MARKETING SERVICES & ADVERTISING OPPORTUNITIES GRAPHIC DESIGN FOR ALL YOUR MARKETING NEEDS • Feature Sheets • Listing/Buying Presentations • Just Listed/Just Sold Cards • Advertisements and Marketing Pieces • Custom Social Media and Newsletter Banners • Custom Social Media graphics (market report infographics, just listed/sold images, etc.) • Branding and logo design • Event Materials for property, neighbourhood, and sponsorship events These services are completely free to agents with the exception of printing costs. Once all
necessary support files—including photos and text—have been provided by the agent, our team will send a draft within 24 hours. The Chestnut Park marketing department also offers in-house printing services capable of producing booklets, full-bleed booklets, stapled packages, and double-sided documents on a variety of paper weights.
PERSONAL & BUSINESS BRANDING SUPPORT Our agents are able to leverage the Chestnut Park and Christie’s International Real Estate brands alongside their own. Agents can work with our graphic designers to design their personal brand.
CORPORATE BROCHURE Chestnut Park has created a corporate brochure outlining the history of Chestnut Park, our affiliation with Christie’s, events that we host, and marketing services that are available to our agents and their clients. These books can be personalized with our agents’ contact information for a more personal touch.
HOODQ NEIGHBOURHOOD REPORTS Neighbourhood and address-specific reports providing detailed information on schools, amenities, transit, safety, scores, etc.) can be generated for you by the marketing department.
TO GET STARTED ON A PROJECT CONTACT ONE OF OUR GRAPHIC DESIGNERS CAITLIN HUFANA marketing@chestnutpark.com Ext. 4601
DIGITAL MARKETING STRATEGY Chestnut Park has in-house digital marketing specialists that provide agents with strategy consultations, social media account posting, e-newsletters, training courses, and more. Our experts will work with agents, discuss ideas and plan strategies for their success.
CHESTNUT PARK BLOG The Chestnut Park blog is updated with new posts daily. Topics include highlights of our most spectacular luxury properties, insightful monthly real estate reports, Chestnut Park and Christie’s International Real Estate news, real estate advice, and lifestyle and interior design features. The blog also includes a property series that allows agents to feature their current listings with a post dedicated to that property. With a specific focus, these posts provide increased traction for the property’s online presence and amasses over 87,000 page views annually (2019). Booking a featured property is now completely online and accessible to you. Agents are able to view and book properties on for any available date up to 40 days in advance. Please note,
AMANDA MIZERA marketing@chestnutpark.com Ext. 4601
agents and teams are only able to book one blog spot per week for an active listing that has yet to be featured. https://bit.ly/3r8braB
SOCIAL MEDIA POSTING Social media is an imperative marketing component with the ability to reach large audiences. In addition to posting curated content about luxury real estate to our company social media accounts daily, Chestnut Park digital marketing specialists offer a posting service for our sales representatives’ accounts, allowing the opportunity to interact with clients, build client engagement and retention, and position themselves as thought leaders and experts.
KAREN ESPINOLA karene@chestnutpark.com ext. 2412
LEEZA RICHMAN-GOULD marketing@chestnutpark.com Ext. 2411
FREE DATABASE OF NEIGHBOURHOOD IMAGES AND VIDEOS FOR AGENTS We have compiled a database of high quality photos of some of our areas of service. We have covered several neighbourhoods in Toronto, Muskoka, Southern Georgian Bay, and Prince Edward County. We are working to continuously add other neighbourhood photos to this database. You can access all of the photos and videos for free by visiting this link: https://bit.ly/34rbXqs If you have any questions or issues downloading any of the content, please let us know and we would be happy to help!
PRINT ADVERTISING
GLOBE AND MAIL: Weekly Friday & Saturday Fri Photo Ad – Heading and 5 lines of text: $312/ad Sat Photo Ad – Heading & 5 lines of text: $298/ad Photo Ad (Fri & Sat Combo): $498/ad Word Ad - Heading & 2 lines of Text: $59/ad Word Ad - Heading & 3 lines of Text: $84/ad
CHESTNUT PARK’S INVEST IN STYLE MAGAZINE 4 issues yearly, reaching an audience of over 264,000 high net worth homes and condos throughout Southern Ontario. Issue posted on www.investinstyle.ca and on www.chestnutpark.com.
To reserve an ad, email advertising@chestnutpark.com
Each issue is promoted digitally via Chestnut Park blog, Facebook, Instagram, LinkedIn and promoted in print ads and distributed to over an average of 62,000 homes throughout Southern Ontario.
NATIONAL POST: Weekly Saturdays
To reserve an ad email marianeves@chestnutpark.com.Media kit available with all issue information.
Saturday Photo Ad: $165/ad To reserve an ad, email advertising@chestnutpark.com SING TAO & CITY PROPERTY GUIDE (ASIAN PUBLICATIONS) Ad will run one week in Sing Tao Asian newspaper and run the following week in City Property Guide newspaper. Ad also displayed on SingTao.ca Fully Translated Colour Photo Ad: $125/ad Sing Tao Distribution: Subscriptions, newsstands in high traffic locations in GTA areas including Downtown, East York, North York, Scarborough, Markham, Richmond Hill and Mississauga. Supermarkets, restaurants, grocery stores for Asian communities. Weekly Readership: Toronto Edition is 210,487 City Property Guide Distribution: Free pick up in over 600 locations throughout Asian malls, restaurants, supermarkets, grocery stores and a large number of participating real estate offices. To reserve an ad email advertising@chestnutpark.com EPOCH HOME & PROPERTY MAGAZINE (ASIAN PUBLICATION) 1 Page Ad (9 listings) will run once a month in Epoch magazine. Ad also displayed on epochtimes.com website. Fully Translated Colour Photo Ad: $179/ad Distribution: Approx. 4,500 copies sent via named and unnamed direct mailing to Asian residents in affluent neighbourhoods. Approx. 500 copies reaching high-net-worth individuals of Asian descent in prestigious neighbourhood pockets. Approx. 3,000 copies in magazine stands in TTC subway stations where ethnic Asian frequently visit. Approx. 3,000–5,000 copies in magazine stands and boxes in selected affluent Asian neighbourhoods. Approx. 1,200 copies distributed to real estate brokerage firms or our advertising clients, or through events and outreach programs. Approx. 1,200 copies distributed to downtown office buildings & underground PATH. To reserve an ad email advertising@chestnutpark.com
CANADIAN JEWISH NEWS Largest weekly paper connecting Jewish communities. 1 Page with 12 listings will run once a month in the Canadian Jewish New newspaper. Colour Photo Ad (1/12 page) - $235/ad Ad also displayed on www.cjnew.com website. To reserve an ad email advertising@chestnutpark.com CHRISTIE’S MAGAZINE ($1M+) QUARTERLY Produced four times a year, the publication has an annual readership of half a million. Distributed to clients of Christie’s and Christie’s International Real Estate, Magazine is also available at Christie’s salerooms, newsstands, fine book stores, fashionable hotels, private airport lounges and Affiliate offices across the world. Full Page - $3900 US/ad 1/2 Page - $1700 US/ad 1/4 Page - $850 US/ad To reserve an ad email advertising@chestnutpark.com CHRISTIE’S CO-OP ADVERTISING PROGRAM ($1M+) Special rates for ads in Wall Street Journal, Financial Times, New York Times, Robb Report etc. Various dates available. Loaded online on Christie’s Extranet website. For more information on dates and instructions contact Maria Neves at marianeves@chestnutpark.com
SOME CONTACTS TO GET YOUR PROPERTIES FEATURED GLOBE AND MAIL: D’Arcy McGovern dmcgovern@globeandmail.com Carolyn Ireland cireland@globeandmail.com NATIONAL POST: Connie Adair Cadair808@gmail.com
PRINT ADS MADE DIGITAL Print ads posted on Chestnut Park blog, social media and website. Every Friday our print ads are promoted digitally on our Chestnut Park Blog, Social Media and a copy posted on Media Section on www.chestnutpark.com.
TORONTO LIFE: House Of The Week: houseoftheweek@torontolife.com (only respond to approved submissions) Editorial: realestate@torontolife.com
DIGITAL ADVERTISING
GLOBE & MAIL WIDGET: Runs for 7 days, 24 hours/day from Friday to Friday on the Globe & Mail Real Estate Section. www.theglobeandmail. com/real-estate
CHRISTIE’S WEBSITE LISTINGS OVER $1M ($750,000 FOR OUT OF TOWN TRADING AREAS) www.christiesrealestate.com
$165 for a full week
With your Christie’s plan your Listing will feed to Christie’s International Real Estate website automatically.
Generates QUALITY clicks directly to listing, providing more details, all photos & contact agent directly. Expose listing to quality real-estate audience invested in the topic of Real Estate. Ad also runs alongside real estate articles on Globe & Mail website for additional exposure. Detailed analytical report with stats provided to show how many people clicked and saw listing, which you can share with your clients. No text or photos to submit, just reserve your spot! Book your spot by emailing advertising@chestnutpark.com
CHRISTIE’S INTERNATIONALLY SYNDICATED WEBSITES Listings on Christies will automatically (at no additional cost) be syndicated to the digital editions of high-profile global publications including:
To reserve a digital ad, email marianeves@chestnutpark.com
• • • • • • • • • • •
FEATURED PROPERTY ON CHESTNUT PARK BLOG AND SOCIAL MEDIA Promote your listing on Chestnut Park blog as a Featured Property www.chestnutpark.com/blog.cfm.
CHRISTIE’S DIGITAL DISPLAY ADS & FACEBOOK CAMPAIGNS Digital advertising options available programmatically and on Facebook through Christie’s online advertising portal at www.christiesrealestate.net.
FREE. Must book in advance. Promoted on Social Media: Facebook, Instagram, etc. All we need is 4-5 photos and a few paragraphs of description.
These ads target listings to people either in the market for or interested in real estate and feature them under the Christie’s International Real Estate brand. The system uses sophisticated data-gathering processes to reach this target market and also offers the capability to geo-target select locations.
INVESTINSTYLE.CA WEBSITE Have your listing posted on www.investinstyle.ca website. Promoted regularly on social media, blog post, print ads, quarterly Chestnut Park magazine etc. $75 per listing or free if you ran an ad in the magazine. The listing remains on the website until the property sells.
To book your spot, email karene@chestnutpark.com
WSJ.com Europe.wsj.com Asia.wsj.com India.wsj.com Mansion Global (English) (US$ $1 million+) Mansion Global (Chinese) (US$ $1 million+) Mansion Global (Spanish) (US$ $1 million+) Country Life Propgoluxury.com (US and Asia) Financial Times Zaobao.com (Asia)
NEW LISTING FACEBOOK & INSTAGRAM ADVERTISING This is available whether you have a Facebook or Instagram business page already or want to use Chestnut Park for accelerated branding. Instagram stories is also a great free option to gain exposure for your listing.
DIGITAL MEDIA DIGITAL DISPLAY ADS: Start at $99 for one week/10,000 impressions or for $179 for two weeks/20,000 impressions.
$100. Target specific audience using sophisticated data-gathering processes to reach target market and select locations. Option to advertise on Instagram at no additional cost.
FACEBOOK LISTING ADS: Facebook campaigns start at $179 for one week. Analytics available on Advertising Portal
Ad runs Monday-Friday only (unless the property sells and it needs to be paused). Ad will link back to your listing on the Chestnut Park website, which will show all the listing details, photos and videos/tours. A mini report that will be delivered within one week after the ad has finished running, which will show stats on how your ad performed.
To place your Digital Ads or Facebook ad(s), log into the Extranet at www.christiesrealestate.net and click the red tab labeled “Co-Op Ad Portal” located at the top right of the page. Once you are logged into the system, select the type of ad you wish to create. Then Click “Create a New Ad”. Once you purchase an ad, your campaign will begin within 24 hours. Analytics for your ad will be available on the Ad Portal as well.
To reserve your Facebook ad email karene@chestnutpark.com CHRISTIE’S BLOG & PR OPPORTUNITIES FREE – Possibility of having your property featured in one of their blog posts. They have weekly themes – if your submitted property falls under one of the themes your property may be featured on Christie’s Luxury Defined blog at https://luxurydefined.christiesrealestate.com. Watch for monthly email reminder or go to Christie’s Intranet site at www. christierealestate.net. Must submit before deadline. Property will also be featured on Christie’s Social Media - Facebook, Instagram, etc.
INVEST IN STYLE Invest In Style is Chestnut Park's luxury lifestyle magazine. With four issues yearly, reaching an audience of over 265,000 high net worth homes and condos throughout Southern Ontario. By producing and distributing four issues annually we reach our audience consistently. Our lifestyle series caters to providing the best in “at home and at play” content to an engaged audience. Articles focus on trending topics regarding home design, lifestyle, art, travel, food & drink, luxury auto, fashion & the latest news from Christie’s International Real Estate and Chestnut Park. Sent to targeted core neighbourhood homes and select luxury condominiums in Toronto. Plus distribution, in Muskoka Life Magazine, numerous local retail locations in our trading areas, Chestnut Park offices and mailboxes throughout Southern Ontario
INVEST IN STYLE ONLINE PRESENCE 1.
WEBSITES: The magazine is posted on www.investinstyle.ca and www.chestnutpark.com where the reader can virtually flip through the current or previous issues of the magazine.
2.
PROMOTED ON CHESTNUT PARK BLOG: When the issue is published and distributed we will run promotional campaigns to promote the magazine further. A link to the magazine will be included in all campaigns.
3.
PROMOTED IN OUR CORPORATE ADS: A promotional ad is run in our weekly corporate ads in the Globe and Mail, National Post and other local papers.
PHILIP FEDER philipfeder@chestnutpark.com | ext. 2508
4. CHESTNUT PARK SOCIAL MEDIA: Magazine is promoted on all Chestnut Park social media accounts, Instagram, Twitter, Facebook and LinkedIn as well as INVEST IN STYLE Facebook page. All posts will include links to a digital flippable version of 5.
the magazine PROMOTED ON GLOBE AND MAIL WIDGET: A promotional ad is run in the Globe and Mail Real Estate section on the Chestnut Park banner for a full week with a link directly to the issue. www.theglobeandmail.com/real-estate/
MARIA NEVES marianeves@chestnutpark.com | ext. 2280
ADDITIONAL SERVICES MOVESNAP MoveSnap is a service your clients can use to help them complete all their moverelated activities, saving them time, money and stress headaches. MoveSnap is not a Chestnut Park service. To access your account and start inviting your clients to use MoveSnap, contact: Nicole Best, Partner Success Manager, nicole@movesnap.com C: 437-231-9378
IMAGEMAKER360 Imagemaker360 supports agents with the production of narrated video tours and videos, which can be created from listing photos, or from existing video footage. Must be booked directly through the secure and easy to use online ordering platform. To learn more, view samples, and order this service, please check out this website https://secure.imagemaker360.com/ Chestnutpark
PROPERTY PANDA PHOTOGRAPHY Photography, virtual tours, Matterport 3D videos, virtual staging, cinematic videos, floor plans, and more.
SOME ADDITIONAL CONTACTS TO GET YOUR PROPERTIES FEATURED
We have partnered with Property Pandas to provide our agents with a preferred rate on all their services.
D’Arcy McGovern dmcgovern@globeandmail.com
All orders must be placed through the very easy to use online platform. www.propertypandas.ca/chestnut
RECOMMENDED COPYWRITERS We’ve collected and reviewed high-quality copywriters to add to our roster of agent resources. The full database of copywriters, including style, rates, turnaround times, and samples of work, is now available for your use at https://bit.ly/2YE6c5e
GLOBE AND MAIL:
Carolyn Ireland cireland@globeandmail.com NATIONAL POST: Connie Adair cadair808@gmail.com TORONTO LIFE: houseoftheweek@torontolife.com (only respond with submissions)