Portfolio by Cherryli Roselle
selected works of design graphic / writing / etc.
2022
Cherryli Roselle cherryliroselle@gmail.com
+62 813 1748 2774 e x p e r i e n c e
Marketing Communication & Creative Lead
Mitra Kiara Indonesia (SIG Group), Jakarta
Jul 2022 - Present
Planning also develop content marketing and digital marketing strategy also growth optimization of digital marketing channel.
Community and Digital Growth Manager
Stellar Women, Jakarta
Business Administration graduate and Marketeer with 4 years experience in end-to-end marketing strategy, marketing product, and brand through Marketing Channels. Have an interests in Sustainability and Zero-Waste Issues.
Jan 2022 - Jul 2022
Planning also develop content marketing and digital marketing strategy also growth optimization of digital marketing channel.
Marketing and Social Media Manager
Rekosistem, Jakarta
Mar 2020 - Jan 2022
Develop and execute the right go-to-market strategy by create, maintain and implement digital marketing and editorial calendars.
Policy Analyst at Deputy of Infrasturcture
Ministry of Tourism and Creative Economy RI, Jakarta
Oct 2016 - Nov 2019
Project Management for Deputy of Infrastructure Programs: Craft Workshop and Education Training Sustainable Crafting at Toba, Berau, Kutai Kartanegara, Manado, Ternate.
Intern Staff at Sesparlu (Senior Diplomatic Course)
Ministry of Foreign Affairs RI, Jakarta
Jul - Oct 2016
Design, Copywriting, Video Editing, Managing Social Media (Twitter and Youtube), and Project Assistant.
Intern Staff at Media Relations & PR Team
BBDO - Proximity Indonesia, Jakarta
May - Jul 2016
Skills
Visual Design
Design Product
Analytic Thinking
Design Thinking
Copywriting
Digital Marketing
Social Media Strategy
Project Management
Tools & Technologies
Microsoft Office Programs, Adobe Design Programs, Final Cut Pro X, Figma, Miro, Send in Blue, Mailchimp, Databox, Trello, Notion, Social Media Platforms, and Google Data Studio.
Certification
Revou: Full-Stack Digital Marketing
credentials
Media Coverage, Marketing Analysis and Data Report for client of FMCG Business.
Portfolio
E D U C A T I O N
issuu.com/cherryliroselle
Bachelor of Business Administration
Parahyangan Catholic University, Bandung
2011 - 2016 (Leadership Scholarship 1 Year)
cherryliroselle.medium.com
Social Media
linkedin.com/in/cherryliroselle
instagram.com/cherryliroselle
“
Passionate to brainstorming and executing creative ideas, making an end-to-end marketing strategy and brand marketing, your content creator for engaging social media activity and digital marketing, and building customer experience for digital product and operations.
Portfolio Content Marketing & Creatives
Table of Contents 02
Bumi Langit Travel
Logo and Stationary Kit
04
Cims Pudding
Logo and Branding
0
6
Mama Nous Kitchen
Logo and Branding
0
8
Masarete Cajuput
Social Media Management
0
9
Meliá’ Hotels & Resorts Indonesia
Content Marketing
11
Story Writings for SukkhaCitta
Sustainable Fashion / Local Brand
12
Story Writings for Fragmen
Writing Communities
12
Others
Graphic Design // Photography
Photo by Cherryli Roselle
02
Bumi Langit Travel
The background and design idea of t he logo is the moment when Bumi Langit customers (anyone and anywhere) can travel from one destination to next destination and see how beautiful is sky above the clouds.
04
Cims Pudding CIMS Pudding is a local brand selling silky pudding which is healthy, easy to chew, and fresh every day. The idea of t he logo design represents the fun for every bite and the variety of colors from CIMS Pudding. @cims.pudding
06
Mama Nou’s Kitchen Mama Nous Kitchen is a local brand selling handmade and herbal drinks. The idea of t he logo design depicts a mother's simple preparation with the recipe handed down from generation to generation.
@mamanouskitchen
08
Masarete Cajuput I was entrusted to handle Masarete's social media (Instagram, Facebook, and Linkedin) with the objective of increasing followers and also product purchases (conversion)
@masaretecajuput
09
Meliá Hotels & Resorts Indonesia I handling content marketing for Hotel Meliá's social media (Facebook) with objective to engage and retain audiences who have been following the Facebook account so far.
Melia.Hotels
10
During a pandemic where we have to #stayathome, I tried to explore my drawing skills using the procreate application and draw them with an electronic pencil. And there you go, these are two of my favorite things at home, plants and my cat.
11
#SukkhaCittaStory In 2017, SukkhaCitta, a sustainable fashion and local brand, invited its followers to participate in a writing competition about: someone who means a lot to us. And then I tried to participate in telling stories about 'December and Mother's Day' to tell how much mother's role means in my life.
12
cherryliroselle.medium.com
Fragmen Fragment is a writing community for anyone who wants to share their writing ideas to their readers (followers). I participated in writing about my life entitled: A Few Decades // Sekian Dekade.
Thank You and let’s get connected!
Warmest Regards,
Cherryli Roselle. linkedin.com/in/cherryliroselle instagram.com/cherryliroselle cherryliroselle.medium.com issuu.com/cherryliroselle