2015
PORTFOLIO
Written & Designed By Chien I
00
01
Introduction and Experence
00
Barbershop Products
01
ytCa P창tisserie
02-03
04-15
16-27
Urban Nomad
Manner Maketh Man
Montage Of Heck
03
28-39
40-51
Chinese Literature Typography
MeaningLess
64-77
06
78-89
04
52-63
07
02
05
02
Introduction
Chien I Bachelor of Department of English Aletheia University AIC Digital Media Design Pre-Master program EC Design School AIC
Experence
Dem inc. Intern
03
04
01
Barbershop Products
Poster & Package
05
06
The Goodforit Barbershop was a famous barber shop. In this project, the visual design was able to contain barber culture and show their product 100% natural. The visual art would use in packages,posters and bottle labels. Following the purpose of the project, I started to reaserch the barber culture, such as hair and wearing style, then I used two keywords: barber and nature to develop mind maps and tried to find the connection between them.
07
-Hair -Beard -Old Style -Fashion -Tatto
BARBER
?
NATURE
-Sky -Trees -Cloud -River -Animals
08
09
I arranged many trees with defferent angle to develop ideas, then I found out the similarity between trees and hair. I combined the idea and the research that I did before to focus on nature, hair, and beard and create the main visual.
Trees
Tatoo
Hair/Beard
10
11
12
13
14
15
16
02
ytCa P창tisserie
Branding
17
17
y.t.C.a was an online desserts shop. In this project, I had to design a logo to use it on business cards, packages and website. The logo needed to be simple and elegant. After many times of discussion with the client, I decided to use hand writing words to design the logo. At the first, The idea started from cake. I searched the materials of cake, baking tools, and methods. Finally, I used the image of melted cream to create the logo.
19
20
21
22
23
24
25
26
27
28
03
Urban Nomad
Poster & Guidebook
29
30
Urban Nomad was an annual independent film festival. The project was to design posters and guidebooks.The idea came from the connection between film and nomad. I considered that nomads fed their domestic animals by continued migration, it is likely the principle of films, built by many still pictures. At this idea, I decided to design a series of posters which were able to combine with others, just liked a puzzle, and also looked like a film.
31
NOMAD
FILM
32
33
Posters linked each others to create the sense of movement and also look like a film or a road. The road picture was also trying to connect city and nomad, also improved the movement.
34
35
36
37
38
39
40
04
Manner Maketh Man
Poster & Book
41
42
This project was the practice of the book design, it inspired by the movie ‘Kingsman:the secret service’ to design a poster and an artbook. According to the movie, I choosed the most famous and stunning scene and remade by myself to create the main visual. By using the classic quote in the movie, I expected to show gentlemanly and also wild, just liked the movie.
43
Hat
Smoke
Explosion
Gentleman
44
45
46
47
48
49
50
51
52
05
Montage Of Heck
Poster & Album
53
54
The project was inspired by the documentary ‘Kurt Cobain:Montage Of Heck’. The film featured the inside of Kurt’s mind. It was produced by home video, Kurt’s manuscripts and relatives’ interview. According to the film, I analysed 4 defferent views from deffernt people, such as fans, media, relatives, and himself. I used this idea to design the album, and also I used the concept of montage on the visual to connect the title of the film. I expected to make people understand this wild and talented rock star.
55
Successful career (fans) Dark golden Title, name
Chaos personal life (media) Black Picture, image
Childishness (relatives) Beige Background
Music (self)
56
57
58
59
60
61
62
63
64
06
Chinese Literature Typography
Poster
65
66
The project had to use Chinese characters to create a series posters to present Chinese culture. At this point, I research Chinese font history. Chinese font was a slow and gradual process through hieroglyphics evolved which form describing intention delicately to simplify it into recording easily. Oracle bone script was one of a hieroglyphic and the set of incised ancient Chinese characters found on oracle bones, which were animal bones or turtle shells. The vast majority was that record the royal divination in Bronze Age China of Shang dynasty. The most famous was that Chinese characters were pictograms, stylised drawing of the objects they represent.
ć—Ľ ćœˆ
Sun Moon
67
On the other hand, using what words to present Chinese culture was a significant issue. At last, I decided to use the Four Great Classical Novels of Chinese literatures. The Four Great Classical Novels of Chinese literatures were the four novels commonly regarded by Chinese literary criticism to be the greatest and most influential of Chinese fiction. Those stories had great impact on people’s thought, values and their way of dealing things. Meanwhile, this four works had a high level of literary and artistic achievements and had been widely adapted into stories, plays and movies. They were easy to narrative and had obviously defferent themes.
It was believed to be semi-autobiographical, mirroring the rise and decay of author's own family of the Qing Dynasty. But this book was best known as the relationship of love between Jia Baoyu and Lin Daiyu.
It was an adaptable novel based on historical; and describes the story of the three forces of the war between military and strategy from eastern Han dynasty to the western Jin dynasty.
水滸傳
三國志
Romance of the Three Kingdoms
西遊記
紅樓夢
Dream of the Red Chamber
Journey to the West The novel was an extended account of the legendary pilgrimage of a Buddhist monk traveled to the “western regions’ with his team to obtain sutras and returned after many trials and much suffering. Water Margin The novel used folk tales to expose the thoughts of forcing people to rebel, revolt, develop loyalty praise and chivalrous spirit.
68
69
70
71
紅樓夢
The visual of fonts is the Red Chamber, the butterfly and peacock is the main characters of Dream Of the Red Chamber, Jia Baoyu and Lin Daiyu.
72
三國志
The image of fonts is inspired from the famous military strategy in the book, to borrow arrows with thatched boats.
73
74
75
西遊記
The visual of fonts is the main character of Journey to the West, the Monkey King Wu-Kong, with his mount, Quicksilver Cloud.
76
水滸傳
The image of fonts is inspired from the famous tale of Water Margin, Mo Chung fights the Tiger.
77
78
07
MeaningLess
Others
79
80
These works were inspired by things around me, such as movies, novels, music, or just a feeling, I tried to change then into a visual art to practice design skill.
81
82
83
84
85
86
87
89
55
55