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How to improve articles In this step by step guide you will learn how to transform dry, unformatted articles into more attractive and readable text.
In this sample page you can see an article without any formatting. This article was copied and pasted into a html code. A visitor would probably close this page - and for good.
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The wrong way to format articles
But there are simple steps to take in order to improve your articles. Let’s begin!
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Breaking it down The simplest thing you can do is to break it down into small paragraphs. This is applied in sample 2. If we compare the first page and the second - you immediately notice a huge difference. And visitors will too.
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Basic text formatting
Another great thing about text formatting is that if you format important keywords and phrases, search engines can pick that up as indicators that this article is relevant to these keywords and can give you some extra points in their rankings. You can see the changes in sample 3.
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The next step is text formatting. This involves working through the text and highlighting key phrases, product names or important points - therefore improving readability and the overall look of the article. You can do this by applying bold/italic/underline formatting in the desired places.
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Inserting images and tabs In this section we will images with couple as well formatted the list. See the sample page 4.
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Embedding links
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In this final step we will insert links. We decided to hotlink only images but you can put links on any meaningful phrases in the text as long it makes sense. A common mistake is to put text links only once, twice or usually at the top of the article - that is way too few, especially for longer articles. You should try to have a link at the beginning, in the middle and at the very end of the article. If a reader is interested from the first paragraph he can jump straight to the product site or he can take action in the middle or very often at the bottom. The link at the bottom of article is very important. If your article was informative enough and generated interest then this is how the visitor can take action - following a link to the product page or moving to the next article to get more information on the subject. These links must be noticeable with an inviting/eye-catching link text or picture or both, and a call to action (visit, click here, order, start now, get started etc).
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This example is a short article and we used only one strong call to action link at the end. In longer articles or articles talking about products must follow the 3 link rule (in the top, middle and the bottom).
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Recommendations and notes Insert ALT tags for images relating to your keywords.
Make your text large enough so everybody can easily read it. Add your own ideas and twists and think outside the box!
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If your system allows it - mask your affiliate links. It can be done in several ways like using JavaScripts or PHP files.
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Affiliate Marketing Tools and Resources Domain Registration 1&1 Domain Sales - Stop paying too much for domains! GoDaddy - Cheap domains!
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Website Editors XSitePro – great tool for creating little review websites for marketers with no knowledge of design and HTML. Site Build it - Build online businesses.
Photo Editing Software Adobe PhotoShop – professional photo editing software.
Keyword Research Tools KeywordElite – is a desktop tool with many keyword research features. This tool will collect you keywords from various places into numbers of thousands. It is used by most top SEO and PPC marketers. Fabian Lim's Keyword Research Pro – Ultimate keyword software for Professional marketers!.
Search Engine Optimization SeoElite – is one of most popular SEO tools with multiple functions, from competition research down to automatic link exchange approaches and more.
Email Marketing Tools Aweber – one of the best email marketing services – allows capturing emails, creating multiple campaigns, double opt-in function, great partnership with major internet providers to ensure your emails gets delivered and read.
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DreamWaver – is professional HTML editor.
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HostGator – hosting service with CPanel, WordPress friendly, scripts and statistics tools.
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Recommended Affiliate Marketing Tools and Resources Passive Profits Portals Affiliates Secrets v1.2
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Local Mobile Monopoly
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