Portfolio | Chien I

2015

PORTFOLIO

Written & Designed

By Chien I

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01

Introduction and Experence

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Barbershop Products

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ytCa P창tisserie

02-03

04-15

16-27

Urban Nomad

Manner Maketh Man

Montage Of Heck

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28-39

40-51

Chinese Literature Typography

MeaningLess

64-77

06

78-89

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52-63

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05

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Introduction

Chien I Bachelor of Department of English Aletheia University AIC Digital Media Design Pre-Master program EC Design School AIC

Experence

Dem inc.

Intern

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Barbershop Products

Poster & Package

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The Goodforit Barbershop was a famous barber shop. In this project, the visual design was able to contain barber culture and show their product 100% natural. The visual art would use in packages,posters and bottle labels.

Following the purpose of the project, I started to reaserch the barber culture, such as hair and wearing style, then I used two keywords: barber and nature to develop mind maps and tried to find the connection between them.

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-Hair -Beard -Old Style -Fashion -Tatto

BARBER

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NATURE

-Sky -Trees -Cloud -River -Animals

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I arranged many trees with defferent angle to develop ideas, then I found out the similarity between trees and hair. I combined the idea and the research that I did before to focus on nature, hair, and beard and create the main visual.

Trees

Tatoo

Hair/Beard

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ytCa P창tisserie

Branding

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y.t.C.a was an online desserts shop. In this project, I had to design a logo to use it on business cards, packages and website.

The logo needed to be simple and elegant. After many times of discussion with the client, I decided to use hand writing words to design the logo. At the first, The idea started from cake. I searched the materials of cake, baking tools, and methods.

Finally, I used the image of melted cream to create the logo.

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Urban Nomad

Poster & Guidebook

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Urban Nomad was an annual independent film festival. The project was to design posters and guidebooks.The idea came from the connection between film and nomad. I considered that nomads fed their domestic animals by continued migration, it is likely the principle of films, built by many still pictures. At this idea, I decided to design a series of posters which were able to combine with others, just liked a puzzle, and also looked like a film.

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NOMAD

FILM

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Posters linked each others to create the sense of movement and also look like a film or a road. The road picture was also trying to connect city and nomad, also improved the movement.

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Manner Maketh Man

Poster & Book

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This project was the practice of the book design, it inspired by the movie ‘Kingsman:the secret service’ to design a poster and an artbook. According to the movie, I choosed the most famous and stunning scene and remade by myself to create the main visual. By using the classic quote in the movie, I expected to show gentlemanly and also wild, just liked the movie.

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Hat

Smoke

Explosion

Gentleman

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Montage Of Heck

Poster & Album

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The project was inspired by the documentary ‘Kurt Cobain:Montage Of Heck’. The film featured the inside of Kurt’s mind. It was produced by home video, Kurt’s manuscripts and relatives’ interview. According to the film, I analysed 4 defferent views from deffernt people, such as fans, media, relatives, and himself. I used this idea to design the album, and also I used the concept of montage on the visual to connect the title of the film. I expected to make people understand this wild and talented rock star.

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Successful career (fans) Dark golden Title, name

Chaos personal life (media) Black Picture, image

Childishness (relatives) Beige Background

Music (self)

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Chinese Literature Typography

Poster

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The project had to use Chinese characters to create a series posters to present Chinese culture. At this point, I research Chinese font history.

Chinese font was a slow and gradual process through hieroglyphics evolved which form describing intention delicately to simplify it into recording easily. Oracle bone script was one of a hieroglyphic and the set of incised ancient Chinese characters found on oracle bones, which were animal bones or turtle shells. The vast majority was that record the royal divination in Bronze Age China of Shang dynasty. The most famous was that Chinese characters were pictograms, stylised drawing of the objects they represent.

ć—Ľ ćœˆ

Sun Moon

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On the other hand, using what words to present Chinese culture was a significant issue. At last, I decided to use the Four Great Classical Novels of Chinese literatures.

The Four Great Classical Novels of Chinese literatures were the four novels commonly regarded by Chinese literary criticism to be the greatest and most influential of Chinese fiction. Those stories had great impact on people’s thought, values and their way of dealing things. Meanwhile, this four works had a high level of literary and artistic achievements and had been widely adapted into stories, plays and movies.

They were easy to narrative and had obviously defferent themes.

It was believed to be semi-autobiographical, mirroring the rise and decay of author's own family of the Qing Dynasty. But this book was best known as the relationship of love between Jia Baoyu and Lin Daiyu.

It was an adaptable novel based on historical; and describes the story of the three forces of the war between military and strategy from eastern Han dynasty to the western Jin dynasty.

水滸傳

三國志

Romance of the Three Kingdoms

西遊記

紅樓夢

Dream of the Red Chamber

Journey to the West The novel was an extended account of the legendary pilgrimage of a Buddhist monk traveled to the “western regions’ with his team to obtain sutras and returned after many trials and much suffering.

Water Margin The novel used folk tales to expose the thoughts of forcing people to rebel, revolt, develop loyalty praise and chivalrous spirit.

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紅樓夢

The visual of fonts is the Red Chamber, the butterfly and peacock is the main characters of Dream Of the Red Chamber, Jia Baoyu and Lin Daiyu.

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三國志

The image of fonts is inspired from the famous military strategy in the book, to borrow arrows with thatched boats.

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西遊記

The visual of fonts is the main character of Journey to the West, the Monkey King Wu-Kong, with his mount, Quicksilver Cloud.

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水滸傳

The image of fonts is inspired from the famous tale of Water Margin, Mo Chung fights the Tiger.

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MeaningLess

Others

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These works were inspired by things around me, such as movies, novels, music, or just a feeling, I tried to change then into a visual art to practice design skill.

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