CHENXI WANG Design Portfolio Visual Brand Designer
Communication Design Consultant
selec t ed work 2014 -2018
CONTACT MAIL: wangchenxi05@163.com TEL: (+86) 13585546920
about me
王晨曦
我来自上海，现就读于华东师范
1992/11/26
大学设计学院视觉传达设计专
中共党员 华东师范大学设计学院 视觉传达设计
业，将于 2018 年 6 月研究生毕业。 于 2016 年 9 月赴意大利（米兰）
2015 级硕士研究生
就读与多莫斯设计学院品牌设计
Domus Academy
专 业， 于 2017 年 7 月 获 硕 士 学
(2016-2017) Visual Brand Design
位。我立志于从事视觉品牌管理 工作，擅长视觉设计研究、品牌 设计、概念创意，性格开朗，乐 于团队合作。相信设计和艺术对 生活具有积极影响。
I come from Shanghai, China. I was born on 26/11/1992. Now studying in ECNU school of design as visual communication design master student. I work well with visual communication, design research, brand identity, concept create, public education of art and team work. Always exploring new things to get inspireation for my work and keeping passion on Design & Art.
index
VI/CIS DESIGN 企 业 视觉识别系统设计 “盛 FLOURISH”上海纽约大学
01 Orientation Visual Identity Design
BRANDING DESIGN Market（Digital Marketing Research） / Business Plan / Visual Design (Social Media/ Web Design)
PACKAGING DESIGN Concept Finding / Design Research
市场研究、策划、策略与应用设计
包装设计
Year: 2016
PHOTOGRAPHY GALLERY (online)
Type: Communication Strategy
Client: L’uomo Vogue
200th Anniversary Edition For COVA 09 Client: Cova
WHISPERED LUXURY Client: Toscana Resort Castelfalfi
02
Year: 2016
03
Year: 2017
Type: Product Strategy
Type: Packaging Design
BRIGHT SOLUTION
PRINTING STUFF
Client: Fondazioni Achille Castiglioni
Book Design / Printing Technology
Year: 2016
书籍设计、印刷技术
Type: Brand Identity
06
20 TIMESPACE 时空 Year: 2018 Type: Book Design / Illustration
04
INTERMISSION Client: Italian Hospitality Collection
Year: 2017
05
MOLESKINE CHINESE MARKET SPECIAL EDITION 07
Year: 2014 Type: Bookcover Design
CREATIVE WORK Installation / Illustration / Public
08
UPROAR IN HEAVEN 大闹天宫 Year: 2015
Year: 2017
《人间词话》设计更新
Type: Packaging Design
Year: 2017 Type: Experience Design
Type: Bookcover Design / Illustration
140Th Anniversary & Easter & Christmas Special Packaging Design For VENCHI Client: Venchi 10
Activities
创意作品、插画
11
Type: Installation / Illustration
MY HISTORY II: SHANGHAI GALAXY Yuz Museum 余德耀美术馆“天人之际” 12 公共教育活动策划
VI/CIS DESIGN 企业视觉识别系统设计
Flourish 2020 NYU SH
BRIEF This is a tradational in New York University that creat a new theme of oreatation for new intake every year. The theme in 2016 of NYU Shanghai is Flourish, in Chinese character is “ 盛 ”. Base on the location of NYU SH is in China, the identity design and wayfingding design of this new theme should be mixed from western culture and Chinese culture. Client: New York University SHANGHAI Year: 2016 Type: Brand Strategy/Wayfinding Design
01
1
2
4 5
3 6
1
The main logo design is mixed by Chinese caracter “ 盛 ” with “Flourish” and class of 2020. 2
Visual Identity Guide VI 手册 3
Campus Map 校园地图 4
Backbag 后背包 5
Floor Map Guide 学校楼层介绍 6
T-shirt / Fan / Info / Bag 新生报道礼包
WHISPERED LUXURY
02
BRIEF
The opening of the new Il Castelfalfi hotel on March 31st 2017 marks the final milestone towards the transformation of Toscana Resort Castelfalfi into a topnotch exclusive destination for international luxury travelers. Developing an ambitious and effective communication plan aim at supporting the Castelfalfi management team to correctly position and promote the new 5-star hotel to high-end international and Italians travelers.
Client: Toscana Resort Castelfalfi Team Work(members): Monika Emma Chen/ ChenXi Wang/ YueQi Liu/ Year: 2016 Type: Communication Strategy
Claudia Sunseri/Jakob Kvistholm
(Fashion & Luxury)
My Role: Concept Finding，Visual Design
项目由设计研究、商业策划与后期设计产品组成。
RESEARCH & CONCEPT
CONCEPT
Visual Identity Design
Whispered TV
Physical / Social Media Platform
BRANDING DESIGN Market（Digital Marketing Research） / Business Plan / Visual Design (Social Media/ Web Design)
市场研究、策划、策略与应用设计
PHOTOGRAPHY GALLERY
03
BRIEF The problem that Condé Nast asking is the following: “How can L’Uomo Vogue adapt to continue to engage with its audience and what should be in the near future?”
My Role: Concept Finding, Visual Design
Client: L’uomo Vogue Year: 2016 Type: Product Strategy
Team Work(members): Rodrigo Galvan / Chenxi Wang / Thomas Jacques / Manasi Burande / Chungche Lu 项目由设计研究、商业策划与后期设计产品组成。
RESEARCH & CONCEPT Thousands of hidden photographies, only few were published in L'uomo Vogue printing version Offical events related with photography
CONCEPT
A plateform for selling the celebrities’ photos took by L’uomo Vogue AL L
E-COMMERCE WEBSITE Some of websites are selling the photos, even Vogue Magazine cover
SUPERICO
NS
ENTE RT AINERS
G A L L E RY
VISIONARIE
SR
ULER SC
HAMPION
S
OUTPUT
GUE account? account
L’UOMO UOMO VOGUE account account? RULER
S
CHAMPIONS AL L
S UPERICON
S
E NTE RT AINER
S
04
BRIGHT SOLUTION BRIEF
The Museo Achille Castiglioni is the home of unique Italian design. Nowadays how to communicate with the design thinking to the "new customers" bacome a big problem.
Client: Fondazioni Achille Castiglioni Year: 2016 Type: Brand Identity/Social Strategy Team Work(members): Gustavo Gottfried/ ChenXi Wang / Mariano Gomez Ramirez/ Keerthana Reddy My Role: Design Research, Concept Finding, Visual Design 项目由设计研究、商业策划与后期设计产品组成。
OUTPUT Using posters to engage people get into Instagram
New Design
Project Steps Exhibition
Website
05
INTERMISSION BRIEF Be ask to design a system for IHC to develop the new customers which included in business plan and design platform. The solution can be both of digital and physical, could be adopted by IHC to let its’ client share their experiences in order to influence future travelers. Client: Italian Hospitality
My Role:
Collection
Design Research,
Year: 2017
Concept Finding,
Type: Experience Design
Visual Design
Team Work(members): Megha Damani/ Chenxi Wang/ Sakshi Gupta/ Kanika Sharma/ Philip Anthony 项目由设计研究、商业策划与后期设计产品组成。
WORKING PROCESS
OUTPUT
PRINTING STUFF Book Design / Printing Technology
书籍设计、印刷技术
06 2 0 TIMESPACE 时
空
2 0 1 8
KEY ELEMENTS
Graducation Visual Communication Design
主要元素 记忆中消逝的事物 文化的差异 科技的发展 自我成长 chenxi放送.indd 14-15 生活类猪猪等.indd 8
2018/1/7 上午5:19
2018/1/7 上午1:51
时空对话
兵马俑#1.indd 18-19
文化差异
当过去遇到现在
2018/1/5 下午8:54
自我空间
MOLESKINE CHINESE MARKET SPECIAL EDITION
07
BRIEF Be ask to design a special edition for Chinese market. Start from the Chinese culture. Then try to find fresh ideas to be develop. But the design also need to be match the international market.
Year: 2017 Type: Bookcover Design / Illustration My Role: Concept Finding / Visual Design
* 由于项目正在推进中，所以在此只展示部分设计。
ANCIENT BOOK REDESIGN 《人间词话》王国维 书籍更新设计（手工书） Year: 2014 Type: Self Handmade / Print Out Material: creping paper, art paper, cotton thread "Ren Jian Ci Hua" was an ancient book written by Wang Guowei who was Chines famous poet, scholar in the Republic of China. 1912-1949 His words in this book make people fell like walking in the fairyland.
08
PACKAGING DESIGN Concept Finding / Design Research
包装设计
09
200TH ANNIVERSARY PACKAGING DESIGN
BRIEF Be ask to design a new Logo and new packaging for COVA 200th anniversary. The design should be elegent, luxury, historical. My Role: Design Research, Concept Finding, Improve Project Developing PACKAGING DESIGN FIELD
Special Logo for 200th Anniversary / New Packaging Edition
140TH ANNIVERSARY & EASTER & CHRISTMAS SPECIAL PACKAGING DESIGN FOR VENCHI
BRIEF Be ask to design a 140th anniversary & easter & christmas special packaging for venchi. Client: Venchi Year: 2017 Type: Packaging Design My Role: Design Research, Concept Finding,
10
CREATIVE WORK Installation / Illustration / Public Activities
创意作品、插画
11
Uproar In Heaven
以《大闹天宫》为主题进行研究 与设计，作品由装置和插画组成。 Year: 2015 Type: Installation Art / Illustration
通过对《大闹天宫》中动画人物的形象、 造 型 进 行 研 究 ， 探 讨 几 何 形 状 图 形 的 传 播 性 。
MY / HISTORY II: SHANGHAI GALAXY 天人之际 II: 上海星空
BRIEF
12
A part of design on different platform like official website, “We Chat” official account and some digital versions. Plan 3 public education events base on the theme of the exhibition.
Client: Yuz Museum SHANGHAI
My role:
Year: 2015
Plan the overall of the project and be a
Type:Wayfinding Design / Exhibition Desgin & Public Education
teacher during the workshop
Public Education Project
根据展览内容策划展开公共教育活动
This project is about using elements from different artists’ art work to creat different events for children. One of the project is a workshop named “Interesting Line” base on the series art work of “Big Pipe” from Zhang EnLi. In this workshop children can touch the material “Hemp Rope” and use it with colors to creat a abstract 亲子活动工坊
painting. Also we suggest patriarch play with children go beck home together. This workshop had be held 3 times in one month, and totaly there are 3 different themes of workshops.
ILLUSTRATIONT / 插 画
CHENXI WANG CONTACT MAIL: wangchenxi05@163.com TEL: (+86) 13585546920