CHRISTIE’S INTERNATIONAL REAL ESTATE & CHESTNUT PARK: GLOBAL PARTNERS
O U R G LO B A L PA R T N E R OUR EXCLUSIVE AFFILIATION Chestnut Park’s position as a luxury leader locally has attracted attention and garnered respect globally. Our affiliation with Christie’s International Real Estate is an exclusive relationship afforded to our agents and their clients, allowing them access to international reach through the premium marketing programs of this global luxury leader. With Christie’s elite global presence and reach, Chestnut Park properties are marketed to discerning buyers through a vast sales network that reaches around the world. Our exclusive connection to this long established luxury brand gives Chestnut Park a crucial competitive edge in today’s high end marketplace. GLOBAL BRAND RECOGNITION The influential Christie’s name evokes confidence and assures clients of impeccable service, integrity and discretion. Dedicated specifically to the marketing of luxury properties, Christie’s International comprises of brokers who demonstrate consistent success in luxury home sales and excellence in customer service. GLOBAL MARKETING REACH By being featured on the Christie’s International Real Estate website, the numerous international syndicated websites and their magazine is a way to present our finest properties to the world. This magazine is a complete collection of the world’s most unique and luxurious properties.
This award recognizes our excellence in marketing luxury residential properties as well as the contribution Chestnut Park has made to the Christie’s International Real Estate network globally. Among the criteria are market leadership, passion to succeed in the international marketplace and utilizing the Christie’s International Real Estate brand within our own branding and marketing.
“Our association with Christie’s differentiates Chestnut Park in the Ontario luxury real estate market place. Chestnut Park clients are drawn to the global platform we are able to provide through our relationship with Christie’s. The International Referral Network afforded to us with our exclusive connection to this long established luxury brand and access to the best real estate agents in the world gives us a crucial competitive edge in today’s luxury marketplace.” —CHRIS K APCHES CHIEF EXECUTIVE OFFICER AND PRESIDENT CHESTNUT PARK REAL ESTATE
2015 AFFILIATE OF THE YEAR In 2016, Chestnut Park was awarded the prestigious large market Affiliate of the Year Award from Christie’s International Real Estate, selected from the total breadth of 138 Christie’s International Real Estate affiliates throughout 46 countries.
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List Local. Market Global.
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E X T R AO R D I N A RY A R T. E XC LU S I V E H O M E S . WHY CHRISTIE’S? No other luxury real estate business shares common ownership with a fine art auction house. Christie’s International Real Estate has the unique ability to extend to buyers and sellers of real estate the expert service that Christie’s art clients have trusted for centuries. Through this powerful connection, we open the door to an extraordinary global audience of high-net-worth individuals.
2019 SALES HIGHLIGHTS
Supported by Christie’s art auction house, Christie’s International Real Estate is a global network offering exclusive home and luxury real estate services to buyers and sellers worldwide. The Christie’s brand is instantly recognizable to clients and distinguishes your property from others. They focus exclusively on luxury residential real estate and understand how to reach and serve a discerning clientele. Along with this expertise, they offer you the tailored, trusted service that their clients have depended on for 250 years, collaboration with their auction house colleagues, and referrals from their network of the world’s top real estate brokers.
Abingdon
AT A GLANCE: CHRISTIE’S INTERNATIONAL REAL ESTATE •
An invitation-only real estate network composed of the leading luxury real estate brokerages in their local markets
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Castle Creek US $22.67 million Aspen, Colorado Christie’s International Real Estate
US $33.5 million New York, New York Christie’s International Real Estate 325 Gulf Shore Boulevard North US $25.5 million Naples, Florida William Raveis
CHRISTIE’S AUCTION HOUSE •
Founded in 1766 by James Christie
Specializing in luxury properties valued at US $1 million and above
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Network achieved US $500 billion in sales over the last 5 years and more than 52 million website visits annually
Approximately 350 sales annually in 80 categories
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Corporate offices in New York, London, Hong Kong, Los Angeles, Chicago, and Palm Beach
Achieved global art sales of £5.3 bllion (US$7 billion) in 2019
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The first international fine art auction house to operate independently in mainland China, now with offices opened in Shanghai and Beijing
Christie’s International Real Estate built its reputation on the rigorous selection of local brokerages. Their affiliates are selected for their success in luxury property sales and their ability to meet strict standards of excellence. When awarded Affiliate Status, they gain access to Christie’s marketing programs, a worldwide network of approximately 136 affiliates and more than 940 offices in 48 countries and territories, and the expertise of the Christie’s International Real Estate regional management teams.
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CURATED NETWORK OF REAL ESTATE SPECIALISTS REPRESEN
11,000 ˜ Number of Luxury
US$43B
US$500B ˜ Real Estate Sales O
Value of Luxury CURATED NETWORK OF REAL ESTATE SPECIALISTS Properties Worldwide the Last Five Yea Properties WorldwideREPRESENTING CURATED NETWORK OF REAL ESTATE SPECIALISTS REPRESENTING
11,000 ˜ Number of Luxury 11,000 ˜ Properties Number ofWorldwide Luxury
US$43B Value of Luxury US$43B
Properties by price (number of properties)
Properties Worldwide
US$500B ˜ Real Estate Sales Over US$500B ˜ the Last Five Years Real Estate Sales Over
Properties by region (value of properties)
Properties Value of Worldwide Luxury Properties Worldwide
the Last Five Years
Properties by price (number of properties)
Properties by region (value of properties)
Properties by price (number of properties)
Properties by region (value of properties)
Corporate offices in New York, Corporate offices Corporate offices London, Hong Kong, in New York, in New York, Los Angeles, London, Hong Kong, London, Hong Kong, Chicago, & Los Angeles, Los Angeles, Palm Beach Chicago, &
Chicago, Palm Beach&
All data as of December 31, 2020
Palm Beach
All data as of December 31, 2020
All data as of December 31, 2020
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our MARKETING
SERVICES
PRINT MEDIA
DIGITAL MEDIA
Advertising and Editorials
christiesrealestate.com
Targeted placement in world-leading publications, including The New York Times, The Wall Street Journal, Robb Report, Country Life, and Financial Times. Professionally produced and distributed to Christie’s salerooms and Affiliate brokerage offices across the globe.
Showcases the world’s finest US$1 million+ property listings, many valued at more than US$10 million, in 19 languages. Millions of qualified visitors, 60% of whom are non-U.S., are reached annually through sophisticated search engine marketing and inbound marketing campaigns. The site showcases properties through SEOoptimized content, virtual and 3D tours, and high-definition videos.
Christie’s International Real Estate Magazine
christies.com
Property Brochures
• Industry-leading quarterly publication with distribution of approximately 45,000 • Available at Christie’s salerooms, five-star hotels, departure lounges, private member clubs, exclusive spas and salons, luxury apartments, and Affiliate offices across the world • Digital version available on christiesrealestate.com and Luxury Defined blog • 3,000 fully translated Chinese language magazines distributed to high-net-worth individuals in Mainland China, Hong Kong, Thailand, Taiwan, and Singapore The Luxury Edition
Produced annually, The Luxury Edition is a curated collection of the world’s finest properties. Each edition is a tour inside some of the world’s most desirable homes through more than 100 pages of stunning photography and fascinating stories. Luxury Defined White Paper
Powerful annual thought-leadership report on the global prime property market, generating international press and influencer exposure.
Promotes select global network property listings prominently, driving auction house clients to christiesrealestate.com. Website Syndication (English and Chinese language)
To high-profile publications, including Financial Times, The New York Times, The Wall Street Journal, Mansion Global, JamesEdition, PropGoLuxury, and Zaobao, as well as global Affiliate websites. Luxury Defined Blog
Editorial-style features highlighting properties from our global network alongside elegant editorial content. Our weekly blog email goes to more than 9,000 people and enjoys a 50% open rate. Social Media
We engage with more than one million users per month in 150 different countries on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Digital Advertising
Targets investors and luxury lifestyle connoisseurs through the real estate and business sections of premium publications, and on the Google Display Network. Email Marketing Campaigns
Monthly e-newsletter reaches approximately 20,000 Christie’s and Christie’s International Real Estate clients, our Affiliate network, and opted-in subscribers to our website and luxury lifestyle blog.
All data as of September 30, 2020
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EVENTS
client newsletter and Chinese language client newsletter, and dedicated property emails to targeted Christie’s clients
Promotions that leverage the natural overlay of fine art and luxury real estate, on prominent display at many of Christie’s sales and other luxury lifestyle events, reaching high-net-worth individuals, many of whom are discerning potential buyers. • Events at Christie’s major art sales in London, Geneva, Moscow, Dubai, Shanghai, and Hong Kong • Auction house banners and lobby displays, during important sales and year-round
• Wine tastings, jewelry appraisals, and fine art sale previews hosted at residences offered for sale
PUBLIC RELATIONS Press strategies designed to maximize exposure for Affiliates and properties in acclaimed news outlets and drive traffic to listings on christiesrealestate.com. • Press releases for select high-profile listings for promotion in local and targeted regions and additional press opportunities
• Placement in Christie’s catalogue advertisements • Luxury lifestyle events such as the Concours d’Elegance • Christie’s client communications opportunities, such as monthly real estate newsletter, inclusion in Christie’s global
• Property features in influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogues, and business reports
GLOBAL AUTHORITY IN LUXURY REAL ESTATE Christie’s International Real Estate, wholly owned by Christie’s, is the only global real estate company owned by a fine art auction house. We focus exclusively on luxury residential properties. Our unique perspective on the worlds of art and high-end homes, combined with our leading network of real estate brokers, make Christie’s International Real Estate the global authority in the marketing and selling of distinctive properties.
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Art. Beauty. Provenance.C H E S T N U T christiesrealestate.com
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Global Marketing Reach Accessing high-net-worth individuals through advertising, events, and public relations
ADVERTISING Christie’s International Real Estate advertises in print and digital globally in the world’s top-tier publications. These outlets have a combined reach of ~200 million people around the world. Through advanced audience targeting techniques on social media (Twitter, Instagram, Facebook, and LinkedIn)
and the Google Display Network, Christie’s International Real Estate advertisements reach high-net-worth audiences internationally. In addition to advertising with third-party outlets, Christie’s International Real Estate publishes its quarterly magazine in Chinese and English.
Monthly visitors unless otherwise noted 3,000 translated to Chinese 3 Monthly page views 1 2
Information according to publications as of June 30, 2020. All numbers are approximate.
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ABOUT THE PUBLICATIONS
Christie’s International Real Estate offers a number of global opportunities to market to and engage with Christie’s clients across various target markets, reaching Asian, European, and Americas clients. In 2019, there were 101 events in 32 cities globally, including New York, London, Geneva, Hong Kong, Shanghai, Dubai, and Mumbai. Due to the COVID-19 pandemic, virtual events and partnerships are being pursued for the network.
Christie’s International Real Estate publishes a quarterly luxury lifestyle magazine as well as the Luxury Edition, a curated collection of the world’s finest properties.
PUBLIC RELATIONS Throughout the year, our PR agencies in New York and London secure coverage across more than 150 real estate and luxury lifestyle publications, both in print and online. Coverage outlets include: The New York Times, The Wall Street Journal, The Washington Post, Forbes, Bloomberg Pursuits, Mansion Global, Robb Report, and House Beautiful. We can provide reach and circulation for specific publications upon request. In 2019, there were more than 600 stories for nearly 200 properties.
Country Life is a weekly luxury magazine distributed in the United Kingdom. Their online website offers content including property, architecture, interiors, and gardening. Financial Times is an international daily newspaper and online publication. We run banner ads and print advertisements in the Financial Times, and we syndicate our properties to their Property Listings section. We also advertise in the Financial Times House & Home section which focuses on property, design and architecture, and in the Financial Times How to Spend It magazine and website, which highlights the luxury lifestyle from products to homes. JamesEdition is a global online marketplace showcasing luxury goods in 15 categories, including real estate, where we syndicate our properties. The New York Times is an international daily newspaper with a luxury real estate section. We syndicate our properties and run both property and brand advertisements in the New York Times in the United States and China. PropGOLuxury is a U.S. based online real estate company where we syndicate our properties. They target buyers in China and Asia Pacific. The Wall Street Journal is an American business-focused newspaper with international daily publication. Christie’s International Real Estate syndicates properties in the real estate section. We place both property advertisements and brand advertisements within the Wall Street Journal, WSJ Magazine, and the Wall Street Journal Real Estate section. Mansion Global, a subsidiary of the Wall Street Journal, is an international real estate content and property site where we syndicate our properties. ZaoBao is the largest Singapore based Chinese-language newspaper in the world. We syndicate our properties through their website and are featured in their monthly newsletter.
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the BESPOKE
PROGRAM
The House of 8’s West Linn, Oregon Represented by Terry Sprague of Luxe Christie’s International Real Estate
The Christie’s International Real EstateBespoke Bespoke Marketing Program – in which only the most extraordinary residences are The Christie’s International Real Estate SUITE OF SERVICES Marketing Program – in which only the most extraordinary eligible to participate – is an unparalleled offering in the world of luxury real estate. Through Christie’s global leadership in art residences are eligible to participate – is an unparalleled bring insight, imagination, and global exposure that tells and the local experience of our Christie’s International Real Estate We regional management teams, we bring a unique depth and offering in the world of luxury real estate. Through your property’s story in a unique way through sophisticated breadth of international exposure. Christie’s global leadership in art and the local experience integrated marketing programs. of our Christie’s International Real Estate regional • High-profile auction house exposure through elegant we bring aaccess unique to depth and Bespokemanagement listings are teams, given priority Christie’s proprietary client base, creating a synergy the disciplines of art brochures, window displays and between video monitors international exposure. and real breadth estate, ofand is the foundation of our world-class platform fordisplayed the highly targeted marketing noteworthy properties. in Christie’s auction housesof worldwide Bespoke listings are given priority access to Christie’s
proprietary client base, creating a synergy between the SUITE OF SERVICES
• Exclusive events to introduce art collectors and other high-net-worth buyers to specific properties
of art and real estate, and is the foundation We bringdisciplines insight, imagination, and global exposure that tells your property’s story in a unique way through sophisticated • Prominent digital marketing on Christie’s International of our world-class platform for the highly targeted Real Estate’s website, Luxury Defined blog, social media integrated marketing programs. marketing of noteworthy properties. channels, and the Christie’s website
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High-profile auction house exposure through elegant brochures, window displays and video monitors displayed in Christie’s • Prominently featured in flagship Christie’s International auction houses worldwide Real Estate Magazine
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Exclusive events to introduce art collectors and other high-net-worth buyersprint to specific properties • Sophisticated and online advertising, and public
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Prominent digital marketing on Christie’s International Real Estate’s website, Luxury Defined blog, social media channels, qualified buying audiences and the Christie’s website
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Prominently featured in flagship Christie’s International Real Estate Magazine
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Sophisticated print and online advertising, and public relations campaigns targeted specifically to the most qualified buying audiences
relations campaigns targeted specifically to the most
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“ The Bespoke Marketing Program provides highly customized and effective marketing for the world’s most distinctive properties, those at the top 10% of the market, including exposure to a highly qualified audience of worldwide buyers that is unique to Christie’s. It is a very effective and differentiating marketing capability because it leverages the synergies between Christie’s auction house and Christie’s International Real Estate. – Sonja Cullaro,
Christie’s International Real Estate Northern New Jersey Mahwah, New Jersey Darlington Mansion, Mahwah, New Jersey Champs-Élysées Residence, Paris, France
“ The Bespoke Marketing Program is the ultimate in direct marketing. Christie’s International Real Estate is the only network that can provide such extensive and selective buyer reach. Every client we have presented the program to is enthusiastic about it. Thank you for such a powerful tool for our clients. – Lionel Macaire,
Daniel Féau Conseil Immobilier Paris, France
GLOBAL AUTHORITY IN LUXURY REAL ESTATE Christie’s International Real Estate, wholly owned by Christie’s, is the only global real estate company owned by a fine art auction house. We focus exclusively on luxury residential properties. Our unique perspective on the worlds of art and high-end homes, combined with our leading network of real estate brokers, make Christie’s International Real Estate the global authority in the marketing and selling of distinctive properties.
Art. Beauty. Provenance. christiesrealestate.com
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the SIGNATURE
53300 Del Gato Drive La Quinta, California Represented by Terri Munselle of HK Lane Real Estate (SOLD)
PROGRAM
SUITE OF SERVICES
The Christie’s International Real Estate Signature Program is a premier marketing showcase for distinctive properties The Christie’s International Real Estate Signature Program is a premier marketing showcase for distinctive properties worldwide, worldwide, available only to members of the Christie’s We bring insight, imagination, and global exposure that tells availableInternational only to members ofexclusive the Christie’s International exclusive Real Estate global Affiliate network. Real Estate your property’sglobal story inAffiliate a uniquenetwork. way.
The program offers access to a sophisticated international audience of art connoisseurs andonhigh-net-worth individuals. From • Prominent digital marketing Christie’s International The program offers access to a sophisticated international prominent placement of properties on the Christie’s International Real Estate Real Estatewebsite website and Affiliate-wide network email blasts to audience of art connoisseurs and high-net-worth individuals. placement in prominent the Christie’s International Estate Magazine, the•Signature Program’s exclusive promotions From placement of propertiesReal on the Christie’s Inclusion in an email announcement to Christie’s and proprietary International Real Estate website and Affiliate-wide network services ensure global visibility for important real estate. International Real Estate’s leading network of real estate SUITE
email blasts to placement in the Christie’s International Real Estate Magazine, the Signature Program’s exclusive OF SERVICES promotions and proprietary services ensure global visibility for important real estate.
brokers worldwide • Gallery-style ad placement within the Signature Style section of flagship Christie’s International Real Estate Magazine
We bring insight, imagination, and global exposure that tells your property’s story in a unique way.
• Tailored e-card showcasing the property for email distribution
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Prominent digital marketing on Christie’s International Real Estate website • Agents receive a package of branded marketing
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collateral including corporate brochure, asbrokers well as aworldwide Inclusion in an email announcement to Christie’s International Real Estate’s leadingour network of real estate
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Gallery-style ad placement within the Signature Style section of of flagship Realcomplimentary Estate Magazine enrolledChristie’s propertiesInternational receive a one year
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Tailored e-card showcasing the property for email distribution
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Agents receive a package of branded marketing collateral including our corporate brochure, as well as a promotional pen and a branded tote bag. Homeowners of enrolled properties receive a one year complimentary subscription to our quarterly magazine.
promotional pen and a branded tote bag. Homeowners
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subscription to our quarterly magazine.
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C H E S T N U T PA R K R E A L E S TAT E L I M I T E D , B R O K E R AG E
1300 YONGE STREET, SUITE 100, TORONTO, ON, CANADA M4T 1X3 W W W.CHESTNUTPARK .COM