not knowing where to go. 4) Check out other product websites, including your competition, and see what they are doing well. The best places for website ideas are other websites. 5) Spend time on your text. Anyone who is interested in your website and wants to use it as a source of information will read your text. Make sure you spell check, grammar check, and use your words to your advantage. The text is what will sell your surfers on trusting you and using the products you recommend. 6) Post your site on forums and let others take a look at it. You may get some great advice on what you could do better.
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Don'ts 1) Do not use too many colors. The more colors you use, the more amateur your website looks. Amateur = no trust = no conversions. 2) Do not use too many fonts, same reason as above.
You’re Ready to GO GO GO! Alright, now you've got the basics. There's a lot to know about this business and always something new to learn. It's a dynamic marketplace and those who survive, learn to roll with the punches. Learning, changing and adapting are the keys to making it. If you're trying something and it's not working for you, stop, get some advice and try something else. If you have an idea you're not sure will work or have a question, post it in a forum. The exchange of ideas is what leads to great advances and innovations. Now, go and use your knowledge to better your life and those around you!
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4) Do not have HUGE blocks of text. Break up your text with key points. Use headers, bulleted points, etc. for the major statements you don't want your readers to miss. Surfers will skim through looking for your main points and will be more likely to read your text if you spice it up and make it look interesting. Besides that, breaking up your text makes your site look better.
The affiliate marketing series
3) Do not make a website that is one looooooooong page. Again, amateur.
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Affiliate Marketing Tools and Resources Domain Registration 1&1 Domain Sales - Stop paying too much for domains! GoDaddy - Cheap domains!
HostGator – hosting service with CPanel, WordPress friendly, scripts and statistics tools.
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The affiliate marketing series
Hosting
Website Editors DreamWaver – is professional HTML editor. XSitePro – great tool for creating little review websites for marketers with no knowledge of design and HTML. Site Build it - Build online businesses.
Photo Editing Software Adobe PhotoShop – professional photo editing software.
Keyword Research Tools KeywordElite – is a desktop tool with many keyword research features. This tool will collect you keywords from various places into numbers of thousands. It is used by most top SEO and PPC marketers. Fabian Lim's Keyword Research Pro – Ultimate keyword software for Professional marketers!.
Search Engine Optimization SeoElite – is one of most popular SEO tools with multiple functions, from competition research down to automatic link exchange approaches and more.
Email Marketing Tools Aweber – one of the best email marketing services – allows capturing emails, creating multiple campaigns, double opt-in function, great partnership with major internet providers to ensure your emails gets delivered and read.
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Affiliate Networks and Programs
Mobile Networks Admobix Affiliates United Brightshare Link Share Mobpartner Sponsormob Offermobi
The affiliate marketing series
Uk based Networks Affiliate Bot Affiliate Future Affiliate Window Affilinet Afform Buy.at Clixgalore Netklix Offers Quest Paid On Results Ro eye Silver tap Trade Doubler Webgains Zanox
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Worldwide Networks Commission Junction Clickbank As Seen Everywhere Canadian Sponsors Checkmystats Click Kingdom Clickbooth Clicksor CUNet Rextopia Flex Offers Google Affiliate Network Groupon Link Connector Market Leverage Markethealth Ourfreestuff Payaff.com Pepperjam Regnow Revenue Hut Share a Sale
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Recommended Affiliate Marketing Tools and Resources Passive Profits Portals
Local Mobile Money Local Mobile Monopoly
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The affiliate marketing series
Affiliates Secrets v1.2
Super Affiliate Commissions PayPal Ebay Amazon Yeptext
This ebook has been produced by mobile4affiliates.com, part of the affiliate supermarket marketing series. For more, programs, networks, articles, products, resources, advice, questions and answers and much much more visit
mobile4affiliates.com
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