SCAD CLC x GLOBAL SOURCES
FASHION MARKETING AND MANAGEMENT
NICOLE CHEONG
CHI HANG WONG
MILLIE YU
INTERIOR DESIGN AND ARCHITECTURE
DANIELA BEDOYA
HANNAH COHEN
CAROLINE THOMAS
MEET THE TEAM, MEMBERS.
NICOLE CHEONG
CHI HANG WONG
MILLIE YU
RESEARCH MGR. FASM
PROJECT MGR. FASM
VISUAL COORD. FASM
DANIELA BEDOYA
HANNAH COHEN
CAROLINE THOMAS
DESIGNER
DESIGNER
INDS
INDS
DOCUMENTATION
ARCH/INDS
MGR.
IT’S IN THE ARCH OF MY BACK THE SUN OF MY SMILE, THE RIDE OF MY CHEST,
OUR IDENTITY.
THE GRACE OF MY STYLE. I’M A WOMAN
PHENOMENALLY.
PHENOMENAL WOMAN. - Maya Angelou
OUR MISSION STATEMENT.
GLAMOUR IS
INNOVATIVE. TRENDY. “COOL”.
WHAT WE SELL,
BUSINESS. CONCEPTS. IDEAS.
IT IS OUR STOCK
GOODS. ASSETS. SERVICES.
IN TRADE.
CONNECTIONS.
- Marlene Dietrich
STRATEGIC BUYERS
Type A
BUYER PROFILES.
buyer profiles
Type B
VISUAL BUYERS
Type C
RELATIONSHIP BUYERS
29% HIP MILLENNIAL 10%
MILLENNIAL SEGMENTS.
10%
22% MILLENNIAL PARENT
29%
13% 16%
22%
16% ANTI-MILLENNIAL 13% GADGET GURU
10% CLEAN + GREEN 10% OLD SCHOOL
Interactive Sustainability Resourceful
Experience
MILLENNIAL KEYWORDS.
Mobility
Work-Life Balance Dreamer Opportunities for learning Environmentally Aware Futuristic
Impulsive
Fair Trade
Workplace
Race Relations
Social Responsibility Tech Savvy
Quality of Life Media-absorbed Ethical Work Colleagues
Empowered
INITIAL RESEARCH.
– SOURCE FOR INSPIRATIONS – ENHANCING CREATIVITY
INTERVIEW WITH A BUYER.
– ORGANIZING SETUPS – NARROWING CATEGORIES RIMA DARDENNE EXPERIENCED BUYER, IN FESTIVE DEOCRATIONS
– MOBILE APP IN IMPROVING LOCATION FUNCTION
– 105 APP DAILY DOWNLOADS (HALL 2)
– QR CODES AVAIBLE TO
GLOBAL SOURCES SITE RESEARCH.
INCREASE PROMINENCE
– BANNERS COULD BETTER SHOWCASE OTHER FUNTIONALITIES
– IMPLEMENTATIONS OF MORE INTERACTIVE ELEMENTS
COMPETITOR COMPARISON RESEARCH
KEY PROBLEMS.
O2O WITH USE OF TECHNOLOGY
IDENTIFIED KEY PROBLEMS.
ORGANIZATION OF BOOTHS / GALLERY SPACES
ABSENCE OF A UNIQUE CUSTOMER
RE-BRANDING AND MARKETING
OUR APPROACH.
O2O: ONLINE TO OFFLINE OMNICHANNEL MANAGEMENT. – ENTICE CUSTOMERS IN DIGITAL ENVIRONMENT TO PURCHASE GOODS AND SERVICES IN PHSYICAL SPACES
– PROCESS AND STRATEGY BY WHICH BRANDS MANAGE THEIR INVENTORY, BRANDING AND CUSTOMER EXPERIENCE ACROSS A VARIETY OF CHANNELS
O2O: ONLINE TO OFFLINE OMNICHANNEL MANAGEMENT. – SEAMLESS MULTI-CHANNEL EXPERIENCE – RE-CURATING THE BUYER’S JOURNEY – “SOCIAL-SHOPPING” – INTERACTIVE “VIRTU-REAL” FORMATS
SOLUTION ONE.
INTRODUCING “2 PLAY” DIRECTION Mirror the experience and interactive journey of the Global Sources’ app at the “Lifestyle” trade show
– Ensure a seamless transition between the app and the trade show
– Provide better and more sources of inspirations – Enhance and create an interactive memorable experience for the buyers that shouts “Lifestyle” online and offline
INTRODUCING “2 PLAY” MILLENNIAL DIRECTION Allow buyers and vendors to experience this generation’s “Lifestyle” throughout the trade show
– Implement interactive tools, digital stations and signage
– Feature latest innovations from all 6 product categories based on each Millennial consumer segment
“2 PLAY” BEFORE – GLOBAL SOURCES APP. ANALYSIS ON APP INTERFACE DESIGNS – Informative – Discoverability – Usability
FOCUS ON UI DESIGN – – – – –
Simplified UI interface Clean curves and geometries Better readability Fresh color palette Clear navigational options
“2 PLAY” INSPIRATION – AMBIENTE APP. MOBILE UI DESIGN TRENDS IN 2018 – – – – –
User friendly Functional Aesthetically pleasing Intuitive gestures Feed-like
FAIRGROUND – Color gradients and key color – Interactive – GPS locator
“2 PLAY” AFTER – GLOBAL SOURCES APP. APPLICATION MOBILE MOCKUP. An all-in-one service app that allows users to complete one action with each step. Implementing progressive disclosure, intuitive gestures, and content-centered experience to offer a better experience.
GLOBAL SOURCES APP WALK-THROUGH.
2
1
USER INTERFACE. – HOMEPAGE – MENU – HAMBURGER BUTTON
USER INTERFACE.
3
– NOTIFICATIONS – – – – –
FACEBOOK TWITTER INSTAGRAM GOOGLE PLUS GLOBAL SOURCES OFFICIAL SITE
– “NEWS”
4
6 5
USER INTERFACE. – NAVIGATION – “FAIRGROUND”
7
USER INTERFACE. – NAVIGATION – “FAIRGROUND”
8
9
USER INTERFACE. – FILTERNING – A-Z – NATURE – SUPPLIER – COUNTRY – ORDER
– “EVENTS” – “EXHIBITOR SEARCH”
10
“2 PLAY” INSPIRATION
“2 PLAY” CONCEPT BOARD
“2 PLAY” AS A NEW “LIFESTYLE” EXPERIENCE – STATIONS – MILLENNIAL BOOTH – RESTING AREA
DESIGN FOR FIRST EXPERIENCE – FREE FLOWING – WAY FINDING – FABRIC INSTALLATION
DESIGN FOR MAIN ENTRANCE CORRIDOR – FREE FLOWING – WAY FINDING – FABRIC INSTALLATION
DESIGN FOR RESTING AREA
SCHEMATIC DESIGN FOR INTERACTIVE STATIONS – Implement interactive tools, digital stations and signage – Feature latest innovations from all 6 product categories based on each Millennial consumer segment
SOLUTION TWO.
INTRODUCING “2 MAP” DIRECTION Mirror the filter function featured on the website and app through organization and location of booths and galleries
– Experience the modern digital “Lifestyle”
– Increase efficiency and convenience for buyers – Seamless products and booth searches, location and traffic flow
INTRODUCING “2 MAP” MILLENNIAL DIRECTION Allow buyers to experience this generation’s “Lifestyle” through the booth
– Motivate vendors in terms of product development creativity
– Feature the latest themed “Millennial essentials” from each product category
“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.
NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME
“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.
NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME
“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.
NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME
“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.
NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME
MILLENNIAL BOOTH INSPIRATION
FILTERING
ONLINE
MILLENNIAL BOOTH
“2 MAP” CONCEPT BOARD
“2 MAP” MILLENNIAL BOOTH
THANK
YOU
SCAD CLC x GLOBAL SOURCES 2018