AT L A N TA’ S C O M P L E T E G U I D E T O B U I L D I N G O R R E M O D E L I N G Y O U R C U S T O M H O M E
Atlanta Fine Homes Sotheby’s International Realty The Fine Art Of Atlanta Real Estate
Real Estate Redefined The Fine Art of Atlanta Real Estate By Judy Talley • Photography courtesy of Gregg Willett Photography
Art is the creation and the brainchild of the artist. With “20-something” years of real estate experience, Cheri Riley has continued to retool and redefine her art. Having held almost every position in the real estate industry from launching broker and president of an exclusive boutique real estate firm in Buckhead to working in development to reintroduce an aging community, Cheri describes herself as having a large-scale view of the real estate market. “You have to know the macro to manage the micro well,” she says. “And I’m pleased when I bring value to my clients through applying my resourcefulness to do things that haven’t been done before in my arena. I see possibilities that others don’t.”
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Above: With “20-something” years of real estate experience, Cheri Riley has continued to retool and redefine her art, representing many of the finest properties in the Atlanta area. Right: Always in tune with buyer’s needs, Riley can tell them which details are important to look for in a luxury property.
Atlanta Today’s Custom Home Magazine © Consumer Source Inc / a PRIMEDIA company
Extensive finished basements with media rooms, billiards areas, wet bars and more are some of the features that buyers are seeking.
A Miami native with her entrance into the real estate industry in Winter Park, Florida where she consistently was a top producer, Cheri came to Atlanta in 1991. “When I first interviewed her I instantly recognized the energy, creativity and knowledge she possessed. I knew she would move up the ladder very quickly with our company and in fact, she was promoted to Vice-President – Managing Broker of two different offices within the company in a very short period of time,” says Jenny Pruitt, a real estate icon herself and CEO of Atlanta Fine Homes Sotheby’s International Realty. Jenny continues, “Cheri understands the needs of the client, whether it is a buyer or seller. There is no doubt she is one of the most talented real estate professionals I have ever known. I count it a real blessing to call her a business partner and friend.” With almost $2 billion in sales generated personally or directly under her supervision, Cheri’s experience in sales, as a broker and as
a leader has buoyed her team’s effectiveness. “I’ve chosen my team very carefully so that I know that my clients’ needs will be met with expertise, knowledge and passion,” she explains. “In addition to that, every transaction has Cheri’s objectivity and negotiation skills,” adds Egle Kairtye, a team member, born and educated in Lithuania who brings an international specialty to the group. “Egle’s strong financial background coupled with her refined sense of style and knowledge of Atlanta’s premier residential lifestyle make her perfectly suited to our group.” Riley adds. With a focus on luxury and prestige homes, Riley also brings skill and expertise from all areas of the real estate arena. “Cheri has done it all,” says Dede DeYonker, a member of The Cheri Riley Group. “She has been a broker, an agent; she’s worked with developers, condos, high-rises and the renovation of historical properties. She brings all of that experience with an enthusiasm and dedication that clients love.”
Atlanta Today’s Custom Home Magazine © Consumer Source Inc / a PRIMEDIA company
This graceful winding staircase displays the craftsmanship of the builder.
Atlanta Today’s Custom Home Magazine © Consumer Source Inc / a PRIMEDIA company
Whether she’s negotiating for buyers or sellers, finding a family’s dream home, or monitoring the process as a new home is being built, Cheri Riley takes a deep personal interest in the needs of each and every client.
In fact, Cheri consistently sets the bar for exceeding clients’ expectations. Arlene Gilrain, a former client, counts Cheri as both a staunch professional and a dear friend. Gilrain recounts Cheri’s follow through on their move from North Carolina to Atlanta. “We put a contract on a house that was only 60 percent complete, and I totally relied on Cheri to make certain that I got that other 40 percent. She spent countless hours making sure that all customizations were to our specifications and she simply got the job done. I remember Cheri spent all Memorial Day weekend finalizing the last minute issues so that we could move in on June 1.” Whether one is talking with current or past clients, colleagues or friends, descriptions like fun, enthusiastic, knowledgeable, professional and indefatigable resound. Working with Mark Riley, Managing Partner at Urban Realty Partners on The Brookwood, Cheri served as an important marketing and sales advisor. “Cheri was wonderful to work with,” Mark recounts. “She has contagious enthusiasm for everything she does. She gave us invaluable information about our target market and what those clients would be looking for – everything from the property’s amenities to the conveniences of the individual homes.” The Brookwood is an upscale, LEED-certified, 219 unit condominium currently being constructed at Peachtree and 28th streets in the lovely Brookwood neighborhood.
Atlanta Today’s Custom Home Magazine © Consumer Source Inc / a PRIMEDIA company
The Sotheby’s International Realty network was created to connect the finest independent real estate companies to the most prestigious clientele in the world.
Along with Cheri’s diverse experience also comes an incredible wealth of knowledge of the formidable real estate contract itself. Cheri estimates that she’s read thousands of contracts. Dede adds, “Cheri is one of the most contract literate brokers in Atlanta. She’s not only studied her own contracts, but as a broker she’s read all of her agents’ contracts, as well. And as contracts are changed or modified, Cheri’s knowledge allows her recognition of any nuances that might negatively affect our clients’ welfare. This is a huge advantage to our clients - she’s uncovered a plethora of issues and knows how to deal with them!” “One of our major advantages is our association with Sotheby’s,” Cheri explains. “I have long admired the brand, and it has become a highlight of my career to be associated with them and my great friends at Atlanta Fine Homes Sotheby’s International Realty.” The Sotheby’s International Realty network currently has more than 9,000 sales associates in more than 470 offices in the U.S. and 29 other countries and territories. DeYonker adds, “Having worked with other firms, I
am constantly amazed at the extensive media exposure locally as well as the international reach that Sotheby’s affords.” By design, the Sotheby’s International Realty network was created to connect the finest independent real estate companies to the most prestigious clientele in the world. The organization boasts an esteemed group of brokers who understand the unique mindset of upscale clients seeking distinctive homes (or second and third residences). Sophisticated, savvy and extensively trained in luxury markets, these professionals have intimate knowledge of properties within their local community. Cheri, along with her team of professionals, believes that there is no better combination of expertise and image to support their clients, whether they are buying and selling a home or evaluating a development opportunity. Cheri continues, indeed, to sculpt in form, fashion and substance real estate in Atlanta and the art of the profession. For more information, visit www.CheriRiley.com or call (404) 944-9992.
Atlanta Today’s Custom Home Magazine © Consumer Source Inc / a PRIMEDIA company
lthough recent concerns have been voiced in the media regarding today’s state of the market, Atlanta’s fine home properties in the luxury market are still selling. We are local real estate service providers, with access to the most qualified people, elite properties around the world and are distinctively different. We would be delighted to represent you in Georgia. Chinquapin Plantation-1300 acre plantation 4.5 miles on the Ocklochnee River In Historic Thomasville, Georgia Price Upon Request.
Elegant East Cobb manor homes & estates From $850,000-2.1M Resales and new construction Several to choose from, call for details.
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Quaint Historic Vinings Village. Luxury highrise and cluster homes from $575,000 - $1,175,000. Several to choose from, call for details.
Desirable Buckhead Location Atlanta’s best builders from 1.25M Top schools, beautiful neighborhoods
Egle Kairyte, Cheri Riley, Founding Partner, Dede DeYonker
The Cheri Riley Group Let us introduce you to the Fine Art of Atlanta Real Estate
Please don’t hesitate to call, or visit us online. Phone 404 944 9992 or 404 237 5000 - www.CheriRiley.com
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