BNEW’s insights on digitisation

NEW IN BARCELONA

PREVIEW • A NEW EVENT ARRIVES IN THE MIDST OF THE PANDEMIC, OFFERING INSIGHTS INTO HOW DIGITISATION AND THE NEW ECONOMY WILL HELP THE WORLD EMERGE IN GOOD HEALTH

EL CONSORCI DE la Zona Franca de Barcelona has created the Barcelona New Economy Week (BNEW), to be held from 6 to 9 October. It is a new disruptive and unique event due to its hybrid nature, since it will combine a physical element with an online one, supported by a digital platform that will enable people from all over the world to be present without having to travel to Barcelona.

BNEW has been born with an objective to help revive the global economy, with several unique events on the topics of Logistics, Real Estate, Digital Industry, E-commerce and Economic Zones, all of them with one common denominator: the new economy. The event’s knowledge programme will focus on the new economy’s challenges, opportunities and threats as a consequence of the change in the ways of producing, distributing, marketing and relating with each other.

The event’s approach is based on knowledge podiums that will allow all participants to develop themselves, expand their knowledge, solve doubts, anticipate the future and get feedback on the opinions of other experts in an unprecedented, agile and innovative format. These podiums will group different formats such as the participation of inspirational speakers, debates, panels and in-depth interviews with high-profile professionals.

ACROSS THE FIELD Each sector at the event will have its own panel and debate programme with the participation of leading professionals in their field. In total, more than 300 first-rate speakers will participate in 120 sessions.

BNEW Logistics will feature debates on the need to promote public-private alliances for the development of the sector, the growing problem of cybersecurity in an increasingly digitised and globalised world, which could paralyse world trade, and the great challenge of equality in a sector where too few women are still seen in corporate management positions.

BNEW Real Estate will address the needs of new urban planning, the lack of affordable housing despite the abundance of land and money, and the future of brick in 2021 in Europe. In addition, it will also address government measures and the future of the hotel sector and the restoration of the real estate sector after the current health crisis.

BNEW Ecommerce will focus on generational change and its influence on consumption, the need to move towards circular, collaborative and sustainable supply chains and the hybridisation of retail and marketplaces.

BNEW Digital Industry will bring together industry experts to delve into topics such as 3D manufacturing, Artificial Intelligence and robotics, and global connectivity after the Coronavirus crisis. Likewise, cybersecurity will also gain special strength in the advancement of smart manufacturing and the digital transformation of industry in the new economy, the 4.0 Industry situation in Latin America in the post-Covid-19 era, the industrial relocation after the pandemic, green industry and the impact of 4.0 industry on the UN’s Sustainable Development Goals.

Finally, BNEW Economic Zones will analyse the role of economic zones in the new economy, regionalisation, flexibility of customs processes, the security challenge for the new normality and the talent to maintain and generate new jobs in economic zones.

Beyond all the knowledge and debate offered by the event, an important BNEW attraction will be its advanced networking program. This tool ensures that all attendees will find a large amount of contacts and business opportunities. The technological platform will cross over all the data of the more than 10,000 attendees from all over the world who are expected to be gathered at the event, to put supply and demand in direct and concrete contact. Registrations for BDigital are now open and can be made free of charge until 31 August 31 through its website, www.bnewbarcelona.com.

ONLINE ATTENDEES AT BNEW ARE ASSURED FULL