明圣vis by chen jiamin

Visual Identity System（视觉识别系统），简称-VIS，通俗称为VI，是公司形象系统的重要组成部分。是将企业理念、企业文化、运用整体的传达系统，通过标准化、规范化的形式语言和系统化的视觉符号，传达给社会大众，具有突出企业个性，塑造企业形象的功能。 Visual Identity System (visual identification system), referred to as-VIS, colloquially known as VI, is an important part of the corporate image of the system. Is the corporate philosophy, corporate culture, the use of the whole delivery system through standardized and systematic form of the language of visual symbols to convey to the public, with a prominent business personality, shaping corporate image features.

1.1 Brand evolution

3.1 Introduction

1.2 Logo overview

3.2 Business card

1.3 Logo versions

3.3 Letterhead: US letter

1.4 Logo background control

3.4 Letterhead: CN letter

1.5 Logo clear space

3.5 Envelopes

1.6 Logo and tagline

3.6 Work cards

1.7 Logo reproduction

3.7 Paper bags

1.8 Color palette

3.8 Fax paper

1.9 Typography

3.9 Corporate Banner 3.10 Certificate 3.11 CD sleeve 3.12 X exhibition

Brand evolution 明圣五金企业形象的进化

1 9 9 8

2 0 0 6

2 0 1 3

标志的设计并不是一劳永逸的事情，时代在变，社会在进步，消费者的观念和行为也在变化中，标志自然也需要不断更新换代来满足消费者的变化。日渐强大的内销市场处处都蕴含着机遇，而企业间的竞争也变得更加激烈。很显然，想要提升消费者对品牌的认知度，进而激发他们内心深处对品牌的归属感，更符合时代特性的新logo是最直接的方式。

Logo versions 标志版本

主要特征

Primary signature

色彩是一个功能强大的可视化手段

Color is a powerful means of visual

识别身分。一贯使用我们的充分的

identifi cation. Consistent use of our full

颜色标识将建立知名度和

color identity will build visibility and

认可我们的品牌。

recognition for our brand.

黑色

Black

如果要求是一种色版，

Use this version if black is the only color

可以使用黑色这个版本，

available; for example, fax cover sheets

例如，传真封面页或形式。

or forms.

白

White

该签名可以逆转出

The signature may be reversed out of

彩色背景，只要有

color backgrounds as long as there is

足够的对比度，以确保可读性。

sufficient contrast to ensure legibility.

务必使用经过认可的艺术品。

Always use the approved artwork.

Primary signature

Acceptable use

Logo clear space 标志留空的空间

留空的空间的标志，

Clear space frames the signature,

它与其他元素分开，例如

separating it from other elements such

作为标题，文字，图像和

as headlines, text, imagery and the

印刷材料的外边缘。

outside edge of printed materials.

显示清晰的空间是最小的。

The clear space indicated is minimum.

只要有可能，让更多的比

Whenever possible, allow more than

这一数额的净空间。

this amount of clear space.

首选大小

Preferred size

对印刷材料的标准尺寸

On printed materials in standard sizes

（如美国Letter或），标志应

(eg. US letter/A4), the logo should be

在它最优视觉（50mm）的使用

used in its preferred 2" (50mm) wide

格式。

format.

最小尺寸

Minimum size

在展现明圣的标志时

In reproducing the Ming Sheng Controls

意识到它的大小和易读性。

signature, be conscious of its size and

标志的大小有最小的规范。

legibility. A signature that is too small

Primary signature

Minimum size

has little or no impact.

12mm

Preferred size 50mm

Logo and tagline 标志与标语

标语是企业非常

Corporate slogan is part of

重要的组合部分，

a very important portfolio,

能够用一句话来总括企业形象，

Able to use a word to sum up

或者是直观

the corporate image,

说明企业的产品线路，

Or is the company's product

明圣美容工具，

lines intuitive explanation,

这是明圣的标语，

Mingsheng beauty tools,

表现明圣是专业的

This is the next holy slogan,

美容工具厂商。

Mingsheng performance is

Logo and tagline

明

圣

美

容

工

具

professional beauty tool vendors.

Logo and tagline

MINGSHENG

BEAUTY

TOOLS

Color palette 调色板

色彩是我们的一个重要组成部分

咖啡金

灰色

视觉识别系统。我们的主要

PANTONE 730 C

PANTONE 649 C

品牌颜色是咖啡金，

C0 M30 Y70 K30

C15 M10 Y5 K0

可以一眼能想像出美容产品，

R187 G140 B74

R213 G218 B227

淡蓝色

蓝色

PANTONE 7458 C

PANTONE 7455 C

C45 M0 Y10 K0

C90 M50 Y0 K0

R131 G210 B227

R0 G116 B88

给人时尚高贵的气质。其它还有几种辅助的色彩，其中包括灰色、淡蓝色、

咖啡金蓝色、深蓝色、橙黄色。 Color is an important part of our Visual recognition system. Our main Coffee brand color is gold,

深蓝色

橙黄色

Can one can imagine beauty products,

PANTONE 654 C

PANTONE 7408 C

Gives a stylish and noble temperament.

C100 M90 Y35 K10

C0 M25 Y95 K0

R37 G58 B109

R255 G194 B34

黑色

深灰色

PANTONE Black C

PANTONE 425 C

C0 M0 Y0 K100

C0 M0 Y0 K80

R35 G31 B32

R88 G89 B91

There are several other secondary colors, Including gray, light blue,

灰色

淡蓝色

蓝色

深蓝色

橙黄色

Blue, dark blue, orange and yellow.

黑色

深灰色

Typography 字体规范

字体规范是在企业形象视觉识别系统的一部分。

Roboto Light

Roboto Regular

企业设计标准的专用印刷字体非常必要。

abcdefghijklmnopqrstuvwxyz

专用字体主要用于企业画册、宣传品等的印刷。

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*():”<>?”,.

Roboto Black

abcdefghijklmnopqrstuvwxyz

design standards is necessary.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Special font is mainly used for printing business book,

1234567890!@#$%^&*():”<>?”,.

Roboto Black

Snell bt

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*():”<>?”,.

Roboto Black比较粗可以当标题， Roboto Regular正规字体当正文，比较艺术的snell bt可以当修饰类文字。 Font specification is part of the corporate image of the visual recognition system. Enterprise dedicated typography

promotional materials, etc.. Roboto Black can be a relatively crude title Roboto Regular font when regular text, Snell bt compare art can be a modification of the class text.

广东省阳江市明圣五金有限公司广东省阳江市明圣五金有限公司广东省阳江市明圣五金有限公司广东省阳江市明圣五金有限公司

Application System 应用系统

Introduction 介绍

MINGSHENG BEAUTY TOOLS

Huimin. CAI General Manager March 15th, 2007

明圣的视觉识别组成是 Dear Sir:

Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim.

用我们的标志，形状，颜色，

蔡惠民

Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus.

总经理

Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis,

137 0280 8820

hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os

排版和图像。

明圣五金日用制品有限公司电话：0662 6609628/6609658/6609656

这些核心是明圣的品牌标识要素，

illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est.

地址：广东省阳江市东风四路裕东六路56号传真：0662 6609699

Sincerely yours,

邮政编码：529900

邮箱：ms@yjms.cn

明圣五金日用制品有限公司

Huimin. CAI

QQ：123664453/1304912486

地址：广东省阳江市东风四路裕东六路 5 6 号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

Manage

网址：www.yjms.cn

我们要用办公资料来代表品牌。 Mingsheng is composed of visual recognition

Business card

Letterhead: US letter

Envelopes

Using our logo, shape, color, 明圣五金日用制品有限公司地址：广东省阳江市东风四路裕东六路56号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

Typography and images. These are the core elements of the brand identity of the Ming St., We use the information office to represent the brand.

蔡惠民

总经理

Huimin. CAI General Manager

Work cards

明圣五金日用制品有限公司地址：广东省阳江市东风四路裕东六路56号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

Paper bags

Fax paper

NO.0A00001

合格证 CERTIFICATE

Corporate Banner

MORE...

Certificate

CD sleeve

Letterhead: US letter 信纸：英文 X

我们的信纸是我们应用

MINGSHENG BEAUTY TOOLS

广泛的传播形式。

Huimin. CAI

它可以使明圣品牌形象

General Manager

得到加强和传达。

March 15th, 2007

统一使用我们所提供的信纸模板。将确保公司对外形象的统一性。以下这些准则将帮助我们加强和发挥的我们品牌形象的力量。推荐纸张：风尚超白 J091/90g

personalized

Our stationery is our application A wide range of forms of communication. It can make Mingsheng Brand Strengthened and communicated.

MINGSHENG BEAUTY TOOLS

Huimin. CAI General Manager

Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea

March 15th, 2007

Consistent use of stationery templates we provide.

Will ensure that the company's external image of unity. The following guidelines will help us

Dear Sir:

Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim. Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea

Strengthening and play our brand strength. Recommended paper: Fashion Super White

saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis, hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est.

iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est. Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim. Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis, hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est.

Sincerely yours,

Huimin. CAI Manage

Sincerely yours,

General Manager Manage MINGSHENG BEAUTY TOOLS No.56 Dongfeng 4Rd,Yudong 6Rd,Yangjiang,Guangdong,China. TEL : 86 0662 6609628/6609658/6609656 FAX : 86 0662 6609699 POST : 529900 EMAIL : ms@yjms.cn

Letterhead: CN letter 信纸：中文 X

我们的信纸是我们应用明圣五金日用制品有限公司

广泛的传播形式。它可以使明圣品牌形象得到加强和传达。统一使用我们所提供的信纸模板。将确保公司对外形象的统一性。以下这些准则将帮助我们加强和发挥的我们品牌形象的力量。推荐纸张：风尚超白 J091/90g

personalized

Our stationery is our application A wide range of forms of communication. It can make Mingsheng Brand

明圣五金日用制品有限公司

Strengthened and communicated.

Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis,

Consistent use of stationery templates we provide.

Will ensure that the company's external image of unity. The following guidelines will help us

Dear Sir:

Strengthening and play our brand strength. Recommended paper: Fashion Super White

J091/90g

exerci torqueo transverbero suum vicit est.

Sincerely yours,

Huimin. CAI Manage

Sincerely yours,

General Manager Manage

国内：5号（220X110mm） 9号（324X229mm）

Envelopes 信封

我们的信封设计， X

沟通简单直接，

是明圣形象的表现。模板是适用于所有的格式。邮政编码按当地邮政查询。明圣五金日用制品有限公司

J091/157g

地址：广东省阳江市东风四路裕东六路 5 6 号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

明圣五金日用制品有限公司地址：广东省阳江市东风四路裕东六路 5 6 号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

X X

5号

推荐纸张：风尚超白

9号

Our envelope design, Communication simple and direct, Ming holy image performance. Foreign：#5（220X110mm） #9（324X229mm）

The template is applicable to all formats. According to local postal zip code query. Recommended paper: Fashion Super White

J091/157g

X X

MINGSHENG BEAUTY TOOLS No.56 Dongfeng 4Rd,Yudong 6Rd,Yangjiang,Guangdong,China TEL : 86 0662 6609628/6609658/6609656 FAX : 86 0662 6609699 POST : 529900 EMAIL : ms@yjms.cn

Work cards 工作牌规范

工作牌规范是为了明圣员工

0001

进出企业安全的管理，提升明圣内外部统一的形象。尺寸: 55X90mm Work card specification to Mingsheng staff Access to enterprise security management, Mingsheng enhance internal and external unified image. a.工作牌需保持整洁，不残缺；

Size: 55X90mm

b.工作牌不得转借他人，作其他用途，否则一经发现，给予开除； c.工作牌需妥善保管，丢失工作牌者需到人力资源部补办，并缴纳补办费20元；

蔡惠民

d.凡辞工或解除合同者，必须将工作牌交

总经理

Huimin. CAI General Manager

还给人力资源部。

Paper bags 文件袋规范

为统一部门档案袋管理，便于查阅资料，特制定本规范。规格：230X325mm 材质：180克牛皮纸 Unified portfolio management department, Easy access to information, Formulated norms. Size: 230X325mm Material: 180 grams kraft paper

明圣五金日用制品有限公司地址：广东省阳江市东风四路裕东六路56号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

Fax paper 传真纸规范

明圣五金日用制品有限公司地址：广东省阳江市东风四路裕东六路56号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

传真纸，属于办公用品，是用于传真机上的一种消耗材质。规格：210X297mm 材质：按一般传真纸材质 Fax paper, office supplies belong, Material consumption for a fax machine. Size: 210X297mm Material: normal fax paper material

Corporate Banner 企业旗帜

企业旗帜主要是为了扩大企业自身形象宣传，

Positive

可以根据需要固定设置或临时安放。规格：企业旗帜大/1920Ｘ2880mm 中/1600X2400mm 小/1280X1820mm 材质：人造尼龙绸印刷：丝网印刷 Corporate banner mainly to expand their own image promotion, Can be set according to need fixed or temporary placement. Specifications: Enterprise banner big / 1920X2880mm In / 1600X2400mm small / 1280X1820mm Material: artificial silk nylon Printing: Screen Printing Reverse

Certificate 合格证规范

明圣产品出厂必须经过正规的检验，出厂的产品都配有合格证，通过合格证号可以分辨真假。规格：20X20mm 材质：按实际选材 Mingsheng manufactured products must undergo regular inspection, Manufactured products are equipped with a certificate, By Certificate of Conformity can distinguish between true and false. Size: 20X20mm Material: the actual selection

NO.0A00001

合格证 CERTIFICATE

CD sleeve CD封套规范

CD封套是一种宣传明圣品牌形象的媒体，可以把明圣最新的产品目录或重要的文件发送给客户。规格：120X120mm 材质：按实际选材 Mingsheng CD sleeve is a brand of media, Can Mingsheng latest catalog Or important documents sent to the customer. Size: 120X120mm Material: the actual selection

X exhibition

Ｘ展架格式

为统一企业对外宣传形象，也可用于企业展位宣传，从而规范统一的格式。规格：600X1500mm 材质：相纸写真+Ｘ架 Outreach to unify corporate image, Also be used for corporate promotional booth, Thus standardized and unified format. Specifications: 600X1500mm Material: paper + X photo frame 自由主题画面

明圣五金日用制品有限公司地址：广东省阳江市东风四路裕东六路56号电话：0662 6609628/6609658/6609656 传真：0662 6609699 邮政编码：529900 邮箱：ms@yjms.cn

YANGJIANG MINGSHENG METAL HOUSEHOLD CO., LTD.