3.2 Introduction to the Activities of the Pop-up Shop •
3.2.3 Experiential Project 3 : Adults’ wishes
Experiential Project 3 : Adults’ wishes •
A large number of sachets hang in this event area. The pattern of these sachets has been designed by Marni together with children of Jack Ma Foundation.
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Each sachet represents a different adult‘s wish. Each sachet contains “notes" with different functions, such as wealth tips, job promotion tips, etc. The contents of the "notes" are actually people's wishes when they grow up, which is also Marni's blessing to consumers.
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Step 1: Consumers line up in turn to pick their favorite sachet. Consumers can choose their favorite sachet in the special art installation, which can increase the interaction, and consumers can take photos here, post to social network, and increase the spread.
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Step 2: Open the sachets and see what function "notes" they contain. Also, the sachet contains instructions for the next step: go to the next active area and match the sachet with your favorite spices.
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