GR700_Final Portfolio

PORTFOLIO _ MARVELING

CHENG LI _ MA

ACADEMY OF ART UNIVERSITY _ FALL 2018

Marveling

_Selected Works of Cheng Li

PORTFOLIO _ MARVELING

2

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ INTRODUCTION

Introduction

_Curiosity Curiosity is always important in all design fields, it all comes from a sense of wonder. As designers we are not able to come up with good ideas without it. Since I was a child, I have been curious about nearly everything. I’m fascinated by the power of nature, everything humans have made and the future we may have.

_Marveling The more we see, the more we wonder. I chose to learn graphic design because I started to be curious about my own abilities— what I can do based on my years of study in design. But one thing I know is that graphic design is a great way to learn new fields, to communicate with others and to become more useful to society.

Through design I keep learning and trying new ways of thinking.

It’s not only a way to do the work but also a process to grow as a designer. It will always lift me to a higher level.

3

PORTFOLIO _ MARVELING

4

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ INTRODUCTION

_01 The Sound of Phobia

08

_02 The Method of Translation

26

_03 The Power of Connection

38

_04 The Strength of Youth

58

_05 The Meaning of a Brand

70

_06 The Way to Communicate

84

_07 The Feeling of Many

96

5

PORTFOLIO _ MARVELING

6

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ SOCIAL ANXIETY

The Sound of Phobia

_Background Social anxiety is the third largest mental health problem in the world, affecting about seven percent of the population. Many people don’t know how to treat their own or others’ social anxiety. The aim of this project is to increase the public’s awareness and understanding of social anxiety and help people who have this problem try to deal with it. _Approach To achieve this goal I came up with three deliverables: an application, a website and a brochure. Since it might be hard for people with social anxiety to communicate with others face to face, I chose to develop an app where they can talk with others anonymously.

The website provides information about events off-line and encourages users to eventually meet each other. The brochure with an introduction and tips is for the public in order to let more people to become aware of this problem.

_Course Visual Thinking

_Title Powerful Me

_Instructor Jeremy Stout

_Deliverables Website / App / Brochure

_Semester Spring 2018

_Categories Visual System

7

PORTFOLIO _ MARVELING

8

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ SOCIAL ANXIETY

9

PORTFOLIO _ MARVELING

10

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ SOCIAL ANXIETY

11

PORTFOLIO _ MARVELING

12

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ SOCIAL ANXIETY

13

PORTFOLIO _ MARVELING

14

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ SOCIAL ANXIETY

15

PORTFOLIO _ MARVELING

16

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ INTRODUCTIO

17

PORTFOLIO _ MARVELING

18

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ INTRODUCTIO

19

PORTFOLIO _ MARVELING

20

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ INTRODUCTIO

21

PORTFOLIO _ MARVELING

22

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ INTRODUCTIO

23

PORTFOLIO _ MARVELING

24

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ COMPLEX

The Method of Translation

_Background The aim of this project is to visually translate a poem. It was a process that required imagination, experiments and photography.

The idea of this project is inspired from an original poem, but the design transforms into new directions during the process. The concept of the posters evolves out of the process and the visuals comes out from the experiments.

_Approach This project started from a poem written in a foreign language.

Since I didn’t know the language and meaning, I needed to find out some keywords through inspiration and imagination from looking at the letterforms. With these initial keywords I started to do some sketches and experiments with different materials in order to find the one that made the most sense. My final keyword was ‘complex.’

I used threads and yarns to represent a busy and disordered space to visualize a feeling of complexity.

_Course Type Experiment

_Title Complex

_Instructor Wioleta Kaminska

_Deliverables Poster × 3

_Semester Spring 2018

_Categories Photography

25

PORTFOLIO _ MARVELING

26

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ COMPLEX

27

PORTFOLIO _ MARVELING

28

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ COMPLEX

29

PORTFOLIO _ MARVELING

30

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ COMPLEX

31

PORTFOLIO _ MARVELING

32

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ COMPLEX

33

PORTFOLIO _ MARVELING

34

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ COMPLEX

35

PORTFOLIO _ MARVELING

36

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

The Power of Connection

_Background The goal of this project is to create a visual system for the Game Developers Conference. The project starts with identifying the target audience of the event and requires us to create a complete visual system that matches the concept of the conference. All deliverables for the conference should work together as a system. _Approach The Game Developers Conference is the largest annual gathering of professional video game developers. It focuses on learning, inspiration, and networking. Since this was a conference around development, I chose the concept ‘innovation.’ From this I created a visual system that promotes creativity. For contrast, the design used light green and bright orange. I also used geometric shapes and several layers to add dimension.

_Course Type System

_Title Game Developers Conference

_Instructor John Nettleton

_Deliverable A Visual System

_Semester Spring 2018

_Categories Typography / Visual System

37

PORTFOLIO _ MARVELING

38

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

39

PORTFOLIO _ MARVELING

40

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

41

PORTFOLIO _ MARVELING

42

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

43

PORTFOLIO _ MARVELING

44

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

45

PORTFOLIO _ MARVELING

46

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

47

PORTFOLIO _ MARVELING

48

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

49

PORTFOLIO _ MARVELING

50

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

51

PORTFOLIO _ MARVELING

52

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

53

PORTFOLIO _ MARVELING

54

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ CONFERENCE

55

PORTFOLIO _ MARVELING

56

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ JUNIOR GIANTS

The Strength of Youth

_Background The goal of this project is to pick up information from a sign on the street and redesign a visual system for it. The project requires the ability of do research, identify the target audience and build a consistent visual system for a website, a series of three posters and a brochure.

_Approach The sign I chose was for the Junior Giants, which is a free, noncompetitive and coed baseball program for youth ages 5-18. I kept their original color orange since it speaks to kids and the Giants brand. I used stitch-like shapes in a circle to represent the baseball and used hand-draw sketches to make the system looks more interesting and lively.

_Course Visual Literacy

_Title Junior Giants

_Instructor Hunter Wimmer

_Deliverables Website / Brochure / Posters

_Semester Fall 2017

_Categories Typography / Visual System

57

PORTFOLIO _ MARVELING

58

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ JUNIOR GIANTS

59

PORTFOLIO _ MARVELING

60

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ JUNIOR GIANTS

61

PORTFOLIO _ MARVELING

62

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ JUNIOR GIANTS

63

PORTFOLIO _ MARVELING

64

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ JUNIOR GIANTS

65

PORTFOLIO _ MARVELING

66

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ JUNIOR GIANTS

67

PORTFOLIO _ MARVELING

68

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

The Meaning of a Brand

_Background The goal of this project is to redesign an annual report and develop a visual system that primarily uses the principles of hierarchy and color. This project depends on legibility and also consistency of information to clearly show visual data in the form of statistics and demographics. _Approach Intel is an American multinational technology company. Since it is well known for its technology, I use geometric shapes to create a digital and technological aesthetic. I also used orange as the main color and made it contrast with the dark blue to make the data and demographics clear and prominent to the eye.

_Course Type System

_Title Annual Report

_Instructor John Nettleton

_Deliverables A Book

_Semester Fall 2017

_Categories Typography / Visual System

69

PORTFOLIO _ MARVELING

70

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

71

PORTFOLIO _ MARVELING

72

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

73

PORTFOLIO _ MARVELING

74

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

75

PORTFOLIO _ MARVELING

76

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

77

PORTFOLIO _ MARVELING

78

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

79

PORTFOLIO _ MARVELING

80

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ANNUAL REPORT

81

PORTFOLIO _ MARVELING

82

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ARTWORLD

The Way to Communicate

_Background The aim of this project is to design a functional application. We started with analyzing some problems related to daily life and tried to figure out a rough idea how to solve them through an app.

Later, we chose one direction and establish a framework for it to see how to make the application useful and convenient. _Approach I designed an application named ArtWorld. This is a platform for illustrators to show their illustrations and attract potential works.

It also allows the users who don’t know how to draw to post their requirements and find an illustrator that will do the work.

_Course Digital Design Studio

_Title Artworld

_Instructor Bob Slote

_Deliverable App

_Semester Fall 2017

_Categories Visual System

83

PORTFOLIO _ MARVELING

84

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ARTWORLD

85

PORTFOLIO _ MARVELING

86

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ARTWORLD

87

PORTFOLIO _ MARVELING

88

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ARTWORLD

89

PORTFOLIO _ MARVELING

90

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ARTWORLD

91

PORTFOLIO _ MARVELING

92

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ ARTWORLD

93

PORTFOLIO _ MARVELING

94

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ IDENTITY

The Feeling of Many

_Background The aim of this project is to create mysterious imagery that related to the movie. The project required us to experiment with lights, colors and materials to create a dreamlike feeling and explore a variety of ways to show the type. The final posters expressed the movie through the typography and imagery we explored and work as a system together.

_Approach The movie I chose was Identity. It is about a person with ten personalities and it shows conflict and even horror. So in my series of posters, I used different colors of light to show the feeling of multiple personalities and showed the title on a black background to show the emotion of being terrified and a feeling of the unknown.

_Course Type Experiment

_Title Identity

_Instructor Wioleta Kaminska

_Deliverables Poster Ă— 3

_Semester Spring 2018

_Categories Photography

95

PORTFOLIO _ MARVELING

96

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ IDENTITY

97

PORTFOLIO _ MARVELING

98

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ IDENTITY

99

PORTFOLIO _ MARVELING

100

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ IDENTITY

101

PORTFOLIO _ MARVELING

102

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ IDENTITY

103

PORTFOLIO _ MARVELING

104

SELECTED WORKS _ CHENG LI

CHAPTER _ 01

02

03

04

05

06

07

PROJECT _ IDENTITY

105

_School Academy of Art University _Designer Cheng Li _Website chenglidesign.com _E-mail licheng123@yahoo.com _Phone (206) 388-6584 _Instructor Marry Scott _Software Adobe Creative Cloud _Typeface Din 2014 _Printing & Bindery Imagink

Thank you

_To my instructors Thank you Mary Scott, Hunter Wimmer, Wioleta Kaminska, Bob Slote, Sandra Isla, Jeremy Stout, Andrew Loesel, Scott Rankin, John Nettleton, and David Hake for inspiring me, guiding me and extending to me in choosing the right way. _To my family Thank you for always believing in me, supporting me and encouraging me to do my best. Thank you for being there when I’m down and for cheering me up. Thank you for always be my love and strength. _To my friends Thank you for being helpful and patient whenever I need. Thank you for all the suggestions and inspirations you have given me that made my work improved. I am so fortunate to have friends like you.

_Copyright Š 2018 Cheng Li All right reserved. No part of this publication may be reproduced, stored in the retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission of the copyright holder.