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INTRODUCTION INTRO /
PROJECT NOT FOUND / I am a person full of curiosity about everything and I like challenges and freedom. I named my portfolio "project not found" because on the cover, you can't find any information about the work. I want to stimulate your curiosity so that you can further explore and discover the things inside the cover. In fact, just as in life, not everything is floating on the surface. Sometimes it is necessary to keep exploring and challenging yourself to have fun and discover new things. True for design.
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【 吴昊晨！文学硕士作品集 / 】 X
本书 简介 本书简介 /
无可奉告 /
我是一个对万物充满好奇心的人。 我喜欢挑战和向往自由。 我把我的
作品集命名为“无可奉告”是因为在书的封皮上找不到任何与我作品
相关的信息。 我想激起读者对书里内容的好奇从而进一步探索书中隐 藏的乐趣。其实，就如我们生活一样，并非所有事物的价值都浮于表
面。 有时，我们要通过不断的探索和挑战自己来发现新事物并找到其 潜在的乐趣。 设计亦是如此。
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TABLE OF CONTENTS 014 /
040 /
056 /
072 /
>> _ CHAPTER 01
>> _ CHAPTER 02
>> _ CHAPTER 03
>> _ CHAPTER 04
: Countless Changes
: Take No Chances
: Be Fearless
: Deep in Thought
092 /
112 /
132 /
>> _ CHAPTER 05
>> _ CHAPTER 06
>> _ CHAPTER 07
: Endless Resources
: The One and Only
: Thanks to
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【 抱歉！错误 404 / 】 X
目录 列表 014 /
040 /
056 /
072 /
: 变化无穷
: 万无一失
: 无所畏惧
: 心无旁骛
>> _ 章 节 01
>> _ 章 节 02
>> _ 章 节 03
092 /
112 /
132 /
: 永无止境
: 独一无二
: 致谢
>> _ 章 节 05
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>> _ 章 节 06
>> _ 章 节 07
>> _ 章 节 04
【 无可奉告 / 】 X
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X
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COUNTLESS CHANGES PROJECT /
OBJECTIVE /
Experimental
This whole project consists of three sections: word experiment
Poster
poster (black & white only, no grayscale), documentation of an instant, and making music visible. APPROACH / Bedlam can be described in other words as mess, madhouse, confusion, etc. Based on thinking about hospital tools, I started by mixing strings together and then randomly wrapping them around the letters in order to create a sense of chaos. I used a specific angle for shooting the photo, then combined the layouts to express the feeling of disorder and let the letters be trapped in a dark, empty space.
COURSE /
TERM /
Type Experiments
Spring 2019
INSTRUCTOR /
DELIVERABLES /
Christopher Morlan
Poster x2 Panel x2
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【 吴昊晨！文学硕士作品集 / 】 X
【 抱歉！错误 404 / 】 X
变化 无穷 项目 /
实验性海报
目的 /
这一整个项目共分成了三部分: 单词实验海报 (仅限黑白，无灰度), 捕捉瞬时影像和让音乐可见。 方法 /
Bedlam可译为脏乱，疯人院，混乱等词。 基于对各层含义的深层考， 选用细线作为主要工具。 首先我将细线揉乱，并将它们随机缠绕在字 母上营造出“乱”。 之后结合字母的排版选用景深的角度把它拍摄下 来以展示字母被困在黑暗悠然的空间中。
课程名称 /
学期 /
指导老师 /
交付成果 /
实验性字体
克里斯托弗·莫兰
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TAKE NO CHANCES PROJECT /
OBJECTIVE /
Design
Choose a hypothetical or actual design conference to design
Conference
the conference system. The goal is not only to encourage designers to challenge and explore new innovative ways to communicate with text and image, but also to show typgraphic skills in a flexible design system that fits the need of the design conference. APPROACH / I chose the American Institute of Architects (AIA) and used the “Plan For Better Cities” event to design the conference’s visual system. I used “blueprint sketches” as my design inspiration for font morphing and creating visual systems.
COURSE /
TERM /
Type Systems
Fall 2018
INSTRUCTOR /
DELIVERABLES /
John Nettleton
Poster Website & App Name Badge Conference Signage
040/041
【 吴昊晨！文学硕士作品集 / 】 X
【 抱歉！错误 404 / 】 X
万无 一失 项目 /
会议设计
目的 /
选择一个假设的或实际存在的设计会议来设计会议系统。此项目目
标不仅是鼓励设计师挑战和探索字体和图像之间交流的新方式，同时 还需要在灵活设计的系统中展示较高的平面排版技术。 方法 /
我选择了美国建筑师协会(AIA)，并使用“规划更好的城市”活动来设
计会议的整个视觉体系。 我用“蓝图，草图”作为我的设计灵感来进行 字体的变形和创建视觉系统。
课程名称 /
学期 /
指导老师 /
交付成果 /
字体体系
约翰·内特尔顿
秋季 2018 宣传海报
网页和应用程序 姓名牌
会议标识
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BE FEARLESS PROJECT /
OBJECTIVE /
App Design
Choose a topic and develop a functional application that solves a problem directly affecting daily life. Make the project aesthetically pleasing and practical. APPROACH / GO! Restroom Spotter App is to help you find public toilets, or restrooms in restaurants and other facilities near you, wherever you may be.
COURSE /
TERM /
Digital Design
Spring 2019
Studio INSTRUCTOR /
DELIVERABLE /
Bob Slote
App Screens
056/057
【 吴昊晨！文学硕士作品集 / 】 X
【 抱歉！错误 404 / 】 X
无所 畏惧 项目 /
应用程序设计
目的 /
选择一个主题，并开发一个具有功能性的应用程序来解决一个直接影 响日常生活方式的问题。 项目需美观和实用。 方法 /
走吧!洗手间探测器”这款应用程序可以帮助你在任何地方找到公共
厕所、餐厅或附近其他设施的洗手间，免去 了出门在外不必要的烦。 应用在手，说走就走。
课程名称 /
学期 /
指导老师 /
交付成果 /
数字设计工作室 鲍勃·斯鲁特
058/059
春季 2019
应用程序界面
【 无可奉告 / 】 X
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DEEP IN THOUGHT PROJECT /
OBJECTIVE /
Art Exhibition
Suppose there is an art exhibition, create exhibition materials
Design
for a selected artist, designer, or architect at a selected museum or art gallery. The goal is to expand on learned principles and incorporate more advanced issues such as organization, hierarchy, layout and grid systems. APPROACH / I chose Peter Halley as my artist and the Gug-genheim Museum Bilbao as my exhibition museum. Based on the concept of “geometric”, I created a logotype in the form of a clear geometric diagram and derived a series of deliverables. I named my monthly magazine "Modern Art" and chose three of my favourite artists and photographers for the feature.
COURSE /
TERM /
Type Composition
Spring 2018
INSTRUCTOR /
DELIVERABLES /
Andrew Loesel
Logotype Poster Book Magazine
072/073
【 吴昊晨！文学硕士作品集 / 】 X
【 抱歉！错误 404 / 】 X
心无 旁骛 项目 /
艺术展览设计
目的 /
假设有一个艺术展览，为选定的艺术家，设计师或建筑师以及选定的 博物馆或美术馆创建展览素材。 目标是扩展学习的设计原理，并吸收 关于组织，层次结构，排版和网格体系等更高级的问题。 方法 /
我选择了彼得·哈雷作为我的艺术家并且选择了西班牙的古根海姆博
物馆作为举行艺术家展览的场所。 基于“几何”这一概念我创造出了具 有明显几何图形式的标识，并衍生出一系列交付成果。我以现代艺术 命名为我的月刊杂志，并选择了3个我喜欢的艺术家和摄影师来进行 专题介绍。
课程名称 /
学期 /
指导老师 /
交付成果 /
字体构成
安德鲁·劳索
秋季 2018 标识 海报
目录书 杂志
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ENDLESS RESOURCES OBJECTIVE / Propose a topic and through specific steps in the design process create engaging and relevant solutions. Identify the relevant audience and stakeholders, then find, create, and execute compelling visual elements in a variety of media that work together as a cohesive system. APPROACH / In China, flea markets have existed for many years, but young people don’t want to go there. Based on the core meaning that second-hand things can be recycled and save the earth's resources, I used “RE” as my design concept. I want to encourage young people to go to flea markets, become interested in flea markets and make flea market treasures appealing again.
COURSE /
TERM /
Visual Thinking
Fall 2018
INSTRUCTOR /
DELIVERABLES/
Jeremy Stout
A Series of Posters Website Brochure
092/093
【 吴昊晨！文学硕士作品集 / 】 X
【 抱歉！错误 404 / 】 X
永无 止境 项目 /
目的 /
跳蚤市场
案。确定其相关的受众和利益相关者，然后在可以作为凝聚系统协同
主题选择:
提出一个主题, 通过设计过程中的特定步骤来创建引人入胜的解决方 工作的多元化媒体中找到，创建和实施引人注目的视觉元素。 方法 /
在中国，跳蚤市场已经存在了很多年，但是年轻人并不想去那里。基
于“二手物品可以循环利用并且节省地球资源”的核心含义，我以“重 复”作为我的设计主体，以此鼓励年轻人们多去跳蚤市场并对跳蚤市 场感兴趣，不久以后可以让跳蚤市场的珍宝再次吸引人。
课程名称 /
学期 /
指导老师 /
交付成果 /
视觉思维
杰里米·斯托特
秋季 2018
系列宣传海报 网页
宣传手册
094/095
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[ PROJECT / REBRANDING: BLOCKBUSTER / ]
X
[ CHAPTER >>06 ] X
THE ONE AND ONLY PROJECT /
OBJECTIVE /
Rebranding:
Explore various methods of research to discover the audience,
Blockbuster
mood and eventually the purpose of the existing brand through industry-standard techniques and practices, bring this brand to life through the creation of a collection of integrated collateral. APPROACH / Blockbuster is the largest video rental chain in the world providing in-home rental, retail movies, and game entertainment. I use “entertaining people anytime, anywhere” as a new brand soul and rebranded the company based on this. I chose vivid purple, vivid pink and bright orange as the logo color to express a feeling of joy.
COURSE /
TERM /
Nature of Identity
Spring 2019
INSTRUCTOR /
DELIVERABLE /
Hunter Wimmer
Book x2
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独一 无二 项目 /
品牌重塑之百视达
目的 /
探索各种研究方法，通过行业标准的技术和实践来发现受众，以及最
终品牌存在的目的，并通过创建一系列综合产品来使该品牌栩栩如生。 方法 /
百视达是全球最大的视频租赁链，提供家庭租赁，零售电 影和游戏娱乐。 我将“随时随地娱乐人们”作为新的品牌 灵魂，并以此为基础进行品牌重塑。 我选择鲜艳的紫色， 鲜艳的粉红色和亮橙色作为徽标颜色，并以此来传递娱乐 喜悦的感觉。
课程名称 /
学期 /
指导老师 /
交付成果 /
品牌标识
亨特·维默尔
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春季 2019
品牌导览书 x2
【 无可奉告 / 】 X
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THANKS TO THANKS TO /
I have spent countless happy times in the past two years, which I will never forget. Although it is the end of the semester, it also symbolizes a new beginning. TO MY FAMILY / I probably wouldn't be here today without your love, support, and respect. TO MY INSTRUCTORS/ Thank you for your continuous encouragement and patient guidance to help me become a designer. TO MY SUPPORT INSTRUCTORS / Thank you for answering my questions carefully, so that I can understand and finish my homework more easily. TO MY FRIENDS / I am very happy to know you all over these beautiful years.
FAMILY / Mother Father Brothers INSTRUCTORS / Mary Scott Christopher Morlan Hunter Wimmer Jeremy Stout Andrew Loesel Bob Slote John Nettleton Sandra Isla SUPPORT INSTRUCTORS / Susan Pasley Hilaire Fong FRIENDS / Thanks to all my classmates and peers.
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致谢 致谢 /
两年间我度过了无数个欢快的时光，必将令我无法忘怀。 虽然是学期 的结束，但也象征着一个全新的开始。
感谢我的家庭，没有你们的关心、支持和尊重，我可能不会坚持到现
在；感谢我的教授们，谢谢你们不断鼓励和耐心的指导，帮助我成为一 名设计师；感谢我的助教们，谢谢你们悉心解答我的每个问题，让我
更容易的理解和完成作业；感谢我的朋友们，非常开心在美好的年华 遇见美好的你们。
家庭成员 / 妈妈 爸爸 哥哥 弟弟
指导老师 /
玛丽·斯科特
克里斯托弗 ·莫兰 亨特·维默尔
杰里米·斯托特 安德鲁·劳索
鲍勃·斯鲁特
约翰·内特尔顿 桑德拉·艾拉 助教老师 /
苏珊·帕斯利 希莱尔·方 朋友 /
感谢所有的同学们
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Copyright Š 2019 Haochen(Chera) Wu All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, including a photocopy, or any storage and retrieval system, without prior written permission.
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COLOPHON COLOPHON /
TITLE / Project Not Found SCHOOL / School of Graphic Design and Digital Media Academy of Art University 79 New Montgomery Street San Francisco, CA94105 DESIGNER / Haochen Wu COURSE / MA Portfolio INSTRUCTOR / Mary Scott TYPOGRAPHY / Muli Abril Fatface PHOTOGRAPHY / Unsplash.com Google.com PRINTING AND BINDING / Blurb.com
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无可 奉告