Portfolio by Cheng Gong

PORTFOLIO C H E N G

G O N G

WORK EXPERIENCES

CO-OPERATIVE STUDIO

ITERNSHIP 01.09.2017-04.28.2017 Continuum Innovation, Boston, US Product Design, Strategy, Model Making, Trands Research 04.01.2016-08.04.2017 Marquardt Industrie Solution, Wuppertal, Germany Transportation Design, ideation, sketching and 2D rendering

CHENG GONG Mail cheng_id@hotmail.com TEL. +1 513-485-5906 2348 victor street, cincinnati, OH

FREELANCE PROJECT Jinhua StambĂŠ Cookware Co.,Ltd, 10.2014-06.2015 Project 1 Qidian series development User research, Market analyse, Modeling, 3D modeling, Rendering, Prototyping. 06.2015-09.2015 Project2 Commercial for Qidian series. Video shooting and editing, Product animation. 01.2016Project 3 New product line for stambe User research, Market analyse, Modeling, 3D modeling, Rendering, Prototyping.

Johnson & Johnson sustainable packaging design Research, Ideation, Sketching, Modeling Riedel communication, intern panel design Research, Ideation, Sketching, Modeling Crown Equipment, Lift truck design Research, Ideation, Sketching, Modeling

SKILLS Focusing Area Product design, Transportation design. 2D skill hand sketching, Adobe Photoshop, Indesign, Illustrator, Premier, Sketchbook 3D skills Rhinoceros, Grasshopper, Solidworks, Pro-E, 3d-Max Rendering Skills Keyshot, V-ray Programing APP Inventor, Arduino

EDUCATION University of Cincinnati, US, exchange program University of Wuppertal, Germany BA. Industrial Design Class of 2017 Technical University of Shenyang, China BA. Industrial Design Class of 2012

Languages Native Fluent

Fluent

COOKWARE SET DESIGN

Design for Jinhua Stambé Cookware Co.,Ltd ,China

QIDIAN SERIES (already come to market） The project started from October 2014 to June 2015, the purpose of the project is to develop a new product line for Jinhua Stambé Cookware Co.,Ltd, due to the fierce market competition in China. The company want to develop a product, which is design oriented.

RESEARCH IDEATION DESIGN TESTING

M AN

ST YL

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O PO RS

UF AC

IM PR

LI TY

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O UR

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IN GS

FI N D

UL TS

M AK I

D EF

TI TO RS

LI S

AL YS

DESIGN PROCESS

This process is specifically designed for this project

OPPORTUNITY AND COMPETITORS

MARKET PLACEMENT We dig into the chinese market and try to find out where is a opportunity to place our brand

With the same technology and chinese labors, it is possible to make the price half, but still keep exactly the same performence as foreign brand. the challenge is that, if we are also able to design the brand, and the product itself with exactly the same level as foreign brand?

UPPER MID

HIGH QUALITY

LOWER MID LOW PRICE

100RMB

LOW PRICE

The products which land in this area could just meet the basic requirements, they usually dont have a good appearance.

1000RMB

LOWER MID

The material is better than the low price segment, and they are also better designed.

UPPER MID

The products in this area have a good quality, but with the product and the brand design, they couldn't win the competition with foreign brands.

3000RMB

HIGH QUALITY

The products in this area are usually the foreign brands, especially german brands. they have very good quality and good aestics.

QUALITY

OPPORTUNITY

UPPER MID

HIGH QUALITY

FINDINGS

NON-STICK COATING

OUTSIDE COATING

GLASS LID

SCALE

REMOVEABLE HANDLE

STANDABLE LID

HEAT-RESISTANT HANDLE

DIVERSION GROOVE

COLORFUL

TEMPERATURE INDICATOR

USER RESEARCH & KANO MODEL To better understand the user's expection, we set an online survey at https://wj.qq.com/s/273675/c51c, the goal of this survey is to figure out, among these features, whiches are the most expected

0.8

PERFORMANCE

ATTRACTIVE

GLASS LID

SCALE OUTSIDE COATING COLORFUL

INDIFFERENT

NON-STICK COATING

BASIC NEEDS

0.45

NEXT STEP, I DISSCUSSED WITH THE CLIENT TO DEFINE OUR OWN PRODUCT BASED ON THE INVESTMENT

DESIGN BRIFING

DESIGN ASSIGNMENT HEALTHY CLEAN NON-STICK DIFFERENT SIZES

TECHNICAL REQUAIREMENT

Considering the current manufacturing technique and the material form the suppliers, the body of the product is 1.5mm thick, the lid is 2.5mm . the handle will be connected to the main part with spot welding technique.

The product should be made of compound steel, which is more healthy for cooking. It should be easy to clean the surface. The interner layer of the cookware is made of 304 steel, it is safty and non-stick. The Whole design assignment consist of 3 woks, 6 pots and 3 pans.

WOK

POT

PAN

26CM

24CM

22CM

20CM

34CM

18CM

32CM

16CM

30CM

IDEATION

INSPIRATION

The design language of the product should be simply and clean.

SKETCH During this phase, basic design direction and the rough proportion was decided.

PROTOTYPE After last step, the choosed design has been 3d printed, the parts now can be tried in real proportion in the hand. Actually we have found out some problems before we haven't.

PROBLEM 1 The gap between the handle and the top of the lid is not big enough, this make it possible that during cooking the hand maybe will touch the hot lid. PROBLEM 2 Another problem is the handle of wok, it is too long, that it is not so convenient to use. and the handle is almost horizonal, it should be more inclined. PROBLEM 3 The width of the handle is also too wide. those problem should be modified.

WOK The expertly designed lid is built to withstand rusting, as well as utilising air-tight technology to securely seal in moisture. This combined with our inner circulatory system allows for cooking with minimal additional water.

POT The steel is drawn from the highest quality sources and is used in the construction of ships and medical apparatus. These specialist applications not only demonstrate its extraordinary resistance to rust but also its reliability. The best tools for the best hands.

FRYING PAN The body of our product is made from type 316 Stainless Steel. The refining process is markedly different from that of the standard stainless steel found in most kitchen products and involves the even distribution of heat. the productâ&#x20AC;&#x2122;s lid is made from type 304 Stainless Steel.

FINAL PRODUCTS The pictures are taken form the real products, which are produced in the early 2016

FORMKURS

HOUSEHOLD APPLIANCES DESIGN This course is at 5. semester, which called "FORMKURS", it means form course in english. the course is aimed at improving the skill of styling. the student should develop an own design language and with that language develop a set of houshold appliances.

THE PROCESS OF THE PROJECT In this project we started with looking at the household appliance market, and finding a brand which you want to design a product for it. After that we analysed the design language of the brand and design a specific product . in this case, our task was to design a water kettle.

CLEAN BOSCH

PHILIPS COLD

CORVY SIMENS

METAL

EVA SOLO EVA SOLO

HACK-MAN

FIND A BRAND

MILLER

ANALYSE THE DESIGN LANGUAGE

DESIGN FOR IT

TARGET BRAND EVA SOLO Eva Solo is a Danish company, which creates exclusive, Danish-designed furnishing accessories and kitchenware characterised by aesthetic appeal, functionality and high quality. Tools which are a pleasure to look at, use and own.

DESIGN SKETCH In this phase i translate the desgin language of long life design in some rough sketches to explor the design direction.

WATER KETTLE the basic form of this water kettle is a halfsphere, and the handle of the ketle is connected to the body with a rightangle, because i think this is a contrast between round and quadrangle. Metal surface could make the product keep a clean appearance longer, and extend the durability of the product.

DESIGN DETAILS The watler will be filled from the mouth of the kettle. the product stands on a base, after boiling the kettle will be automaticly shut down.

WATER KETTLE DESIGN-FORMKURS

BICYCLE LIGHT DESIGN

A BICYCLE LIGHT DESIGNED TO AVOIDE THE ACCIDENT The bicycle light contains a laser projector, it could project partterns on the ground to remind the pedestrian to pay more attention on the bicycle.

PROBLEMS

BIKE COMING

SCENARIO 1 the bike is coming from behind, the pedestrians are not aware of the bike, in this situation, it will be dangerous, because the bike rider might predict the behavior wrong.

SCENARIO 2 the bike is coming from an vertical alley, the driver could'nt know about the bike, before it came out.

INSPIRATION In IKEA or some shopping mall, there are some projections on the floor to gide the customers.

SOLUTION With the same idea, the bicycle can use a projector to project the sign on the ground, so that the pedestrain can notice the presence of the bycicle.

SKETCH There are the key sketches of the product

HIGH LIGHT PROJECTOR

WEATHERSTATION REDESIGN

A PRODUCT REDESIGN FOR TECHNO LINE WS 9767 In this project i have redesigned a weatherstation of techno line, first i disassembled the real product techno line ws 9767 to analyze the internal structure, after i rebuilded the whole structure in 3d program, and analyzed the product in the term of usage. with the findings and the conclusion from the analysis, i developed a new product based on the current one.

TARGET PRODUCT

TECHNOLINE WS 9767 EUR 19.90 • Date and weekday display (5 languages) • In and outdoor temperature display in ° C / ° F • Alarm with snooze function • Up to 3 outdoor transmitters receivable

TECHNICAL ANALYZE

USAGE ANALYSIS

FINDINGS The base is not stable enough and will slip It is complicated to set Clock The buttons are too small, and always be found at the backside The keys can be difficult to press

POTENTIALS Non-slip base set the alarm with easier operation The product let itself easy to set, without turning side The keys can be lightly pressed

SKETCHES

REDESIGN Based on the analysis, the redesigned product has kept all the features and the usbility has been improved to a new level at the same time, it also kept the design language but with a new expression. Buttons are made of rubber, it is easy to press, and all of them are on the side. The button to set the time and alarm clock is designed as a rotary button, it is easier to use

INTERFACE IMPROVEMENT

The important infomation is not clear enough the date and the temperature are displayed with the same graphic comparing the size of the product, the screen is relative small

The important infomation has been amplified, and emphasized the date is displayed now with another grapyic design the screen is bigger als the previous design

EXPLOSIVE VIEW

WEATHER STATION DESIGN ç ź This project i have developed a weather station named ç ź (tong), which means cement in english, because the material of this product is cement. in this project i want to develop a totally different product

MOODBOARD

INSPIRATION

The product will be made from cement.

SKETCHES

MODELING To make the cement housing, first i made the negative molds with silicon gel. After that the cement will be filled in the mold. because the housing consist of 2 parts, and one of them has darker color, i add some black pigment in the second mold. after 3 days, the cement housing can be taken out of the mold.

DISCRIPTION The product has a cement housing, it can be opened in the middle to change the batteries. on the display shows the most important infomation about the weather situation. all the info constantly keep on the screen so that the user can very easily be informed. it can also detect the air situation in different rooms via the separate sensor, but those infomation will be showed by an App

COOPERATIVE STUDIO | RIEDEL

2016.03-2016.08 Wuppertal, Germany

This is a coopperative studio with RIEDEL Communications GmbH & Co. K in 6.semester, the project aimed at to find a new solution of the user interaction for the communication panel. First comes the briefing, we have conducted a comprehensive market research and interviewed with user to gain insight from the first hand information. After having identified the the problem and issues, we have developed a series of concept to address them. Finally we presented our solution to the Riedel Communication.

DESIGN BRIEFING Riedel’s technology is partner of numerous international events including Formula 1 races, World Championships and the Olympic Games. Many broadcasting companies, theatres and industrial facilities use Riedel systems, for smaller applications and events. The company operates in three business fields: • Manufacturing: Riedel designs, manufactures and distributes real-time networks for video, audio, data and communications. The products are used worldwide for broadcast, pro-audio, event, sports, theatre, universities and security applications. • Rental service: Riedel provides radio and intercom services, event IT solutions as well as fibre-based and wireless audio & video transmission systems. Riedel offers support services including project planning, logistics, set up and operations for projects of any size. • Radio distribution: Riedel is one of the largest authorized Motorola business partners in Europe The goal of the project is to generate bunch valuable concepts, which could be implemented in the further products.

IN FIELD RESEARCH At the beginning of the project, we went to a TV show stadium to observe how they use the RIEDEL products during the telecasting. Meanwhile, we also had opportunity to interview the staff. Here are some ideas they provide us

"Tactile feedback is very important." "I wish i could reorganize the layout of the keys" "Lever key is a good option" "It should be very easy to know who is speaking" "The screen on the buttons should be visiable even in the sun"

USAGE ANALYSIS We got a set of the products from company, so we tested all of the products to find out, if there is still something to be improved

THE NAMES ON THE DIFFERENT BUTTONS ARE HARDLY TO DISTINGUISH

THE MICROPHONE IS HARD TO INSERT OR PULL OUT

MICROPHONE OCCUPIES TOO MUCH SPACE

VOLUM BUTTON IS TOO SMALL TO TURN

SOME OF FUNTION BUTTONS ARE NEVER USED

THE SPEKER COULD BE SMALLER

IDEATION We split our team into 5 sub-group, each of the team will develop their own product

WHERE WE ARE

MUTI-FUNCTIONAL KEY

OVERLAY After the first roud research, we decided to divide our team into five groups, each group dedicated to one topic and develop a product at the end, our team is to deliver a product with overlay concept.

E-PAPER DISPLAY

SPEAKER

MODULAR KEY

SKETCH

RIEDEL INTERCOM PANEL The legs of the seat can be folded back, so it is easier to be transported. and the shape of the leg is designed in the way, which can be insected in the beach.

GEMINI BLUETOOTH SPEAKER This is a design of bluetooth speaker, the speaker consists of 2 parts, the upper part and the lower part, you can split the body into 2 speakers when you want to have a stereoã&#x20AC;&#x201A;

PORTABLE BEACH SEAT DESIGN The legs of the seat can be folded back, so it is easier to be transported. and the shape of the leg is designed in the way, which can be insected in the beach.

BIOLOGICAL RANGE HOODS DESIGN In the filter of the product there are bunch of micro organism, which can resolve the oil smoke into clean resource.

NMR EQUIPMENT DESIGN This is a design of nmr medical device, which provides a friendly appearance, so that the patient wont be so afraid of the body scann.

CONFIDENTIAL PROJECTS

COOPERATIVE STUDIO 2015.11-2015.02

Wuppertal, Germany

This is a cooperative studio whit Johnson & Johnson in 5. semester, with the exchange students, we have a really international design team. The project aimed to find out different sustainable solutions of packaging for JNJ.

COOPERATIVE STUDIO

FREE LANCE PROJECT

This is a coopperative studio with Crown Equipment in 6.semester, the project aimed at to find a new solution of the user interaction for the communication panel.

This is a freelance project cooperated with Stambe cookware Co., Ltd, the goal of this project is to develop a new generation of the current product line Qindian series, design process is still going on .

2016.08-2016.12 Cincinnati, US

First comes the briefing, we have conducted a comprehensive market research and interviewed with user to gain insight from the first hand information. After having identified the the problem and issues, we have developed a series of concept to address them. Finally we presented our solution to the Riedel Communication.

Still working on

TRANSPORTATION PROJECT

A PORSCHE AUTONOMOUS CAR IN THE 2030

COMPITATIONS

In the 2030s, the lifestyle will change dramaticly because of the new technologies, the products will be more intelligent and autonomous, especially the cars.

KEY SKETCHES From a lot of the sketches and different proposals, the darker ones were selected, and go into the next step.

DEVELOPMENT From the basic sketches, i choosed the most optimal design to go deeper. in this step, i wanted to find out the most beautiful propotion of the car, which should also transfer the design language of porsche

FINAL DESIGN At the final step, i redefined the propotion and some deteils of the body to give the car a more sporty appearance.

TRANSPORTATION PROJECT 2 AUDI SUPER SPORT CAR

SKETCHES From a lot of the sketches and different proposals, the darker ones were selected, and go into the next step.

MODELING The model was made by an modeling company. the pictures were shot at the graduations exhibition,

AUDI SPORT CAR DESIGN After sketching i developed my design in the 3D program, it helps me to figure out every deteils, and give me a more clear picture of the design.

AUDI SPORT CAR DESIGN

SKETCHBOOK