County Video Guidelines

About Country Video

In order to ensure each country and Host Organisation is represented and platformed during the final, we ask each Host Organisation to produce a country video postcard to be played during the live online final. This video should include information about the country, the competition the National Winner and the Host Organisation. Templates and assets for inclusion in the country video can be found in the FameLab International Dropbox

Your video

Each video content should be unique to each country as we would like to ensure your diversities are captured.

■ Your video should be approximately one minute in length.

■ Format 16:9 – Broadcast quality.

■ Voiceovers can be at each country’s discretion, however, if used please include English subtitles in your video.

■ Videos should showcase country/region.

■ You may wish to showcase images from the heats, semis and finals in your country.

■ Please ensure you have permission to use any included images and footage.

■ Soundtrack samples at each country’s discretion, this can be cultural soundbites.

■ Please ensure any sound used are royalty free library tracks and instrumental only.

■ Completed video must be returned to Cheltenham Festivals before the scheduled International Masterclass in October.

■ Videos can be returned via https://wetransfer.com/

Video content

■ Footage of your country and/or relevant regions within the country may be available for free, please contact your tourism organisations. (Please note: any footage you record yourself you would have permission to use.)

■ Interview with finalist, including (any of):

– Their road to final story – i.e.

• How did they find out about FameLab?

• How did they enter?

• How did they get through to the final?

• What’s their experience of masterclasses?

• How did they feel on winning?

– What is their research area and why is it critical that the public knows about this topic?

– How do they think their involvement in FameLab can help them and society?

– Suggest use of the “Ignoble prize” approach of 24/7 – 24 seconds to describe each of the above and then summarise in seven words.

■ In your video you may wish to also include someone (finalist, someone for your organisation, etc) in your country explaining the key rationale for the competition in your country (e.g. what is the vision / mission of FameLab in your country?)

Start and end cards

■ To ensure the videos are on brand and credit is given to partners, we have created some start and end cards. Once you have made your edits, save each slide as pdf or as an image to be used in your country video.

■ Along with these instructions you will find a customisable PowerPoint document and country video start and end cards in the FameLab International Dropbox.

– The first slide – please insert your logo in the top right corner and fill in your country’s name.

The second slide – (optional) if you would like to include any country partners who have supported FameLab in your country please insert their logos in the space provided.

– The third slide – please insert your logo in the top right corner and fill in your county winner’s name. This end card will be the introduction cards on screen before your country winner begins their three minute talk.

Appendix 8