02 VISUAL DEVELOPMENT GUIDE
02 VISUAL DEVELOPMENT GUIDE
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
“Blockbuster makes people feel entertained no matter where they are or what time it is.”
BRAND OVERVIEW
OUR PAST Blockbuster Inc. is the largest video rental chain in the world that providing in-home rental, retail movie, and game entertainment.
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TABLE OF CONTENTS
TABLE OF CONTENTS
01
LOGO CONCEPT 10. The Old Logo 12. New Concept
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LOGO DEVELOPMENT 16. Initial Sketches 34. Secondary Sketches 44. Logo Research 46. Digital Refinements
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FINALIZATION 50. Final Mark 52. Typeface Exploration 54. Color Exploration 56. Final Logo
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01 LOGO CONCEPT
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
THE OLD LOGO Blockbuster founded on October 19, 1985 as Blockbuster Video. In 1996, Blockbuster Video announced its rebranding as simply Blockbuster; the word “Entertainment” (and formerly “Video” until 1994) was dropped from the logo as a result in 1996, although older stores still used the previous logo.
What will be changed? Blockbuster used four different logos at different times, but there was a little change in terms of appearance or color. The overall Logo didn’t express the entertainment aspect well. Therefore, we will make various changes in appearance, color and add a symbol based on our brand soul.
1985
Blockbuster Video
1994
Blockbuster Entertainment
2011 Blockbuster
2014
1996
11 LOGO CONCEPT
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
NEW CONCEPT In order to create a meaningful logo, the new concept of blockbuster logo is based on the soul of our brand, which is
Entertaining people anytime, anywhere. By exploring the essence of our soul, we came up with three keywords, they are entertaining, joyful and unrestricted.
LOGO CONCEPT
1 2 3
Keywords
Entertaining To make people feel entertained in using our products and services.
Joyful To make people feel happy and have a good time when they are entertained.
Unrestricted To make people have fun and enjoy freedom where they are or what time it is.
Short Phrases
various types of entertainment
experience happiness
anytime, anywhere
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02 LOGO DEVELOPMENT
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
INITIAL SKETCHES
Entertaining various types of entertainment
Symbolic Marks
It seems like domino's pizza logo.
LOGO DEVELOPMENT
This direction used a symbol to present different types of entertainment. Such as the player, Tv, microphone, spark, 3D glasses, and music keyboard.
Spark is okay.
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This direction used the entertainment icon to fill in the letters. Such as the letter “O” can be replaced in a CD or the game machine can instead of the letter “O” and “C”.
Wordmarks
LOGO DEVELOPMENT
Don’t special emphasis on a word that nothing to do with the name of the brand.
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For this direction, the idea came from music. You can see the music player to build the letter b.
Graphic Marks
It’s like a smiling face.
LOGO DEVELOPMENT
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
Joyful experience happiness
Symbolic Marks
LOGO DEVELOPMENT
The idea from this direction is to express the freedom feeling. So, I bring lots of nature thing in this direction.
Why a fish, it seems like the brand SeaWorld.
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
This direction used a lot of interesting ways to combine the keywords “joyful” such as outline the letter as bubbles, color some letter in a cute way and make the letter in different directions. Wordmarks
LOGO DEVELOPMENT
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Graphic Marks
LOGO DEVELOPMENT
The brand name is blockbuster, not block buster, so don’t use “BB” instead of the brand name.
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Unrestricted anytime, anywhere
Symbolic Marks
LOGO DEVELOPMENT
According to the short phrase, no time and place limit is the inspiration for this direction. So, clock describes the time and earth represent a place.
Use arrows to point out to different directions are more interesting.
Noticed this direction didn’t work!
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
The idea behind this direction below is to use an infinity graphic mark to describe the word “Unrestricted”.
Graphic Marks
LOGO DEVELOPMENT
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This direction brings symbolic marks and the graphic marks’ idea together. It can make the brand name like a maze.
Wordmarks
LOGO DEVELOPMENT
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
SECONDARY SKETCHES
Entertaining + Joyful
LOGO DEVELOPMENT
This whole camp combines the idea with two keywords. Sparks, light can be the main design elements used in this direction.
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
Entertaining + Joyful Player, sparks, stage light, stars can express a happy feeling. Spark and stage light has more potential to develop in next stage.
LOGO DEVELOPMENT
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It is not proper use a letter “B” to form the logo because the brand should use its whole name “Blockbuster” instead of “B”.
LOGO DEVELOPMENT
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BLOCKBUSTER // VISUAL DEVELOPMENT GUIDE
Multiple forms of the stage light.
LOGO DEVELOPMENT
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LOGO DEVELOPMENT
BEST VERSIONS Summarize best versions and finally decided spark as the whole logo design element.
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LOGO RESEARCH
LOGO DEVELOPMENT
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DIGITAL REFINEMENTS Continue to modify the logo on the computer. There are now two versions that can be further modified and extended.
According to the spark, after a variety of deformation and reorganization of the delay extended to small cubes.
LOGO DEVELOPMENT
Keep the spark original structure and transform into other shapes.
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03 FINALIZATION
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FINAL MARK Here is the simple process to shows the final mark development.
>
spark
final mark
>
cube
FINALIZATION
SYMBOL ANATOMY
60 째
60
째
60 째
30 째
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TYPEFACE EXPLORATION
Various forms of typography variation.
FINALIZATION
WORDMARK ANATOMY
BLOCKBUSTER URW DIN Cond / Bold
60 °
Wordmark 30 °
Final wordmark
30 °
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COLOR EXPLORATION
FINALIZATION
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FINAL LOGO At the end of the logo, we combined symbolic marks and wordmarks together and the selection of the color chose a very bright version to connect with our mission statement and three keywords.
FINALIZATION
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IMAGE CREDIT google.com unsplash.com COURSE Nature of Identity, Spring 2019 Academy of Art University INSTRUCTOR Hunter Wimmer
Printed in the United States of America Design & Concept: Haochen Wu Copy & Editing: Haochen Wu This book is a student project for education purposes and is not intended to represent the Blockbuster Brand.