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MEDIA KIT
Retail Advertising Invest In Style is Chestnut Park's luxury lifestyle magazine, with articles on trending real estate topics, home design, culture and lifestyle, art and design, travel, food and drink, luxury auto, local business in our trading areas, and the latest news from Christie's International Real Estate and Chestnut Park. Our magazine also offers a great brokerage-branded opportunity for our agents to showcase their finest properties. With four issues published yearly, Invest In Style reaches an audience of over 265,000 readers annually in print. This includes having the magazine sent to targeted core neighbourhoods and select luxury condominiums in Toronto, as well as partnering our releases with the spring Cottage Life Show, Muskoka Life Magazine in the summer. Each issue is also available for pick-up at all of our Chestnut Park offices and various retail locations and restaurants in each of our trading areas. In addition to our vast print distribution, Invest In Style is shared and aggressively promoted digitally through various online channels including our website, blog, social media accounts, and more.
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RETAIL ADVERTISING OVERVIEW
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DIGITAL DISTRIBUTION
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MAGAZINE DISTRIBUTION LOCATIONS
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RETAIL ADS SIZES & PRICING
P.10 OFFICE LOCATIONS 2
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President & CEO Chris Kapches
Director of Marketing & Operations Maria Neves
Creative Director Philip Feder
Graphic Design Amanda Mizera Caitlin Stafford
Editorial Editor Lesley Kenny
Editorial Contributors Anna Cipollone Matt Driscoll Natalka Falcomer Andrew Hind Chris Kapches Lesley Kenny Bob McHugh
Advertising Sales Coordinator Maria Neves investinstyle@chestnutpark.com Direct: 416 925 1743
Digital Marketing Manager Karen Espinola
Digital Marketing Coordinator / Photography Taylor Nullmeyer
Questions Chestnut Park Real Estate Limited, Brokerage Office: 416 925 1743 1300 Yonge Street, Suite 100 Toronto, ON, Canada M4T 1X3 investinstyle@chestnutpark.com
Publisher THN Media 2187 Dunwin Drive, Mississauga, ON, L5L 1X2
President THN Media James Baker
THN Administration Diana Lynas
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Advertising Overview Deadlines and Distribution ADVERTISING INQUIRIES Maria Neves Phone: 416 925 1743 Email: maria@chestnutpark.com
2 Page "Must Haves" Advertorial
2-4 Page Advertorial $4895-$8250
$4895
Full Page Ad $2945 for pages 10-29 $2795 for pages 30-100
Half Page Ad $1700 for pages 10-29 $1400 for pages 30-100
ISSUES
PUBLICATION
DISTRIBUTION
Winter
Mid February 2020
62,500: Toronto homes and condos, retail racks in selected locations, all Chestnut
Spring
Early April 2020
Summer
Early August 2020 (Digital Issue Only)
Fall
64,500: Toronto homes and condos, Muskoka Lake Association Members, Spring Cottage Life Show, retail racks in selected locations, all Chestnut Park offices and corporate magazine boxes throughout Southern Ontario
Fully Digital Promotion: 135,000+ reached through paid and organic promotion, 12,000+ reached for magazine articles posted on @InvestInStyleMag feed and stories, and shared through Chestnut Park's Facebook and Instagram, business feature in our "Invest In Local" blog series with information for consumers, Local business highlight stories monthly and when new businesses join our distribution
SPRING 2020
SUMMER 2019
* Note: Advertising deadlines are subject to change and will be emailed out for each issue. 4
Early January 2020
Park offices and corporate magazine boxes throughout Southern Ontario
Early November 62,500: Toronto homes and condos, retail racks in selected locations, all 2020 Chestnut Park offices and corporate magazine boxes throughout Southern Ontario
WINTER 2020
ADVERTISING DEADLINE
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Late February 2020
Mid July 2020
Early October 2020
FALL 2019
Digital Distribution of
In addition to the print distribution of Invest In Style, we work to effectively promote the magazine digitally, either as a whole as well as sharing the individual articles, properties, and advertisers. A digital copy of the magazine is published through ISSUU and posted to investinstyle.ca and chestnutpark.com, where readers can virtually flip through the pages. A link to this is also shared through our social media channels for additional reach, as well as to our agents who share it on social media audience and with their clients. When each issue of the magazine is published we run Facebook/Instagram paid ads to promote the magazine and provide access to a digital copy. Throughout the lifespan of each issue, we also use the Chestnut Park blog and our social media channels, both for Chestnut Park and Invest In Style, to share the articles from the magazine and feature the various retailers and restaurants that carry our magazine. This ensures our magazine is top of mind for past readers and potential new readers.
DIGITAL BENEFITS OF ADVERTISING IN INVEST IN STYLE In addition to your print advertisement, we use the Invest In Style and Chestnut Park digital channels to promote you further.
FOR AGENTS • Free digital property ad on investinstyle.ca • Direct link to your property within our ISSUU digital copy • "Luxury Property Features" on Facebook and Instagram for properties advertised in print version of the magazine • Featured properties added to an Instagram highlight for viewing at anytime
FOR BUSINESSES
• 135,000+ reached through paid and
• Business feature in our "Invest In Local" blog series with information for consumers
• 12,000+ reached for magazine articles posted on @InvestInStyleMag feed and stories, and shared
• Local business highlight stories monthly and when new businesses join our distribution
organic promotion
through Chestnut Park's Facebook and Instagram
• 16,800+ reads of ISSUU digital copies • 1,373,263 page views at chestnutpark.com in 2019
Remember to tag @investinstyle in your posts and stories to be shared through our account!
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Locations / Distribution of
Chestnut Park Real Estate produces approximately 265,000 copies of Invest In Style annually among our four issues. Copies are printed for each issue, all of which are distributed to Toronto homes and condos, all Chestnut Park offices and corporate magazine boxes, and local retail businesses and restaurants in selected locations throughout our Southern Ontario trading areas. Some issues of Invest In Style receive additional distribution through events or additional mail outs in our regions. This includes our Spring issue being available at the Cottage Life Show in Toronto, delivery to Muskoka Lake Association Members in Spring and Summer, as well as delivery with Muskoka Life for the Summer issue. Invest In Style is also displayed in many local businesses in Muskoka, Collingwood and Prince Edward County. Our Summer issue is delivered with the Muskoka Life Magazine to cottages and businesses in Muskoka, Huntsville, Gravenhurst, and Bracebridge.
NEW!
Within Toronto, Invest In Style is delivered to all houses and condos in the shaded green area, as shown above, as well as additional condos listed below.
Distribution to homes in The Kingsway neighbourhoods Orange shaded area as seen below.
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50 Yorkville Avenue 20 + 25 Scrivener Square 18 Yorkville Avenue 21 Balmuto Street 80 Sherbourne Street 90 Sumach Street 80 Front Street East 81A Front Street East 211 Queens Quay West 88 Davenport Road 1 33 Hazelton Avenue 155 Yorkville Avenue 32 Davenport Road 55 Prince Arthur Avenue 118 Yorkville Avenue 330 Davenport Road 36 Hazelton Avenue 18A Hazelton Avenue 38 Avenue Road 55A Avenue Road
175 Cumberland Street 95 Prince Arthur Avenue 77 Avenue Road 77 McMurrich Street 68 Yorkville Avenue 77 Charles Street West 1166 Bay Street 993 Queen Street West 180 University Avenue 68 Broadview Avenue 90 Broadview Avenue 61St Clair Ave West 61St Clair Ave West 70 Rosehill Ave 33 Jakes Condos 2727 Yonge St 2900 Yonge St 3600 Yonge St 3800 Yonge St 3900 Yonge St
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and restaurants throughout our Southern Ontario trading areas. For a full distibution list of INVEST IN STYLE
CLICK HERE
Huntsville/Lake of Bays/ Almaguin Highlands Muskoka
Wiarton/Grey/Bruce
Collingwood and Barrie Owen Sound/ Southern Georgian Bay Grey/Bruce
Haliburton
Peterborough/The Kawarthas Prince Edward County
Lake Simcoe/ North of Markham
Northumberland County
Unionville/ North of Markham
Kitchener/ Waterloo
Erin/Caledon/ Mono
Toronto
Stratford/ Perth-Huron
Chestnut Park Office Locations and Magazine Distribution Chestnut Park offices and strategically located corporate magazine boxes, select local business and restaurants throughout our Southern Ontario trading areas. We are constantly working to expand our distribution of Invest In Style in all our trading areas, particularly those outside of Toronto that don't benefit as greatly from our home and condo delivery.
Invest In Style is currently available in the following locations:
TORONTO
HUNTSVILLE
Gibson Cleaners Avec Plaisir Skiis & Biikes (Toronto) Skiis & Biikes (Mississauga) Peaks & Rafters (Toronto) Maison Selby
Soapstones Muskoka Bear Wear Huntsville Brewhouse Big Bear Reflections of Muskoka Algonquin Outfitters Two Horse Gallery Christmas Thyme Sharpley's Source For Sports Tall Trees Muskoka Chevrolet Dealership Toyota Dealership
PRINCE EDWARD COUNTY County Cider Co. Green Gables Gifts & Greetings Acoustic Grill Waupoos Winery Lake On The Mountain
PORT CARLING Summer Water Sports (SWS) Summer Water Sports (Port Carling) Summer Water Sports (Muskoka) Peaks & Rafters (Muskoka) Red Bean Interior Design Hilltop Interiors Riot Boardsports & Free Anatomy Barrons Home Furnishings Turtle Jacks
SOUTHERN GEORGIAN BAY Magnone's Italian Restaurant The National Ski Academy Bruce Wine Bar The Cheese Gallery The Orchid Restaurant Skiis & Biikes (Collingwood) Alpine Ski Club Beaver Valley Ski Club The Crow Restaurant & Bar Billy Bishop Museum
Other Office Distribution Locations Include: Haliburton, Owen Sound, Wiarton/Grey/Bruce, Barrie, Northumberland, Stratford/ Perth-Huron, Lake Simcoe/North of Markham, Unionville and Peterborough/The Kawarthas. If you are, or know of, a local business that would be interested in displaying Invest In Style, let us know! We would love to include you in our "Invest In Local" blog series and offer advertising discounts for your business! Please email Taylor at digital@chestnutpark.com for information. WWW.CHESTNUTPARK.COM // CH E S T N U T PA R K R E A L E S TAT E L I M I T ED, BR O K ER AGE // WWW.INVESTINSTYLE.CA
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Retail Ads
Sizes & Pricing 2-4 PAGE ADVERTORIAL Price: $4895-$8250 Size: 8.5x11 inches with 0.25 bleed on all sides x 2-4 pages; includes high resolution photos and up to 500 words, created in-house Placement: In relevant section of magazine according to business location and industry
Note: Our creative department will design all advertorial layouts.
2 PAGE "MUST HAVES" ADVERTORIAL Price: $4985 Size: 8.5x11 inches with no bleed 2 pages; high resolution photo and 50-word description required for each item Placement: In first 35-40 pages of magazine
Note: Our creative department will design all advertorial layouts.
* Note: Prices are for non-premium pages. Premium ad spaces (inside front cover, back cover, inside back cover and first 10 pages) and prices are available by request and depending on availability. 8
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FULL PAGE Price: $2945 for pages 10-29 Price: $2795 for pages 30-100 Size: 8.5x11 inches with 0.25 bleed on all sides Accepted Formats: Hi-res 300dpi PDF, TIFF or JPG, CMYK or RGB Placement: In relevant section of magazine according to business location and industry
HALF PAGE Price: $1700 for pages 10-29 Price: $1400 for pages 30-100 Size: 4.25x11 inches (no bleed) Accepted Formats: Hi-res 300dpi PDF, TIFF or JPG, CMYK or RGB Placement: In relevant section of magazine according to business location and industry
* Note: If you don't have an ad, our creative department will design one for you at no cost. WWW.CHESTNUTPARK.COM // CH E S T N U T PA R K R E A L E S TAT E L I M I T ED, BR O K ER AGE // WWW.INVESTINSTYLE.CA
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Toronto
T: 289 338 0767 E: lakesimcoe@chestnutpark.com
Forest Hill
Muskoka \\ Port Carling
446 Spadina Road Toronto, Ontario M5P 2W4 T: 647 347 8500 E: luxury@chestnutpark.com
Collingwood \\ Southern Georgian Bay
393 First Street, Suite 100 Collingwood, Ontario L9Y 1B3 T: 705 445 5454 E: collingwood@chestnutpark.com
Owen Sound \\ Grey Bruce
957 4th Avenue East, Suite 200 Owen Sound, Ontario N4K 2N9 T: 519 371 5455 E: owensound@chestnutpark.com
Wiarton \\ Grey Bruce
551 Berford Street Wiarton, Ontario N0H 2T0 T: 519 534 5757 E: wiarton@chestnutpark.com
Barrie
110 Medora Street Port Carling, Ontario P0B 1J0 T: 705 765 6878 E: cottages@chestnutpark.com
Huntsville \\ Lake of Bays (Florence St.)
32 Florence Street East Huntsville, Ontario P1H 1P8 T: 705 789 1001 E: huntsville@chestnutpark.com
Huntsville \\ Lake of Bays \\ Almaguin (Main St.)
59 Main Street East, Unit 2, Huntsville, Ontario, P1H 2B8, O: 705 789 1001 Toll-free: 877 789 1003 E: huntsville@chestnutpark.com
Gravenhurst
181 Bay Street Gravenhurst, Ontario P1P 1X2 T: 705 684 9087 E: gravenhurst@chestnutpark.com
Prince Edward County \\ Picton
T: 705 445 5454 E: barrie@chestnutpark.com
43 Main Street East Picton, Ontario K0K 2T0 T: 613 471 1708 E: princeedwardcounty@chestnutpark.com
Haliburton
Erin \\ Caledon \\ Mono \\ King
4490 Kennisis Lake Road Haliburton, Ontario K0M 1S0 T: 705 754 0880 E: haliburton@chestnutpark.com
15425 Creditview Road Caledon, Ontario L7C 3G8 T: 519 833 0888 E: country@chestnutpark.com
Peterborough & the Kawarthas
Northumberland County
135 Queen Street, Unit 3, P.O. Box 1293 Lakefield, Ontario K0L 2H0 T: 705 652 5000 E: peterborough@chestnutpark.com
Stratford \\ Huron-Perth
64 Hillcrest Drive Stratford, Ontario N5A 5J1 T: 289 338 0767 E: stratford@chestnutpark.com
1000 Islands
T: 416 925 9191 E: homes@chestnutpark.com
@investinstylemag @chestnutparkhomes www.linkedin.com/company/ chestnut-park-real-estate-limited @chestnutpark
46 Pine Street South Port Hope, Ontario L1A 3E9 T: 905 800 0321 E: northumberland@chestnutpark.com
Unionville \\ North of Markham
T: 905 479 8989 E: unionville@chestnutpark.com
Aurora
T: 416 925 9191 E: homes@chestnutpark.com
www.investinstyle.ca www.facebook.com/investinstyle www.issuu.com/chestnutpark
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Lake Simcoe \\ North of Markham
1300 Yonge Street, Suite 100 Toronto, Ontario M4T 1X3 T: 416 925 9191 E: homes@chestnutpark.com
www.facebook.com/ChestnutParkRealEstate
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IIS
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