PORTFOLIO C H E N G
G O N G
CHENG GONG Mail cheng_id@hotmail.com TEL. +1 513-485-5906 2348 victor street, cincinnati, OH
WORK EXPERIENCES
EDUCATION
SKILLS
FREELANCE PROJECT Jinhua StambĂŠ Cookware Co.,Ltd,
University of Cincinnati, US, exchange program
Focusing Area Product design, Transportation design.
Project 1 Qidian series development User research, Market analyse, Modeling, 3D modeling, Rendering, Prototyping. Project2 Commercial for Qidian series. Video shooting and editing, Product animation. Project 3 New product line for stambe User research, Market analyse, Modeling, 3D modeling, Rendering, Prototyping. ITERNSHIP Marquardt Industrie Solution, Wuppertal, Germany Transportation Design, ideation, sketching and 2D rendering
University of Wuppertal, Germany BA. Industrial Design Class of 2017 Technical University of Shenyang, China BA. Industrial Design Class of 2012
2D skill hand sketching, Adobe Photoshop, Indesign, Illustrator, Premier, Sketchbook 3D skills Rhinoceros, Solidworks, Pro-E, 3d-Max Rendering Skills Keyshot, V-ray Programing APP Inventor, Arduino
CO-OPERATIVE STUDIO
Languages
Johnson & Johnson sustainable packaging design Research, Ideation, Sketching, Modeling
Native Fluent
Riedel communication, intern panel design Research, Ideation, Sketching, Modeling
Fluent
Basic
PART 1 PRODUCT DESIGN
PART 2 TRANSPORTATION
R
COOKWARE SET DESIGN
Cooperate with Jinhua Stambé Cookware Co.,Ltd (China)
QIDIAN SERIES (already come to market） The project started from October 2014 to June 2015, the purpose of the project is to develop a new product line for Jinhua Stambé Cookware Co.,Ltd, due to the fierce market competition in China. The company want to develop a product, which is design oriented.
OPPORTUNITY AND COMPETIORS
MARKET PLACEMENT We dig into the chinese market and try to find out where is a opportunity to place our brand
With the same technology and chinese labors, it is possible to make the price half, but still keep exactly the same performence as foreign brand. the challenge is that, if we are also able to design the brand, and the product itself with exactly the same level as foreign brand?
QUALITY
OPPORTUNITY
COMPETITOR
COMPETITOR
100RMB
LOW PRICE
The products which land in this area could just meet the basic requirements, they usually dont have a good appearance.
1000RMB
LOWER MID
The material is better than the low price segment, and they are also better designed.
UPPER MID
The products in this area have a good quality, but with the product and the brand design, they couldn't win the competition with foreign brands.
3000RMB
HIGH QUALITY
The products in this area are usually the foreign brands, especially german brands. they have very good quality and good aestics.
UPPER MID
HIGH QUALITY
ONLINE SURVEY
We set up on online survey at wj.qq.com and invited different people all around china to fill it, so that we could have a big sample to analyse the user requierments. The total amount of the sample is 245 800+ 5.6%
100- 10.7%
500-800 15.6%
every day 18.9%
never 24.6%
46-50 6.4%
50+ 6.4% MALE 38.9%
20-25 38.9% HOW MUCH WOULD LIKT TO PAY FOR A POT
HOW OFTEN DO YOU COOK 100-300 41.5%
300-500 26.5%
WHICH KIND OF THE STOVE THE USER USE?
32.9%
ELCTRONIC STOVE
ELC. CERAMIC HEATER OTHER
7.8% 6.1% 10.4%
once in 3-4d 22.8%
31-35 6.8%
HOW WOULD THE USER LIKE TO COOK? 73.6%
GAS STOVE
85.5% 69.2%
COOK 33.8%
STEAM 9.4%
29.1%
26-30 12.0%
FEMAL 6.8%
70.3%
FOODS STICK
FRY
OTHER
THE GENDER OF THE PARTICIPANT
WHAT ARE THE PAIN-POINTS FOR THE USER?
23.1%
PAN-FRIED
DEEP FRY
THE AGE OF THE PARTICIPANT
36-40 11.1%
once in 2d 21.1%
INDUCTION STOVE
once in 5d 12.7%
41-45 18.4%
OIL-SMOKE
23.1%
34.5%
PAN-FRIED
47%
HOT HANDLES TOO HEAVY DIFFICULT TO WASH
INSUFFICIENT STORAGE SPACE PAN-FRIED
1.3%
14.7%
42.2%
53%
PERSONAS
INTERVIEWS
The persona are based on the online survey and interviews
Yujing Liu,25
We did the interviews to learn more about our users,and we made a summary of the intersting resault.
Hang Zhang,25
Human Resources
Lan Xin,44
Programmer
Yuan Fang,45
teacher
bussiness man
"I like to make delicious food"
"I always dont have so much time"
"I want my family to eat healthy"
"We need to learn to enjoy the life"
Qi Lin is 26 years old, she is a secretary. She lives alone and she cooks selberst everyday, sometimes it will invite their friends to essen.sie together does not have a friend.
Hang Zhang is 27 years old, he works in an Internet company as programmer. He lives with sine girlfriend, and who will get married in a year. eat dinner together.
Lan Xin is 44 years old, she is a teacher, she now lives with her husband and son, their work is not so straining, and it has many times vergebracht for the family.
Yuan Fang is 46 years old, he is an office administrator. he has a wife and a child, his wife is 43 year old and his Son is 18 year old, who live in Beijing.
HOW do you have your meals? canteen restaurant cooking take away other
HOW do you have your meals? canteen restaurant cooking take away other
HOW do you have your meals? canteen restaurant cooking take away other
HOW do you have your meals? canteen restaurant cooking take away other
HOW important do you think about cooking by your self?
HOW important do you think about cooking by your self?
HOW important do you think about cooking by your self?
HOW important do you think about cooking by your self?
HOW often do you cook youself
HOW often do you cook youself
HOW often do you cook youself
HOW often do you cook youself
Income 4000 rmb
Income 6000 rmb
Income 7000 rmb
Income 20000 rmb
Hobbies Watching moive, travelling, music
Hobbies Computer game, sleeping, music
Hobbies reading, cooking
Hobbies writting, golfing, clubing
" "
I have a zwilling pot, it is really great, we use it very carefully, and we wash it everytime after we finish cooking.
Muti-function, that is what i want. I hope with one single pot i can do every thing.
" "
I dont like coating at all, because it couldn't be made totally safty for our body.
Non-stick and no oil-smoke is very important for me.
DESIGN BRIFING
DESIGN BRIFING
DESIGN ASSIGNMENT HEALTHY CLEAN NON-STICK DIFFERENT SIZES
TECHNICAL REQUAIREMENT
Considering the current manufacturing technique and the material form the suppliers, the body of the product is 1.5mm thick, the lid is 2.5mm . the handle will be connected to the main part with spot welding technique.
The product should be made of compound steel, which is more healthy for cooking. It should be easy to clean the surface. The interner layer of the cookware is made of 304 steel, it is safty and non-stick. The Whole design assignment consist of 3 woks, 6 pots and 3 pans.
WOK
POT
PAN
26CM
26CM
24CM
24CM
22CM
22CM
20CM
34CM
18CM
32CM
16CM
30CM
IDEATION
INSPIRATION
The design language of the product should be simply and clean.
SKETCH During this phase, basic design direction and the rough proportion was decided.
TEST MODEL After last step, the choosed design has been 3d printed, the parts now can be tried in real proportion in the hand. Actually we have found out some problems before we haven't.
PROBLEM 1 The gap between the handle and the top of the lid is not big enough, this make it possible that during cooking the hand maybe will touch the hot lid. PROBLEM 2 Another problem is the handle of wok, it is too long, that it is not so convenient to use. and the handle is almost horizonal, it should be more inclined. PROBLEM 3 The width of the handle is also too wide. those problem should be modified.
WOK The expertly designed lid is built to withstand rusting, as well as utilising air-tight technology to securely seal in moisture. This combined with our inner circulatory system allows for cooking with minimal additional water.
POT The steel is drawn from the highest quality sources and is used in the construction of ships and medical apparatus. These specialist applications not only demonstrate its extraordinary resistance to rust but also its reliability. The best tools for the best hands.
FLYING PAN The body of our product is made from type 316 Stainless Steel. The refining process is markedly different from that of the standard stainless steel found in most kitchen products and involves the even distribution of heat. the product’s lid is made from type 304 Stainless Steel.
FINAL PRODUCTS The pictures are taken form the real products, which are produced in the early 2016
FORMKURS
HOUSEHOLD APPLIANCES DESIGN This course is at 5. semester, which called "FORMKURS", it means form course in english. the course is aimed at improving the skill of styling. the student should develop an own design language and with that language develop a set of houshold appliances.
THE PROCESS OF THE PROJECT In this project we started with looking at the household appliance market, and finding a brand which you want to design a product for it. After that we analysed the design language of the brand and design a specific product . in this case, our task was to design a water kettle.
CLEAN BOSCH
PHILIPS COLD
CORVY SIMENS
METAL
EVA SOLO EVA SOLO
HACK-MAN
FIND A BRAND
MILLER
ANALYSE THE DESIGN LANGUAGE
DESIGN FOR IT
TARGET BRAND EVA SOLO Eva Solo is a Danish company, which creates exclusive, Danish-designed furnishing accessories and kitchenware characterised by aesthetic appeal, functionality and high quality. Tools which are a pleasure to look at, use and own.
DESIGN SKETCH In this phase i translate the desgin language of long life design in some rough sketches to explor the design direction.
WATER KETTLE the basic form of this water kettle is a halfsphere, and the handle of the ketle is connected to the body with a rightangle, because i think this is a contrast between round and quadrangle. Metal surface could make the product keep a clean appearance longer, and extend the durability of the product.
DESIGN DETAILS The watler will be filled from the mouth of the kettle. the product stands on a base, after boiling the kettle will be automaticly shut down.
WATER KETTLE DESIGN-FORMKURS
BICYCLE LIGHT DESIGN
A BICYCLE LIGHT DESIGNED TO AVOIDE THE ACCIDENT The bicycle light contains a laser projector, it could project partterns on the ground to remind the pedestrian to pay more attention on the bicycle.
PROBLEMS
BIKE COMING
SCENARIO 1 the bike is coming from behind, the pedestrians are not aware of the bike, in this situation, it will be dangerous, because the bike driver might predict the behavior wrong.
SCENARIO 2 the bike is coming from an vertical alley, the driver could'nt know about the bike, before it came out.
INSPIRATION In IKEA or some shopping mall, there are some projections on the floor to gide the customers.
SOLUTION With the same idea, the bicycle can use a projector to project the sign on the ground, so that the pedestrain can notice the presence of the bycicle.
SKETCH There are the key sketches of the product
HIGH LIGHT PROJECTOR
WEATHERSTATION REDESIGN
A PRODUCT REDESIGN FOR TECHNO LINE WS 9767 In this project i have redesigned a weatherstation of techno line, first i disassembled the real product techno line ws 9767 to analyze the internal structure, after i rebuilded the whole structure in 3d program, and analyzed the product in the term of usage. with the findings and the conclusion from the analysis, i developed a new product based on the current one.
TARGET PRODUCT
TECHNOLINE WS 9767 EUR 19.90 • Date and weekday display (5 languages) • In and outdoor temperature display in ° C / ° F • Alarm with snooze function • Up to 3 outdoor transmitters receivable
TECHNICAL ANALYZE
USAGE ANALYSIS
FINDINGS The base is not stable enough and will slip It is complicated to set Clock The buttons are too small, and always be found at the backside The keys can be difficult to press
POTENTIALS Non-slip base set the alarm with easier operation The product let itself easy to set, without turning side The keys can be lightly pressed
SKETCHES
REDESIGN Based on the analysis, the redesigned product has kept all the features and the usbility has been improved to a new level at the same time, it also kept the design language but with a new expression. Buttons are made of rubber, it is easy to press, and all of them are on the side. The button to set the time and alarm clock is designed as a rotary button, it is easier to use
INTERFACE IMPROVEMENT
The important infomation is not clear enough the date and the temperature are displayed with the same graphic comparing the size of the product, the screen is relative small
The important infomation has been amplified, and emphasized the date is displayed now with another grapyic design the screen is bigger als the previous design
INTERNAL STRUCTURE
WEATHER STATION DESIGN ç ź This project i have developed a weather station named ç ź (tong), which means cement in english, because the material of this product is cement. in this project i want to develop a totally different product
MOODBOARD
INSPIRATION
The product will be made from cement.
SKETCHES
MODELING To make the cement housing, first i made the negative molds with silicon gel. After that the cement will be filled in the mold. because the housing consist of 2 parts, and one of them has darker color, i add some black pigment in the second mold. after 3 days, the cement housing can be taken out of the mold.
DISCRIPTION The product has a cement housing, it can be opened in the middle to change the batteries. on the display shows the most important infomation about the weather situation. all the info constantly keep on the screen so that the user can very easily be informed. it can also detect the air situation in different rooms via the separate sensor, but those infomation will be showed by an App
BIOLOGICAL RANGE HOODS DESIGN BLUETOOTH SPEAKER GEMINI ThisThis course is a is design at 5. semester, of bluetooth which speaker, calledthe "FORMKURS", speaker consists it means of 2form parts, course the upper in english. part and the the course is aimed lower at part, improving you canthe splitskill theofbody styling. into the 2 speakers student should when you develop wantan to own havedesign a stereo。 language and with that language develop a set of houshold appliances.
PORTABLE BEACH SEAT DESIGN The legs of the seat can be folded back, so it is easier to be transported. and the shape of the leg is designed in the way, which can be insected in the beach.
BIOLOGICAL RANGE HOODS DESIGN In the filter of the product there are bunch of micro organism, which can resolve the oil smoke into clean resource.
NMR EQUIPMENT DESIGN This is a design of nmr medical device, which provides a friendly appearance, so that the patient wont be so afraid of the body scann.
CONFIDENTIAL PROJECTS
COOPERATIVE STUDIO 2015.11-2015.02
Wuppertal, Germany
This is a cooperative studio whit Johnson & Johnson in 5. semester, with the exchange students, we have a really international design team. The project aimed to find out different sustainable solutions of packaging for JNJ.
COOPERATIVE STUDIO
FREE LANCE PROJECT
This is a coopperative studio with RIEDEL Communications GmbH & Co. K in 6.semester, the project aimed at to find a new solution of the user interaction for the communication panel.
This is a freelance project cooperated with Stambe cookware Co., Ltd, the goal of this project is to develop a new generation of the current product line Qindian series, design process is still going on .
2016.03-2016.08 Wuppertal, Germany
First comes the briefing, we have conducted a comprehensive market research and interviewed with user to gain insight from the first hand information. After having identified the the problem and issues, we have developed a series of concept to address them. Finally we presented our solution to the Riedel Communication.
Still working on
TRANSPORTATION PROJECT
A PORSCHE AUTONOMOUS CAR IN THE 2030
COMPITATIONS
In the 2030s, the lifestyle will change dramaticly because of the new technologies, the products will be more intelligent and autonomous, especially the cars.
INSPIRATIONS I want to present a minimal design, keep the surface of car as clean as possible,
KEY SKETCHES From a lot of the sketches and different proposals, the darker ones were selected, and go into the next step.
DEVELOPMENT From the basic sketches, i choosed the most optimal design to go deeper. in this step, i wanted to find out the most beautiful propotion of the car, which should also transfer the design language of porsche
DEVELOPMENT From the basic sketches, i choosed the most optimal design to go deeper. in this step, i wanted to find out the most beautiful propotion of the car, which should also transfer the design language of porsche
DEVELOPMENT From the basic sketches, i choosed the most optimal design to go deeper. in this step, i wanted to find out the most beautiful propotion of the car, which should also transfer the design language of porsche
FINAL DESIGN At the final step, i redefined the propotion and some deteils of the body to give the car a more sporty appearance.
FINAL DESIGN At the final step, i redefined the propotion and some deteils of the body to give the car a more sporty appearance.
FINAL DESIGN At the final step, i redefined the propotion and some deteils of the body to give the car a more sporty appearance.
TRANSPORTATION PROJECT 2 AUDI SUPER SPORT CAR
SKETCHES From a lot of the sketches and different proposals, the darker ones were selected, and go into the next step.
MODELING The model was made by an modeling company. the pictures were shot at the graduations exhibition,
AUDI SPORT CAR DESIGN After sketching i developed my design in the 3D program, it helps me to figure out every deteils, and give me a more clear picture of the design.
AUDI SPORT CAR DESIGN After sketching i developed my design in the 3D program, it helps me to figure out every deteils, and give me a more clear picture of the design.
AUDI SPORT CAR DESIGN After sketching i developed my design in the 3D program, it helps me to figure out every deteils, and give me a more clear picture of the design.
AUDI SPORT CAR DESIGN
SKETCHBOOK
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