Visual Identity System(视觉识别系统),简称-VIS,通俗称为VI,是公司形象系统的重要组成部分。 是将企业理念、企业文化、运用整体的传达系统,通过标准化、规范化的形式语言和系统化的视觉符号, 传达给社会大众,具有突出企业个性,塑造企业形象的功能。 Visual Identity System (visual identification system), referred to as-VIS, colloquially known as VI, is an important part of the corporate image of the system. Is the corporate philosophy, corporate culture, the use of the whole delivery system through standardized and systematic form of the language of visual symbols to convey to the public, with a prominent business personality, shaping corporate image features.
C
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t
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1.1 Brand evolution
3.1 Introduction
1.2 Logo overview
3.2 Business card
1.3 Logo versions
3.3 Letterhead: US letter
1.4 Logo background control
3.4 Letterhead: CN letter
1.5 Logo clear space
3.5 Envelopes
1.6 Logo and tagline
3.6 Work cards
1.7 Logo reproduction
3.7 Paper bags
1.8 Color palette
3.8 Fax paper
1.9 Typography
3.9 Corporate Banner 3.10 Certificate 3.11 CD sleeve 3.12 X exhibition
s
Brand evolution 明圣五金企业形 象 的 进 化
1 9 9 8
2 0 0 6
2 0 1 3
标志的设计并不是一劳永逸的事情,时代在变,社会在进步,消费者的观念和行为也在变化中, 标志自然也需要不断更新换代来满足消费者的变化。 日渐强大的内销市场处处都蕴含着机遇,而企业间的竞争也变得更加激烈。 很显然,想要提升消费者对品牌的认知度,进而激发他们内心深处对品牌的归属感, 更符合时代特性的新logo是最直接的方式。
Logo versions 标志版本
主要特征
Primary signature
色彩是一个功能强大的可视化手段
Color is a powerful means of visual
识别身分。一贯使用我们的充分的
identifi cation. Consistent use of our full
颜色标识将建立知名度和
color identity will build visibility and
认可我们的品牌。
recognition for our brand.
黑色
Black
如果要求是一种色版,
Use this version if black is the only color
可以使用黑色这个版本,
available; for example, fax cover sheets
例如,传真封面页或形式。
or forms.
白
White
该签名可以逆转出
The signature may be reversed out of
彩色背景,只要有
color backgrounds as long as there is
足够的对比度,以确保可读性。
sufficient contrast to ensure legibility.
务必使用经过认可的艺术品。
Always use the approved artwork.
Primary signature
Acceptable use
Logo clear space 标志留空的空 间
留空的空间的标志,
Clear space frames the signature,
它与其他元素分开,例如
separating it from other elements such
作为标题,文字,图像和
as headlines, text, imagery and the
印刷材料的外边缘。
outside edge of printed materials.
显示清晰的空间是最小的。
The clear space indicated is minimum.
只要有可能,让更多的比
Whenever possible, allow more than
这一数额的净空间。
this amount of clear space.
首选大小
Preferred size
对印刷材料的标准尺寸
On printed materials in standard sizes
(如美国Letter或),标志应
(eg. US letter/A4), the logo should be
在它最优视觉(50mm)的使用
used in its preferred 2" (50mm) wide
格式。
format.
最小尺寸
Minimum size
在展现明圣的标志时
In reproducing the Ming Sheng Controls
意识到它的大小和易读性。
signature, be conscious of its size and
标志的大小有最小的规范。
legibility. A signature that is too small
Primary signature
X
X
X
X
Minimum size
has little or no impact.
12mm
Preferred size 50mm
Logo and tagline 标志与标语
标语是企业非常
Corporate slogan is part of
重要的组合部分,
a very important portfolio,
能够用一句话来总括企业形象,
Able to use a word to sum up
或者是直观
the corporate image,
说明企业的产品线路,
Or is the company's product
明圣美容工具,
lines intuitive explanation,
这是明圣的标语,
Mingsheng beauty tools,
表现明圣是专业的
This is the next holy slogan,
美容工具厂商。
Mingsheng performance is
Logo and tagline
明
圣
美
容
工
具
professional beauty tool vendors.
Logo and tagline
MINGSHENG
BEAUTY
TOOLS
Color palette 调色板
色彩是我们的一个重要组成部分
咖啡金
灰色
视觉识别系统。我们的主要
PANTONE 730 C
PANTONE 649 C
品牌颜色是咖啡金,
C0 M30 Y70 K30
C15 M10 Y5 K0
可以一眼能想像出美容产品,
R187 G140 B74
R213 G218 B227
淡蓝色
蓝色
PANTONE 7458 C
PANTONE 7455 C
C45 M0 Y10 K0
C90 M50 Y0 K0
R131 G210 B227
R0 G116 B88
给人时尚高贵的气质。 其它还有几种辅助的色彩, 其中包括灰色、淡蓝色、
咖啡金 蓝色、深蓝色、橙黄色。 Color is an important part of our Visual recognition system. Our main Coffee brand color is gold,
深蓝色
橙黄色
Can one can imagine beauty products,
PANTONE 654 C
PANTONE 7408 C
Gives a stylish and noble temperament.
C100 M90 Y35 K10
C0 M25 Y95 K0
R37 G58 B109
R255 G194 B34
黑色
深灰色
PANTONE Black C
PANTONE 425 C
C0 M0 Y0 K100
C0 M0 Y0 K80
R35 G31 B32
R88 G89 B91
There are several other secondary colors, Including gray, light blue,
灰色
淡蓝色
蓝色
深蓝色
橙黄色
Blue, dark blue, orange and yellow.
黑色
深灰色
Typography 字体规范
字体规范是在企业形象视觉识别系统的一部分。
Roboto Light
Roboto Regular
企业设计标准的专用印刷字体非常必要。
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
专用字体主要用于企业画册、宣传品等的印刷。
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*():”<>?”,.
1234567890!@#$%^&*():”<>?”,.
Roboto Black
Roboto Black
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
design standards is necessary.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Special font is mainly used for printing business book,
1234567890!@#$%^&*():”<>?”,.
1234567890!@#$%^&*():”<>?”,.
Roboto Black
Snell bt
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*():”<>?”,.
1234567890!@#$%^&*():”<>?”,.
Roboto Black比较粗可以当标题, Roboto Regular正规字体当正文, 比较艺术的snell bt可以当修饰类文字。 Font specification is part of the corporate image of the visual recognition system. Enterprise dedicated typography
promotional materials, etc.. Roboto Black can be a relatively crude title Roboto Regular font when regular text, Snell bt compare art can be a modification of the class text.
广东省阳江市明圣五金有限公司 广东省阳江市明圣五金有限公司 广东省阳江市明圣五金有限公司 广东省阳江市明圣五金有限公司
Application System 应 用系 统
Introduction 介绍
MINGSHENG BEAUTY TOOLS
Huimin. CAI General Manager March 15th, 2007
明圣的视觉识别组成是 Dear Sir:
Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim.
用我们的标志,形状,颜色,
蔡 惠民
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总经理
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137 0280 8820
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排版和图像。
明圣五金日用制品有限公司 电话:0662 6609628/6609658/6609656
这些核心是明圣的品牌标识要素,
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地址:广东省阳江市东风四路裕东六路56号 传真:0662 6609699
Sincerely yours,
邮政编码:529900
邮箱:ms@yjms.cn
明 圣 五 金 日 用 制 品 有 限 公 司
Huimin. CAI
QQ:123664453/1304912486
地址:广 东 省 阳 江 市 东 风 四 路 裕 东 六 路 5 6 号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
Manage
网址:www.yjms.cn
我们要用办公资料来代表品牌。 Mingsheng is composed of visual recognition
Business card
Letterhead: US letter
Envelopes
Using our logo, shape, color, 明圣五金日用制品有限公司 地址:广东省阳江市东风四路裕东六路56号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
Typography and images. These are the core elements of the brand identity of the Ming St., We use the information office to represent the brand.
蔡 惠民
总经理
Huimin. CAI General Manager
Work cards
明圣五金日用制品有限公司 地址:广东省阳江市东风四路裕东六路56号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
Paper bags
Fax paper
NO.0A00001
合格证 CERTIFICATE
Corporate Banner
MORE...
Certificate
CD sleeve
Letterhead: US letter 信纸:英文 X
我们的信纸是我们应用
MINGSHENG BEAUTY TOOLS
广泛的传播形式。
Huimin. CAI
它可以使明圣品牌形象
General Manager
得到加强和传达。
March 15th, 2007
统一使用我们所提供的信纸模板。 将确保公司对外形象的统一性。 以下这些准则将帮助我们 加强和发挥的我们品牌形象的力量。 推荐纸张:风尚超白 J091/90g
personalized
Our stationery is our application A wide range of forms of communication. It can make Mingsheng Brand Strengthened and communicated.
MINGSHENG BEAUTY TOOLS
Huimin. CAI General Manager
Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea
March 15th, 2007
Consistent use of stationery templates we provide.
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Will ensure that the company's external image of unity. The following guidelines will help us
Dear Sir:
Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim. Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea
Strengthening and play our brand strength. Recommended paper: Fashion Super White
saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis, hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est.
iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est. Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim. Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis, hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est.
Sincerely yours,
Huimin. CAI Manage
Sincerely yours,
General Manager Manage MINGSHENG BEAUTY TOOLS No.56 Dongfeng 4Rd,Yudong 6Rd,Yangjiang,Guangdong,China. TEL : 86 0662 6609628/6609658/6609656 FAX : 86 0662 6609699 POST : 529900 EMAIL : ms@yjms.cn
Letterhead: CN letter 信纸:中文 X
我们的信纸是我们应用 明圣五金日用制品有限公司
广泛的传播形式。 它可以使明圣品牌形象 得到加强和传达。 统一使用我们所提供的信纸模板。 将确保公司对外形象的统一性。 以下这些准则将帮助我们 加强和发挥的我们品牌形象的力量。 推荐纸张:风尚超白 J091/90g
personalized
Our stationery is our application A wide range of forms of communication. It can make Mingsheng Brand
明圣五金日用制品有限公司
Strengthened and communicated.
Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis,
Consistent use of stationery templates we provide.
hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus
Will ensure that the company's external image of unity. The following guidelines will help us
Dear Sir:
Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim. Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea
Strengthening and play our brand strength. Recommended paper: Fashion Super White
saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis, hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos
J091/90g
exerci torqueo transverbero suum vicit est.
iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est. Jumentum autem foras typicus consequat epulae iriure indoles odio vel eu melior plaga dignissim. Consectetuer damnum odio valde persto obruo foras, utinam. Acsi si epulae vero, foras ea nibh duis, appellatio ille esca abico, delenit. Commoveo ingenium vero hendrerit si utinam. Consequat valetudo sed, capto utinam esse metuo pneum exerci capto venio dolore autem diam ludus. Ibidem vero vel aliquam mara dolus, si usitas vel bene humo refero duis validus. Sagaciter nulla ea saluto minim distineo vero ille, eum tristique olim. At luptatum ullamcorper letalis, volutpat ex jugis, hos transverbero mara volutpat pneum pala. Ut iriure voco te praesent metuo in incassum, zelus, feugait. Caecus, vicis te augue pala metuo. Pala, vereor suscipere veniam refoveo exerci refoveo meus letatio. Metuo quis, exputo facilisi macto nostrud saepius plaga bene distineo, fatua aliquip pecus, jus. Paratus iriure qui, neque at epulae praesent nulla tum lucidus augue delenit ludus capto. Refero inhibeo enim os illum conventio fatua facilisi. Acsi commoveo capto brevitas neo quis, vel vicis nobis. Fatua hendrerit sudo ymo minim gemino. Nunc fatua abigo persto, pagus nostrud quidem quibus aliquip, reprobo mos exerci torqueo transverbero suum vicit est.
Sincerely yours,
Huimin. CAI Manage
Sincerely yours,
General Manager Manage
国内:5号(220X110mm) 9号(324X229mm)
X
Envelopes 信封
X
我们的信封设计, X
沟通简单直接,
X
是明圣形象的表现。 模板是适用于所有的格式。 邮政编码按当地邮政查询。 明 圣 五 金 日 用 制 品 有 限 公 司
X
J091/157g
地址:广 东 省 阳 江 市 东 风 四 路 裕 东 六 路 5 6 号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
明 圣 五 金 日 用 制 品 有 限 公 司 地址:广 东 省 阳 江 市 东 风 四 路 裕 东 六 路 5 6 号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
X X
5号
X
推荐纸张:风尚超白
9号
Our envelope design, Communication simple and direct, Ming holy image performance. Foreign:#5(220X110mm) #9(324X229mm)
X
The template is applicable to all formats. According to local postal zip code query. Recommended paper: Fashion Super White
X
J091/157g
X X
MINGSHENG BEAUTY TOOLS No.56 Dongfeng 4Rd,Yudong 6Rd,Yangjiang,Guangdong,China TEL : 86 0662 6609628/6609658/6609656 FAX : 86 0662 6609699 POST : 529900 EMAIL : ms@yjms.cn
MINGSHENG BEAUTY TOOLS No.56 Dongfeng 4Rd,Yudong 6Rd,Yangjiang,Guangdong,China TEL : 86 0662 6609628/6609658/6609656 FAX : 86 0662 6609699 POST : 529900 EMAIL : ms@yjms.cn
X
#5
X
#9
X
X
Work cards 工作牌 规范
工作牌规范是为了明圣员工
0001
进出企业安全的管理, 提升明圣内外部统一的形象。 尺寸: 55X90mm Work card specification to Mingsheng staff Access to enterprise security management, Mingsheng enhance internal and external unified image. a.工作牌需保持整洁,不残缺;
Size: 55X90mm
b.工作牌不得转借他人,作其他用途, 否则一经发现,给予开除; c.工作牌需妥善保管,丢失工作牌者需到 人力资源部补办,并缴纳补办费20元;
蔡 惠民
d.凡辞工或解除合同者,必须将工作牌交
总经理
Huimin. CAI General Manager
还给人力资源部。
Paper bags 文件袋规范
为统一部门档案袋管理, 便于查阅资料, 特制定本规范。 规格:230X325mm 材质:180克牛皮纸 Unified portfolio management department, Easy access to information, Formulated norms. Size: 230X325mm Material: 180 grams kraft paper
明圣五金日用制品有限公司 地址:广东省阳江市东风四路裕东六路56号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
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Fax paper 传真纸规范
明圣五金日用制品有限公司 地址:广东省阳江市东风四路裕东六路56号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
传真纸,属于办公用品, 是用于传真机上的一种消耗材质。 规格:210X297mm 材质:按一般传真纸材质 Fax paper, office supplies belong, Material consumption for a fax machine. Size: 210X297mm Material: normal fax paper material
Corporate Banner 企业旗帜
企业旗帜主要是为了扩大企业自身形象宣传,
Positive
可以根据需要固定设置或临时安放。 规格:企业旗帜 大/1920X2880mm 中/1600X2400mm 小/1280X1820mm 材质:人造尼龙绸 印刷:丝网印刷 Corporate banner mainly to expand their own image promotion, Can be set according to need fixed or temporary placement. Specifications: Enterprise banner big / 1920X2880mm In / 1600X2400mm small / 1280X1820mm Material: artificial silk nylon Printing: Screen Printing Reverse
Certificate 合格证规范
明圣产品出厂必须经过正规的检验, 出厂的产品都配有合格证, 通过合格证号可以分辨真假。 规格:20X20mm 材质:按实际选材 Mingsheng manufactured products must undergo regular inspection, Manufactured products are equipped with a certificate, By Certificate of Conformity can distinguish between true and false. Size: 20X20mm Material: the actual selection
NO.0A00001
合格证 CERTIFICATE
CD sleeve CD封套规范
CD封套是一种宣传明圣品牌形象的媒体, 可以把明圣最新的产品目录 或重要的文件发送给客户。 规格:120X120mm 材质:按实际选材 Mingsheng CD sleeve is a brand of media, Can Mingsheng latest catalog Or important documents sent to the customer. Size: 120X120mm Material: the actual selection
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X 展架格式
为统一企业对外宣传形象, 也可用于企业展位宣传, 从而规范统一的格式。 规格:600X1500mm 材质:相纸写真+X架 Outreach to unify corporate image, Also be used for corporate promotional booth, Thus standardized and unified format. Specifications: 600X1500mm Material: paper + X photo frame 自由主题画面
明圣五金日用制品有限公司 地址:广东省阳江市东风四路裕东六路56号 电话:0662 6609628/6609658/6609656 传真:0662 6609699 邮政编码:529900 邮箱:ms@yjms.cn
YANGJIANG MINGSHENG METAL HOUSEHOLD CO., LTD.