G.O.D. HONG KONG
PRODUCT DEVELOPMENT PLAN IN COLLABORATION WITH
T-SHIRT COLLECTION
“ E A T G O O D T H I N G S ’ - 「食好嘢」 T恤衫 系列
G.O.D. HONG KONG GOODS OF DESIRE
PRODUCED BY: NICOLE CHEONG
CHLOE, YUJUNG CHUNG
DESIGNED AND EDITED BY: CHI HANG WONG
CHI HANG WONG
CONTENTS
p. 03
RESEARCH ANALYSIS AND CONSUMER STUDIES
p. 35
INSPIRATION AND TRENDS BOARDS
p. 41
SELECTION AND DEVELOPMENT
p. 46
FINAL DEVELOPMENT AND PROTOTYPE
PART I
RESEARCH ANALYSIS AND CONSUMER STUDIES
About G.O.D. Hong Kong / About Industry
Good performance in Hong Kong
Competition in quality and design
-
-
-
04
Low unemployment rate Rebound of the economy in the 2nd quarter of 2016 Emergence of new brands led to healthier competitive landscape
Best performance in Athletic & Sports-inspired apparel
Rise in living standards Consumers are more educated on fashion and styles
Release of new products -
-
Rise in the fitness-conscious consumer Popular with millennial Example: G.O.D.: Moda Boon collection
-
Focus in uniquely-designed and better quality product range Example: G.O.D.: DY4GOD collection
Source: Apparel and Footwear in Hong Kong, China (Rep.). (2017, March). Retrieved April 13, 2017, from Euromonitor International website: file:///C:/Users/FW%20TS%20Win%207/Downloads/Apparel_and_Footwear_in_Hong_Kong_China.pdf
About G.O.D. Hong Kong / History
-
Founded in 1996
-
CEO: Douglas Young
-
COO: Benjamin Lau
-
1st store in Ap Lei Chau (closed in 2014)
-
Total 6 stores in Hong Kong
05
PMQ, Central Hollywood Road, Central
Yi Chun Street, Sai Kung Sharp Street East, Causeway Bay
Lab Concept, Admiralty
Stanley Plaza, Stanley
About G.O.D. Hong Kong Mission
06
Independent local Hong Kong brand, with the purpose to build community pride and identity.
About G.O.D. Hong Kong / Vision
07
Be a local brand that looks towards the future, and is proud to present its cultural roots.
About G.O.D. Hong Kong / Inspirations
08
-
G.O.D. = “To Live Better”
-
“Quintessentially Hong Kong” (G.O.D., 2017)
-
“G.O.D. is a philosophy of how traditions can be evolved for future generations.” (Kadison, 2016)
-
Inspirations
Local streets of Hong Kong Populated urban centers Rural environments Hong Kong’s vibrant culture Local humour
About G.O.D. Hong Kong / Product Offering
09
Womenswear
Menswear
Accessories
Home Accessories
-
-
-
-
Tops Bottoms Dresses Outerwear Innerwear
Tops Bottoms Outerwear Underwear
Bags Wallets Organizers Jewelry Scarves Phone / Tech Umbrellas Footwear
Bathroom Kitchen Tableware Furniture Electrical Stationery Tea
10
MENSWEAR & WOMENWEAR
T-SHIRTS & ACCESSORIES
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)
HOME ACESSORIES
11
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)
12
EMBROIDERED PATCHES
TABLEWARE (MUGS & MUG LIDS)
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)
GIFTS & BACKPACKS
13
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)
About G.O.D. Hong Kong / Fashion Apparel
Key characteristics
14
-
Mandarin collar Chinese buttons Qipao Contrast sleeves Kimono Seamless / few seams Loose silhouettes Oversize Comfortable Breathable fabrics
15
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)
G.O.D. Hong Kong / G.O.D. T-shirts Analysis
16 41
•
Iron on heat transfer tag
•
Multi-color graphics
•
Digital print
•
100% cotton
•
XS - XXL
•
Standard and classic fit
G.O.D. Hong Kong / G.O.D. Tags Analysis
MADE IN HONG KONG
PROUDLY HONG KONG
G.O.D. 1996
MADE IN CHINA
17
FLAT LABEL – BORDER SEWN
About G.O.D. Hong Kong / G.O.D. Projects
‘DELAY NO MORE’
‘PROUDLY HONG KONG’
‘YAUMATI’
‘NATHAN ROAD’
‘NEWSPAPER’
‘DOUBLE HAPPINESS’
‘CHINESE ZODIAC’
18
‘LETTER BOX’
Source: G.O.D. Hong Kong Goods of Desire – Collections. (n.d.). Retrieved April 13, 2017, from https://god.com.hk/collections
About G.O.D. Hong Kong / G.O.D. Collaborative Projects
MODO BOON 2015
TANGRAM 2015
SINO ART 2013
MAHJONG 2013
GRATE ART 2016
TAI CHEONG BAKERY 2016
RUGBY 7’S 2017
19
CLASSIC CAR FESTIVAL 2015
Source: G.O.D. Hong Kong Goods of Desire - Projects. (n.d.). Retrieved April 13, 2017, from https://god.com.hk/blogs/projects
Competitors / Backgrounds
IKEA
MUJI
MINISOO
Founded in 1943 Älmhult, Sweden CEO Peter Agnefjäll 3 stores in Hong Kong
Founded in 1980 Toshima, Tokyo, Japan CEO Seiji Tsutsumi 12 stores in Hong Kong
Founded in 2003 Guangzhou, China CEO Ye Guo Fu & Junya Miyake 20 stores in Hong Kong
20
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong
Competitors / SWOT Analysis
Strengths
• Vertically integrated (full control) • Unique branding image • High brand recognition locally
• • • •
Furniture leader No cap on innovations Sustainable goals Aggressive marketing
• • •
Unique experience “Made In Japan” quality Strong identity
• Number of high-quality suppliers offering low-price products • User-centered design
Weaknesses
• Limited quantity and design • Over-reliance on internationally minded locals and tourists/expats markets only
•
Disloyalty from price sensitivity Quality compromise Location distance Negative press
• • •
Low awareness Innovation drain Pricing
• Misunderstanding for copying MUJI / UNIQLO image • Weak customer loyalty
• Product line expansion • Increase retail expansion in Hong Kong and internationally
•
Pushing for online sales and opening new stores Expansion into developing economies Sustainability issue
• •
Global expansion Innovation could branch off as new sustainable products
• Access to emerging markets • Develop e-retail • International marketing help for business expansion
“One size doesn’t fit all” Slowdown in the consumption Difficulties to enter new markets
• • •
Price inconsistency Competitors “No Brand” policy has no meaning in emerging markets
• Changing consumer preferences • Unprecedented challenges
21
Opportunities
• • •
• •
Threats
• Fierce competition • Rising costs of raw materials
• • •
About G.O.D. Hong Kong / Customers
According to G.O.D. PR Manager, Julia Im-Lyons’ feedback
*Hong Kong citizens
*Non Hong Kong nationalities
-
70% female and 30% males
-
Have been to Hong Kong or G.O.D. store before
-
Individual shoppers and group shoppers’ age are approx. 22 – 25 years old
-
Internationally minded
-
Interested in Asian culture
International schools or abroad education experience
-
Like to travel and collect souvenirs
-
Appreciate Hong Kong heritage and culture
-
Less than 3 years of living duration in Hong Kong or more than 10 years (Non – Hong Kong citizenship)
-
Interested in home decorating and gifting
22
-
About G.O.D. Hong Kong / Feedback from Staffs and Customers
According to G.O.D. staffs’ feedback – Sarah, Adward and Simon
-
PMQ store has more Asian and female customers compared to Hollywood Road store
-
Hollywood Road store has tourists from various nationalities XS – M are popular sizes plain colors are preferred 30% of sales are from MODA line
-
Causeway Bay store has 50% male and 50% female M – L are popular sizes customers in their 22 – 40
-
Stanley and Sai Kung stores 70% foreigners and 30% locals
23
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong
About G.O.D. Hong Kong / Feedback from Staffs and Customers
According to G.O.D. staffs’ feedback – Sarah, Adward and Simon
-
Looking for Chinese elements (either the details or fabric choice)
-
Qipao as a daily item
-
Like to have mix & match style
-
Prefer comfortable and light material
-
Locals who are looking for a gift or buying for group or team
24
Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong
About Hong Kong / Proportion of Population Aged 5 and Over by Able to Speak Selected Languages / Dialects and Year
Proportion of Population Aged 5 and Over Percentage As the Usual Language Year
2006
2011
As Another Language/ Dialect
2016
2006
2011
Total
2016
2006
2011
2016
Language / Dialect Cantonese
90.8
89.5
88.9
5.7
6.3
5.7
96.5
95.8
94.6
English
2.8
3.5
4.3
41.9
42.6
48.9
44.7
46.1
53.2
Putonghua
0.9
1.4
1.9
39.2
46.5
46.7
40.2
47.8
48.6
Hakka
1.1
0.9
0.6
3.6
3.8
3.5
4.7
4.7
4.2
Fukien
1.2
1.1
1.0
2.1
2.3
2.6
3.4
3.5
3.6
Chiu Chau
0.8
0.7
0.5
3.2
3.1
2.9
3.9
3.8
3.4
Bahasa Indonesian
0.1
0.3
0.3
1.5
2.2
2.4
1.7
2.4
2.7
Tagalog
0.1
0.2
0.4
1.3
1.4
2.3
1.4
1.7
2.7
Japanese
0.2
0.2
0.1
1.1
1.4
1.7
1.2
1.5
1.8
Shanghainese
0.3
0.3
0.2
0.9
0.9
0.9
1.2
1.1
1.1
25
Source: 2016 Population By-census Office (2017, February 27). Proportion of population aged 5 and over by able to speak selected languages / dialects and year. (Rep.). Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html
About Hong Kong / Population by Year, Duration of Residence in Hong Kong and Place of Birth
Place of Birth
Hong Kong
The mainland of China/ Macao / Taiwan
Elsewhere
Total
Population
Population
Population
Population
Number of Persons
Percentage
Number of Persons
Percentage
Number of Persons
Percentage
Number of Persons
Percentage
Duration of Residence in Hong Kong (Year 2016) 60 012
0.8
36 990
0.5
86 403
1.2
183 405
2.5
1 – 3 years
169 566
2.3
97 156
1.3
129 440
1.8
396 162
5.4
4 – 6 years
175 977
2.4
116 215
1.6
96 970
1.3
389 162
5.3
7 – 9 years
154 015
2.1
140 290
1.9
63 736
0.9
358 041
4.9
10 years and over
3 891 923
53.0
1 881 642
25.6
236 250
3.2
6 009 815
81.9
Total
4 451 493
60.7
2 272 293
31.0
612 799
8.4
7 336 585
100.0
< 1 year
26
Source: 2016 Population By-census Office (2017, February 27). Population by year, duration of residence in Hong Kong and place of birth. (Rep.). Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html
Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 5
27
Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/
About Hong Kong / Population Aged 15 and Over (Excluding Foreign Domestic Helpers) by Sex, Martial Status and Year
Year
2016 Population Aged 15 and Over Number of Persons
Sex
Female
Number of Persons
Percentage
953 761
32.4
953 058
32.4
1 818 215
61.7
1 815 134
61.7
Widowed
65 712
2.2
65 679
2.2
Divorced
96 891
3.3
96 836
3.3
Separated
12 494
0.4
12 480
0.4
Total
2 947 073
100
2 943 187
100
Never married
1 003 523
28.2
908 612
28
Married
1 979 206
55.6
1 791 917
55.3
Widowed
351 354
9.9
342 996
10.6
Divorced
204 594
5.7
180 245
5.6
20 380
0.6
17 378
0.5
3 559 057
100
3 241 148
100
Married
28
Percentage
Marital Status Never married
Male
Population Aged 15 and Over (Excluding Foreign Domestic Helpers)
Separated Total
Source: 2016 Population By-census Office (2017, February 27). Population aged 15 and over (Excluding foreign domestic helpers) by sex, martial status and year. (Rep.). Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html
Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 8
29
Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/
About Hong Kong / Proportion of Never Married Population Aged 15 and Over Proportion of Never Married Population Aged 15 and Over (Excluding Foreign Domestic Helpers) 2006 Sex
Male
30
Female
2011
2016
Age 15 – 19
99.7
99.8
99.6
20 – 24
97.2
97.0
97.4
25 – 29
81.4
82.6
83.2
30 – 34
49.6
50.0
49.4
35 – 39
29.2
28.8
28.7
40 – 44
18.2
20.9
20.4
45 – 49
9.9
14.2
16.0
59+
5.5
5.8
7.7
15 – 19
99.6
99.7
99.5
20 – 24
93.4
95.2
95.3
25 – 29
68.7
71.4
74.0
30 – 34
34.3
38.4
37.4
35 – 39
21.2
22.3
22.3
40 – 44
15.6
16.5
16.6
45 – 49
11.3
13.6
15.2
4.7
5.6
7.6
59+
Source: 2016 Population By-census Office (2017, February 27). Proportion of never married population aged 15 and over. (Rep.). Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html
Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 6
31
Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/
Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 7
32
Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/
Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 9
33
Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/
Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 10
34
Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/
PART II
INSPIRATION & TREND BOARDS three options
36
37
38
39
40
PART III
SELECTION AND DEVELOPMENT final option
42
43
T- s h i r t P r i n t i n g / Manufacturer - HITPRINT
Kornit NeoPigment Ink •
Water based NeoPigment inks
•
Quality printing on multiple fabric types
•
Outstanding color and light fastness
•
Meet the strictest industry standards: Oeko-Tex 100 Global Organic Textile
44
Residues Standard List American Association of Textile Chemists and Colorists
•
Contains no animal by-products
T- s h i r t P r i n t i n g / Material and Techniques
HIT-TRANSFER
SCREEN
DIGITAL
TAG
45
Single Jersey 100% Organic ring-spun Combed Cotton Fabric Weight 155 gsm Size Offering XS-XXXL Organic GOTS Licence No.: 142779 Company Name: Mecilla LImited Certified by Ecocert Greenlife: F32600
PART IV
FINAL DEVELOPMENT AND PROTOTYPE
“Eat Good Things” T-Shirt Collection / Digital Illustration Design – Eat Good Things Font
47
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – Digital Illustrations
Mooncake
Red Bean Pudding
Milk Tea
48
White Rabbit Candy
Egg Waffle
Sticky Rice Wrapped in Lotus Leaf
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – Color and Fabric
PRINT RED BEAN STICKY RICE PUDDING
49
PRINT STICKY RICE IN LOTUS LEAF WRAP
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – Line Up
50
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – 2 Styles
51
Sample: Mooncake Print T-shirt
Style One
Style Two
Print at center
Print at left chest
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Technical Pack
t 4cm t 12cm t 15cm
52
t 4cm
t 13cm
Samples: Selection of Print T-shirts in two styles
t 15cm
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Tag and Care Label
53
Samples: Size M and 9-11Y Labels
Size One
Size Two
Size M
9-11Y
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Size Chart
SIZE CHART / MEN
54
SIZE (cm)
XS
S
M
L
XL
XXL
SHOULDER WIDTH (A)
40
42
44
46
48
50
SLEEVE LENGTH (B)
19
20
21
22
23
24
CHEST (C)
47
49.5
52
54.5
57
59.5
BODY LENGTH (D)
64
66.5
69
71.5
74
76.5
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Size Chart
SIZE CHART / WOMEN
55
SIZE (cm)
XS
S
M
L
XL
XXL
CHEST (A)
38
40.5
43
45.5
48
50.5
LENGTH (B)
65
67
69
71
73
75
SLEEVE (C)
14
15
16
17
18
19
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Size Chart
SIZE CHART / KIDS
56
SIZE (cm)
3-4Y
5-6Y
7-8Y
9-11Y
12-14Y
CHEST (A)
33
35
37
40
43
LENGTH(B)
45
49
57
57
61
SLEEVE (C)
11.5
12.5
13.5
14.5
15.5
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Assortment Plan
MEN
DESIGN
COLOR
Style
White
XS
S
M
L
XL
XXL
Organic Cotton
Retail
Sale
Egg Waffle Print T-Shirt
20%
100%
15%
20%
30%
20%
10%
5%
100%
HKD290.00
HKD232.00
Sticky Rice in Lotus Leaf Wrap Print T-shirt
20%
100%
15%
20%
30%
20%
10%
5%
100%
HKD290.00
HKD232.00
Red Bean Rice Pudding Print T-shirt
20%
100%
15%
20%
30%
20%
10%
5%
100%
HKD290.00
HKD232.00
Mooncake Print T-shirt
20%
100%
15%
20%
30%
20%
10%
5%
100%
HKD290.00
HKD232.00
Milk Tea Print T-shirt
20%
100%
15%
20%
30%
20%
10%
5%
100%
HKD290.00
HKD232.00
DESIGN
COLOR
Style
White
XS
S
M
L
XL
XXL
Organic Cotton
Retail
Sale
Egg Waffle Print T-Shirt
20%
100%
35%
28%
18%
12%
5%
2%
100%
HKD290.00
HKD232.00
Sticky Rice in Lotus Leaf Wrap Print T-shirt
20%
100%
35%
28%
18%
12%
5%
2%
100%
HKD290.00
HKD232.00
Red Bean Rice Pudding Print T-shirt
20%
100%
35%
28%
18%
12%
5%
2%
100%
HKD290.00
HKD232.00
Mooncake Print T-shirt
20%
100%
35%
28%
18%
12%
5%
2%
100%
HKD290.00
HKD232.00
Milk Tea Print T-shirt
20%
100%
35%
28%
18%
12%
5%
2%
100%
HKD290.00
HKD232.00
WOMEN 57
SIZE
FABRIC
SIZE
PRICE
FABRIC
PRICE
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Assortment Plan
KIDS
58
DESIGN
COLOR
SIZE
FABRIC
PRICE
Style
White
3-4Y
5-6Y
7-8Y
9-11Y
12-14Y
Organic Cotton
Retail
Sale
Egg Waffle Print T-Shirt
20%
100%
5%
10%
20%
30%
35%
100%
HKD270.00
HKD229.00
Sticky Rice in Lotus Leaf Wrap Print T-shirt
20%
100%
5%
10%
20%
30%
35%
100%
HKD270.00
HKD229.00
Red Bean Rice Pudding Print T-shirt
20%
100%
5%
10%
20%
30%
35%
100%
HKD270.00
HKD229.00
Mooncake Print T-shirt
20%
100%
5%
10%
20%
30%
35%
100%
HKD270.00
HKD229.00
Milk Tea Print T-shirt
20%
100%
5%
10%
20%
30%
35%
100%
HKD270.00
HKD229.00
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Assortment Plan
STORES
TOTAL
PER STORE
PER DESIGN
HOLLYWOOD ROAD
30%
360
60
PMQ
25%
300
50
STANLEY PLAZA
15%
180
30
CAUSEWAY BAY
10%
120
20
LAB CONCEPT POP-UP
10%
120
20
TSIM SHA TSUI MTR POP-UP
5%
60
10
SAI KUNG
5%
60
10
59
TOTAL PIECES
1,200
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Costing Sheet COSTING SHEET (HKD) BRAND
Goods of Desire
STYLE
M17292_26538B_B
ORDER DATE
29-May-17
ORDER NUMBER
CNC17_1
MATERIAL
100% Organic Cotton
SIZE
9-11Y
MANUFACTURER
ORDER QTY
HitprintAsia
EXPECTED DELIVERY DATE
1 5-Jun-17
COST FOR TSHIRT STYLE NUMBER
FABIRICATION
CONSUMPTION
UNIT PRICE (HKD)
TOTAL PRICE (HKD)
PS00085-CVT
100% Organic Cotton
2.0yds
49
49
TOTAL TSHIRTS COST
49
COST FOR PRINTING STYLE NUMBER
PRITING SIZE
NOTE
UNIT PRICE (HKD)
TOTAL PRICE (HKD)
DP951148210C DP951148210C
A4 Digital Printing
Front Print
58
58
A5 Digital Printing
Neck Logo
58
TOTAL PRINTING COST
60
58 116
COST FOR PACKAGING STYLE NUMNER
DELIVERY COST
UNIT PRICE (HKD)
TOTAL PRICE (HKD)
Tao Bao Plastic Container
0.68
2.3
2.98
TOTAL PACKAGING COST
2.98
TOTAL COST FOR GARMENT
167.98
OTHER EXPENSES
Sample: Mooncake Print T-shirt - KIDS
LAB TEST
COST OF MAKING
STORE DELIVERY COST per ITEM(5.5ton)
OTHERS
N/A
N/A
0.13
N/A
FACTORY PRICE
RETAIL PRICE
MARK-UP $
168.11
290
121.89
MARK-UP % 58%
BULK ORDER DISCOUNT (30%)
RETAIL PRICE
MARK-UP $
MARK-UP %
117.68
290
172.32
41%
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Digital Marketing
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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Photoshoot
NEW COLLECTION NOW IN STORE
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G.O.D. HONG KONG GOODS OF DESIRE
Models featured: NARA CHAN JOHN CHIANG ADRIAN D.C. JONATHAN LAU MARK LAU QUYNH LE
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept – Social Media Marketing
#EATGOODTHINGS #TEES #GODHONGKONG 63 Models featured:
G.O.D. HONG KONG GOODS OF DESIRE
Click the link below to view the Demo Reel: https://youtu.be/UwKVJx1HsGY
NARA CHAN JOHN CHIANG ADRIAN D.C. JONATHAN LAU MARK LAU QUYNH LE MASHAL MUSH
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Packaging
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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Packaging Manufacturer
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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Visual and In-Store Display
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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Celebrity PR Representative (1)
KELLY CHEN x ALEX LAU Hong Kong Cantopop singer and actress, she has been referred to as a “diva of Asia”. Married to Alex Lau, a businessman in 2008.
The couple gave birth to two sons: 67
Chace Lau 劉昇 「蝦餃仔」- Shrimp Dumpling Riley Lau 劉琛「小籠包」- Little Pork Bun
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Celebrity PR Representative (2)
YANG MI x HAWICK LAU A Chinese actress and singer, she starred in various television dramas and movies as leading roles. She was chosen by Southern Metropolis Daily as one of the New Four Dan Actresses. Married to Hawick Lau, a Hong Kong Chinese actor and singer, he is one of the 5 Fresh Tigers, in 2014. 68
The couple gave birth to one daughter: Noemie Lau 小糯米 - Little Sticky Rice (Born the day before Dragon Boat Festival)
“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Celebrity PR Representative (3)
ANGELABABY x HUANG XIAO MING Chinese-born model, actress and singer. She is one of the chosen New Four Dan Actresses by Southern Metropolis Daily. Married to Huang Xiaoming, a Chinese actor, singer and model, in 2015. 69
The couple gave birth to one son: 「小海绵」- Little Sponge